Very often we are caught up in our success or in the crisis of the moment. We are reacting to everything that happens around us. We forget to ask ourselves, “why are we doing this?” We lose sight of our goals or don’t update the goals. Without that awareness and ability to change and adapt, we cannot be successful.

Here’s the best part: a business plan doesn’t have to be exhaustive to guide you. There is no need to think that building your plan is a daunting task that requires a lot of time or resources to develop. But the plan should include a few fundamental elements, including understanding where your business is coming from and the strategies and tactics that you will execute to be successful. You will never know if you are making the wrong turn or wrong investment if you don’t have a plan to compare.

A long time ago when, in the days when you started selling, life was pretty easy. I’d take a list of prospects and, one by one, start calling names, starting with the letter A, of course, at the top. Clients were eager to meet with you to hear what new services you had to provide, which would make your business more profitable. You knew everything back then. You were a leading sales representative, sought out by manufacturers for your talent and experience in the field.

Over time, he built relationships with these contacts, slowly moving from the stage of “getting to know each other” to business partners, and they are now friends. These are the “clients” with whom you now play golf, exchange birthday cards, attend parties, and meet each other’s spouses and children. Basically you have taken a lead and a business lead and made this person a friend.

Now you are scratching your head and wondering why sales calls are so difficult and tedious. What made you unique years ago is now commonplace. VAR superstars or others who sell for price have infiltrated your territory and taken over your business. Online shopping makes it easy to order spare parts or accessories via the web. While your customer may value your relationship, it’s easy to save time using the web. Deep down, you know that you can no longer act like “just a sales rep” and you need to think like a business person. You need a process and plan to overcome changes and a way to anticipate these changes and reinforce your business value. Consultant and business planning books / templates can be overwhelming. Where do you start

You are already working many hours a day; creating a time-consuming plan might not be a good choice. Instead, create an enterprise temperature check, a basic plan that helps you chart your course and determine what obstacles and benefits lie in your way.

1. Create a basic plan. Let’s take a step back and think about your core beliefs and values. What vision do you have for your business? What type of company are you trying to be or become? How do you want your current and future customers to view your business? Your answers to these questions will focus your vision.

2. Determine why your current clients are working with you (or looking elsewhere) and create a plan to retain them. You have invested time and experience with these people. It’s good that they have become your friends. Now you need to grow and nurture that special relationship into something fruitful for everyone.

Your manufacturer will most likely never ask you to share their business plan or marketing strategies. If asked, do you have them in place? If not, why should your client want to invest time and money with you? If you applied for a loan with a bank, the bank will ask you for a copy of your business plan as part of its investment strategy. Why are your manufacturers or customers different from a bank? They are also investing in a partnership with you. They want to know what your plan is to determine whether or not they want to work with you.

3. Take a holistic approach to discovering who you are. Take a look at yourself and your business and find the gaps in your approach. It’s challenging and sometimes a little disconcerting to admit your weaknesses, but this is a fundamental business requirement. You must conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis on yourself and your business to maintain and then grow your customer base and bottom line. What are your strengths? Play with those. What are your weaknesses? Find partners and build relationships to bridge those gaps. Where are the opportunities to grow your business? Often these consist of correcting weaknesses. Who or what are your main threats? Do not be fooled. Doing a SWOT analysis of yourself is difficult, but the results will open your eyes and help you focus on advancing your business.

4. Spend time writing down your goals. With the accelerating change in the world today, it is worth re-evaluating the path you are following. Will it lead you to success or a dead end? Write down some realistic goals. Try to identify the key traits that are unique to your business, things that only you can provide, and determine how you can leverage them to increase your uniqueness in the marketplace. What makes you unique in today’s market? Write it. On paper, you may realize that you are not that special or maybe you are, tell your story in the best possible way. Write down all the key opportunities you may have. What kinds of promotions and ideas do you have that your customers would be eager to invest in? Manufacturers will consider you the chart maker, to be in tune with the market, and they will want you to help them see the trends that come before their competitors. They will look for VARs that have good channels and thriving networks, and they will weed out those that suck up time and energy (like long personal sales calls) that don’t pay off. It’s no longer just about the sales call and the status quo sale. You are a smart business person. You need to focus on profits and not get carried away by the emotional side of the business.

Bottom line. Step back. Reevaluate and make a plan. Determine what your manufacturers need and what services you have that will help them. Take advantage of your strengths and improve your weaknesses. Then use your newfound sales tools to dazzle your existing customers again like you did years ago. Deepen your customer relationships and new leads will follow.

Do you know your sustainability IQ? How sustainable is your organization? Do you know where you have your greatest strengths and organizational assets? Do you know your risks and how to minimize them? And do you have a roadmap to build your sustainability?

Building sustainability is critical in today’s challenging fiscal, programmatic, and public policy environment. This article will provide you with an overview of the key areas of sustainability and how to develop a more sustainable organization. My company has developed a Sustainability profile, used in consulting and training, which identifies five key organizational areas to consider: (1) Mission, Programs, Planning, and Evaluation; (2) Finance, Fundraising and Marketing; (3) Human resources; (4) System; and (5) Culture.

A. Mission, programs, planning and evaluation. Most nonprofits and local governments excel here. It has developed programs and services that address the needs and relate to the core mission. Sometimes, however, one finds “slow mission”, where programs are added that are not so closely related to the main mission. Has your organization added programs in recent years that were originally well funded, but are now less well funded? And do they draw resources from the mission’s core programs? Do your shows make a difference and how do you know? Can you demonstrate significant results and impact? Are the programs a model or are they based on models and effective practices? Another area you may want to look at is planning. Although most organizations carry out an annual strategic plan, few are able to implement the plan in such a way that it is a living part of the job. There are strategies that can help your planning come to life, such as incorporating goal reports into meetings, developing a plan template that is used for quarterly monitoring, and celebrating benchmarks.

B. Finance, fundraising and marketing. According to national research, a large percentage of nonprofits are still struggling with budget cuts and hiring challenges. So this is an area of ​​concern for many. Although the budget of an average organization has taken multiple hits, it is possible to reduce risk: develop a conservative budget; identify ways to expand and diversify income; analyze cost overruns; create strategies and incentives for cost reduction; and involve staff in these efforts. Have you analyzed what works and what doesn’t with the development of your fund? Identify some fundraising strategies that allow the organization to expand and diversify revenue. Nonprofits can often find ways to strengthen donor giving, with good database analysis. Board participation in fundraising can lead to many more gifts, especially once it becomes a regular part of the board’s work. Build profitable marketing and leverage your organization’s reputation through social media, traditional press, community outreach, and meetings or events. Have financial policies and a financial plan to handle cuts; a fundraising plan and a marketing plan. They can be short bulleted documents. However, having them will improve everyone’s ability to focus on priorities and stay focused. Staffing is often low, so look for trusted volunteers and interns to do some of the work.

C. Human resources. In non-profit organizations and local government, people are the main asset. Review any budget to see that the largest percentage of revenue goes to staffing, which drives programs and services. Look at the board and other volunteer work to determine the value of volunteer time, and you will find that it is substantial. Make sure you have a human resources plan and policies that cover staff, the board, and volunteers. These will typically be found in different documents, human resource policies, board bylaws and policies, and volunteer policies and procedures. Make sure the CEO and chairman of the board provide a model for the board and staff. Make sure people know what is expected of them, that they receive feedback, support, and praise for a job well done. Offer training and evaluation, and involve people in making plans that affect their work.

D. System. Agency infrastructure is often lagging behind in development and may be the first to fall for cuts. That can really affect organizational effectiveness over time. When funds are limited, look for ways that staff and volunteers can participate in evaluating and improving the organization’s system, administration, internal communications, and technology. Look for retired managers and retired consultants who can provide specific pro-bono services to help you keep your organization’s system and processes on track. Consider partnering with youth organizations for young tech gurus to work with you if you need a video or specific tech project. Develop priorities for updates and changes, and look at the return on investment they will provide.

E. Culture. The Sustainability Profile has identified a number of elements that are an important part of the culture of a growing organization and reflect the capacity of that organization. These are diversity, collaboration, innovation, and mindfulness. When an organization pays attention to these areas, investing energy and organizational resources, the organization builds its resilience. It becomes more focused and effective; more proactive and responsive; better able to direct and take advantage of resources; stronger and better able to withstand challenge and change.

Develop your sustainability IQ and the sustainability of your organization by following these steps:

1. Analyze your organization’s strengths and weaknesses in each of the five key areas identified above.
2. Point to your greatest strengths and describe strategies to build on those strengths.
3. Identify your greatest weaknesses or risk areas and create steps to develop those areas and minimize risks.
4. Implement your sustainability roadmap.

For more information on your sustainability IQ, including articles and an outline, see our website.

Selecting your niche is the most important first step for any content creator. You want your audience to see you as an authority on the subject, so being specialized helps a lot. But what niche should you choose? That is what this article will help you discover.

Not having a niche will keep your audience very confused about what it is that you are actually doing. If you keep your audience confused, no one will buy from you. Just think of the niche you select today as your future audience, which will be the people you want to talk to, market to, and sell to.

From my past experiences after blogging in numerous different niches, I can definitely say: The idea of ​​a better niche is an illusion. The article adds that some of the most beneficial niches are evergreen ones that include health, wealth, and relationships.

These niches will never dry up as long as humans exist, the products and services in these niches will always be in demand. But if your focus is only on an evergreen niche, you are focusing on the wrong thing.

There is an exception for evergreen niches – the entertainment niche.

Take gaming as an example, where kids make thousands every month without even selling anything, just through advertising fees.

This article will help you find the right niche for you. Selecting a niche is not as easy as choosing what to eat for breakfast, it really is a great decision.

The article highlights why people start blaming their niche when the going gets tough and when they don’t see any positive results. The most repeated mistake people make is focusing on broader niches.

Health, fitness, and weight training are examples of broader niches. Try to select as many sub-niches as you can. For example: dumbbell-only exercises are a really good and specific niche.

The niche you select should be as specific as possible, a niche that you don’t mind researching on a daily basis, and should have products to review. Research your niche daily by reading blog posts / articles, watching videos, and following social media accounts. People buy primarily from experts in their niche and not from discouraged amateurs.

So when you establish a niche, you need to create a ton of good content to be recognized as an authority in your sub-sub-sub-niche.

Product reviews are proven to be the best method for making sales. This mainly applies to affiliate marketing.

Some key points to follow to be successful in any niche:

• Try to choose something very, very specific that will generate interest from the audience.

• Develop a personal interest and do your daily research to stay current on your niche.

• Generate a large amount of free content for the selected sub-niche to achieve expert status.

• Create product reviews consistently to be successful in affiliate marketing too.

Wachter Review – The Good …

Wachter’s Organic Sea Products is a long established network marketing company. It was founded in 1932 by Dr. Joseph Wachter, who realized the potential, both from a health and economic standpoint, to bring marine plant nutrition to market.

The company sells a wide range of products based on the benefits of sea vegetables: for humans, pets, home and garden. Products for human consumption include nutritional supplements, personal care products, and aromatherapy, and provide minerals, vitamin D, cell growth regulators, and natural enzymes. Garden products are designed to improve the soil and help plants grow, while household products are primarily for cleaning.

Since Wachter’s Organic Sea Products is a network marketing opportunity, it means that the products are only available through Independent Distributors, who build their own business based on the sales and bonuses they can achieve by sharing the opportunity with others.

The bad …

The problem Wachter Distributors have is that marketing techniques in the MLM industry haven’t really advanced in 50 years. People are still encouraged to sell in and around their neighborhood, to friends, family, and business associates. They are encouraged to hand out flyers, cold knock on people’s doors, hold meetings and presentations, give away free samples, and pay to advertise in the local newspaper, for example.

When Wachter’s was first founded 70 years ago, these methods worked well. The society was based on the community and people bought locally. Shopping malls did not exist as we know them today, and the Internet had never been heard of. If you could sell to people in your local area, you could earn a decent salary.

The ugly truth …

Today, people go online to do all their shopping or to get it all in one visit to the mall. They don’t have time to listen to sales pitches or read brochures, and they’re probably sick of network marketers knocking on their door trying to sell them something they don’t want.

How to make money from organic Wachter seafood

If you really want to be successful with organic Wachter seafood, you need to adapt to the times and start doing business online. Every day, people go online to shop and use their search engines to find what they need. Imagine how many customers you could find if your name appeared at the top of every search for gardening products, for example, natural household cleaners or nutritional supplements. This is what all the major network marketers have realized these days, and they are generating hundreds of leads online every week and adding 2-3 to their business every DAY.

The techniques are simple to learn and easy to apply. Anyone can do it, all you need to do is take the time to learn the required skills.

For more information on how internet marketing could blow up your Wachter organic seafood business, check out Wachter Online Success.

In simple language, the definition of video marketing is using video to promote or market your product, brand, or service. This is beneficial for SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine after Google. To reach your target audience, YouTube is the best platform, you just have to upload properly tagged videos to YouTube and it will work wonders for your SEO.

Impact on current business:

According to recent statistical reports, 63% of businesses and organizations have started using video marketing. Of that 82% of companies feel that this marketing method is an important part of their strategy. It is progressing rapidly and will reach new heights sooner than we think.

Profits:

1. Easily accessible: There are several marketing platforms. With mobile phones, the consumer can access the videos anytime, anywhere, which is not possible with traditional marketing like paper marketing. The marketer can reach the audience wherever they are at a lower cost.

2. Increase conversions and sales: Adding a product video to your landing page can increase conversions by 80%. Video can also generate sales directly and can generate a great deal of money. Recent studies show that 74% of users who have seen an explanatory video about a product generally bought it.

3. Shows great return on investment – Video production is not an easy or cheap task, so online editing tools are constantly being updated and improved to make it more affordable. 83% of companies show that videos offer a good return on investment. Better content is more necessary than good quality video.

4. They are emotional: the human connection through video is more influential than the reading of facts in a text. They allow you to directly appeal to the emotional center of a person’s brain through music. With video, you can also attach a face to a concept.

5. You can build trust: YouTube has become the most powerful social media figure to promote your brand. Some consumers are hesitant about buying products on the Internet due to fraud and cheating, but effective video marketing can present products in a more conversational way. Most consumers feel more confident shopping online after watching the related clip.

6. Appeals to mobile device users: Smartphones and videos go hand in hand. Most consumers view them on mobile devices. YouTube reports show that mobile video consumption is increasing 100% every year. As smartphone users increase every day and people like to watch videos on the go, the audience keeps growing more and more.

7. You can explain better: After launching a new product or service, create a video to show how it works, it will have more impact on users’ understanding of the new product than texts or facts. Therefore, the videos of products or services on the home page of the website do wonders to increase the business.

Touching:

Since video marketing has become an important part of digital marketing, the digital marketer must know all about it. Marketing audience increases every day and every minute. Therefore, managing such a large audience can be tricky, which is why the right and effective digital marketing strategy is more necessary.

The Agora model for the Internet business began as an experiment 10 years ago. The Baltimore Maryland-based publisher Agora developed the model. The model has helped Agora become one of the largest online newsletter publishers in the world.

What exactly is the Agora Model Internet Business?

Agora’s Internet business model works by using direct response marketing principles to sell information products online. The winning formula is tested and applied to other niches. It is a hybrid franchise business that stems from profitable businesses based on proven business tactics.

The model was successful creating a $ 300 million internet marketing business in the process.

Why use the Agora model?

There are two main benefits of using the model: The first is that you can market your products online. When you market your business online

• You can sell at high profit margins because your cost of production is low.
• You can work from any place and time zone
• You can start your business with as little as $ 1000

The second benefit is that you can become an information publisher. Information products are niche products. Because …

• They have high perceived value (webinars, online courses, home study courses, boot camps) … so you can charge high prices
• Your production cost is low, because you can outsource most of your personnel cost (ghostwriters, graphic designers).
• Your shipping cost is low to zero (you are emailing electrons)
• Your customers get instant delivery.
• You can have your sales department on autopilot

If you’re like me who believes in starting a business the smart, low-risk, and highly profitable way, then the agora model is for you.

The 3 keys to success in the Internet business of the Agora Model

• Drive traffic to your website
• Capture Visitor Information (Lead Capture)
• Follow up with email marketing and make sales.

Let’s see the 3 aspects of this business model in detail …

The first step in the Agora model is to generate traffic to your website. You can drive traffic to your website through: blogging, joint registration leads, search engine optimization, joint venture agreements, pay-per-click advertising, newsletter advertising, and article marketing. Some of the ways mentioned above are free and others will cost you money.

The bottom line is that you want potential customers and visitors to get to your website as soon as possible.

When you start getting traffic to your website, you can move on to the next step of the Agora model …

To capture the contact information of your website visitors and build your list in the process.

You do this by persuading your visitors to sign up for your free ezine.

The key to success here is … you need to understand copywriting.

Copywriting is the art of writing for your customers to make the decision to buy from you.

This step is the most important step in the agora internet model.

The axiom that copy is king applies … when you know how to reach the right leads … because with copy, turning the right lead into … buying from you is easy.

Why is this important?

Until you get visitors to your website and establish a relationship … your chances of growing your business are low.

You can only start selling your products when you have customers.

The bottom line of step two is to build a relationship with your prospects.

The third step is to follow up on your prospects. The third step is mutual with the second, because you need to build a relationship with your prospects, before you can follow them.

Your internal customer lists respond better to your sales promotion … because you have established a relationship with them.

What’s the secret to building a relationship with your home list?

Send them valuable information ………..

This means that it offers them free practical advice that solves their problems and frustrations.

When you can offer free helpful tips and promote your products on your home listing ….. your sales and net profits will skyrocket in no time.

We have analyzed the agora model to start an Internet business.

We have also seen the keys to long-term success with this Internet business model.

The good news is that you can apply this model to your business starting today.

Rich Schrefen, Internet Marketing Expert and CEO of Strategic Benefits sums up Agora’s Internet model this way …

Step 1: Develop a repeatable multi-million dollar formula to sell near-free information with a profit margin greater than 1,000%.

Step 2: Find new niches to apply the formula to.

Step 3: Repeat as needed (in your case, to the tune of hundreds of millions of dollars a year)

Do you see the big picture?

Raise your hands … if you want to apply the Agora model to your business …

I will do it because it is the wisest decision you can make.

Voice inflection, or the style by which we apply our voice through pitch, pitch, and speed, has a great impact on the overall presentation of a public speech. Voice inflection can be used as a tool to help you get a point, raise awareness, or focus your audience. Once the business presenter is familiar with the details related to using voice inflection, it is easy to implement them in your next oral discussion.

Realistically speaking, voice inflection has many levels of importance within a business discussion. For starters, inflection has to do with the tone in which you deliver your speech. The highest tones, along with the lowest tones, and the frequency with which it bounces between the two. Also, the inflection has to do with the speed of presentation of the content. Many speakers offer their information quickly, even while others do it slowly, and some others come and go.

The tone of voice will allow the crowd to focus more or less on several words of your discussion. Not all the phrases you mention can have the same meaning, and this social norm is a structure from which the meaning of the inflection of the voice exists. Tone, in addition to the wide variety of tone, focuses the audience on the critical components and vital details of the speech. Begin using a raised tone to convey enthusiasm about a critical issue or point. Use a lower tone to imply seriousness and reverence regarding a topic. Above all, vary the tone throughout the speech. In the event that it does not alter its tone, it inevitably gives each word and each sentence the same value. Public speaking skills consist of directing your listeners, and the tone within the inflection of your voice is one of the preferred means of doing this.

The pace of execution of a business presentation shapes the tone and momentum of your audience. Speed, or the lack of it, allows the public speaker to show meaning, depth, and importance. Again, going between speeds may be the most critical aspect. Setting an example at full speed helps build enthusiasm. Often times, a speaker will use synonyms and anecdotes, while presenting fairly quickly, to deliver some poignant and conclusive material. Slowing down during one part of the message acts to put serious emphasis and drives home a point. Furthermore, the influence of the pause, provided just after a vital point, has been verified to allow listeners to hold onto material notably better.

On top of that, there are several other details that only add more to the benefits of your tipping. Take the stress out of your voice while speaking in front of a large audience. Although this may seem difficult to do at first, try practicing the variations to speak with your throat and neck calm, rather than when your throat and neck are stiff. Calming the muscles around your throat will relax your voice. A calm voice sounds considerably better and more pleasant to your listeners. Also, articulate your words and phrases and enunciate clearly. Public speakers have a tendency to rush quite quickly through the content of the material, which may involve muttering the individual words that understood the sentences. Very clear articulation can help your assistant clearly understand every little thing you are trying to say. A calm voice and clear articulation complement the correct inflection of the voice.

The inflection of the voice is one of many important components within the art of public speaking. Inflection possesses the ability to bring your listeners in and out of a variety of points, and to block certain important points. Plus, it keeps the audience interested and receptive. This is an impressive method of perfecting the art of public speaking.

In today’s world of online marketing, Wiki has become a powerful tool for quickly and inexpensively creating brand or company awareness. Wiki (The term “Wiki” is a play on the Hawaiian expression “Wiki Wiki” for fast.) The sites allow users to write a review or comment on a topic or product quickly and easily using a standard web browser.

Because additions and changes take place in real time, ideas and comments can travel the online community almost instantly, like a blog, providing a powerful method to reach thousands of current and future customers, employees, and business partners. almost simultaneously. And because they are so easy to create and modify, private Wiki sites provide an inexpensive way to communicate and collaborate with employees and business colleagues around the world. Use the following tips and advice when developing a Wiki:

How do you create a wiki?

Wikis are extremely easy to create. They don’t require any special software, HTML knowledge, or programming skills. Users simply type information in a web browser and click the appropriate button. That is all.

You can create wikis using a variety of methods. For example, you can publish your own topic on a pre-existing site like Wikispace, which offers a free Wiki service with 2G of space, allows you to host an unlimited number of users, and allows readers to add all the messages and edits they need. want. You can even publish Wikis on sites like Amazon.com or the online encyclopedia developed by the user Wikipedia (en.wikipedia.org). You can also use your own software to create a Wiki, which you can then post to a Wiki hosting site like Wikicities.

How do you get people to see your wiki?

There are numerous Wiki search engines, including one called Wikia. Once you sign up to be a part of this community, you can add your own Wiki to the search engine, which users will use to find topics about you and your products.

What information should I put on a wiki?

A wiki is like an encyclopedia entry that all users who visit the page will read and edit.

Therefore, you need to provide whatever information you think people want to know about your company or your products. You could develop a Wiki about a single product or technology. For example, you can create one that revolves around radio frequency.

Identification Printers (RFID) and ask users to post messages and comments on the features and products they like best. The information you obtain will provide you with valuable information that you can use for your sales and marketing efforts.

Conclusive thoughts

I hope you enjoyed this article and that it helps boost your marketing effort, allowing you to increase sales. Thank you for reading!

Remember the end of The Wizard of Oz, when Glenda, the good witch, asks Dorothy what she had learned on her journey. Dorothy says, “I guess I learned that when you want and desire your heart’s desire but can’t find it, then maybe it’s in your own backyard and you really lost it to begin with.”

The ideas that many parents want their children to embrace, such as cooperation, kindness, or honesty, can be the most difficult concepts for parents to convey. In the blink of an eye, young people see a conference approaching and quickly mentally withdraw, leaving a black expression that almost every parent recognizes with a sigh.

Fortunately, “in their own backyard”, parents already have a strategy that is fully capable of conveying these messages effectively to prepared and open ears. I invite you to rediscover a secret weapon that you have always had, and to which young people have always responded, history.

An ancient treasure

In these days of “virtual-this” and “electronic-that,” there are those who might relegate storytelling to the dusty realm of a bygone era. Yet the storytelling remains strongly embedded in our human cultural experience after all those years. We see it emerge in many ways. From advertisers ‘sales speeches to speeches by public figures, to broadcasters’ fervent promise of “More on that story after our commercial hiatus …”

Among children, however, the narrative has an even stronger and deeper magic. In fact, children seem to demand stories just as insistently as they are hungry for attention or food.

Transfixed by stories

Parents around the world will attest to the phenomenon of children and stories. The magical opening, “Once upon a time …” or “Many years ago …” will focus on the young eyes that, just now, had been flying aimlessly across the ceiling. Informal event openings like, “Here’s a story I heard today that you might like …” or “Did you hear the story about …?” bring dangling, impatient feet to freeze mid-swing. A child absorbed in the travels of a wandering fruit fly directs all his attention to the narrator of the story. The feeling of concentration is palpable.

As a Girl Scout leader, I was once hauling a truck full of surprisingly raucous 6-year-old Brownies. Three times I stopped the car to reprimand the criminals for fighting, yellowing, shooting, hitting. It was all in vain. Lost, I inserted a fairy tale CD. Instantly, the entire carriage calmed down. The would-be hooligans remained completely immobile until the story was finished, at which point they almost instantly went back to mischief. The next story began, and once again a silence replaced the chaos.

Why do stories capture children’s attention? On the one hand, the pattern of stories (a beginning-middle-end) establishes a structure that children recognize and understand. The ending is sure to be satisfying: the triumph of the youngest of three children, the tackling of impossible tasks, the glory of a troubled romance arranged. Popular themes in fairy tales demonstrate to children, as Bruno Bettleheim says in his classic study The uses of enchantment, “that a struggle against serious difficulties in life is inevitable”, but that if one faces difficulties, “he will overcome all obstacles and in the end he will be victorious.”

In fact, children seem to respond well to any story that offers magic or fantasy, perhaps because, being young, they live more closely with the outer worlds of magic and fantasy. When my oldest daughter was 4 1/2 years old, she had started the morning with a small hole in her pants that at the end of the day exposed most of her knee. “That hole is getting so big,” I warned him, “you’re going to fall into it soon.” “Are you kidding!” she said with a chuckle, and then she looked directly at me – “right?” As children enter elementary school, their personal sense of time and place heightens, but the world of magic and the land of stories draws to the frontiers.

Contemporary stories from modern life can also capture powerful claims in a child’s heart when the story features the child, family members, friends, or other people the child knows. Openings like, “Did I tell you the story of your wild grandfather Louis, who made the whole town panic when …” or “I’ll never forget what happened when you were just learning to walk and …?” the attention of a child due to the personalized nature of the story.

Add to all the factors the experience of listening to a story, that is, the voice of a narrator, the impact of direct eye contact, the entertaining quality of hand gestures, facial expressions, improvisations, and dramatic reactions to events. in the story, and it’s no wonder kids are mesmerized by the stories.

The simple fact that stories reliably capture children’s attention creates a unique and meaningful opportunity for parents. While young people often respond reluctantly, if not overtly rebellious, to direct instructions from parents on how to behave, those same children will accept and absorb the same ideas when they are woven into a story.

As a parent, what scenario do you prefer? Relate instructions to a child whose expression dares to say: “Whatever you are selling, I am not buying it!”. Or to offer those same instructions to a child whose expression says, “Really? Tell me more. Now.”

While we can agree that stories are a powerful conduit, it is also clear that stories by themselves do not necessarily convey positive messages. In fact, stories can just as easily convey negative messages, and they often do. Imagine that a story is a form of transportation, a kind of express vehicle. Its content can be crisp fresh apples or its content can be boxes of explosives. The content that is uploaded to the “storytelling express at the beginning of your journey will determine what is received at your destination. As a parent, your role is to upload worthwhile messages in your storytelling express and send it to your destination, the heart of your kid.

Very few people read all the content, most only read the headlines. In fact, eight out of ten people would only read the headlines. It’s because the headlines set the tone and set the main topic of the article. Plus, big headlines can only drive more traffic to an article. Hence, one should focus on writing great headlines to improve copywriting.

Not only does the title affect click-through rates, it tells readers what type of article they are about to read, therefore if the title is misleading, people will lose interest in it.

So what makes a great headline?

It purely depends on who it is being written to and where it is being read. Great content should accomplish two things:

• It must attract the target audience
• It must add value to them

In addition to writing creative headlines, it should not be forgotten that the headline must also be attractive for SEO. When writing cute headlines, you must not forget to make them effective and solve problems as well. Headlines must be compelling enough to attract an audience and must be of great value to readers in order to improve their lives.

Here are some great headline examples that would help increase traffic to a blog or article.

1. The “Best” headlines

These headlines are usually exact match searches and are most powerful for SEO. For example, if you want to find ways to improve your home décor, wouldn’t you be intrigued by the best ways?

These headlines begin with the words “The best ways to …”

Examples:

• The best way to save more money while restoring your home
• The best way to make your site more SEO friendly

2. The headlines “If I were you”

Each of us wants to be more successful and wants to improve. We all love to accomplish more in less time. It’s that feeling that makes the “If I Were You” headlines so powerful.

We all love to know why we should do something in particular and what benefit we would get from it.

Example:

• Why should you buy a fitness tracker?
• Why is shopping for electronics online so crowd-pleasing these days?
• Why do most people choose to buy furniture online?

3. The “let me list” headlines

Most people generally like list posts. These types of articles attract people for some reason and inspire a lot of clicks compared to other articles.

Example:

• 5 types of content that are transforming the digital marketing trend
• 5 signs your obsession with mid-century modernity is overwhelming

4. The headlines “Don’t be stupid”

Who wants to look like a fool? Nobody, right? Headlines highlighting mistakes to avoid are extremely compelling. Because we all want to make sure we don’t make such mistakes.

Example:

• Five Fatal Mistakes SEO Newbies Should Avoid
• Five Worst Marketing Habits You Should Ditch Right Now

5. The headlines “Don’t be ignorant”

We all want to be the first to know about anything that is happening. We want to be up to date at all times. So there is something you want people to know, so definitely write it down.

Example:

• What does your choice of pillow design say about your personality?
• Everything you need to know about Facebook hashtags!

There are so many different types of headlines, some may be better for SEO purposes and some may be better for attracting people. It depends on what the writer is trying to achieve. For example, an SEO services company would want to focus more on SEO, while a creative writer writing for fun would want to attract creative people who are interested in reading creative articles. So it all depends. However, when writing, every writer must focus on what they want to achieve and want to convey to their target audiences.