Digital Marketing

Two Core Business Functions: Innovation and Marketing

I have met many entrepreneurs recently who have told me how superior their product or technology is compared to their competitors. But your competitors have far more customers and market penetration.

As a result, in recent months I have found myself sharing part or all of the following quote from the great management thought leader, Peter Drucker:

“Because the purpose of business is to create and maintain a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; everything else is cost. Marketing is the distinctive function and unique. business.”

This can be painful for some, but the best product or service doesn’t always win. In business, the best salesperson usually wins. So here are some general recommendations for any entrepreneur who thinks his infatuation with his product is blinding him from being the best seller among his competitors.

– Complete a market analysis regarding your competitors and your product, preferably with clear recommendations on the best market segments and the most valuable positioning in that/those markets

– Get someone on your team now that you have marketed and sold to the same customers. This addition to your team must also have the hands-on, roll-up-the-sleeves-mindedness on which your business venture was founded.

– Worry more about the best way to solve the needs of your customers than about your technology or product. Many entrepreneurs really struggle with this, thinking they know what’s best for the customer. The challenge is always getting the customer to believe that. So get their feedback throughout your product’s life cycle, and be willing to ditch features and design elements you’re holding on to because of your love of the product, not what’s best for the customer.

– Have fun. Marketing is one of the most exciting parts of business. When done correctly, it’s quantitatively based and often more measurable than many other things you do at your company.

This is just a ‘starter’ listing. Does anyone want to add more to the list?

These thoughts don’t just apply to products. The same concepts can help in marketing services and can help you market yourself if you are looking for a new job or need to position yourself for a promotion.

Digital Marketing

Nebraska Football Helmet – A History

Since the 1960s, Nebraska has maintained a very consistent football helmet design. They have always had a very conservative design; they have never been flashy or unusual in design, even for a special occasion like a game of bowling. In 1960, Nebraska had a red helmet with a white stripe and the player’s number on the side (eg, 22). In 1961, apparently the powers that be felt that even that design was too colorful and action-packed and instead opted for a white helmet with black numbers on the side. This Nebraska football helmet design is as simple as it gets for a football helmet. In 1966 the numbers changed to red and a red vertical stripe appeared on the hull for the first time. The white background and red stripe have never left the helmet since.

The red numbers lasted for only one regular season before they were phased out entirely. Instead of having the player’s number on the side of the helmet, the letters “NU” made it to the helmet for the Sugar Bowl game in 1967 and remained for 2 full seasons. During the third season in this helmet design (1969), a “100” decal appeared on the front of the football helmet. It was shaped like a blue soccer ball with white numbers outlined in red. The “100” marked the 100th anniversary of the founding of the University of Nebraska-Lincoln.

From 1970 to 1981, the Cornhuskers kept the exact same design. The helmet had a white background, a red vertical stripe, and the letter “N” replaced “NU”. This football helmet closely resembles the current design with one exception. In 1982 the team switched from the basic gray face mask to the red face mask. For almost 30 years, the exact same design has been maintained. The “N” is as simple as possible. It has no serifs and looks like the capital “N” in the basic Arial font that you could type in any word processing program. It probably fits well into the show’s image as a working-class Midwestern school, where they like to run the ball up the middle. In many ways, it’s the antithesis of some of the flashier designs out there at schools like Oregon, Maryland, and Boise State. There isn’t even a catchy logo like the Texas Longhorn or the Florida State Spear. Looking at this football helmet, you can begin to see why cold-weather, Big Ten Rust Belt schools rushed to admit the Cornhuskers as full members of the conference in 2010.

Digital Marketing

5 Steps to Build a Social Media Strategy

The economic recession has been one of the invisible forces driving the growth of social media for businesses. The explosion of social networks is a response to the desire to find new routes to a more competitive market. The decline in performance of traditional SEM and e-commerce in general and the seduction in the perception of “free” marketing helped fuel the social media revolution. These were by no means the only drivers of this change and the confluence of technology and a critical mass of users were also important factors. Social networks are here to stay and companies must make good use of them. However, it is a complicated prospect and for the new entrant, daunting. There are a few easy steps that will help you develop a social media strategy and prioritize it as a route to market.

To build a strategy, you need to ask yourself a series of questions.

Step 1 Do my customers have a footprint on the social media landscape?

This is a fancy way of asking if I’m likely to find my target market using social media. Well, it tends to vary by sector. Social media is well suited to companies that have intellectual capital, so consulting, finance, and to a lesser extent accountants and lawyers are good examples. Social media is also a great platform for selling products to consumers and small businesses.

So what is not suitable? Well engineering and manufacturing are obvious candidates, as are companies that sell large quantities of business items, whether they are capital goods or, say, software.

Social media works best for markets that have a short sales process and low-cost items where you can get immediate access to the decision maker. Geographic concentration is also an important factor, the greater the geographical distribution of potential customers, the better they will adapt to social networks.

Step 2 What are my goals?

Brand recognition, customer service, sales, customer feedback improvement, new product development/verification, development expert status.

Many companies use social networks to improve their relationship with their customers and have a more conversational customer service relationship, so let’s not prejudge and say that sales is the most important or indeed the only objective for network marketing. social.

I accept that much of the hype revolves around the incredible selling opportunities that social media presents, but let’s not forget how at the turn of the century the dot-com boom got so out of control that even seasoned entrepreneurs became They forgot the basics. In other words, behind each model there must be a solid business case.

Step 3 What is my best Social Media Mix?

The social networking market is a complex topology that covers Wiki, major social networking sites, microblogging sites, forums, blogs, article sites, photo sites, podcasts, video sites, social bookmarking, and many more.

Faced with this bewildering array of options, how do you proceed? There are two things that are important, first, you need to consider where your customers are most likely to reside in the social media landscape and, especially if you are a smaller business, what areas of social media you find interesting. If we remember that a lot of social media is about building trust and developing a community, it’s very, very difficult to do it through a medium you don’t like.

Step 4 How do I manage my resources?

What resources do I have available? How much time can I dedicate to this effort? Is this for internal and/or external networks? How much maintenance effort is there?

Maintenance work is one of the real hidden costs in social media, which is time consuming. Since most people and indeed businesses are short on time, this is a major problem.

Now I know particularly with Twitter that there are “bots” you can use to automate a lot of your posts that you need to spend “face time” to build conversations and relationships. A simple idea is to create a social media journal that states which social network will be accessed, what day(s) and how much time will be spent on each one. Don’t think about now, when you have the first flurry of ideas, but rather 1 year from now, when you have your 50th blog post and 1000+ tweets or Facebook posts.

I regularly see companies overinvest in social media only to have to pull out because they have significantly underestimated the ongoing effort required.

Step 5 How do I measure progress?

What metrics work best? Access by site? Follower growth? Complaint reduction? Higher conversion rates? Feedback process to change what doesn’t work?

Any type of strategy implementation needs a cycle of review and change, so it is with Social Media. However, the advantage is that online activities are relatively easy to quantify and the results of your efforts. This makes managing your social media strategy much more effective since numbers don’t lie, 50 hits are 50 hits, not as many as we optimists would say; Well, I think it’s almost 100.

This precise measurement allows you to take quick and appropriate action to improve your performance. This, in turn, leads to you having a much better chance of success, which is, of course, what we are all trying to achieve.

Digital Marketing

Message from the Universe: Creativity at its finest

“For the record, you haven’t missed a thing, you don’t even know what downtime is, and every second of your life so far, resting, playing, distracted or not, has been deeply creative.

we’re on a roll
The universe”

Every minute counts, no matter what you do. You feel like you’re not productive because you don’t see immediate results from your hard work. Patience is a virtue and you need to take that time to plant seeds until they grow and bring wealth and happiness. Every little step you take in life is one step closer to where YOU want to go. If you want to be successful, you will do everything in your power to make every minute count. It is important to be balanced and work smart. It’s not because you end up putting thousands of hours into a project that success will be guaranteed. Quantity does not define success.

We all strive to improve ourselves in our careers, our relationships, our family, our friends, and society. No matter what you do, it will have a direct or indirect impact on others. Never underestimate your presence in others. Everything you do to help will have a positive impact on those around you. Focus on what you can give to others, even if it is small in nature. You may think it doesn’t make sense, but actually, for that person receiving the help, it definitely has meaning. The most important thing is to take that first step to help others. Once that part is complete, you can enjoy the changes and smiles you brought to those you helped.

Digital Marketing

How to sell on Instagram?

Social media has exploded on the internet, and advertisers around the world are figuring out how to use their amazing capabilities to target potential customers. There are more than four billion web users in the world, and more than three billion of them use social networks.

Distinctive Social Networks, however, appeal to different age groups. People born after World War II, for example, essentially find themselves on Facebook. On the other hand, younger age groups such as those in their twenties and thirties prefer other platforms, and people in the 18-34 age range comprise a staggering 64% of Instagram’s user base. That doesn’t mean, however, that if you start exploding Instagram’s online marketing, you’ll expand your offerings quickly.

Instagram is an internet-based media platform that was originally created to fill a rather specific need. Instagram was planned, from the earliest stage, explicitly for the mobile platform. It was made so that people who took pictures or tried to make videos on their smartphones could quickly and effectively share that content without struggling with complex issues or file transfer protocols.

Sell ​​on Instagram

If your business sells real, substantial products, Instagram can be one of your best advertising and selling devices.

There are a few key reasons behind this, but the main one is that the platform has components configured that encourage the sale and shipping of real products. Assuming, however, that you offer assistance, say a travel service does, you can still show off your organization and even see a boost in your business, but customers won’t have the option to buy directly through the Instagram platform.

If a user can buy, ship, and use a product, then Instagram has the tools to help them do it. Remember that organizations that focus on selling products have a critical preferred position on Instagram over those that offer services.

Shopping on Instagram

Shopping features allow people to search for and buy products on Instagram. This is an incredibly advantageous element for both the customer and the merchant, as it does something important: it removes obstacles to buying.

Previously, if a potential customer was interested in buying an item that was listed on Instagram, they couldn’t do it on the spot. Tapping on one thing would remove a customer from Instagram and move them to the seller’s site, where the deal would occur.

The most effective method to set up the shopping feature

If you want to use the shopping feature on Instagram to advertise your business and sell your items, it’s a generally straightforward measure of 5 points:

1. Make your Shopify store:

The Instagram retail frontage is designed to interact and work consistently with a configured Shopify store, so make sure you have one configured now before following the steps below.

2. Check your national eligibility:

If your business is located in the United States or Canada, you have nothing to worry about. However, if you are in different parts of the world, for example Europe or Asia, you will need to make sure that your country meets all the requirements for the purchasing feature.

3. Make your Facebook channel:

Instagram is owned by Facebook, and the organization must ensure full information similarity, so you must also have a Facebook channel on your Instagram account.

4. Make your business account:

Having met the above requirements, you will now be able to create your unique Instagram business account. This is completely different from the social account of an ordinary user.

5. Link your sales channel with your Shopify store:

At last, you will now be able to connect your Instagram sales channel with your Shopify store. The two accounts will communicate with each other, so you don’t have to worry about preparing customer transactions.


Whatever you do, don’t be boring! If you don’t find your product images appealing, chances are Instagram users won’t like it either.

Continually ensure that you present your products in the best light regarding shopping on Instagram. With over a billion customers on a consistent basis, Instagram offers marketers one of the best business vehicles available on the internet.

Digital Marketing

WordPress blogging tips to help you get started

If you want to start a blog, WordPress is probably the easiest and most user-friendly application you can use. There are even easier options, like using a free online blogging service like, but you don’t really have much control over your own site.

With WordPress, you get the best of both worlds: an easy-to-understand platform and unlimited features that allow you to grow your blog and add bells and whistles as you learn. vs.

First, I should point out that there are two WordPresses. They’re run by the same company, but is a service that hosts your blog for you, just like Blogger, Tumblr, and other third-party sites. These are often called Web 2.0 sites. There is nothing wrong with creating your blog in this way, but it does limit you in some way.

When you use or any Web 2.0 site, you do not own the blog. You are simply renting space on it. This means that the host can delete your blog at any time. This happens if you are deemed to have violated any TOS (terms of service). It’s surprisingly easy to do this, even without meaning to.

For example, does not allow you to market your blog in any way. So if you want to start a business or even make a few extra bucks each month, this is not the way to go.

Another reason why and other sites like it aren’t ideal is that you’ll have a harder time with SEO and traffic generation than if you owned the blog. This is because most of the “link juice” generated by your article will go to the host rather than to your specific site.

That’s why is what I’m going to focus on here. This is when you buy a domain, get hosting, and start your own blog.

Choosing a domain and web server

Your domain is your URL, the address of your website or blog. If you haven’t chosen one yet, you’ll need to do this first. If you don’t have web hosting either, you’ll need this as well. You can combine them if you want. Many web hosting companies offer you a free domain when you sign up for hosting.

When choosing a web hosting company, it is good to choose one that has a lot of experience with WordPress. If you really want to be sure of this, you can go with WP Engine, a company that specializes in WordPress. However, they are a bit more expensive than most web hosts.

If you want to save money, you can still find a good web host that supports your WordPress site. Bluehost, for example, is highly recommended for this. They are even recommended by WordPress itself.

One suggestion I’ll make here is that regardless of which web host you choose, try to pick a plan that gives you unlimited domains/websites. Sometimes a host will offer several different plans. The price difference is usually a few dollars a month.

The point is that creating WordPress blogs can be addictive! You probably won’t want to stop with one. So you can also have a hosting plan that allows you to create as many as you want.

When choosing a domain, try to keep it short and simple. If you want your blog to rank well in search engines, choose some good keywords in the title. These are words that people will actually search for when searching for information.

If your domain is something like or, it will have a custom name but not one that is likely to help you with SEO (search engine optimization). This is of particular importance if you intend to sell something. If you just want a blog to share with your friends, family, co-workers, etc. then it is not important.

How to install WordPress

Installing WordPress is quite easy with most major web hosting companies. Typically, you use a scripted installer like Fantastico or Softaculous (your web host probably has one of these – look in your control panel). You can then install WordPress in a few clicks.

I don’t want to waste too much space here describing the steps to install WordPress, because you can find it from your web hosting company. There are also numerous articles and videos on this topic.

What should I blog about?

This doesn’t seem to be a problem, but many people experience “blogger block” after writing a post or two. I assume you have already chosen your topic. After all, if you can’t even think of a topic, it’s not a good time to start a blog yet!

But even when you have a topic that interests you, it can be challenging to think of actual posts to write about. For this, you may need to do some research to get inspired. Here are some ideas.

  • Set Google Alerts -You can receive emails from Google that will send news to your inbox based on some keywords you choose.
  • Amazon -Check out which books are popular. Also check out their magazine section!
  • other blogs -Check Google blogs and see what others in your niche are writing about. You don’t want to copy them, but you may get ideas that you can put your own spin on.
  • Offline books and magazines -Go to the library, bookstore and magazine section of Barnes & Noble (or wherever they sell magazines). Read newspapers. All of these are excellent sources of ideas.
  • Constancy is the key to success

If you have a blog, you have to write blog posts! This really is the most important “secret” to having a successful blog, believe it or not. You hear a lot these days about “quality content”, which is of course important.

If you’re populating your blog with auto-generated or threaded content (if you don’t know what that is, don’t worry, you’re better off!) you won’t get very far. Search engines are quick to recognize this as low-quality content. However, you have to generate posts regularly.

Forgetting search engines for a moment, when a visitor sees that a blog hasn’t been updated in months, they’re likely to conclude that it’s not very active or relevant. You probably do the same thing when you search for new sites online.

Search engines also love blogs that are frequently updated. It also gives you more content to get indexed. Let’s say a few words about SEO, as long as we’re on that topic.

The vast universe of WordPress plugins

Once you get familiar with WordPress, you may want to start looking at more advanced features. This often means adding plugins. These are tools that you upload to your WordPress site to perform a variety of functions.

Plugins can be used for security, SEO, to create forums or membership sites, to place contact forms on your site, and hundreds of other things. Plugins give you the ability to perform many tasks that would otherwise require advanced coding knowledge.

There are so many plugins for WordPress that it would be impossible to keep up with all of them. At first, you may think that you don’t need any plugins, and this is true. However, they are so easy to use that you might as well get your feet wet and install some basics.

You can access plugin settings from your WordPress dashboard.

  • Akismet -This antispam plugin is already included when you install WordPress, but you must obtain an API key to activate it. There are instructions on how to do this.
  • Google XML Sitemaps -This makes it easier for Google and other search engines to index your posts and pages.
  • Total cache W3 -This is a great plugin to help your site load faster and run more efficiently. It does this by caching posts, pages, databases, scripts, and other things that take up space.
  • bulletproof security -Helps keep your site safe from attacks. This is important, as hackers often target WordPress sites.
  • WordPress SEO by Yoast -Makes it much easier to optimize your site for search engines.

The above is a very abbreviated list of what you can do with plugins. If you have particular needs or ideas for special features for your blog, chances are there is a plugin that can help you achieve this.

WordPress: the perfect place for your blog to evolve

What makes WordPress so amazing for bloggers is that it can help you at any stage of your blogging career. For rank beginners, it makes it easy to set up a basic blog. Advanced users can play around with all the settings and plugins.

However, WordPress is still just a tool. It’s up to you to create awesome content so people have a reason to visit your blog!

Digital Marketing

Know how to launch your product the right way

There are countless ways this can benefit your launch, so read on and we’ll take a look at some of the ways launching, rather than launching under the radar, can make a difference to your sales.

The first reason you want to create a product launch is that it will create hype and buzz. And by building hype and excitement, you’ll be able to ensure that people are more receptive to your product when it’s finally released.

The best way to make people want something is to tell them they have to wait. This also gives them time to save money, and generally means that when the product launches, a lot of people are going to buy right then.

Believe it or not, launching a product can help you build authority. By simply launching a product instead of discreetly releasing it, you make that product seem much more desirable and much more interesting, and ultimately this means it’s likely to get a lot more sales when it’s finally released.

Affiliates love a product launch, so if you want an army of marketers to help you get the word out and generate more excitement for your product, then launching is one of the best ways to achieve that.

Verifying an audience is a very important thing before launching any product. In other words, you need to make sure that there are people who actually want to buy your product before you go ahead and spend time developing it. By having a product launch and preparation for that launch, you’ll be able to consult your audience and make sure they really want to see your product before you put a lot of time and effort into making it happen. You can ask your audience for ideas and essentially end up making the exact product they request, essentially guaranteeing your success!

Create impressive products

When it comes to creating digital products to sell, there are a plethora of different types of products you can create. You can make an e-book, for example, or you can make a piece of software.

However, one of the best options is to create video content and sell it as a course, seminar, or even a “documentary.” This is a great option because it immediately elevates you above all the other dross out there. Anyone can make an eBook, but it takes some knowledge to create a well-produced video. What’s more is that a video will be automatically rendered to easily create a lot of marketing materials and overall it’s something you can market to very easily.

There are two types of video. Videos in which you appear and videos in which you do not appear yourself. And of the two, the former is by far the better option. This is the type of video that will look like something truly high quality and can really get an audience excited. The only problem? They are also the most difficult types of video to make.

This is what you have to do…


The first thing is the equipment that you are going to need. If you intend to make high-quality videos, then of course you will need a good, high-quality video camera to shoot those videos. This should be something that gives you 1080p (or better yet 4K) recording capability and lets you shoot at 60fps. Even more importart? The screen should rotate so you can see what you’re doing!

You also need a tripod and this will further help you film yourself without hiring a crew. You will also want lighting and a good option here is a light box. In many cases, the lighting is more important than the camera! Good sound is also essential, so get a lav mic that you can use.

Edition and Presentation

It is also very important that you have excellent presentation skills to make yourself appear like a professional sounding person and to make the video engaging.

From there, it comes down to the way you edit the video together; and you’re going to need good software like Final Cut Pro or Adobe Premiere Pro to do it.

It’s a lot of work, but if you get it all done, you’ll be left with something that sells itself!

Digital Marketing

Taking the sting out of waiting on Drive-Thru Lane

There’s a reason so many QSR customers prefer to order food from their cars and not get out of their vehicles to eat, and that reason is that they’re in a hurry. But in the same way, they are not willing to sacrifice getting exactly the food they want for the sake of speed. Technology is the driving force behind making everything in our world faster and easier. Unfortunately, with features updating so quickly and people’s available time seemingly at zero, it makes it hard to keep up. Combine that with less conventional items like digital menu boards and in-car communications. So one of your top priorities as a QSR manager is to ensure the best possible communication between your clients and your staff.

It won’t be easy to establish great communication between the customer in your car and the person taking the order in your kitchen. You know the stress your staff experience inside the kitchen, and you can well imagine your customer’s world, with a car full of noisy, hungry children and a million other things to attend to as you try to figure out what everyone wants and then deliver. the results to your order taker. That’s why an electronic communication system with echo cancellation and noise cancellation is a must, as well as full duplex, so both ends can talk and listen at the same time. This is not a place to skimp! No self-service menu board is complete without your communication system. Make sure that you and your customer can be easily heard. Remember that the typical QSR makes more than two-thirds of their income in the ever-critical shortcut lane.

Accuracy may be even more important than speed, according to most of the major recent market research studies in this field. In fact, it’s a common customer perception that part of the cause of his waiting in line is the belief, correct or not, that his burger or burrito is being made from scratch for him. The inference here is that if a customer is going to have to wait, the majority of the waiting period should occur after placing their order, not before.

And, of course, nothing takes the pain out of waiting quite like some entertaining entertainment, which is easy to provide if you’re using direct-access digital menu boards. With a modern system, it’s easy to reserve some of the blackboard real estate for cartoons, local sports, or whatever else to keep your hungry customers busy for just a few minutes, until the whole gang joins in.

Digital Marketing

Why you shouldn’t be a blogger

These days, blogging services like Google Blogger and WordPress are touting their simplicity and ease of use. They say you can create a blog in 3 steps and 5 minutes. If it’s that fast and simple, anyone can be a blogger, right? Well, no. Words like these are very misleading. It probably does not occur to many people that maintaining a blog is much more complicated and time consuming than the creation process. I know it didn’t occur to me.

Being a blogger is a big commitment, and you need to know what you’re getting yourself into before you jump on the bandwagon. That is why in this article I am going to give you 3 reasons why should not be a blogger

1. You are undecided

Determination is success. When you really want something, you’ll probably put in a lot of effort and take all the time you need to get it—if you’re a determined person, that is. Blogging is more than just coming up with new ideas and turning those ideas into writing. It’s all about promoting your content, making connections, and being a part of the community. A blog usually doesn’t become popular on its own, so promoting your blog to increase your traffic, subscribers, and comments will be an ongoing project and take up a large portion of your blogging time. You also have to take risks and be able to offer something that no one on the planet except you can offer. It takes a lot of work, brainstorming, and time, and if you’re not determined to get to the top, you’ll never get there.

2. You can’t post regularly

You may be a busy person, but if you can’t fit your blog into your schedule, you shouldn’t have a blog at all. Blogs should be updated several times a week, and you should set aside time to brainstorm new post ideas, write, and promote blogs. Not posting often enough will negatively affect your traffic.

3. You cannot offer valuable content

Every blog needs valuable and unique content to keep the reader interested and hopefully keep them coming back for more. This means that there is no copied content. It also means you need to be able to write the kind of posts your reader won’t find anywhere else. This is tough in an area with high competition, but unless you make your content stand out, your blog will just get buried among millions of others.


Many people who already call themselves bloggers don’t realize the amount of effort it takes to be successful. Of course, every blogger has their own idea of ​​success, but most set goals for high traffic and getting more comments on their content. If you’re determined that your blog can succeed, if you’re willing to put in the time to create compelling content, and perhaps most importantly, if you enjoy it like you would any other hobby, you’re a great blogger bound to succeed.

Digital Marketing

Self-esteem and Multiple Intelligences of Students with Dyslexia

This study was based on the theory that students’ academic performance depends on or is influenced by various factors such as their self-esteem and multiple intelligences. This study was based on West’s 1997 theory explaining the hemispheric dominance of each person’s brain, by Gardner i 1993 in his MI theory, by Armstrong in his MI theory too, by Levine in 2002, by Lazear in 1993, by Shaw in 1994 and by Pollock, Waller and Pollit in 1994. Multiple intelligences include linguistic, logical-mathematical, bodily kinesthetic, musical, interpersonal, intrapersonal, spatial and natural intelligences. The study hypothesized that there is a significant relationship between self-esteem, multiple intelligences, and academic performance of freshmen at risk of dyslexia at Gingoog City National Comprehensive Secondary School for the 2007-2008 school year. . The method used was the descriptive survey.

This study was conducted at Gingoog City National Comprehensive Secondary School, Gingoog City. Respondents were twenty-nine (29) students and twenty-three (23) were male, while all six (6) were female who identified themselves as at risk for dyslexia. The three (3) sets of questionnaires were administered to collect necessary data such as the Dyslexic Student and Adult Identification Test, the Barksdale Assessment of Self-Esteem (SEI), and the Multiple Intelligence Development Series (MIDAS). The statistical tools used were percentage, frequency, mean, standard deviation, and multiple regression analysis.

The findings reveal that there was a predominance among males with low self-esteem because more males with dyslexia were identified. In addition, women could handle their difficulties by being studious, diligent, obedient, patient, and striving in the midst of their difficulties.

The findings further reveal that the majority of respondents showed signs of mild dyslexia. Twenty (20) of 69% of the students presented a lack of self-esteem. Nine (9) or 31% were men with severe disabilities. However, none of the respondents had linguistic intelligence. This is understandable given their difficulty in reading, as the expert said that learning disability affects students’ language processing (Wadlington, 2005).

It was found that these respondents had different types of intelligence. Ten (10) or 34.5 percent of the students had intrapersonal skills, (10) or 34.5 percent had interpersonal skills and musical skills as well, four (4) or 13.8 percent had logical skills and spatial skills, and only one (10) o 3.4 percent had naturalistic intelligence.

The average level of academic performance of the students was 75.93 percent. This shows poor results in their academic subjects. There is no significant relationship between self-esteem, multiple intelligences and academic performance.