Digital Marketing

The ABCs of Technical Writing: 4 Features Technical Writers Should Know

Writing a technical report is often a real challenge for many technical professionals. Research, research, or design is the reason you do what you love to do … but then you have to write a report. And that has the potential to be the weak link. But there are some characteristics of technical writing that are essential, whatever your field or organization. I like to remember them as the ABCs of technical writing: precision, brevity, clarity, and simplicity.

  1. Precision: accurate reports of your findings; accurate presentation of the facts; accurate representation of your findings, according to the methods you have used. Be sure to clearly indicate where you have expressed an opinion, rather than a certain result of your research. Whenever possible, provide specific information rather than generalizations.
  2. Brevity: Try to keep the document as short as possible; Readers short on time will appreciate it. Consider placing supporting and background information in an appendix, footnote, or endnote reference. As much as possible, keep sentences short (15-20 words works well for most readers), with only one idea expressed in each sentence.
  3. ClarityUse familiar vocabulary and constructions (make sure you have thought about who will read your report and are prepared to explain potentially unfamiliar words, perhaps as a glossary, footnote, or endnote). Be consistent with your terminology, abbreviations, and presentation of figures, tables, illustrations, etc. Consider using tables, figures, graphs, illustrations to prove your point … as they say ‘they’, a picture saves a thousand words. Remember that jargon (specialized terms used in your field) excludes those who are not familiar with those words. Use precise words: Your readers don’t appreciate having to decide whether a word has a slightly different meaning in different contexts. One useful technique is to use bullet points or numbered points to express complex ideas (if your discipline or organization allows it).
  4. Simplicity: It’s about expressing your thoughts simply, not simplifying your work. Remind your readers: you want to show them the value of your work, not how good a writer you are. Content is more important than fancy writing. Verbosity makes it difficult for your readers to understand. Make sure you have thought about the logical progression of your report. Plan the structure of your document so that it leads your readers to the conclusion you have reached. The inherent simplicity of using plain English (active voice, reasonable sentence length, clever use of specialized terms, no verbosity) will serve you well.

Familiarize yourself with the ABCs of technical writing. Remember that you are writing so your readers will say, “This is excellent work,” not “This is good writing, but I’m really not sure what it is about.”

Digital Marketing

Social networks: creation of brand and followers on Twitter

Twitter is a great way to build brand and loyalty on social media. Designed around the concept of community, Twitter rewards participation and creativity. This is how I built a personal brand and Twitter followers.

Trademark icon

Much of the fast flow of Twitter conversations relies on the visual image of its icon. Mark it and minimize the changes. That icon is the way hardcore tweeters subconsciously track everything. If you change it or go to some standard manga avatar, you will lose your attention.

The thing has a prominent color, logo, or distinctive image. I chose a black and white image, black and white is no longer used. Bingo! Bill Rice’s face is a brand image.

Custom Twitter page

This is essential. When people go to follow you or investigate you. A default template is almost as bad as a Twitter account without Tweets – lost follower guaranteed.

This is also a free ad space for your business. Where else can you get free banner ad placement on a million user network? Use it.

Keyword Bio

Your bio is your first submission and follows you on all third-party Twitter apps. Be specific about the types of people you want to follow and engage in conversations with you.

I like to do this quickly and efficiently with a keyword list. Everyone knows what tags and keywords are these days. Drop the prose and get straight to the point.

Custom landing page

The website link is yours. It will only be followed by a specific audience of Twitter users. Make it a valuable landing page for your Twitter clients and yourself.

Create a custom page on your website or blog. It should offer a quick introduction, why someone should follow you, what you do, and a valuable gift.

Also, don’t forget the call to action – make sure they’ve followed you and maybe ask them to join your email list.

Attract conversations

The Twitter community is full of search and tracking utilities and meme tracking. Keep this in mind and use rich keywords that will attract valuable followers. Make your tweets attractive.

Digital Marketing

How to email your teacher

It is 12:30 pm and you are at the computer trying to refresh the email inbox page. The big test is tomorrow and your teacher hasn’t answered yet, but why? Contrary to popular belief, that your teacher wants you to fail, the problem could be due to the fact that your email never reached you. Therefore, the purpose of this guide is to show students how to write effective email for their teachers.

The field of

Always use your university or college email address when emailing your professor. This not only reassures the teacher that you are a student, but also prevents your email from being put in the spam box. Many universities and colleges now employ a system that allows only to receive emails from certain domains (hotmail, yahoo … etc) which are automatically placed in the spam box or forwarded to the professor as potential spam. .

Example:

[email protected]

Field

This is the most important field, if you make a mistake here, you can say goodbye to your email. Avoid putting the teacher’s name with the email (To Prof), as not all email systems can handle this format. It is always best to send your email to the professor’s college or university account, as that is the email account that your professor verifies, or should verify, the most. And again, before sending the email, check that the email address has been spelled correctly.

Example:

[email protected]

The subject field

The subject field must have the following format:

CollegeName-CourceCode-Title-Subject

CollegeName: is the name of your postsecondary institution (America Learning College, Boston University … etc). Yes, I realize this may seem a bit redundant, but it is important. Most professors (usually new professors) teach at one or more universities and colleges in a given period, and email from those institutions is forwarded to a primary address, usually the email address of your ISP. So, to keep things organized, it is best to write the name of the college or university in the subject field.

CourseCode: is the codename of the course (MTH140, CPS124, GEF345 … etc). It is better to keep the letters capitalized and without spaces between the number and the letter.

Title: here you write the title of your topic. (Test 1, Partial, Exam, Task 5 … etc.)

Subject: Here write what concern or problem you might have (Expiration Date, Missed Test Problem, Hardware Problem # 45 … etc). Remember to keep it short, no more than 5 words.

Example:

Boston College-MTH140-Assignment 4-HW Issue # 45

The body text field

Try to keep things simple, clean, and to the point. By that I mean no 2 page emails or fancy fonts and colors, remember your first priority is getting your message across, not showing off your email editing skills. Begin by writing the name of the teachers (Prof C. McGill, Prof U. Stan … etc). Continue with the subject of your email, as a reminder, repeat the course code and title field (during the MTH140 class on Monday you indicated for Task 4). The next line should indicate the problem or concern. Remember to provide details and avoid repetition. It is best to end the email with a statement of greeting (Thank you, Sincerely, etc.) and use your name, student number, and name of the college or university as your signature.

Example:

Professor C. Mcgill,

During class MTH140 on Monday, you indicated that question # 41 in Task 4 would use the second derivative theorem. However, am I having trouble finding delta X? In particular, during the situation where the time is 3 seconds and the delta Y is 0. Do we set delta Y to Ymin and solve from there?

Thanks

_________________

Any student

#: 0101010101

Boston University

Things to keep in mind

– Give a minimum of one business day for teachers to respond before sending another email.

– Avoid sending multiple duplicate emails at any one time.

– Try to send emails during weekdays and, if possible, during teachers’ office hours.

– Try to be respectful and professional (ie no offensive language, spell check … etc).

– Avoid eliminating frustration by spamming teachers’ email inbox.

Digital Marketing

8 Tech Tools You Should Use To Grow Your Business

Every business has its own technology needs and requirements. However, with so many technology tools, how do you know which ones are the best for your business?

As someone who lives and breathes digital marketing, I have used various tools and programs to expand my marketing tasks and keep track of specific projects. It can be overwhelming at times, but it also gave me exposure to various tech tools, allowing me to really narrow down my favorites.

I selected some of my favorite tech tools to help me be more productive. Are here.

It can go

Canva’s concept was based on a vision to compete with Photoshop and make design easy and accessible to everyone. [even people without a Ph.D. in photoshop]. Simply put, Canva is a graphic design tools website. It uses a drag-and-drop format and provides access to over a million photos, graphics, and fonts. It is used by non-designers and professionals alike and is a great tool for creating amazing content for your business.

Click on Funnels

Marketing funnels made easy for your business. ClickFunnels gives you everything you need to market, sell and deliver your products and services online! Use ClickFunnels to quickly create high-converting sales and marketing funnels for your business. They offer many integration options, hundreds of marketing templates, and a free training wiki. Let’s do it.

Zoom

Zoom is the leader in remote video communications for modern businesses, with an easy and reliable cloud platform for video and audio conferencing, chat, and webinars; is the perfect tool for companies to stay connected with their customers 24 hours a day, 7 days a week. Crisp video and audio for all your conference, webinar, meeting, or screen-sharing business requirements. It’s quick and easy to set up a conference, and just as easy to join from any of your devices: desktop, laptop, mobile device, or tablet.

Google G-Drive

Backup and access files anywhere, on the go, through secure cloud storage and backup your photos, videos, files, and more. Being able to store, sync and share documents and data with Google Drive makes it the perfect business collaboration tool. G-Drive starts with 15GB of free online storage from Google, so you can’t go wrong.

Trello

Hi Trello! Trello is a collaboration tool that organizes your projects on boards. At a glance, Trello tells you what is being worked on, who is working on what, and where something is in a process. Imagine a whiteboard in your office, filled with colorful sticky notes, with each note as a chore for you and your team. Now imagine that each of those sticky notes has photos, attachments, and links from other data sources. There is also a space to comment and collaborate with your teams. Now imagine that you can take that whiteboard anywhere on your phone and you can access it from any computer via the web. Hi Trello!

Basically, Trello is a web-based, visual project management tool for your business. Its founders started Trello in hopes of solving some high-level planning problems that businesses face on a day-to-day basis. Boom, I think they’re onto something.

Vimeo

Enhance your business video marketing with a powerful video marketing and analytics tool – Vimeo! Vimeo is a video sharing website where users can upload, share and watch videos. It was the first video sharing site to support high definition video. Vimeo promises more engagement, more collaboration, and more growth for your business.

Transferwise

Does your company make transfers abroad? Banks charge a lot for transfers abroad. But Transferwise doesn’t. Transfer money abroad easily and quickly with your low-cost money transfers. They only charge a fee to the company for transferring funds, not the recipient! Excellent conversion rates and incredible payment response times. [Note: transactions are not always processed by banks over the weekend, so try and process payments on weekdays to avoid delays].

Powtoon

Powtoon is a business tool for creating animated presentations and animated explainer videos. Create amazing videos in minutes with Powtoon. Use your library of styles, characters, backgrounds, and videos, or upload your own.

Digital Marketing

Discover the main advantages and disadvantages of Free Easy Logo Maker

Free and easy logo creators constantly bother you?

Know its advantages and disadvantages …

As far as I know, its disadvantages far outweigh its advantages. Let’s take a look at both.

Advantages of the free and easy logo maker:

1. They are cheap. You don’t have to spend a lot of money to get a trademark. Many websites offer cheap software online. You just have to select the one with the most tools and download it to your personal computer.

2. You do not need to have personal experience using this software. You also don’t need any exceptional skills or talents.

3. If you don’t want to waste a lot of time brainstorming and branding, you have the privilege of choosing from ready-to-use templates. There are templates of all kinds. You can simply choose one that seems most appropriate to you and make changes. You can change its color, font, shape, size, and gradient.

4. You can make changes to your brand later.

5. You can save your designs.

Disadvantages of Free and Easy Logo Maker:

1. Although they are cheap, they cannot match the uniqueness of those created by professional brand creators. Professionals are experts at this. They have deep knowledge and years of experience in creating successful brands. All brands created by software will look alike in some way.

2. You cannot come up with an exceptional looking design because you do not have any design experience. Even if you do, your brand will look normal.

3. The templates provided by these softwares are being used by many other users all over the world. You can change its color or font, but it will somehow resemble someone else’s brand. This is because the same template has been modified and the brand foundation is the same.

4. There would be no originality in the design.

5. There are so many chances that your brand will look like any other brand. This creates confusion and your brand can easily be confused with any other brand.

6. There are also copyright issues when you use the free and easy logo maker. If your brand is similar to someone else’s brand, you could claim to have copied your idea and file a lawsuit against you.

As you can see for yourself, the cons are much stronger than the clunky pros. Logos are created only once, you don’t have to spend over and over again on them. So why not hire a professional designer and get the brand of your dreams? Instead of using good-for-nothing software?

Digital Marketing

How To Use Empathic Marketing In Your Social Media Strategy

4 ways to increase social media reach and engagement

If you are like 44% of people around the world, you have spent more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with your family on Facebook, social media has allowed us to stay connected.

But as a small business owner, do you spend more time on social media being empathetic?

While it is sometimes confused with sympathy, which is feeling compassion for another person, empathy means putting yourself in someone else’s shoes.

By empathizing with your customers, you can serve them better.

Here is Merriam Webster’s definition of empathy: “the action of (or the ability to) understand, be aware of, be sensitive to, and indirectly experience the feelings, thoughts, and experiences of another.”

It’s important to take an empathetic approach to all of your marketing materials, from your website copy to your social media strategy.

Because social media offers a great way to engage with a large audience, you must be willing to put in the time and effort to ensure that your communications are not only engaging, but also empathetic to what people are going through.

***

READ: The importance of marketing based on empathy, On our website.

As we move from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it.

Many studies conducted during the pandemic show that people want brands to be more empathetic and aware of the long-term impact it will have on their lives.

Hopefully, you authentically and empathetically communicated with your clients during this time, and you will have to continue to do so! Here are 3 ways to use empathic content marketing …

***

According to research from the Braze Brand Humanity Index, about 65% of people were more loyal to brands with which they felt a human connection.

So to help you stay connected with your customers, here are four ways a small business owner can build a social media presence with more empathetic content marketing.

1. Create an empathy map.

This can be a good first step in digging deeper into your customer’s mind. Originally a tool used in the agile development and design worlds, Empathy Mapping provides a deeper understanding of your customer. It is generally divided into four quadrants: says, thinks, does, and feels.

With your target customer’s personality in between, you start brainstorming questions, such as:

  • Why do you need my product?
  • How does using my product make you feel / think / do / say?
  • What are some of the stressors / fears in your life?
  • How does my product help you achieve your goals?

Write your client’s thoughts in the way you think they would express it. Your needs, wants, hopes, fears, goals, and dreams will begin to become clearer, and you will be able to build a social media presence using messages that resonate with your followers.

2. Take advantage of your customers’ emotions.

I’m not talking about playing on their fears to sell your products, but rather thinking about how your product makes them feel.

Here’s one way a brand helped ease the fears of its smaller customers. Philips invented a miniature version of a CAT scanner called the ‘KittenScanner’, which doctors use to educate and reassure children about the MRI process. Children can test it with toy animals, without focusing on procedure and having fun.

It was created in 2004, but is still mentioned on social media, in videos, and in health magazines as a way to reduce the need for sedation. How could you position your brand in a useful way that reduces stress for your customers?

3. Use social listening to your advantage.

Social listening consists of monitoring your communication channels for mentions of brands and competitors, and certain keywords and comments.

By “listening” to your followers in this way, you can gain valuable insight into what they like, dislike, want, and need from you. You may see a tweet on Twitter from a happy customer who loved your product. Or you can see a comment from someone who wasn’t impressed by how long it took customer service to respond to a complaint.

With social listening, you not only gain insight into your small business’s performance, but you also have the opportunity to provide better customer service and modify a process or product that is not working.

Four. Inspire customers to act.

Showing your customers that you believe in them is an ideal way to increase social media reach and engagement. Think about the product or service that you offer to your customers. How do you get them to use it to add value to their life and / or entertain them?

For example, Home Depot encouraged its customers to grow a living salad bowl with an infographic they shared on social channels. While there is minimal branding in this infographic, it still reinforces Home Depot’s marketing strategy of the things that are possible with their products.

No matter how you are using empathy-based marketing to increase social media reach and engagement, remember your brand. For example, if your brand’s voice is “fun, upbeat, and confident,” using humor might be the best way to engage your audience.

If you are “down to earth, considerate and approachable,” a more sincere and emotional message could be the way to speak more effectively with your clients.

And don’t forget to create a social media marketing plan to save time and money!

Digital Marketing

My kids don’t drive me crazy

As a homeschooler, when you see me in public, you will probably see one to five of my children by my side. It doesn’t matter if it’s 10:00 a.m. M. From a Wednesday at the grocery store or 11:30 a.m. M. In a busy doctor’s office. Children are always with me.

What puzzles me is the reaction of the adults we come in contact with during our day.

Many are dumbfounded that I wear ironed clothes and have my hair combed. Most think I should go crazy.

Breaking news

My kids don’t drive me crazy.

(most of the time)

I always have 1 to 5 children (8 to 20 years old) by my side, no matter where I go. They are my friends. I am blessed beyond words!

I find my children to be amazing people. Unique, creative and interesting.

I want spend time with my boys. They are quirky, fun, and entertaining.

I love being the one who gets to hear all those crazy ‘childhood imaginations’. Why should I be in the dark about what brings you joy?

I appreciate that my children work side by side with me to manage our home. They understand that we are a team.

Family is the central point of my children’s lives.

My children spend their time with people of different age groups and can easily relate to almost anyone. It is a pleasure to have you around.

I spend so much time with my children that they are not clingy or needy.

I don’t feel like I’m missing her childhood. I am there to witness the quality moments encapsulated in the quantity of time.

If my children are suffering, they come to me. They know You can trust me.

If my children are afraid, they come to me. They know that I will reassure them.

My children do not question my desire to be a part of their lives.

I am “all in”.

Why do children drive their parents crazy?

They are not used to having their children around; they are usually at school or daycare.

Tea heart of your children’s life you live far from them.

During the school day, children laugh, cry, and are surprised.

At the end of the day, parents ask their children, “What did you do today?”

Children say: “Nothing.” They do not know how to relate to each other.

With working parents, public schools, and extracurricular activities. Families move from one destination to another, often marinated in tension because children cannot find their shoes, backpack or sports equipment. Families feed on anxiety.

Children take advantage of their parents’ time. They need attention. When parents and their children live apart from each other all day, they try to take advantage of their quality time. You rarely get quality time without amount hour. While special moments can be created, spontaneous moments are lost.

They don’t know their kids the same way they would if they spent all their time together. This is a question of quantity. The best friends are looking for. They invest the best they can in each other. Together with our spouses, our children should make the most of us.

School is the center of the child’s life.

Children spend most of their time around children their own age, so they do not easily interact with people of other age groups.

They believe that “me time” is essential to daily life. (I think “we are in time” is essential. My children too)

Bottom line?

I think our society has been seriously misled. Our children should not be moved into a classroom where they are surrounded by their peer group and they should be force-fed information that does not inspire them to learn more.

I know that homeschooling is not for everyone. Honestly, homeschooling is tough. Very hard.

Parents should do everything possible to refocus their children so that the family is the center, not the school. This may mean turning off the television, giving up sports, and renting a motorhome. I think children need to know that their parents are “with everything.” It may take convincing, but our kids need it!

I think parents need a mentality reset.

  • It is good to be around your children.

  • It’s okay to have many, many, many moments that are unstructured. That’s where quality time lives!

  • It is good to snuggle and read together.

  • It is good to cook, clean and create with your children by your side.

  • It’s good drag Take your kids to the grocery store, the doctor’s office, and the zoo.

  • It’s good for your kids to see you laugh.

  • Children are entertaining.

  • Children are a blessing.

  • Family time is more important than time to me. Almost. Forever.

You may be thinking, but you don’t know my children. They don’t want to have anything to do with me. You don’t have to take them out of public school necessarily, but their time is running out. This is one of those mountains worth dying for. Your family is everything. Get your family back. It will take time and energy that you don’t think you have, but it’s worth it.

If you know you can’t homeschool your children, you can still claim your family …

Turn off the television at least one day a week.

I’m not against television, I just like my kids better. Television prevents children from building, creating, and speaking. It’s true your home is cleaner and quieter with the TV on, but at what cost?

Start eating at the table. Reset family dinners. Have the children help plan and prepare at least one meal a week (or a month).

Clear the calendar and set up a Family Game Night.

Wake up your kids early and go watch the sunrise (once a month). Be sure to bring or pick up a delicious breakfast.

Let the kids stay up late and set up a telescope in the yard. Sit outside and gaze at the stars with your children.

Read aloud to your children. It doesn’t matter how old they are. Find a gripping story and stop at a point of suspension. Let them enjoy a bowl of popcorn while you read. Do you need some suggestions?

Learn to ask questions that cannot be answered with a yes or no.

Learn to wait for children to respond. We can be so busy that we don’t have the patience for our children’s minds to form the answers.

Teach your kids to do something difficult: change a tire, use a weed killer, unplug a drain, reprogram a computer, build a fence, ANYTHING. Make this a regular habit.

Expect your children to help out around the house. Children need chores, but they are not slaves. Work alongside them. Put them in charge of the background music (maybe just once a week if you can’t stand their choices).

Set limits. Children need to know that it will keep them safe. This means different things to each family. You are the father. You set the standards.

TURN OFF YOUR smartphone, laptops, iPads, or any screen that takes your eyes off your kids. Make it a policy that during your brief time together, you will be “EVERYONE.”

Turn off the house phone at night. Family time is sacred!

Read a proverb every day to your children. There are 31 proverbs, so you look at the calendar and you read that proverb. If you really want your family back, you need more of God. Period. Start where you are. Ask God to help you and start reading your Bible. Proverbs is a good place to start because it is full of incredible wisdom for your family. No, it is not out of date.

Eliminate any activities that do not strengthen your family. This can be VERY difficult. Be honest with yourself. There is no one-size-fits-all family. What I need to cut back in my family will be absolutely different for yours. Be real.

Family time is precious.

Reduce expenses. This may seem obvious, but it is not. By reducing your expenses, you can spend more and more time with your family. With a little creative financing, maybe you can afford to stay home!

Start out slow.

  • Leave your children and let them know that you are getting your family back.

  • Implement one new habit at a time. If you have older children, let them choose one thing to change first.

  • Be consistent.

  • Set a reminder on your calendar and reevaluate your efforts at least once a month.

Which mom would you rather be?

The one who loves to be close to her children,

Or the one who goes crazy for them?

Manufacture any change necessary to make the right decision.

It may not be easy, but it’s worth it!

Digital Marketing

How to avoid typos when writing a large number of articles quickly

Authors may choose to write multiple articles quickly for a number of reasons, however this runs the risk of excessive typographical errors. If you are a bit obsessive-compulsive, the experience will be frustrating. Of course, the spell checker is the obvious answer, but the spell checker doesn’t catch many misspelled words.

Here are 7 tips to improve your spelling and reduce typos:

1. Improve your own spelling skills. If you think this is hopeless, make a list of frequently misspelled words and keep them in a notebook or computer file handy. Is it embarrassing or embarrassing? Or embarrassing? List the correct spelling for quick reference. You may also want to buy a spelling reference and refresh your memory regarding basic spelling skills. (Remember “i after e, except after c, or when it sounds like a, like in neighbor or peso”?)

2. Write your articles in a word processor and then paste them on the Internet. Your word processor can be set up to correct your spelling on the fly or alert you to questionable spellings. Seeing your words in a different font with different spaces helps too, so your eye doesn’t skip familiar phrases or words.

3. Be aware of common words that are used incorrectly. As you compose in your mind, words that sound the same may end up being misspelled, and the spell checker will miss it. Pay close attention to his and them, you and you, you and you, you and yours, right and write, naked and bear, peak and look, brake and rest.

4. Don’t send your articles immediately. Before submitting an article, perhaps write another, then come back later and reread the first one, when you’re not so close to the material you’ve written. Your eye is much more likely to catch an obvious mistake. Reread your articles at least twice, preferably in different settings. Also, watch out for duplicate letters like i and l – they are hard to see and therefore easily lost. I just had to correct the ‘settings’ myself.

5. Take a break periodically. The mind becomes numb to mistakes when you write too much. You may be able to write more efficiently by taking a 5-10 minute break between articles.

6. Improve your typing skills. Typing is by far the fastest way to compose and can be learned with painstaking effort. In just a few months you can improve from 20 words per minute (words per minute) to at least 50. Get yourself spelled correctly. Slower practice with fewer errors will eventually lead to faster and more accurate writing. Sloppy writing will lead to sloppy spelling.

7. Write about what you know. If you always have to search for things, more errors will appear. Do not use words that you are not sure of, this will inevitably slow you down and lead to mistakes.

The above is what I do to write articles quickly. If I don’t have to research what I’m writing, a 400 word article can be completed in 30-40 minutes. That’s only 10-15 words per minute, allowing a bit of time to think between words. I squirt, finish one thought, then pause until the next one forms in my mind. I try to have at least one complete sentence in my mind before I start writing a sentence, so I don’t have to go back and correct the words. It also allows more flexibility to change your mind without having to go back and correct something.

Copyright 2010 Cynthia J. Koelker, MD

Digital Marketing

Infographic: the good, the bad, the new perspective

We all prefer graphic representations to long textual facts and figures. The reason is that they are more interesting and give a consolidated view of the data that can be easily compared. Even statistics have shown that 40% of the audience respond better to visual representations compared to text-based information. This can be attributed to the fact that the human brain processes images 60,000 times faster than text. Infographics are being shared on social media and are getting good responses from users. While many may believe that the use of infographics is fairly new, it’s safe to say that similar representations have been around for centuries. However, the problem with infographics is that the more they are used, the more chance there is that they will become so common that they can lose popularity with the masses and ultimately result in undermined marketing efforts. The only way to ensure effective use of infographics is to constantly innovate and understand the finer nuances associated with visualizing large or complex data.

The good:

  • The most attractive aspect of infographics is the visual appeal and the simplicity of the presentation. While getting overly creative may seem like a good strategic approach, most users prefer simple presentations that are clear and easily understood for comparison.
  • Considering the benefits of infographics in online marketing, it helps SEO functions by getting inbound links according to the subsequent increase in traction.
  • Being a visual representation, the inclusion of the brand logo would go a long way towards promoting and maintaining the market position of the company. However, this requires proper logo placement within the acceptable limits of premium positioning in the infographic.
  • Another benefit relates to the description of personal experience that is achieved by making an effective comparison of the internal data with the corresponding industry data, thus providing a complete description of the well-researched data.

The bad:

  • Infographics used solely for the purpose of increasing linkbaits have often resulted in poorly executed efforts. It is due to such poorly executed content that infographics that have immense potential are not given due consideration.
  • Based on the amount of research required and the way it is presented to clients, infographics can be an expensive undertaking for small businesses. The costs incurred are high only when extremely eye-catching infographics are to be made. Simple renderings can be made at lower costs.
  • It’s not uncommon for unrealistic expectations to be held in infographics where the purpose tends to focus on making the content go viral rather than emphasizing the creation of proper content with backed up data and statistics to prove its value. It is this expectation that is sometimes known to do more harm than good.
  • While it is feasible to outsource data for statistical representation, its use may not reflect the real points of concern for customers. To manage this, it is best to conduct research identifying the key points that have a direct impact on both business and consumers.

The new perspective:

Simplicity will always be the priority to create impressive infographics. Proof of this can be seen in the infographic created by Dell which used a yes / no based flowchart to captivate the interests of programmers who are familiar with this type of representation. This helped the company connect with its audience and potential customers. Current trends in infographics indicate that those with longer layouts with vertical data flow would be successful in retaining their effectiveness in communicating information to the audience. While best practices for infographics may have different potential aspects, the need to incorporate innovative methods to captivate audiences has become paramount, especially in light of the widespread use of infographics, which poses the risk of obsolescence.

The infographic designs that are presented today are primarily understood as static graphical representation of data that is delivered in interesting ways to the audience. However, there is a great need to improve presentation methods to achieve the next level of infographics. One of these possible approaches would be to use Parallax Scrolling, which is the key transition for conventional layouts to present themselves as interactive web pages. The reason for its potential effectiveness lies in the fact that the foreground images move slowly or independently compared to the background images. This results in an interactive experience for the user in which the content must scroll or move to see more information.

Some of the benefits of using this relatively new approach include improved engagement, better user retention, faster rates to engage, and increased content sharing. This is really crucial to drive more traffic to the intended web pages. Another benefit of using parallax scrolling relates to the fact that text can be made to drag. This feature allows you to place the infographic at the bottom of the layout and transcribe it accordingly. In addition, internal links to the content itself can be provided, which is practically better than transcribing it.

From a marketing perspective, parallax scrolling makes it easy to redesign the infographic. This results in the infographic being submitted to dedicated directories, online document sharing platforms, and microblogging. There is even the possibility that these infographics will be turned into video presentations if the content and their purpose allow it. The question of parallax scrolling becoming the infographic template of the future remains unanswered, but the possibilities are only limited by the limits of creativity.

Digital Marketing

How To Combine Social Network Marketing With Email Marketing

Social media is a very powerful tool to help you gain subscribers and followers. Email marketing closes off the outside world and allows you to have close conversations with your potential customers. You can link social media and email marketing for a beautiful event. They can work hand-in-hand toward your business goals, while allowing you to measure and track success and failure from a specific avenue. You can allow your emails to be shared with the social world of potential customers, while getting additional attention and possibly more business. The promotional aspect can be crazy, but with experimentation and a positive attitude. You can find a good rhythm between your tools and messages without sacrificing quality or time.

Linking Social Media and Email Marketing to Network Marketing

Social media powers your network marketing business, no question. Paid advertising is a secondary medium that you use after reaping the benefits of your social campaigns. However, to bring real value to your business, email marketing creates a personalized environment that no other channel can offer. Unlike YouTube and Vimeo, people must sign up with their email addresses. This means that you have permission to send them relevant information that will guide them to the decision stage.

In network marketing, you will use a variety of tools to achieve your goals. You can ignore some of the tools or let them rust in the proverbial shed. Email marketing can link to your other tools, such as your website and social channels. If your subscribers can share their emails with their favorite channels. You can get additional exposure to “love.” Social sharing is just one metric to consider when managing a campaign from your home computer.

Engaging prospects with email and social marketing and finding network marketing success

Email and social marketing can combine the best of your efforts in one package. You can share intimate information and insights with your subscribers and give them a way to share it with their networks. This can build intimacy with your potential customer, while you could benefit from a higher number of subscribers. However, the content of the email should be unique and person-centered. This means that the knowledge or information you share must be unique and informative. Your social channels can flag your email signup form and provide previews to increase sign-up. The promotional aspect is experimental and there is no wrong way how you want to do it.