Digital Marketing

Tips on how to create a website

Many people complain about how difficult it is to start a business. They often say that they can’t keep going because they can’t afford to pay for the ads. It’s good that the internet has opened up a lot of opportunities and taught people how to create a business website. Apart from the fact that it is easy to access, it is also convenient, because you will not have to invest a lot of money. All you have to do is find a free web hosting site and pay the necessary fees if you need any updates. If you are interested in learning more about creating a website, here are some tips to help you:

• If you want to learn how to create a website for your business, the first thing to do is plan its content and layout. Since your main goal is to attract more customers, your website must be attractive and interesting at the same time. Present your products well, so that customers are encouraged to try them.

• When creating content for your website, you need to be aware of the things you are posting. It would be helpful to make an initial draft and read it well before uploading it online. As the old saying goes, “don’t make promises you can’t keep.” This will prevent you from running into complicated problems in the future.

• The basics you need to know when learning how to create a website is to keep things simple. Don’t add unnecessary things that make your site difficult to understand. As much as possible, stick to the basics and make sure your ads and website appeal to your target audience.

• If you want to create a website to promote your business, you must be constant in updating it. People will want to know how credible you are based on the updates you are making. You need to keep up to date if you want your customers to continually visit your site and recommend it to their family and friends.

• If at any point you decide to look for a hosting site that allows you to expand, try looking for options and surfing the internet first. Find a good deal to help you achieve your goals at the right price. If you have friends who are also in the same business, try asking them for recommendations. They may be using something that you can put to good use.

• If you want your website to increase in ratings, the best thing you can do is create inbound links on other websites. Doing this will give your site a better chance of being recognized.

Creating a website is not that difficult, especially if you know what you want. Set your priorities and set clear goals so you don’t waste time and money on things that are not important. If you want your business to be successful, you have to work hard to achieve it!

Digital Marketing

3 Leadership Books for Greater Influence

Three Speed-Reading Leadership Books for Great Influence Skills

The best leaders are learners. There are two ways to learn: through direct experience and through the experience of other people. Books are an incredibly effective way to extract knowledge from other people. A book that took the author many months to write, after many years of experience and processing, will only take a few hours to read. That is an incredible return of wisdom for the time invested. With that in mind, here are books on leadership influence that deserve your precious attention.

Leadership effectiveness starts from the inside before connecting with others.

Leadership Book 1: Loudest Guest: How to Change and Control Your Relationship with Fear by Dr. Amy Silver

Psychologist Dr. Amy Silver reveals all the juiciness of fear: why it dominates our thinking, sets aside our goals and stands in our way, all to keep us safe. She offers a step-by-step approach to recognizing and reframing our experience. The steps include: recognition, self-compassion, separation, evaluation, decision, and experimentation.

You may recognize that fear handles you in these ways:

Processing fear is crucial to a strong leadership mindset

Say yes or assume too much

Trying to please others

Habitual avoidance

And even FOMO – fear of missing something

Self-compassion is one of the most enjoyable steps in the process. Much better than “feel the fear and do it anyway” or “squash the fear”.

Amy’s book is a charming and warm journey through fear, with stories from others about how they met and spoke with their loudest voice of fear, finding a smooth path.

Telling stories is one of the critical leadership skills we must master in order to be influential.

Leadership Book 2: Magnetic Stories – Connect with Customers and Engage Employees with Gabrielle Dolan’s Brand Storytelling

This leadership book is easy and delicious; read. Why? They are mainly stories, of course! Ral brings his points to life with great example stories for the five types of brand stories every business needs: creation stories, culture stories, customer stories, challenge stories, and community stories.

Ral’s witty comments in the footnotes and comments make this book fun and useful. Includes practical questions and steps to get started with your own business stories.

Service is one of the leadership qualities you will never regret

Book 3: Habits of Service: Small Steps to Strengthen Relationships with the People You Serve by Jaquie Scammel

As Jaquie reminds us, all business is about relationships. Customer service is the key ingredient for this. The book takes us through 27 key habits, all great for leadership empathy. Mindfulness is one of the first starting habits: it draws all of our attention to others and helps us not to be disconnected (and rude). Many of the habits are a deep dive into emotional intelligence. I felt a better human for having read the book.

What books are you reading right now? How are you honing your leadership attributes and skills?

***

Digital Marketing

Automatic backlink software: what to look for in a professional link builder

Using a professional link building service is one of the best things you can do to promote your website. A link building expert or SEO company that specializes in this area can improve your website’s ranking in search engines and help you attract qualified traffic that can really generate income. A specialist knows how to find the best link building strategy for your site and improve your online visibility.

Link building is one of the hardest parts of an SEO campaign. It is an ongoing process that requires a lot of time and effort. A professional link builder can successfully promote your site and help you get relevant backlinks while saving you time and money. Some experts use automatic backlink software in conjunction with organic link building for optimal results.

Start looking for professional link builders on forums, chat rooms, social media bulls, and freelance sites. The person you hire should have knowledge of advanced link building algorithms and understand how search engine optimization works. Look for creative people with good computer skills. An expert who can innovate on the ground is a real asset. Here are some of the most important features to look for in a link builder:

• Someone who adapts to your work culture

• Someone who motivates himself

• Someone smart who picks things up easily

• Someone creative

• Someone with excellent communication skills

Look for people who are competitive and self-motivated. Competition on the Internet is tight, so you need to find someone who can increase the popularity of your site and help you achieve a higher position in the search results. Having strong organizational skills is vital. Before hiring a professional, ask them to show you their portfolio. Check the position of the company in search engines. If they can’t get a top position for their own website, they will definitely fail to do it for others.

Make sure the company you hire can help you get one-way links from trusted sources. Even if they use a backlink generator, they should also focus on organic link building. Ask about the strategies they will use. A good link building service provider should be familiar with directory submission, article submission, press release distribution, and guest posting. Take the time to evaluate each candidate with a long-term reach because successful backlink building campaigns require long-term relationships.

Digital Marketing

Neuroscience Says Don’t Quit Print Marketing Yet

The trend as the world becomes more mobile, more digital, and more dominated by touchscreens is to think that print media is going to die. But some recent neuroscience studies have indicated that it would be unwise for organizations to turn their backs on paper for getting their messages across for now.

Marketing on paper is easier for our brains to interpret and it seems that it can get to some of the points that digital marketing simply cannot.

So the days of the glossy brochure and flashy flyer may not be over yet …

Neuroscience

Canada Post recently commissioned a study by a neuromarketing company that compared the effects of direct mail marketing with email marketing and display ads.

Eye tracking devices, brain wave measurement EEGs, and standard questionnaires were used in the study, which measured cognitive load (ease of understanding), motivation (persuasiveness), and levels of attention.

The study found that marketing based on print media (direct mail) was easier to process mentally and was more memorable on brand recall tests.

This suggests that there is a difference in the way our brain interacts with paper content and digital content. It supports a study from Temple University in the US from earlier this year that used functional magnetic resonance brain scanning to compare digital and paper marketing. The study found that print advertising has a greater effect on the ventral region of the striatum of the brain, which has been associated with desire and appreciation.

A 2009 study from Bangor University in the UK suggested that print advertising is more effective in eliciting emotional responses than digital media, leading to greater content “internalization” and better product recall.

Interestingly, a Norwegian study also found that “students who read printed texts scored significantly better on the reading comprehension test than students who read texts digitally.”

We’d like to recall the most memorable ads and marketing we’ve been exposed to in the past – how much of that is digital?

A multi-channel approach

Of course, it would be foolish to think that such survey data will herald a flood back to paper-based marketing; With the dominance of mobile and digital devices, clearly the future of marketing is largely digital, especially when you consider its higher profitability, targeting capabilities, and overall convenience.

But in the great transformation from print to digital that has taken place over the past 15-20 years, print may continue to play an important role.

Perhaps a multi-channel approach makes more sense when considering marketing strategy. Different media interact with our brains in different ways, and people have different preferences when it comes to how we like to assimilate content. Therefore, mixing it with your marketing can potentially help your products and services reach a wider audience.

Make sure the ink does not dry out yet on your print …

Digital Marketing

Bible Trivia for Kids: Questions and Answers About the Garden of Eden

Have you ever taken the time to imagine how incredibly beautiful the Garden of Eden must have been? I have seen incredible works of art that try to imagine this impressive place, but I have the feeling that no one has any idea how magnificent it really was. The beauty alone must have been breathtaking, but the fact that Adam and Eve had unhindered and intimate communication with their Father must have been most of that garden in one go. The Garden of Eden may be a place that many children will enjoy imagining, but it is also important to point out the tragic story of the beginnings of mankind. I think it is crucial that our children know the basics of the Garden of Eden topic and here are 11 Bible trivia questions that you can easily integrate into any lesson on Adam and Eve’s first home.

Biblical questions and answers about the garden of Eden:

1. Question: Who was the first man’s name?

Answer: The first man’s name was Adam.

2. Who was the name of the first woman?

The first woman’s name was Eva.

3. Where did Adam and Eve live?

Adam and Eve lived in a beautiful garden that God planted for them.

4. What was the name of the garden?

The name of the garden was Eden.

5. What was in the Garden of Eden?

In the Garden of Eden there were beautiful flowers and fruits that were good to eat and beautiful birds.

6. Did Adam and Eve always live in Eden?

No; Adam and Eve were forced to leave Eden.

7. Why did God force Adam and Eve to leave the Garden of Eden?

Adam and Eve disobeyed God and ate the fruit of the tree of the knowledge of good and evil.

8. What did God put in front of the Garden of Eden to prevent Adam and Eve from going back into it?

He placed an angel and a fiery sword in front of the garden.

9. Were Adam and Eve happy outside the garden?

They were unhappy because they sinned against God and He punished them.

10. Does God always punish sin?

Yes, God always punishes sin.

11. How should we then behave if God punishes sin?

We need to obey God in everything He asks of us and love Him because He is very good.

These questions are based on the text titled Primary Bible Questions for Young Children by S. Root, published 1864 (in public domain).

Digital Marketing

Six fun facts about Rihanna

Rihanna is one of the most mentioned celebrities in the public eye. She made a name for herself as a singer and continued to expand her empire with a beauty line. The talented singer has inspired fans around the world, with many people falling in love with her style and confident personality. Aside from her achievements in music, fashion and beauty, what else is there to know about Rihanna?

Your name

The first thing to know before playing your instrument with Rihanna’s guitar chords is that it is not her real name. The star’s first name is actually Robyn and her middle name is Rihanna. Her last name, Fenty, is the name of her fashion and beauty brand.

His discovery

While many icons have been discovered through social media and YouTube, Rihanna started out in a different way. He sent demo tapes of his music to Def Jam, a famous New York-based record label. Jay-Z, who was president of the label at the time, had her come in for an audition shortly after. He was so impressed with her that he didn’t want her to leave the building without signing a contract.

Your training

Rihanna has a natural talent, but her voice has improved over time. You may not know it, but the star has never received formal vocal training. She credits Ne-Yo, the voice behind the hit single “So Sick,” for showing her the strings. When they record together, he leads her and practices techniques to improve her voice and bring his fans the music they know and love.

His icon

One of the questions that many people would ask their favorite role model or celebrity is who they use for inspiration. If you have to ask Rihanna this question, you may not expect her answer. The singer has stated her goal of being coined as “Black Madonna”, referencing the icon’s ability to constantly reinvent her image and sound.

His figures

When you think of Rihanna, the first thought that comes to mind is probably not how many wax statues there are of her. Interestingly, Madame Tusssaud, owner of the famous celebrity wax museum, has created eight Rihanna figurines throughout her career. This is a tremendous feat, as a single figure can take several months to an entire team of artists.

His influence

One of the songs that many people have played to Rihanna’s guitar chords is “We Found Love”, a hit single known all over the world. This song’s collaboration with Calvin Harris was a turning point for his career, as Rihanna’s influence and voice launched him headlong into the industry and opened many doors for him.

There is a lot to know about Rihanna. Her influence has spread like wildfire and she continues to build her reputation as an incredible singer and style icon. Even more interesting information about the star is likely to be revealed as her career continues and she dominates the scene.

Digital Marketing

Contextualized irony

In this essay, I would like to contextualize irony in various themes.

First of all, I would like to trace the origins and etymology of irony. The irony originated in the Greek language of Eiron, the Greek loser who outwitted his strong opponent. From Greek it went to Latin Ironia, which means dissimulation or feigned ignorance. From Latin, it was adapted to the English language in the 16th century.

What are the types of irony? The types are verbal (which is different from what is said). An example is: how clean the room is, which means that the room is very dirty. Then comes the dramatic, that is, the audience knows more than the actors. For example, in the play Oedipus Rex, Rex does not know that he married his mother and killed his father. Then again comes the cosmic, where Gods and Goddesses play with the fate of humans in a debilitating way. Then comes the historical, where the result is different from expectations. For example, no one anticipated that Hitler’s rise would lead to the persecution of the Jews. Then there is the Socratic or pretended irony type and it consists of posing rhetorical questions. Some examples are: what is goodness? What is virtue? What is the soul and others?

Now I would like to contextualize the concept and examine it through the lens of literature, culture, and philosophy.

What is the place of irony in literature? Its place in literature is quite possible as conjecture. The place of this trope in literature has been the decline of religion and the growth of science and technology. Greek religion and culture portrayed gods and goddesses as human beings and subject to destiny and far from being perfect. It is these legends through which the literature of irony has taken root. He also grew up with the existential philosophy that examines the search for the problems of the mind and body. The philosophy of nihilism was entirely an incubation of irony. Thus, as Camus says, we have to authenticate our existence to live a free life. What is the postmodern concept of irony? In postmodernism it is a playground of emotions. Oh, anxiety, anguish, pessimism, all are ingredients of the human personality. The irony becomes the architect of the disintegration of the personality.

What is your place in the culture? It occupies a primordial space in the literature of culture. There is the obsession of the person to be repeatedly human. The development of science and technology has changed the concept of human worth and dignity. The joy of living: the romanticization of life becomes a prisoner of the vestiges of a culture that wants to take advantage of humans. As a term it is marked by the troubled other, the troubled self, phobia and decadence and began to question what is valued in the culture.

What value does it have in Philosophy? It became a scale to weigh the value of existence and essence. The questions of being and becoming became conjectural possibilities. Ambitious and noble is the table of irony on the knowledge of philosophy.

Digital Marketing

The definition of advertising

What is advertising?

It is difficult to find a satisfactory definition of advertising.

A quaint way to put it is to call it entrepreneurial imagination, an imagination that sees in a product possibilities that can only be realized by appealing to the public in new ways to create a desire where it did not exist before. It is a very broad word, an omnibus word that conveys different ideas to different people.

An advertising definition is not possible here, except that this entire article can be accepted as a definition. Advertising has advanced so rapidly through its various changes that even the latest dictionaries and encyclopedias are out of date in their attempts to define it. Yesterday’s advertising is not today’s advertising. Not-so-old men have witnessed its full development from an unreliable charlatan instrument to its place as the driving force in the conduct and expansion of business.

Advertising in the dictionary sense has a history as old as that of the human race. As soon as there were enough people in the world, some kind of formal announcement had to be made. The early history of such advertisements, from proclamations to the beginning of pictorial and lettered inscriptions, from these primitive posters to the discovery of the printing press, and from the advent of the printing press to the beginning of actual advertising, is of interest. just for the archaeologist. It is of no value to the business entrepreneur. To understand modern advertising it would be of no help what ancient Phoenician coins would be to understand the principles of a modern bank.

Any attempt to ensure the sale of a product or service is advertising. The primitive merchant merchandise that is attractively displayed in front of his booth is advertising. A search ad, to secure a job or an employee, is advertising. An inscription on a wall, the thief in front of a side show, the promises of an internet marketer, the announcement of a new online technology, membership in an affiliate program, the wearing of a peculiar t-shirt or distinctive sticker on your car, these are all forms of advertising in which they seek to draw attention to a product or service that is for sale. For a product or service of general use, rich and poor, tall and short, men, women and even children, you have to appeal.

At least one principle that we know remains constant, it does not erode with the passage of time or the use and / or abuse of men, it does not care about the outside climate, nor does it consider their personal state of health, nor does it take into account the Circumstances that surround it, and that is to say that you have to keep doing it, you have to feed it, there is no way to avoid it, keep asking for every ounce of your commitment if you expect some kind of visible return.

Whatever the appropriate definition of advertising, it is one thing to conclude, it is because it has been. And every successive year since the beginning of mankind entrepreneurship it has left its precious repository of new ideas, better methods, greater and faster efficiency, and the promise of even greater growth.

Digital Marketing

Obesity and overweight: five diseases and health conditions

A healthcare professional can easily tell if you are obese, overweight, or healthy simply by measuring your body mass index, or BMI, in short. It effectively determines your weight in proportion to your height, and the further you fall outside the standard range, the greater your chances of developing a number of critical health problems from obesity and being overweight.

Achieving and maintaining a healthy weight is something that cannot be achieved overnight and, in the long run, could become a challenging task for obese and overweight people. Ensuring a healthy weight through the proper means or at least preventing you from gaining more weight can help overweight people reduce the likelihood of developing specific medical conditions.

Obesity is poised to become a national epidemic in the US and is associated with several chronic diseases, including type 2 diabetes, high blood pressure, hyperlipidemia, cancer, and cardiovascular disease. The serious medical condition is responsible for a staggering 18% death rate in the 40 to 85 age group among the American population, as observed by a 2013 health research study, which questions the deeply ingrained notion and predominantly medical and scientific. community that only 5 of every 100 deaths in the country are related to obesity. The new finding essentially suggests that it is as fatal as cigarette smoking, when it comes to discussing the dangers to public health, as the particular form of nicotine use may be linked to 20 out of 100 deaths in the US. And it is recognized as the main preventable cause of mortality in the country.

Nearly 2 in 5 American adults were diagnosed with obesity in 2015-16, representing a significant increase from 34% in 2007-08, and its impact deepened with a sharp increase from 5.7% to 7.7% during that time. . While not a single state reported an obesity rate above 15% in 1985, up to 5 of them had rates above 35% for 2016.

Obesity and being overweight are often associated with emotional health problems such as depression. People who are obese or overweight may also experience weight biases, as well as face stigma from healthcare service providers and others, which, in turn, can result in guilt, feelings of rejection, or shame, worsening even more the prevailing problems over one’s mental well-being.

The main diseases and health complications caused by obesity and being overweight are briefly illustrated below.

I. TYPE 2 DIABETES

When the blood glucose concentration becomes permanently abnormally high, the particular medical condition is called type 2 diabetes. About 4 out of 5 people with this form of diabetes are known to be obese or overweight. High blood sugar levels can manifest a host of medical conditions, including strokes, heart conditions, eye problems, neuropathic damage, eye problems, and other health problems.

Allowing yourself to do regular physical activities and reducing your weight by 5% to 7% can prevent or postpone the onset of type 2 diabetes if you are in the risk group for the particular disease.

II. HIGH BLOOD PRESSURE

When blood passes through the blood vessels in your body with much more force, the particular medical condition is known as hypertension or, more commonly, high blood pressure. It can cause an alarming level of blood vessel damage, strain the heart, and help increase the chances of stroke, kidney disease, heart attack, and even death.

III. HEART DISEASE

The general term heart disease is used routinely to indicate a wide and diverse range of medical conditions that can affect the general well-being of the organ. If you are diagnosed with heart disease, you are at increased risk for heart failure, sudden cardiac death, angina, heart attack, or a heart rhythm that is not considered normal. Elevated levels of fat in the bloodstream, high blood sugar levels, and high blood pressure can increase your chances of developing heart disease. Blood lipids or fats necessarily refer to triglycerides, high-density lipoproteins or HDL cholesterol and low-density lipoproteins or LDL cholesterol. Reducing 5% to 10% of your body mass is likely to help you mitigate your risks of developing heart disease and can help improve blood flow, cholesterol levels, and blood pressure.

IV. CAREER

If there is a blockage or incidence of blood vessel rupture in your neck or brain, it causes the blood supply to your brain to suddenly stop, and the particular medical condition is known as stroke. A stroke can cause reversible or irreversible damage to your brain, resulting in partial or complete paralysis and thus making you unable to speak or initiate body movements. To be enough, hypertension is recognized as the vital cause of strokes.

SLEEP APNEA

Sleep apnea is a medical condition when a person does not breathe frequently and is quite common in a large number of people around the world. You can also stop breathing completely for short intervals. If such a sleep disorder remains undiagnosed or untreated, it can increase the chances of other critical health problems, such as heart disease and type 2 diabetes.

Digital Marketing

Kickers are rare

I was a sports broadcaster for 35 years, mainly covering the National Football League. I learned many things in that time, but one thing stands out and I am going to share it with you now:

Kickers are rare

Go back and read it again, several times.

I put it in big letters for a reason. It’s true! And you have to understand it. Kickers are very, very rare people.

Entire generations of NFL fans have grown up not knowing what a “straight” kicker looks like. Well, a straight kicker doesn’t lean toward the ball like today’s football-style kickers. He ran straight for the ball and kicked it straight into the goalpost, wearing a shoe with a special hard square toe. I know this is a strange concept to some of you younger ones, but bear with an old man for a moment.

The NFL record for field goal distance is still held by a direct kicker who actually had a deformed foot and had to wear a specially fitted shoe: Tom Dempsey of the New Orleans Saints for sixty-three yards (since tying with Jason Elam from Denver). , for you statistics fanatics).

Another longtime NFL kicker, Ben Agajanian, also had a deformed foot and a special shoe. After his playing days, Ben became a respected teacher of the arts of kicking. One of his students once asked Ben, “How can I get a kicking shoe like yours?”

“Well,” said Ben, “buy a lawn mower first …”

In the mid-1960s, the Gogolak brothers, Pete and Charley, came to the NFL, the first football-style kickers. And unlike the big, straightforward guys, they were smaller. And foreign. And they didn’t know much about football. Stories abound that they ran off the field after a successful kick that screamed, “I want a touchdown!”

The last of the heterosexuals, Mark Moseley of the Redskins, retired in 1986. He has been football style ever since.

And kickers are rare in more than just the angle they take with the ball. They do weird things with their shoes. He was interviewing Chris Boniol of the Cowboys in the 1990s, and he blurted out that he broke his kicking shoes by soaking them in near-boiling water, while his foot was inside them. This, he said, made the leather conform to the shape of his foot. But that wasn’t the really weird part.

The really weird part is that Boniol wore a size nine street shoe. In the field, he was wearing a size seven!

“Wait a minute,” I said. “You wear a size nine street shoe but you wear a size seven kick shoe? How can you get your foot in there?”

“You just fit it.”

“Doesn’t it hurt? Aren’t your toes cramping?”

“It doesn’t matter,” Boniol said. I wanted it to feel like his shoe was just another part of his foot one, the skin, so to speak. And since he was a co-holder of the record for most field goals in a game (seven since it was broken), who was I to argue?