Digital Marketing

Coffee Meets Bagel – Top 1 Dating Site and App for Professional Singles

If you like the idea of ​​online dating, you are on the right page. With Coffee Meets Bagel, you can meet your partner effectively, efficiently, and painlessly. This site was introduced in 2012. The creators of the platform are three sisters, Soo Kang, Dawoon Kang, and Arum Kang from New York City. Its purpose was to attract the attention of young professionals who are too busy to find a partner. Also, they wanted to create a safer space for women to date. So far, Coffee Meets Bagel has been quite successful, with the owners turning down a $ 30 million offer from Mark Cuban. Let’s find out more about this app.

Special Features of Coffee Meets Bagel

There are three guiding principles behind Coffee Meets Bagel. The first principle is that the application will keep your privacy unless you want to disclose it to someone. The second principle is that your friends are the most suitable option to become your partner. The third principle is that meeting the right people should be easy and straightforward.

CBD makes use of its social circle to suggest matches. Females get 5 matches a day. Men can watch 21 games a day. Users are notified at 12:00 PM. M. About his suggested matches. So you don’t have to swipe and scan hundreds of profiles for hours to find a good match.

CMB encourages users to register with their Facebook profiles. The platform uses its algorithms to scan users’ social circles to find compatible matches. They are usually friends of friends on Facebook. If you sign up with your phone number, the app will use your location and partner preferences to suggest a good match.

Once you get your suggested Bagels (possible matches), you can comment, approve, or like. You can make the decision until the next day. If you choose to like, they will be able to see your profile. In case of a mutual like, they will connect you through a private chat and the conversation will start from there. The comment option gives you the freedom to message the possible match and you don’t even have to like their profile.

If you don’t like a Bagel, you can use the Discover tab to view the profiles of users who don’t meet your criteria. This action allows you to keep the profile or let it go. This allows you to recommend this Bagel to some of your friends.

You can earn or buy coffee beans. If you want to earn them, you have to perform different types of tasks. For example, you can invite your friends to register, follow the company’s social media page, and more. With Beans, you can unlock the special features of the app. But the good thing is that the application is completely free.

Advantages of Coffee Meets Bagel

  • Coffee Meets Bagel is suitable for women

  • Better matches due to linked Facebook account

  • Access to the full functionality of the application for free

  • Active members

The bottom line

So this was a short coffee and bagel review. If you are looking for an appointment, we suggest that you register on this platform today.

Digital Marketing

Get book reviews

Book reviews are one of the most powerful marketing activities. There is no such thing as having too many reviews. The great thing about a good review is that it tells potential buyers that someone else read and liked the book. A good book review is a powerful marketing tool. You can use it by placing it on your blog. You can also share it through the social media links. Another tactic is to add it to your book page at Amazon Central.

There are several strategies you can use to acquire more reviews.

Goodreads Groups are a fertile area to request reviews. Use these groups as your first resource. Some of these groups are listed later in this chapter.

Another approach is to contact a review site. These come in two flavors. One will review your book, usually for a fee. Desktop Publishing Reviews it is such a place. Be Booklife. Some sites will review your book for free. Reader favorite It is one of those free sites, although it will ask you to upgrade to a paid review.

The second type of review site will not review your book, but will make it available to multiple potential reviewers. I list some of these later in the chapter. There are many more besides the ones I mention, but I only included a few that I am familiar with. A simple search will give you a list of more sites that offer to get book reviews for a price.

Let me be clear: if you use one of these services, you are not buying a review. You are paying for a proofreading service that will put your book in front of many potential reviewers who may or may not choose to proofread your book. The review service does not pay reviewers who choose to read your book. What you pay for when you sign up for a review service is access to all the potential reviewers on your list.

Some of the review services will not deliver the products. They tell a good story about the many reviewers they have on their email list, but you won’t get the number of reviews you signed up for. These sites just don’t have enough readers on their list to deliver the reviews. Others, a small number, are just scammers looking to scam the authors.

Another strategy is to give away copies of your book, hopefully in exchange for a promise to review it. You can use your social media contacts here. Ask if anyone wants a free copy of the e-book review. I found this tactic to be marginally effective. The main reason is that some people ask for a review copy just because it is free and they do not intend to write a review. Also, some readers will not like the book and will not write a negative review. My experience is that around 25% of these readers will write a review. However, sending e-books to potential reviewers costs you nothing, so you will not incur any costs.

My observation is that many people do not write reviews of books that they enjoy because they are not sure how. To alleviate this problem, I wrote a series of questions to help readers write a short and simple book review. There are two versions of this: one for fiction and one for non-fiction. When you ask someone to review your book or when you submit a copy of the e-book for review, please paste the questions in the email or you can create a document and attach it to the email.

Fiction book review questionnaire:

1) On a scale of 1 to 5 (5 being the highest), how would you rate this book?

2) Did you like or dislike the book?

3) Explain why you answered 2) as you did.

If you liked the book, answer the following questions:

4) Why did you like the book?

4) What didn’t you like about the book?

6) Did the main characters seem real and credible to you?

7) Did you want the book to continue beyond the end?

Use your answers to these questions to write a few sentences about the book. Hint: don’t write a short synopsis.

As an example, here is a review I received of one of my novels:

I enjoyed reading “Falstaff’s Big Wager: A Fantasy Adventure to Spin Shakespeare in His Grave (Gundarland Story Book 2)”. The author has written a fun satire and it is a very entertaining read. I felt that the author was very creative and knowledgeable about the writings of the famous Bard of Avon in writing this light, imaginative, and delightful account.

Nonfiction Book Review Questionnaire:

1) How many stars, from 1 to 5, would you give this book? (Five is the highest rating)

2) What did you like about the book (if you liked anything)?

3) What did you not like about the book (if you liked anything)?

4) Did you get the information that the author promised in the book blurb and other promotional material?

5) Does the book contain information that was not expected or that you did not know?

6) Would you recommend this book to other people?

Use your answers to these questions to write a few sentences about the book.

Here’s an example review of one of my nonfiction books:

FFilled with diagrams and written almost as a step-by-step guide for authors, “Creating Stories” is a must-read book if you are a new author or have had trouble writing your next novel. This is a guide for novel and short story writers. Covers character development, plot development, and more. In fact, it even comes down to the nitty-gritty. I like that it’s even based on things like comedy writing and satire.

Digital Marketing

The branches of affiliate marketing

Affiliate marketing can be a very lucrative career, but not sure which route to take? Read on for some simple explanations to help you decide.

As you may already know, affiliate marketing is an extremely simple yet very powerful concept and is known as the fastest and easiest way to earn on the net. Basically, the concept is to use the Internet to sell products or services of other companies on commission. The affiliate receives the merchant’s commission for each sale made.

There are many classified types of affiliate marketing, but they all fall into two basic categories of pay-for-performance and pay-per-click.

Pay for performance

Under this umbrella, pay for performance (PPP) will mean that the affiliate receives a commission when a visitor from their own affiliate ID performs the required action. This can be an actual sale where commission rates generally range from 10-50% with more popular products tending to give less commission than less popular ones, or a generated lead where the affiliate is paid. for each person who is registered. on the merchant’s website. This can be quite attractive to an affiliate as they can earn 15-20% on subsequent sales made.

Pay per click

Also known as PPC, pay-per-click affiliate marketing is considered extremely popular and also the easiest method of making money and is ideal for those who have small websites. The marketer simply places banners and text ads that have already been created by the merchant on his own website. The merchant pays a commission to the affiliate for each click made on these banners or advertisements. There is no need to make a next sale, therefore the payouts tend to be very small (usually less than $ 1) compared to the other options mentioned in this article.

Affiliate marketing can also be classified in terms of tier and residual income marketing; one, two levels and several levels.

Residual Income Marketing

Once a buyer has purchased their first purchase, made through an affiliate marketer’s link ID, the affiliate marketer not only receives a commission on the sale, but will also earn commissions based on the buyer’s future sales. The methods to achieve this are really easy to understand; A cookie is generated from the unique affiliate ID and placed on the buyer’s computer at the time of the first purchase. Normally, this cookie will expire after three months, but it can stay longer. When a buyer then returns to the merchant to make another purchase, their computer is instantly checked to see if an affiliate cookie is registered and, if found, the affiliate will receive a credit for the sale. It is important to note that cookies are in no way harmful to the computer and do not contain any personal information that can be viewed or used by a third party.

Single level

The affiliate receives the commission for the traffic or the sale on the merchant’s website depending on whether it is a PPC or PPP program.

Two levels

The affiliate will receive the commission for each action taken by the consumer and will earn commissions based on the performance of other affiliates personally recruited by him.

Multiple level

The affiliate is paid the same way you would in a two tier program, but the tiers can be much deeper with commissions on sales made by your recruited affiliates and also by your recruited affiliates. The depth of the level can be unlimited.

Digital Marketing

How to make a good YouTube video

First of all, I want to congratulate you on leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content continues to grow and you don’t want to be left out of the game.

43% of people want to see more video content from marketers. “(HubSpot, 2016)

But how are your videos?

If you post videos regularly, but don’t see any increase in views and engagement, you may not be thinking enough about your video creation process.

Why is video quality crucial?

You’re probably tired of hearing that quality matters. But I can’t stress enough how important this is.

You have to increase the ranking of your YouTube videos so that people find your videos and have a chance to enjoy them.

While it is true that the quality of a video does not directly influence the ranking of YouTube videos, it still carries a lot of weight.

If the video is bad, no amount of YouTube SEO can make it shine.

Let’s say your video ranks high in search results and people click on it. But the video quality is poor and users click again after couple of seconds.

In addition to not having the opportunity to convert viewers into customers, this behavior seriously hurts your ranking.

How is that?

One of YouTube’s top ranking factors is audience retention.

The longer users watch the videos, higher the ranking. YouTube wants its users to stay on YouTube as long as possible, so if you keep the audience entertained and on the platform, it will be rewarded for it.

As YouTube says in the Academy of Creators: “Your goal is to keep audience retention as close to 100% as possible (because this means that viewers are watching all of your videos). And videos with audience retention and a Consistently high watch times have the potential to appear more frequently in suggested and search locations on YouTube. “

I hope you are now convinced that you should strive to create engaging content that will hold your audience’s interest. until the end of the video.

How to create videos that keep the audience watching?

High-quality audio and images – The way you deliver your content in terms of video and audio quality plays a huge role in retention. If the sound or picture is bad, people won’t stay long enough to find out what they can learn from you.

Inform viewers of what they will learn at first: About 20% of viewers will fly after the first 10 seconds of the video if they are not sure that the video is showing them what they are looking for. Be sure to point out what they will learn at the beginning.

Introduction – Like I said earlier, it’s easy to lose viewers in the first 10 seconds. You want to make sure your introduction is engaging and captivates the attention of your viewers so they stick around for the entirety of your content.

Don’t ramble – Especially if you are at the beginning, you will be tempted to create those lengthy presentations with unnecessary information that tend to put people to sleep. Keep your introduction to the point and go to the main content.

Script of your videos – Don’t get in front of the camera and start talking. Plan your videos in advance and guide them. This will ensure that you stay on point and cover the most important aspects of the topic without losing your ideas along the way.

Predicting audience questions – One way to pique viewers’ curiosity is to address questions they may have that you will answer later in the video. Let’s say you do a tutorial on how to be more productive and you mention about the Pomodoro technique at some point. Saying something like “You’re probably wondering what the Pomodoro Technique is. I’ll get to it in a minute” will keep viewers interested in continuing to watch the video.

Final thought

Give enough thought to creating videos as just having content won’t be enough. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos will not be rated.

When you have high-quality content and do some SEO video optimization, you will almost certainly rank YouTube videos on the first page.

Digital Marketing

Yes Virginia women live too long

Yes, it is true, women live too long. The numbers say that the average life expectancy of women is 79, while that of men is 72. Why do I say that women live too long? It is due to the very real risk of a reduced standard of living in your later years.

Consider the following facts. On average, women still earn less than men. Women have lower pensions and social security benefits than men. The average age of widowhood is 56 years. About 75% of women are eventually widowed. 87% of adults living in poverty are women. (Statistics from WIFE, the Women’s Institute for Financial Education)

On the other hand, there is good news. Women tend to be better investors than men, and this fact could be of great help throughout your life. Hmm, could it have something to do with women finding it easier than men to ask for directions?

In my 26 years as an investment adviser, and with a large number of single women as clients, my observation is that it is also because women tend to be more security conscious than men. This safety awareness starts early and is valid for a lifetime. Additionally, women tend to focus on the long term and make fewer investment mistakes than men.

So where does this leave us? Based on the longevity of women, indeed, both women and men, it certainly pays us to provide enough sources of income to carry us comfortably throughout the seventies, eighties, nineties, and even beyond. The question is, how?

Social security will be a part of the answer for most, although we may have to face the likelihood of a decline in benefits at some point in the future. Pensions are an additional part of the equation, although pensions are rapidly disappearing for much of the workforce. This leaves you in the third stage of the income puzzle, our own investment.

One solution that we have used for many years on behalf of our clients is to divide investment savings into several parts, based on people’s age, financial needs, amount of assets available, etc.

The next step is to determine the amount of supplemental income needed to fund your desired lifestyle. Then put enough savings into a monthly income annuity, designed to pay the required amount over your lifetime and that of spouses for life, if applicable. Why an income annuity? Because it is the only investment I know of that will pay an income for life, no matter how long the recipient lives.

But what about inflation? To respond to that challenge, we put the rest of the savings in an investment portfolio made up of what we call “All Weather” mutual funds, the term All Weather means lower volatility funds that have a long-term history of consistent performance year after year. anus. , and that declining markets hold up exceptionally well. Such funds are rare, but they can be found. Why mutual funds? Because they can be a simple, low-cost, yet effective way to manage your portfolio.

When the need for additional income arises, as it surely will, then we take a portion of the mutual fund portfolio, which has presumably been growing in value for a period of time, put this into another lifetime income annuity, and the process is repeated.

We can divide and cut this process in many ways, but the above is an overview of the challenge and potential solution to living long and living well.

Digital Marketing

7 myths about marketing in economic downturns

In an ideal world, the marketing activity would be self-sufficient, always pay back multiple times what it costs to execute, and be effective in reaching all potential buyers in the appropriate industry at all times. But in the world where the sky is blue, marketing activities are driven by various factors, including perceptions of the company and the primary marketer there, economic forces driving consumer behavior of all kinds, and factors beyond their control.

As a result of these factors, marketing budgets are at the mercy of the company’s reactions to these perceptions. Many of these perceptions are flawed, skewed, marred by history, the personal experiences of top management, and most have no historical precedent or foundation.

Myth No. # 1: “Our brand is strong enough not to need support during the recession.”

Fact: Few brands are strong enough to survive without advertising, product promotion, and customer service support. Brands are like delicate houseplants: they need attention, support, reinforcement and polishing (the commercial equivalent of nutrients, light and water), or they will wither and wilt to a shadow of what they were before. This is not a position you want your corporate brand to be in when the economy’s growth engine picks up again.

Myth No. # 2: “If we cut marketing spending, we can use the money for other things internally and increase the budget when things get better.”

Reality: Studies have shown that once that budget is cut, it takes a Herculean effort and a strong internal champion to push it back to its previous levels, and even if it increases, there are much stronger ROI conditions attached to its implementation. Once those funds are allocated elsewhere, they tend to stay there; after all, that other department doesn’t want to give them up either.

Myth No. 3: “No one is buying anything, advertising and promotions are a waste of money.”

Fact: Many studies by prestigious business journals and university think tanks have reached the same conclusion based on the data they collected on American and, in some cases, global companies: those that are reducing their presence in their key services markets are in a much worse position. in terms of profitability, market share and competitive presence in the market when the recession subsides and profitability growth returns to those who maintain their levels of marketing activity. Those companies that are bold enough to increase marketing activity have a strong chance of taking market share away from their less aggressive competitors and may dominate the category if the recession lasts long enough.

Myth No. 4: “We can reduce [on marketing] now, and then ramp up quickly when things get better. “

Fact: This strategy has proven disastrous time and time again, especially for companies that have inherent inefficiencies in their design or product delivery channel. This inefficiency will not allow them to “increase rapidly”, since due to this same inefficiency they will always be “late” when it comes to measuring the time of the market; They are not market leaders, but laggards and therefore acceleration activity starts late. relative to the buying cycle, and their more agile competitors have already beaten them.

Myth No. 5: “We must examine what is working for us and eliminate everything else.”

Reality: This is not really a myth, but a knee-jerk reaction to a short-term drop in gross sales. Good marketing departments should be doing exactly that in perpetuity, not just when times are the hardest. Why would any worthwhile marketer stick with programs that didn’t work, effectively reducing performance across the board and wasting money?

In addition, there must be metrics built into any campaign so that there is a way to “feel the pulse” of its success, and a correction can be made midway to drive effectiveness and increase ROI on an ongoing basis. In addition, in some channels, there is a cumulative effect that blurs perceptions of what works and what does not: there are interdependencies between channels that are not planned or programmed, but that live in the mind of the customer and trigger sales inadvertently. Eliminating what cannot be accurately measured hampers this effect, dragging down the results for no apparent reason.

Myth No. # 6: “Marketing spends more money than any other department, they have more room to cut the budget.”

Reality: While spending can be a measure of power in some corporate structures, informally at least, performance is really what counts when reviewing the budget. Marketing is one of the few departments that can really pinpoint the contributions they make directly to the bottom line. There is a proven cause-and-effect relationship between gross sales and marketing expenses for larger, enterprise-size companies. Higher IT spending can pay off in the long run, but the best servers typically don’t move more product unless the product is server space. Cutting the marketing budget only reduces the opportunities available to generate market share, increase product awareness and memorability in the mind of the consumer, and reduces long-term profitability.

Myth No. 7: “All of our competitors are cutting advertising and media spending to save money, so we should too.”

Fact: This kind of sheep thinking like a lemming can destroy your business! Your mom knew better than this when you used the excuse “All the other kids are leaving, why can’t I?” and her response was probably something like “If the other kids jump off the bridge, are you going to jump too?” Despite being competitors, their finances are likely to look a little different than yours, and it’s silly to think that you can mirror their moves and be successful, at best you will be the same! The smart money here is being used to take market share away from its more timid competitors, increasing presence and exposure, and cutting other less mission-critical expenses for a short time to do so.


Myth No. # 8: “We should downgrade the quality of our marketing materials, use a cheaper creative agency, and mail less often to save money.”

Reality: This set of moves will actually cost you both in the short and long term. You can save a very small incremental amount on cheaper paper, shorter and smaller brochures, cheaper brochures, smaller trade show giveaways, but the damage you are doing to your brand and the resulting poor image on the company in your The set does much more damage than can be repaired by spending those few dollars later to try to fix it.

Not to mention shaking the trust of your customers by giving them a visual representation of how poorly your company is performing! “Wow, they must be in trouble, this looks like cheap junk. Maybe I better take my business to the other company that is likely to be around to support their products in the future,” is the idea that he is promoting by reducing quality in his materials. published publicly.

A good design often costs less than a bad design, due to fewer creative iterations, fewer errors, higher effectiveness, and higher returns. Skipping the agency boat you’re with if they’re handing over the spent dollars just to save a little money is silly. The acceleration time for a new agency to learn about your needs, your products, your style, and your brand will almost run out when the average recession ends, and it will have cost you more to achieve the same level of productivity. at that time, just in time to reposition itself to the new economic conditions.

When times get tough, tough guys kick in in the marketing department, providing the market with visual evidence of your corporate strength, your industry leadership role, your market experience and the supportive force you offer to your products and services. Don’t believe naysayers who want to cut your marketing budget, reduce your staff, and reduce the quality of your materials. Everything you do here reflects the health of your business, and cutting here shows more and less help.

Digital Marketing

Measuring your personal growth


It was one of Sundays and as usual many thoughts were running through my head and suddenly my thought process got stuck at one point and it made me think and rethink how you can or how you should measure your personal growth. ?

1) Your success on tests is measured by your grades (your percentile).

2) Your success in business is measured by the income and profits you make.

3) The versatility of your business is measured by your expansion plans, both in terms of geographic expansion and entering new industries.

4) Experience is usually measured in years.

5) Your height, your weight, your age … everything can be measured.

So how can you measure your “personal growth”?

Things you do

To understand and measure your personal growth, let’s first list and understand the various activities that we do in our life. Once we understand that, it will help us to configure the measurement parameters and / or select the measurement scale. There is no second doubt in my mind that when we speak of “Growth”, it must be objective and not subjective. It must be measured.

As an individual, whatever you do, it can easily be classified into two parts:

1) professional

2) Private

As a child or adolescent, we do certain things that either help us in our profession (give directions to our professional life) or make our private life more satisfactory.

1) Professional life: basic education, professional education, salaries (wealth), promotions (role, decision-making power, scope of control, etc.), training and development (workshops and seminars), their popularity (and demand) and network professional.

2) Private Life: Relationships with family (Parents, Brothers, Relatives) and friends, Marriage (Success, Happiness and longevity of your married life), Home and other comforts, Health, Children (Birth, Growth, Grooming and Values ​​of your children), Love, Care and SATISFACTION.

(Note: Care has been taken to include everything that a person should have or would like to have in this life. However, this list is inclusive and not exclusive).

Let’s analyze and measure

Well, the “career front” of your life can be measured by the following factors:

1) Number of professional titles you have.

2) Institutes in which you have studied (To study in good institutes, you must not only be smart and knowledgeable, but you must also have enough money to cover the expenses of your studies).

3) In case you are a salaried employee, what is your salary and how many increases do you get each year? In case you have your own business, then your earnings and wealth.

4) The position and the designation it occupies. In short, what matters is your ability to make and influence decisions.

5) Your demand and popularity in your profession and industry, is another criterion to measure the “Professional Front” of your life.

All of these factors are part of your “personal growth” and they are all measurable.

Now, let’s calculate your “growth” in “Private life”. It is not possible to be successful in the “Professional Front” without “sacrificing” and making adjustments in your “Private Life”. However, what he has sacrificed and how he has established balance in relationships determines and measures his success in “Frente Privado”.

The following are the factors that can be measured and calculated:

1) Longevity and happiness of your married life

2) Amount you spent on your medications

3) Value system, education and success of your children (believe it or not, but if your children are good citizens of their country; if they do well academically; if they are successful in life … that is reflected in your success).

4) It is not possible to keep everyone happy, you need to identify (indeed choose) the people you want to keep happy and then do everything you can to ensure their happiness. So your success is measured by the decisions you make and prioritize.

However, there may be a slight difference, but all of these factors can be measured and evaluated. As I said earlier, to measure your growth, you must have a foundation. Measuring growth, it starts from the past and ends with the present. Your dreams and goals start from your present and end somewhere in your future.

Discussion table – Brainstorming

I asked various people from different countries, age groups, and both genders what they really mean by “Personal Growth” and how do they think personal growth should be measured. Due to limited space, it is not possible for me to include all responses, but instead I have taken a sample size.

According to Marc Aniballi (Managing Director, Crack Method, Canada), your criteria for measuring your personal growth changes over time and is entirely based on the phase of life you are going through.

A baby measures its growth in inches;

A young man measures his growth by his peers;

A young person compares his growth with that of his parents;

An adult measures his growth against the world around him;

A mature adult measures his growth against himself;

An old man measures his growth against ideals;

Maria Sheila Riikonen (Business Intelligence Consultants, Finland), added a philosophical twist to her answer, saying that the path to personal and professional success is rarely easy, so it is important to have a strong sense of yourself wherever you go. the road takes you. I always like to remember my favorite mantra from the American poet Ralph Waldo Emerson (1803-1882):

“To laugh often and a lot,

Win the respect of smart people and the affection of children,

To win the appreciation of honest critics and endure the betrayal of false friends,

Appreciate beauty, find the best in others,

To leave the world a little better, be it for a healthy child, a garden or a redeemed social condition,

Knowing that even a life has breathed better because you have lived it.

This is to have been successful. “

In the words of Mukund Toro (Director of Engineering, Sasken, Bangalore, India), you cannot generalize parameters to measure personal growth and everything varies and differs from person to person and largely depends on an individual’s background. He said: “I find it difficult to answer your question. I think it depends on the person; It depends on their needs, aspirations, obligations and duties. I suppose it depends on what is central in your life. You could look at Habit Two (2) of Steven Covey on what the various centers of life are. I have found myself struggling between various ways of defining success. Sometimes it’s career, sometimes finances, sometimes doing something for others, etc. To quote (not verbatim ) Dr. ES Srinivas from XLRI, some questions may never have a clear answer. The important thing is to ask these questions. “

Dinky (Denise) Durso (Business Development, Manager, Alliant Credit Union, Greater Chicago Area), is also of a similar opinion and says that the criteria for measuring personal growth vary from one individual to another and are greatly influenced measured by personal convictions, ideology and principles. He says, “While I can appreciate the basis for your question, I have difficulty aligning my beliefs and values ​​within the confines of your question-and-answer terms. Growth and success do not have to be measured, even within the terms that You put years, total income, or total wealth (income) during the year. Rather, growth and success have more to do with immeasurable personal wealth (ideals, convictions, ethics) and personal successes, such as independence, balance between work and life, growth and income (which can be measured from year to year, but not a true measure within one’s experiences).

I measure my growth based on how committed I am, how much support I receive from my manager / director, how successful I am within my business and personal relationships and goals, how much balance I have between my business and personal life, and how many relationships I have. take into all aspects of my life. I am sure that I am missing something important in this answer; But the main point is ~ money or your bank accounts cannot measure your growth, satisfaction or success, only your feelings, relationships and heart can measure your personal success. “

Jay Sison (General Manager, 1 & 1 Internet, Philippines) believes that to measure your “personal growth” one must clearly define your goals along with a time frame to achieve those goals. Opinions are expressed as follows: “The beauty of this question is that only the person can answer it and can set the baseline and timeline. You just have to outline the desired goal that can be objectively and subjectively quantified. One time Defined, you can set the timeline by which you want to achieve and how aggressive you would like to achieve. I would recommend short, medium and long term. Therefore, the measurement depends on the standards of the person. The keyword in your La The question is “personal.” “Growth” and “success” are relative to the person. “

In the words of Gary Sieling (a software engineer at Thomson West, Rochester, New York area), the measurement of growth differs from time to time and is also based on the phases of life. A person is a complex entity and there are so many things (activities) that are involved in his life. You can’t measure all of these things with a scale of measurement. To measure everything that is involved in the life of an individual, it is necessary to use different scales. Thoughts are expressed as: “What I consider growth changes over time. Sometimes there are new things that I want to learn or do, but sometimes you, your perspectives totally change, for example, after having a health crisis. You can configure metrics for those things – just not numerical measures like you want. For example, if you want to grow a relationship, you can say “I keep up with them at least once a quarter on average” or “I would like to have a friend with whom can speak. about personal problems. “Those are just goals, and as long as you are achieving them, you will be growing. Be careful about using a single measure: tracking your progress over time is generally informative, but if you use it as a decision-making tool , there are unintended consequences (for example, sacrificing health or happiness for more income).

However, Bjorn Martinoff (USA / Global Managing Consultant at IL International Human Capital Solutions, California), wants to make a clarification and says that there is a difference between growth and the satisfaction of doing something. He continues, “A lot of people confuse / collapse growth with success or growth and the results of growth mean income or reaching goals. Never, ever confuse these two because they are so different. I can achieve goals without personal growth, that is, I could win the lottery, However, no growth is needed for this or I might find myself with an inheritance, nor is much luck needed there. Therefore, money can be excluded as a reliable measure of growth. However, money is often, not always, The result of growth. I measures of growth and success are the level of freedom and happiness that I experience in my life. “


Everything that can be measured can also be managed. Depending on what you want to measure, there are different measurement scales. Your bank balance (your assets and wealth), time, education level, future and success of your children, your position in society and the way people perceive you (respect and admiration) that you have earned … these are some of the scales and criteria to measure your growth in “personal” life.

If you want to “manage your life”; you also need to know how to measure it.

Keep learning. Keep growing. Keep smiling.

Share your views.

With love

Sanjeev himachali

(BLOG: and

(Email: [email protected] and [email protected])

Digital Marketing

Bulk SMS Gateway

The bulk SMS gateway simply refers to the facility that enables the process of sending numerous text messages from various sources to the mobile phones of numerous subscribers. This function is provided by a mobile marketing agency that runs a service called bulk SMS. What makes the installation interesting is its versatility: the agency can use the gateway to recognize media platforms such as websites, applications, email servers and other programs so that these platforms can send bulk SMS messages automatically to their target recipients.

There is no question that the SMS or Short Message service function of the mobile phone is the primary means of the mobile marketing industry. It’s the most efficient way for brands to easily and inexpensively reach their target demographic. Texting is the most affordable method for mobile marketing. Companies need to send bulk SMS to present new products and services and reach their customers. For example, gym clubs earn customer loyalty by trying to greet customers on birthdays and special occasions. Utilities remind customers of payment reminders and thank them after payment is made.

Mobile information companies and the media rely on the bulk SMS gateway to conduct their business. News channels, for example, offer pay-for-text messages in exchange for alerts such as breaking news and weather. These alerts vary in categories, from fashion to sports, Hollywood, etc. In addition to allowing the transmission of alerts, the bulk SMS gateway is also capable of facilitating the sale of mobile products such as logos, ringtones, ring backgrounds and wallpapers. It is also the facility responsible for the countless text-oriented voting polls that occur on numerous reality television talent series.

Mass text messaging has also benefited the financial industry through its personalized customer alerts and reminders. Banks, credit card companies, credit unions and other financial organizations make sure that their customers can carry out transactions using the SMS function of their phones. Customers, with just a simple text message, can make wireless and mobile payments to other institutions, transfer funds from one account to another, and confirm or track customers’ banking activities. In fact, this mass transmission of SMS to bank customers significantly reduced fraud incidents in financial organizations and decreased cases of identity theft.

There is no doubt that sending bulk SMS messages is cheaper than making voice calls and much more efficient than sending emails. Most subscription-based businesses strive to include the SMS feature in their list of services with clients. Within organizations, SMS sending has also established an order through which employees or members can receive immediate reminders without having to open their email accounts.

If you are a small business owner and want to delve into mobile marketing practices, one of the most affordable options you have is to invest in a bulk SMS gateway campaign. Its nature is cheap and its premise is efficient. You can reach thousands of recipients with a single command and receive thousands of comments from the same recipients almost immediately.

Digital Marketing

How to Dress Like an R & B Superstar: 5 Easy Steps to Follow

You have heard them on the radio, you have seen them on television; superstars like Chris Brown, Trey Songz, and Usher. Wherever they go, they have a certain presence, even an aura. However, what distinguishes them from ordinary people in everyday life is more achievable than you might think: their clothes.

Celebrities have been, and always will be, trendsetters, but there are certain guidelines you can follow that will give you the same amount of attraction and presence as R&B superstars.

  1. First of all, get in shape. Join a gym: There are very few supernova R&B singers today who are overweight. If you want to exude the same amount of presence as these celebrities, you’ll need to acquire a similar build – slim. So eat less, be healthier, and exercise more. Not only will you feel better, but you’ll look better in clothes (and without them).
  2. Second, wear close-fitting clothing. Obviously nothing too cheesy, but things like V-neck tees and skinny jeans tend to be very skinny and exude a confidence that most average joes don’t have.
  3. Third, don’t be afraid to stand out. That is the point. Buy jeans that make you say “Hmmm.” A great example of this is acid washed black and gray skinny jeans or jeans with rips and rips.
  4. Also, you can never have enough nice jackets, but make sure they are thin / fitted and not too baggy. And be sure to get some nice shoes to match this (when in doubt, go for white).
  5. Last but not least: accessories. There is nothing better than a daring watch, great looking glasses and a beautiful chain.

As a last note, again: don’t be afraid to experiment with colors that others may be afraid to try. In an example of this: I have some pastel colored t-shirts and a red jacket suitable for a Thriller video set.

With a little experimentation and this guide, you will turn heads like an R&B singer.

Digital Marketing

Social Media Tips for B2B Insurance Agencies

A strong social media presence can be a challenge for B2B (business-to-business) insurance agencies. Many B2B companies struggle to show their professionalism and build an audience through social media marketing. Consider the following tips to make sure your agency maximizes its social media marketing efforts.

Create your character online

Your presence on social media must have a well-defined personality. Informative, helpful, engaging, timely, and relevant are characteristics that leading B2B social media accounts consider when building their online persona. Decide how your voice will sound online. Will you be formal or informal, will you talk to people or companies, will you seem like a journalist or an opinion contributor? Will you share company employee events, create contests, report on industry changes or regulations, or all of the above? The goal of your agency is to establish a relationship and a sense of community with both clients and prospects. But first you need to determine your personality on social media.

Create a written strategy that includes the prospect’s scorecard and the buyer persona

When creating your marketing strategy, ask yourself these questions:

  • Who is your target audience online and how diverse is this group? Start by creating a Lead Scorecard.

  • What social platforms will best target that audience? You may need to search the different platforms to see which social media platforms are most applicable to your customers and prospects.

  • What type of content will that target audience find most useful? Would it be infographics, long articles, technical support information, breaking news commentary, regulatory updates, or some combination of all of these?

  • What are your short-term and long-term social media goals? Perhaps your short-term goal is simply to consistently share content. And your long-term goal includes an advertising budget for growth and lead engagement.

  • How do your competitors use social media? You can learn a lot about dos and don’ts by studying your competitors.

Comment on news and regulations relevant to your target industries

Offering feedback on the latest news and changes in industry regulations is a great way to demonstrate your knowledge in your industry and provide your clients with information on how to understand these updates. This can lead to higher levels of engagement and more exposure to your social media pages. You can use Google alerts and social media alerts to monitor industry keywords and stay on top of dynamically changing events.

Organic posts versus paid posts

Once your insurance agency consistently posts quality content, you can consider postings and advertisements. You may want guidance with this, as the budget can be spent quickly, and multivariate split tests with attractive images and custom graphics can dramatically improve your reach and ROI.

Build a respectable fan base

Looking professional and demonstrating a respectable following and level of engagement is half the battle when starting your insurance social media marketing initiative. The main platforms your agency should take advantage of are: LinkedIn, YouTube, Facebook, Twitter, and Google+, probably in that order, although your target markets could affect this. LinkedIn and YouTube can be very valuable to B2B companies. LinkedIn is a good place to start, it is very much a business-centric platform. Then take advantage of YouTube through videos, recorded webinars, or even simple PowerPoint voice updates. Try to build your fan base as fast as possible, to a respectable number. For example, this could be 500 followers on LinkedIn, Twitter, and Facebook. Although 5,000 or more would be great, initially your agency strives to achieve a baseline of professionalism and credibility.