Digital Marketing

Ezine Vs Newsletter – Which Is Right For Your Business?

Ezine and newsletter are two terms that are often used interchangeably between email marketers and their subscribers. On the surface, there seems to be little to no difference between the two. This is because, in general, both can be defined as an online publication that is distributed through the email system. That being said, these terms have two distinct origins and applications that set them apart.

Get to know the Newsletter

Described as a newspaper or pamphlet, the newsletter has been around for quite some time, dating back to the Boston News-Letter in the early 18th century. Traditionally, it has been used to provide news or information to groups with interests in a specific topic. This aspect hasn’t changed much as today’s newsletters are aimed at church members, students, business professionals, and various other groups of people who share interests in a particular topic. What has changed is the delivery method. While offline newsletters still exist, these publications have spread more online where they are distributed through the email system. Today, newsletters are an essential ingredient for email marketers looking to stay in touch with their target audience.

an electronic publication

The term ezine is a portmanteau of the words electronic and zine. Contrary to popular belief, the term does not originate from the magazine. It is actually derived from “fanzine”, a print publication maintained by fans of specific niche topics. These posts are so tagged because fans typically distribute them freely, doing so out of passion for the topic rather than profit. Due to the similarities and the aspect of the Internet, it is not surprising that the words ezine and newsletter are used interchangeably. Many people have their own method of distinguishing the two, but only end up describing the same post type plus or minus a few factors. However, it is the diversity of the ezine that really separates it from a newsletter.

Enter the website

There are a number of ezines online. Some of the most common examples are EzineArticles, Ezine Directory, and Amazonines to name a few. These publications typically act as article directories, providing topics ranging from email marketing and web hosting to health and finance. Many businesses, writers, and other professionals use these posts to gain exposure for their products or services and increase traffic to their website. In this sense, an ezine is nothing like a newsletter. It runs on a web server, and instead of sending content via email, it sends content from the web. So, technically speaking, when most people refer to an ezine, they are actually describing a newsletter.

clearing up the confusion

Deciphering a newsletter ezine can be very confusing and we hope we don’t make it worse. From a technical perspective, they are two different publications that offer their own unique advantages. When ultimately referred to, they are essentially one in the same. The good news for email marketers is that regardless of what you choose to call them, both can be a valuable tool that provides immeasurable benefits to a marketing campaign.

Digital Marketing

Streaming Video on Your Website – Turn Visitors Into Customers

Streaming video is a sequence of “moving images” that are sent in compressed form over the Internet and displayed to the viewer as they arrive. Streaming media is streaming video with sound. With streaming video or streaming media, a Web user doesn’t have to wait to download a large file before seeing video or hearing sound. Instead, the media is sent in a continuous stream and plays as it happens. The user needs a player, which is a special program that decompresses and sends video data to the screen and audio data to the speakers. A player can be an integral part of a browser or downloaded from the software manufacturer’s website.

Major streaming media and video streaming technologies include RealNetwork’s RealSystem G2, Microsoft Windows Media Technologies (including its NetShow and Theater Server services), and VDO. Microsoft’s approach uses the standard MPEG compression algorithm for video. The other approaches use proprietary algorithms. (The program that does the compression and decompression is sometimes called a codec.) Microsoft technology offers audio streaming at up to 96 Kbps and video streaming at up to 8 Mbps (for NetShow Theater Server). However, for most Web users, streaming video will be limited by the data speeds of the connection (for example, up to 128 Kbps with an ISDN connection). Microsoft streaming media files are in Advanced Streaming Format (ASF).

Video streaming is usually sent from pre-recorded video files, but can be distributed as part of a live stream. In a live broadcast, the video signal is converted to a compressed digital signal and transmitted from a special web server that can multicast, sending the same file to multiple users at the same time.

Streaming media is audio and video that is transmitted on the Internet continuously or continuously, using packet data. The most efficient reception of broadcast media requires some form of broadband technology, such as a cable or DSL modem. A packet is the unit of data that is routed between a source and a destination on the Internet or any other packet-switched network. When any file (email message, HTML file, Graphics Interchange Format file, URL – Uniform Resource Locator request, etc.) is sent from one place to another on the Internet, the Transmission Control Protocol (TCP) layer of TCP/IP divides the file into “chunks” of an efficient size for routing. Each of these packets is numbered separately and includes the Internet address of the destination. Individual packets of a given file can travel different routes through the Internet. When they have all arrived, they are reassembled into the original file (by the TCP layer at the receiving end).

A packet switching scheme is an efficient way to handle transmissions on a connectionless network like the Internet. An alternative scheme, circuit switched, is used for networks allocated for voice connections. In circuit switching, the network lines are shared among many users as in packet switching, but each connection requires the dedication of a particular path for the duration of the connection. “Packet” and “datagram” have a similar meaning. A protocol similar to TCP, the User Datagram Protocol (UDP) uses the term datagram.

MPEG, the Moving Picture Experts Group, develops standards for digital video and digital audio compression. It operates under the auspices of the International Organization for Standardization (ISO). The MPEG standards are an evolving series, each designed for a different purpose. To use MPEG video files, you need a personal computer with sufficient processor speed, internal memory, and hard drive space to handle and play the typically large MPEG file (which has a filename suffix of .mpg). You also need an MPEG viewer or client software that plays MPEG files. (Note that .mp3 file suffixes indicate MP3 (MPEG-1 audio layer-3) files, not standard MPEG-3 files.) You can download commercial MPEG players or shareware from various sites on the Web.

The term codec is an acronym meaning “compression/decompression.” A codec is an algorithm, or specialized computer program, that reduces the number of bytes consumed by large files and programs. To minimize the amount of storage space required for a complicated file, such as a video, compression is used. Compression works by removing redundancies in the data. Compression can be done for any type of file, including text, programs, images, audio, video, and virtual reality (VR). Compression can reduce the size of a file by a factor of 100 or more in some cases. For example, a 15 megabyte video could be reduced to 150 kilobytes. The uncompressed file would be too large to download from the Web in a reasonable amount of time, but the compressed file could typically be downloaded in a few seconds. For visualization, a decompression algorithm would have to be used to “undo” the compression.

There are numerous standard codec schemes. Some are used primarily to minimize file transfer time and are used on the Internet. Others are intended to maximize the data that can be stored in a given amount of disk space or on a CD-ROM. Codecs are used in many popular Internet products, including QuickTime, Netmeeting, Cu-Seeme, and VDOphone.

Flash is popular authoring software developed by Macromedia and is used to create vector graphics-based animation programs with full-screen navigation interfaces, graphic illustrations, and simple interactivity in a smoothed, resizable file format that is small enough to be transmitted over a normal modem connection. The software is ubiquitous on the Web, both for its speed (vector-based animations, which can adapt to different screen sizes and resolutions, play while downloading) and for the fluid way it renders graphics. Flash files, unlike animated but raster GIFs and JPEGs, are compact, efficient, and designed for optimized delivery.
Known as a do-it-yourself animation package, Flash 4 gives web designers the ability to import artwork using any bitmap or illustration tool they prefer, and create animations and special effects, as well as add sound and interactivity. The content is then saved as a file with a .SWF file name extension.

Internet users with Intel Pentium or Power Macintosh processors can download Flash Player to view Flash content, which works across multiple browsers and platforms. Flash is praised for being one of the most accessible plugins on the Web. According to an independent study cited by Macromedia, more than 90 percent of Internet users already have Flash Player installed. Adobe recently acquired Macromedia in a $3.4 billion deal.

Digital Marketing

Bulk SMS API – A New Way of Being SMS Marketing Services

In today’s world, we often see so many developments and updates across all sectors and every business person wants to stay connected with the latest. If they don’t know, it means you’re out of the competition. The current years trends are a lifeline for all kinds of businesses where they need to stay connected with their customers and keep them focused on satisfying their requirements by providing high quality services and products. This can lead to customer retention and a high number of sales from business prospects.

In the business where marketing is essential, business owners are moving towards opting for bulk SMS services to execute their marketing campaign when required. SMS marketing has become a very famous tool just because of its high conversion and open rates. For years, it remains an effective tool for business promotion and communication. But when we talk about the new technology in the Bulk SMS industry, SMS APIs are the new term. So, after doing a lot of research, some of the major gateway providers are now enabled to provide a massive SMS API that is easy to integrate into any software, application, and website.

However, they provide API in different programming language like PHP,, Csharp,, Java etc. and with API sample codes ready to access in the developer tool option. These Bulk SMS APIs can be ideally used to send large volume SMS text campaigns to customers or others directly from the software application itself. You can choose the one that suits you best. It works like magic where no phone calls or appointment reminders are needed, but ensures that your information via SMS will be fully delivered to the mobile numbers of your target audience. This saves users a lot of time and other labor than sending billions of messages from the provider interface.

However, sending text messages at regular intervals will keep your customers updated all the time. If they have any questions, they can ask you by sending a simple SMS with your long code number. With the advent of the Bulk SMS Gateway API, customers not only benefit from sending SMS, but they will also get an instant delivery report in their system through which they can measure the effectiveness of any sent campaign. If you are interested in embracing this new type of technology in SMS marketing, choose a reliable bulk SMS service that deals with API services and ask them how you can simply integrate it into your own software or any third-party applications. There are no hidden charges for linking the APIs to the customer’s system. It is totally free and also a very time and money consuming method for small and large industrial customers.

Being an expert in the SMS marketing industry, I would suggest the readers of this blog to use this new technique to send your thousands of messages to the different seats of your target audience across the country. It is very beneficial, one can trigger his campaign with a single click of a button through this application programming interface.

Some of the key features of the SMS Gateway API include:

Custom Sender ID with company or brand name

unicode function

incoming long numbers

Send long SMS contents (Concatenation)

Instant delivery reports

Quick messaging to individuals and groups

two-way campaign

Lastly, I just want to say don’t wait for the right time. Look for a good carrier that offers secured delivery from mobile carrier partners For more updates, visit:

Digital Marketing

12 Safe Brainstorming Techniques

Writers, students, and anyone else will occasionally need an idea or two. While there may be times when ideas come with little or no effort, there will be times when the fountain of creativity seems to have dried up. Don’t be afraid, however. Even if you’re not feeling particularly creative, you can still think and reason. If you think clearly and use the following techniques, you will find endless ideas.

free writing – Only write. Don’t worry about the format, theme, or anything else. Just write, about anything. It might be a description of your kitchen ceiling or a rant about the lack of parking spaces at your local vet’s office. The important thing is that you start writing, and keep writing. Let one thought lead to another, or just write about one thing, in increasing detail. Maybe you write for a set period of time, or maybe your goal is to fill a page or pages. Choose individual themes, ideas, names, or anything else. Whatever you do, you will soon have plenty of ideas to work with.

Break down – Take your starting theme and write it at the top of the page. Divide the topic into subtopics, questions, themes, etc., and list them below. Continue to break down and number those subtopics as before.

Listing/Bulletin – List everything about the topic, then list any related phrases, keywords, questions, sources, etc. If it occurs to you, add it to the list. Then take each item on the list and do it again.

cubage – Cubing refers to taking your subject and examining it from six different sides, like the six sides of a cube. Consider the issue in the following six ways:

  1. Describe it
  2. compare it
  3. associate it
  4. analyze it
  5. apply it
  6. argue for and against

Now examine your answers. Is there any connection between them? Does a topic come up?

Similar – Complete the following award: [Blank] is/was/are/were like [Blank]. By comparing your topic to another seemingly unrelated word, you will begin to see new ideas about your topic, better understand different aspects of it, and new ideas will emerge.

Grouping/Mapping/Leashes – This technique allows you to extend a theme in a free and organic way. Write a keyword or words about your topic in the center of a blank page and draw a circle or box around it. Break down as many ideas as possible, visually connecting them to the theme. Then branch off from there. Go as far as you can or want, continually branching.

units – Observe the relationships between the whole, the parts and the parts of the parts. Make the following lists on opposite margins of a sheet of paper:


Part……………………………………Parts of Parts

Part……………………………………Parts of Parts

Part……………………………………Parts of Parts

Apply these tags to topics and subtopics, words, etc. Then draw conclusions about relationships, patterns, connections, etc.

Journalistic Questions (The Big 6) – Ask yourself the 6 important questions of journalism:

  1. WHO
  2. That
  3. When
  4. Where
  5. because
  6. As

Make a list of related questions for each one, then look up the answers; repeat as many times as you need.

Outside the Box – Try to approach your subject from a totally different angle. Ask questions from a seemingly unrelated point of view. You can think in terms of occupations, academic subjects, demographic groups, cultural groups, etc. Examine it in its entirety from each new perspective, writing down every thought, question, comment, interpretation, etc.

Graphics/Shapes – Instead of words and phrases, think visually. Put things in terms of graphs, shapes, tables, and diagrams. If you can find photographs related to the topic, please use those as well. Make a list of everything you see, any thoughts that come to mind, and any conclusions drawn from the images.

Tilt/Re-tilt – Examine an idea or topic in terms of purpose and audience. If you’re stuck, think of a different purpose or a different audience. For example, if you’re writing about married couples for the purpose of entertaining couples that have been married for at least five years, try looking at the newlyweds theme.

Reference – If you have a basic idea or theme, look it up. Go to the dictionary, the thesaurus, the encyclopedia, an almanac, a collection of quotes, any other reference. Please list any information. If you don’t have a topic, open a random page, choose any topic, and continue from there.

Combination of Techniques – Start with any technique and then apply another technique to the results. For example, after listing and bulleting in your original theme, try to reference each item in the list.

Once you have used these techniques, you should have a list of the ideas produced. These ideas must then be organized in some way. You can start by listing them in order and then categorize them. Group them according to subtopics, put them in an outline, or try to sequence them in some way. The idea is simply to impose some sort of order on the disorganized results, giving you a neat collection of ideas to work with. Now equipped with these ideas and some related information, you’ll have a better idea of ​​what to work on in your writing.

Digital Marketing

Easy ways to get more traffic for blog posts

Anyone can create a blog or website today and be online in a matter of minutes. However, without traffic, that new website or blog will do you very little. Traffic generation doesn’t have to be difficult and there are many free methods you can use to get more traffic to your blog and the websites you own.

The first method is to have an active Facebook page that links to your blog or website. Build your fan page by commenting on other popular Facebook pages in your niche. Don’t spam, but be an active part of the conversation. People will see your post and can visit your page, if they “like” your page, you have them as an audience. Once you have a good size fan base, you can post links to new blog posts you publish and generate easy traffic.

Article marketing is another free but effective and time-tested method of getting more traffic to the blog posts you write. Article marketing means that you are writing articles that are related to your niche and submitting them to major article website directories like EzineArticles.

Each article you write and submit allows you to place links in the author resource box at the end of the article. When the reader is done with the article, they often click on the link to read more. So make sure your content is of good quality so that the reader has a reason to see more of what you offer.

Asking other blog owners in your niche if you can provide them with a guest blog post in exchange for placing some links in the article back to your site is a great way to get free traffic. As long as the content is 100% unique to that blog and of high quality, most blog owners will be happy to post free content!

If you want faster results, you can always try pay per click to get more traffic to blog posts. Pay per click means that you are paying for every click you receive. One of the most popular programs is Google AdWords. Be careful with pay per click and set your daily budgets low to start with or you could end up owing a lot of money for little performance.

As you can see, there are many low-cost and easy ways to get more traffic for blog posts. Each method will require a bit of work on your part, but like anything, the more you put in, the more you’ll get. So stay focused and before you know it you will have a lot of traffic to your blog!

Digital Marketing

SEO: How to improve your ranking in Google search engine results

Google is in the lead among all search engines, which a large volume of Internet users use to search for relevant websites that Google returns for a particular keyword or key phrase being used. So if you really have to make your website very popular, to attract a large volume of potential customers, then it is important that you follow certain established SEO techniques.

Keywords are the key to the success of your website

You need to find those keywords that are relevant to the type of topic or theme you choose to promote products and services from your website. You have to find keywords that find a lot of queries through the Google search box, but there aren’t many websites that actually deal with that keyword.

Now, if you browse those websites that show up on the first page of a Google Search for that keyword, there may not be enough content that sheds light on the keyword or phrase used. Here you can exploit, making raids.

Websites rich in highly informative content

Start writing rich content that is highly informative and useful to the type of visitors who click through to your website. Also, keep your website up to date by writing more content, twice a week. Google loves content that is fresh, hot, and crisp. Not obsolete, which includes items that most websites have already dealt with over and over again, and regular visitors have memorized and no longer need.

In fact, Google is concerned that a fair number of quality visitors will deviate from Google and instead prefer other search engines to Google, such as Bing, to find websites that are content rich and very different from the beaten path. Naturally, the loss of quality visitors will mean less revenue for Google. That’s why Google is hungry for fresh content from relevant websites that cater to a particular market segment or group.

Satisfy Google’s hunger for fresh content

That is why it is important that it is not enough to just satisfy the requirements of a particular market segment or target group. You should also look at it from Google’s point of view. So, write or outsource fresh articles, which are rich in relevant information and also keyword context, based on which you want to establish yourself as an established website to watch out for.

The importance of backlinks for your website for high ranking in Google

Now you also need backlinks for your website. According to the PageRank algorithm (Page stands for the name of Google co-founder Larry Page), backlinks are very important if a website wants to move up the greasy pole on Google’s search results page. The more backlinks the website has, the better it is. However, quality backlinks count too. In other words, if a highly established website has a link on one of its pages pointing to their website, the website, according to Google, has the merits to occupy the top slots on the first page for a given keyword/search phrase.

article writing

Article writing is one way to make your website popular as writing to established article directories helps you get more links pointing back to your website. The other places are of course niche forum sites, where you can regularly contribute your useful ideas to discussion threads related to your field of expertise and niche. That way you can send more links to your website and therefore send more quality targeted traffic from the forum as well.


To get more backlinks, you can maintain blogs that are also rich in content and have a backlink to your websites. This way you can increase the number of back links. Of course, these are all hard jobs, as you need to ensure that the blog is regularly updated with relevant keyword-based content.

Stop using Flash and graphics on your website

Chorus of wasting your valuable time and money in fixing your website with flash and graphics as the codes are not crawled by Google Spiders. So there is no point in adding those codes that Google barely pays attention to.

Stop your website from being slow and lazy

Google does not like those websites that are slow and irritating to open fast. Therefore, do not use too many videos and graphics that overwhelm your website and make it open quickly.

The importance of the HTML/XML sitemap before submitting it to Google and other search engines

Another thing I want to draw your attention to is the importance of a sitemap, preferably an XML sitemap. However, it is preferable to have HTML and XML in the root folder of the website. The reason is obvious as different search engines have their own preferences. Therefore, it is very important that you have a sitemap for each website before submitting it to Google.

You can create a sitemap for free, like Once you’ve created your sitemap, you can submit it to Google. You’ll get a good idea if you visit the EzineArticles sitemap, which is

Stop plagiarism by duplicating content from other websites

Plagiarism is illegal and is a crime for violation of copyright and intellectual property laws. Google also hates websites that thrive on duplicate content. So make sure that your website has original written content and that no other website has the same content word for word and sentence after sentence.

The content must have at least 250 words.

Make sure your article is at least 250 words on every web page of your site. Also, your keywords should be placed in the first 250 words, as the Google crawler scans only the first 250 words and based on that, checks the relevance of the web page to the search result.

Keyword density: limit it to 2% – 3% of the total content. Use only 2-3 keywords only

Don’t use too much of the same keywords over and over again. It would be considered offensive by most search engines. It is best to limit it to 3% of the total content. However, be careful to keep it to just 2-3 different keywords.

Niche websites that have very little competition but are in good demand from genuine visitors

Don’t turn your website into some kind of super mall, selling from mouse to elephant all under one roof. Find your niche that caters to a good segment of the market, let’s say domain change. Make sure your niche is not crowded with too many players in the market. Try those that do not have too many players and you can be one of them, to fight your way to the top in the Google search engine ranking, serving only a selected clientele.

I hope the information provided here in this article will help you start a successful career in internet marketing and website success making them profitable using SEO techniques. This is how you can improve your website’s ranking in Google search engines.

Digital Marketing

Marketing your book using videos

Once you’ve written a book, no matter what genre you’ve written it in, you’ll need to publish that book and you’ll need to promote it. Of course, there are several different ways that you can achieve this; however, you may want to think outside the box a bit and choose an approach that isn’t quite as traditional (or mainstream).

Using visual stimuli to promote your book

A really effective approach to promoting your book is to create a book trailer (just like you watch trailers for new movies that have just been released or are about to be released). Considering that what you are trying to promote is the written word, a trailer can be a striking and profound contrast to the book and will capture the hearts and interest of many people, including people who respond so well to visual stimuli.

When it comes to promoting your book with a trailer, if you don’t have the knowledge or experience to do it yourself, you’ll want to make sure that the person you ask to work on it is the right person for you and the book. that you want to promote. You’ll want to connect with (or hire) someone who has a significant amount of good-quality, relevant experience. After all, you certainly don’t want to be a guinea pig in that kind of situation. If possible, you’ll want to choose someone who has experience shooting, producing (and directing, if possible), editing, and ultimately optimizing the content so you get the most bang for your buck.

The reasons why creating a trailer is so smart

At this point, you may be wondering why video is a good idea when it comes to promoting your book.

Well, there are several reasons why it is a very good idea to create a trailer for your book.

  • Exposure: Because videos are so popular, effective, and relevant today, they will greatly allow you to gain exposure and many other people will be able to hear and see what you have to say and tell their friends and family about your book. .

  • Shareability: You definitely want to create a buzz about your book whenever possible. It’s quite possible (and highly likely) that you can do exactly that with a video trailer because it’s an easily shareable type of content. If your trailer goes viral, you’ll be golden. The more people see the trailer, the more they will want to read the book.

  • connectivity: Your breakthrough can help you make meaningful connections, which also means it can build trust, credibility, and the perception that you are the subject matter expert they should go to. In fact, with a little effort and a little luck, you’ll be the first (and hopefully only) person they need.

  • Good for the wallet: Trailers (and videos in general) are really profitable. Also, they are not on any kind of delivery schedule. They are delivered to the public 24 hours a day, 7 days a week.

Do trailers really have a positive effect?

If you’ve made a video that promotes it and it matches positively with your book, there’s a good chance that other people will want to read the book. Your trailer can really promote your book and your brand as well. However, it’s not enough to simply post your trailer on one or two sites. You need to be strategic in the way you promote your book. You need to determine exactly where the people who will potentially buy your book are located and you need to make it as easy as possible for them to notice what you are offering. Once you’ve done that, hopefully the rest will happen. Most likely, the interest is already there. Now all you need to do is let them know how great your book is and how they will benefit from reading it.

good vs bad

There are trailers and then there are trailers. First of all, if you want to create a good quality trailer, you will need a good quality script. In addition, it must be visually appealing and must demonstrate a clever and creative connection between the book and the trailer. That connection is critical to the success of your book. Of course, the music selection is just as critical to the success of the trailer. The more professional your trailer looks, the better off you’ll be. Finally, the trailer must be well edited so that the final product flows and is confluent. When it comes to the script, make sure you write it specifically for the trailer. It probably won’t work well if you have a script meant for something else and then adapt it for your trailer. Make sure your music choice is as perfect as possible (and appropriate, at the very least). The music and the story must have a strong synergy.


A trailer is a great tool when it comes to promoting your book, but it’s very important to remember that all the different stages and aspects of the trailer are important and all contribute to your successful book promotion. It’s also a great idea because so many people are connected online to all kinds of cool stuff. As much as content is king, video is definitely queen and it would help you keep that in mind.

Digital Marketing

Social networks: Are social networks bad for people’s mental health?

For many people, social media is as much a part of their lives as breathing. When you’re a big part of someone’s life, you might have several different accounts online.

By having these accounts, it will be possible for you to keep in touch with your friends and family. In addition, they will be able to see what these people have been doing with their lives.

it’s all there

Even if your friends and family are spread across several different accounts, it won’t take them much time and effort to keep up with what they’ve been up to. If they were to contact each person individually, this would take much longer and require much more effort.

Also, some of these people may not even live in the same country as them, let alone in the same area. This won’t matter though, as you’ll still be able to talk to them and see what they’ve been up to.


Talking to your friends and family online can have a positive effect on how they feel, resulting in increased well-being. Therefore, if you have moments where you feel isolated from others, you will be able to do something about it.

What can also improve your mood is sharing something that other people will like and comment on. This could be a picture of themselves or it could be something that is not related to them in any way.

An event

Organizing a night out or a meeting, for example, can also be much easier thanks to social networks. You can invite whoever you want to invite, without the need to issue individual invites for everyone.

The other part of this is that it’s also easy for someone else to let you know if they can do it or if they’re not interested. From these examples alone, it is clear that having just one online account can be very beneficial.


However, to say that social networks only have one side or that they have only had a positive effect on humanity would not be accurate. There are people who believe that it is generally good, while there are others who believe that it has done more harm than good.

Perhaps the best way to look at social networks would be to say that the way they are used defines whether they are ‘good’ or ‘bad’. So this is not unlike how a knife can be used to cut food or used to cause harm.

Other side

In the same way that someone can become addicted to alcohol, drugs, food or exercise, really almost anything, they can also become addicted to social media. Due to the chemicals that are activated within them when they use it, they may end up developing a strong urge to use it.

However, this is not something that will happen by chance, as the social media app they get hooked on may have been designed to do this. The application they use will not have been designed by engineers alone; brain experts will also have been involved.


What may also play a role here is that one may find it difficult to feel good, which may mean one will be more susceptible to being sucked in. So if you find it hard to feel good and even lack self-control, you may be an easy target.

Either way, if they end up hooked, it’s likely to have a negative effect on other areas of your life. The time you spend online could be spent connecting with real people and working on something that will improve your life, for example.

Anything else

If you spend a lot of time with them and share a lot, how your friends and family respond to what you share can define how you feel. After they’ve shared something, they can feel anxious and then this can change once the likes and comments start pouring in.

Without this positive feedback from others, they may feel like they don’t exist. You will be like a child who needs constant attention from his caregivers or else he will feel invisible.

Two parts

If they don’t get the kind of feedback they expect, they could end up hitting rock bottom. Because they have given up their power, other people will be in control of their inner world.

Still, if one is experiencing life in this way, it could show that they lack a strong sense of self to begin with. If this had been in place, they would not have needed so much approval from others.


A very simple way of looking at social media would be to say that it can draw someone in and away from the things that really matter. When used at the right time and for the right length of time it can be fine, but when it’s not, it can lead to a number of different problems.
One way for someone to get an idea of ​​the effect it is having on their life would be to think about whether it is causing them to neglect some area of ​​their life. If it is, there’s no need to shame or blame yourself; they can think about what they need to do instead and take action.

Digital Marketing

Characteristics of a Successful Business – M&A Transactions

Many companies do not reach their potential valuation or maximum sales price. While there is no perfect business without flaws or challenges, businesses that sell at the top of the valuation range or have the highest multiple incorporate a number of common characteristics.

1. Increase revenue/profits. Cash is the fuel of business. Companies that have strong financials with year-over-year growth in revenue and earnings will be in demand and should achieve an attractive valuation.

2. Clean books. Having accurate, detailed, up-to-date, and professionally prepared financial records and statements is one of the most critical components to a successful business sale.

3. Bright prospects for the future. Companies that operate in an industry that has strong prospects for continued growth in the coming years will be highly sought after.

4. No customer focus. A company that has a diverse and broad customer base will have a lower risk that the loss of a customer will have a material impact on the company’s revenues and profits.

5. Multiple providers. Businesses with a diversified product and/or service offering with a large number of vendors and partners will be a less risky purchase than a business that relies on a single manufacturer or service provider to generate revenue.

6. Stable workforce. Having a loyal and happy workforce with long-term employees is always a positive attribute for a buyer looking to acquire a private business.

7. Established Processes. A company that has written procedures detailing workflow and operational processes provides greater continuity during a company’s transfer of ownership.

8. Owner not the business. Businesses where the owner lends his experience working “in” the business vs. “inside” the business are less likely to experience a loss of revenue during a sale. Owners who have become the face of the business where they are one of the main reasons customers use their products or services create challenges for the new owner in retaining these loyal customers.

9. The business qualifies for acquisition financing. A business for sale that qualifies for acquisition financing from an SBA-backed bank or lender will benefit from its ability to market to a broader audience. Certain issues prevent third-party financing from being secured, including poor financial performance or messy books with unreported cash and questionable additions.

10 Professional advisers. Successful business sales require a team of professional advisors who are experts in their designated field. Members should include an experienced M&A advisor or business broker, a business attorney specializing in transactions, and a CPA with knowledge of tax structuring and asset allocation. Experienced advisors are worth their weight in gold and will add value that far exceeds the fees involved.

Owning a small business involves some level of risk. The price at which a company is valued should reflect the degree of risk. While the element of risk can never be removed from small business ownership, the ten characteristics outlined above should alleviate many of the issues buyers worry about when looking to buy. This, in turn, will allow maximizing the commercial value and the sale price.

Digital Marketing

How to make your website compatible with Google’s Mobile-First Index

Google has started rolling out its mobile-first index, which is a direct change to one of the biggest changes in user behavior. The change is not unexpected, as over the past two years, surveys and research have revealed that mobile devices account for approximately fifty-seven percent of all traffic. This move by Google means that mobile-optimized websites will take precedence over desktop-only websites in terms of ranking. Once the index changes completely, the mobile version of the websites will become the main version. To benefit from this development, search marketers need to be very vigilant in making sure that their websites are fully optimized for mobile devices.

Here are helpful tips for Search Engine Optimizers to help them take advantage of the mobile-first era.

Observe Google’s crawl activity

When your website has moved to the mobile first index, you will receive a notification from Google through your search console. However, you should collect more detailed information about the search giant’s crawling activity. By monitoring log file data, you can find out how search engine robots access your website. In case you find that there is more activity from mobile devices than on your desktop counterpart, you will have to work on making your website mobile friendly or you will lose end users to the competition. Since Google performs various tests and the data it gets may not be conclusive, you can hire search engine optimization services and ask the experts to keep a close eye on your website activities.

Develop content for mobile devices

Companies with responsive websites have very little to do in mobile-first index preparation, but only if their content is tailored to a mobile audience. In case you have the same content on multiple devices, there is no guarantee that your site’s ranking will remain the same. In fact, research suggests that keywords yield different results on desktop and mobile. This means that consumers expect different content on different devices. For smartphones and other mobile devices, you need to create content that helps users achieve their goal quickly. You can integrate Progressive Web Apps into your mobile content strategy to give your consumers a fast experience.

Understanding the journey of a mobile user

On mobile, the audience’s attention span is even shorter than on desktop. Therefore, you must have a solid understanding of micro-moments. When your audience is on mobile, you basically get very short windows of opportunity to engage with consumers. To make the most of this opportunity, you need a powerful data-driven strategy, like perhaps a voice search strategy, since it targets certain micro-moments. If studying consumer behavior is too much of a task, you may want to hire the services of a professional SEO agency, as they have the tools and experience to instantly provide you with the answers you are looking for.

Cover technical SEO best practices

To prepare for the mobile index first, you need to follow certain technical SEO best practices, which are:

  1. Verify that your website is a mobile site in Google Search Console by adding the robots.txt file. Your site should have an “m”. to be a mobile site.

  2. Review the metadata to see if you can further optimize it for a higher CTR (click through rate) on mobile.

  3. Run a speed test to make sure your mobile site isn’t slow. In case it is, you should take appropriate steps to optimize and speed up its speed.

You can no longer delay having a mobile website. So, get in touch with expert SEO agencies and improve your chances of ranking.