Social networks are the combination of online communication channels committed to contributions, communication, information exchange, and group-oriented relationships. Various types of applications and websites dedicated to social media, blogs, forums, wikis, and social bookmarking make up the different types of social media. The most common types are Facebook, YouTube, Google+, WhatsApp, Twitter, QQ, WeChat, Qzone, OLX, Instagram, LinkedIn, Tumblr, Skype, Viber, Snapchat, Pinterest, MySpace, Meetme, Meetup, Mixi, Tout, Douban, Flickr , Buzznet, Wehearit and Friendster These social websites have approximately 100,000,000 registered users. Although there are different types of social networks, they use many common characteristics, for example, consumers create service-oriented profiles for the website and applications that are planned and supported by the association. User-created material such as digital images, posts, videos, comments, and data shared through online interfaces. All types of social networks are interactive Internet applications that allow the growth of online social networks by linking the profile of a user with that of other people or groups.
Users generally communicate with social media facilities through web-based tools on computers, or download Internet application services to their cell phones, through these services, users can generate highly collaborative platforms through of which individuals, groups, and establishments can segment, co-create, discuss, and review user-created data or pre-designed content displayed online. They present considerable and prevalent changes in the communication between trades, establishments, companies and personalities. Researchers study these changes and new technologies are being introduced as a result of these changes. It is different from traditional print and electronic media in several respects, such as understanding, customer, value, scope, occurrence, interaction, use, proximity, and durability. Its channels operate in a dialogic mode of transmission, while the old-style media used the monological mode of transmission.
Facebook is widely used in all countries, 84 percent of young Americans are its users. Almost 60 percent of teens have profiles on social media, most people spend a minimum of two hours a day on social media sites, and the time they spend on these sites is greater than the time they spend on another type of sites. Total time spent on social sites in the US was 66 billion minutes in 2012, now it’s 121 billion minutes. It has become a source of career prospects and financial benefits.
Social media has many good and bad effects. It gives the possibility of linking with real or virtual groups, and is a true dissemination tool for companies, financiers, charities, as well as support groups, politicians and administrations. Its substantial use has also been shown to cause sadness, cyberbullying, online persecution and wandering.
We cannot define social media by its ability to bring people together, according to this description, telegraph and telephone may be their types Actually social media is typically used to pronounce social media sites like: Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Instagram. and Wechat allows its use to make their Profiles private to share ideas, images, videos, talk to each other and update themselves with new things, events and happenings while doing their daily actions and routine work.
Peculiarity of social networks: content spreads like a virus
Sometimes content posted on social sites can spread like a virus on social media. Users will re-share content posted by someone else on their social network, resulting in more sharing. Posts like North Korea’s atomic bomb explosion, breaking news like the news of Michel Jackson’s death have crashed into internet servers as this news was quickly shared and re-shared by people using social networking sites. This is the concept of spreading a viral disease from an infected person to other people. Some individuals, groups, and organizations use this viral news broadcast as an effective form of publicity.
Use of cellular applications
The use of the mobile phone to access the sites is a big factor in the popularity of these sites. Now it is easier, more private and cheaper to use social networks than before, the smartphone has made the Internet very “practical” to use. by the young generation. Now young people spend more time interacting on social networking sites than watching television. All kinds of sites can be easily accessed with the help of the smartphone, content can be added, shared, sent, received, and voice and video calls with status update can be made more easily without the use of desktop computers or laptops. The use of Wi-Fi technology has allowed the use of an Internet connection by all members of a family. All family members can use the Internet sites according to their likes and dislikes, flexibility of time and privacy. Mobile applications like WhatsApp, Skype, are widely used to make video calls, YouTube is used to watch videos, Facebook is used to share videos, images, texts and status update by mobile users. Mobile social networks mention the use of media on mobile phones such as smartphones. Mobile applications enable the training, sharing, and dissemination of user-created content. Location and time sensitivity are important factors when accessing social networks through mobile devices.
Location and time sensitivity gave mobile devices an edge over desktop computers by offering companies to expand their business through marketing and advertising. The mobile tools can be used for research, announcements, sales advance or concessions and membership growth programs.
Social sites use sociable plans, creating scenarios that are equally useful for users, industries and networks with the help of e-commerce or online consumption. Users post reviews about a company’s product or service with their friends and associates online. The company benefits because it gains awareness of how customers view its product or service. Applications such as Amazon.com and Pinterest are influencing a growing trend in the acceptance and accessibility of electronic commerce or online consumption.