Every business has a story to tell

Everyone likes a good story and why not? The stories are entertaining
instructive, entertaining and above all human; connect people
people and companies to customers. The stories are about communication.
and communication is the essence of marketing.

We have at our disposal the greatest communication tool in the world
acquaintance, the Internet, and we are wasting it. Websites are used as if
they were corporate brochures. Techno-experts would even have us
remove its visual and kinetic elements, and turn it into an academic style
magazine to please SEO gurus. We’ve been there and done that.
Search engine optimization is great, but who is going to go to your
website if it is boring to look at and tedious to operate. It’s time to move.

A place of communication for the rest of us

The Web is a place of multimedia communication, and with an increase
bandwidth and high-speed connections we can use it effectively to
send our marketing messages. But communication is a funny thing,
Just because we speak, write, and present information, doesn’t mean we
they are communicating.

Since I am advocating storytelling as a means of delivering your
marketing messages, I’ll illustrate my point, you guessed it, with a
history. In his book ‘Information Anxiety’, Richard Saul Wurman recounts the
following story attributed to U.S. Representative Pat Swindall of
Georgia.

“A woman seeking a divorce went to see her lawyer. The first question
he asked was, ‘Does he have reasons?’

She replied, ‘Yes, about two acres.’

‘Maybe I’m not expressing myself well,’ he said, ‘Do you have a grudge?’

‘No, but we have a garage,’ she replied.

‘Let me try again. Does your husband hit you? she said impatiently.

‘No, I usually get up before him,’ he said.

At this point, the lawyer decided to try a different tactic. ‘Ma’am, are you
Are you sure you really want to get divorced?

‘I don’t want one at all, but my husband does. He claims we have
difficulty communicating.

It’s a great story; offers everything a good story should communicate:
a reinforcement of sight, information, emotion and the truth about the human being
condition. The only thing that would make this story more effective is if
was delivered by a human voice that could add character, emphasis,
and personality

Marketing is nothing more than telling your story in an effective way that
embeds your identity in the mind of your audience, connecting and
communicate who you are, what you do and why your audience
I should be doing it with you. Branding and positioning are results, not
the process.

So tell me a story: it’s all in the delivery

One of the great storytellers of the last forty years is a radio host
and commentator, Paul Harvey. On hay day he had a whole
great storyteller needed to make a memorable impression: the voice, the
cadence, attitude, writing and ‘schtick’.

He presented his comments as if he were reading the newspaper,
even reading the page numbers when he returned from
commercial, “Page Two”. He would elaborate the stories of him introducing the
listener to a character in the most casual way, perhaps referring to
he or she by a diminutive given name. At the end of the story, he
tell him who this person really was and invariably it was someone
famous, and the story he told revealed something unusual or hidden in
the background of this person. Each story had a strong point of view, and
each comment ended with the tagline “…and now you know
the rest of the story.” Paul Harvey’s little radio commentary is a
quintessential example of Sonic Personality ©

“Content is not communication”

Web experts always talk about “content” and how “content is king”.
on the Web, but as Curt Cloninger wrote in his article ‘A Case for Web
Storytelling’ “content is not communication”.

The content stays there until it is proactively delivered, and
plain text content on your website is far from proactive.
Stories must be communicated effectively if you want to deliver your
intended message. Alone, your audience will scan, jump,
misunderstand and generally miss the point you are trying to get across.
The only effective way to ensure that your audience does not misunderstand
the message of your story is delivered in a human voice: one with
character, cadence, accent, language and an attitude that represents
who you are. A well-told story creates expectation and relevance; that
creates image and identity, and focuses on the business promise that you
must comply.

Fakers don’t need to apply

As good as your storyteller is, he or she can’t top a fake. You
You have to be honest about who you are and what you really do. every business
it has a character and an operating ethos. trying to communicate a
message that conflicts with that corporate character is a recipe for
failure. Apple and Dell are good companies, but Apple Computer is
innovative; Dell is not. Walmart and The Gap succeed
companies, but The Gap is cool and Walmart is Walmart. Does not matter how
a company tries very hard, it cannot be something that it is not, and try
it can only create false expectations, confusion, and failure.

A plan to create your brand story

Either you write the story yourself or hire someone to write it for you.
You must first gather the necessary material. The easiest way to
collect material is to create a series of questions that when answered
reveal the story of the brand. Think of the process like an interview.

The Brand Story Interview
1. What was the original vision of the company?
2. Who were the founding fathers of the company?
3. How did the company start?
4. What was the guiding business philosophy?
5. Is there a creative genius or technical wizard behind your vision?
6. What is the big idea behind your product or service?
7. What does your product or service do for your target audience?
8. Is your vision based on the quality, cost, or uniqueness of your
has. products,
b. Services,
against knowledge, or
d. Delivery system?
9. Has your approach changed since the company was founded?
10. What is your vision for the future?

Once the material is collected, it must be put into story form. you are
You are not writing a research paper, nor are you creating ad copy. you are
tell a story, and as such, it should be written as a story. Like
suggested that you are delivering the story using audio, you need to write it down to
the spoken word and not for print. There is a variety of multimedia.
styles that can be used ranging from Paul’s radio commentary style
Ken Burns’ PBS documentary-style Harvey with
accompanying graphics and photographs.

It’s not just the story, it’s how you tell it

If you’ve ever tried to tell a joke you heard from a professional comedian
and he messed it up, you know how important it is to tell a story. It’s not
just the words; is the rhythm, the cadence, the accent, the intonation, the point of view,
and attitude that makes the story funny, memorable, interesting, or
instructive.

Our previous article titled ‘The Sound of Business’ goes into detail about
how the Sonic Personality© concept delivers marketing and brand messages
Stories in a compelling, inventive, entertaining and memorable way. That
explains the power of the human voice and the need to integrate it
on your website.

The medium is the message

It’s hard to believe that there are companies of any size or
sophistication that they do not have a website, but it is even more difficult to
understand how so many companies with websites have no idea what
the web is.

The Web is often described in technical terms, but in fact the Web is
simply a place designed for communication, a place where
conversations take place, where information is exchanged, and where
transactions are made. If you can accept the idea that the Web
exists to further your communication efforts, then it stands to reason that
Delivering your story is the ‘raison d’être’ of your website. and without him
sound of the human voice, the delivery of emotional connective content,
and the transmission of intelligent, interesting, useful, entertaining and
compelling stories, the web is a wasteland, an uncommunicative place
atmosphere of random confusion.

SEOmoz and Solo SEO link building tool are unique in their performance and quite effective for link building purposes. A recent SEOmoz survey shows that inbound links are very important for search engine rankings. The basic factor that helps the website to occupy the top 5 positions in the search engine ranking is the incoming links. Text with important keywords and phrases affects 73% of search engine rankings. The popularity of external links also plays an important role in placing the website in the top 10 ranked by the search engine. Like all other tools, SEOmoz link escape tool also helps the user to increase the links towards their website and helps the users to drive more traffic to their website. Some brief details about both tools are provided below.

one. SEOmoz Link Escape Tool

It is a unique tool that gives users an opportunity to offer both a free basic version and an advanced version so that they can explore it as much as they can and can enjoy building links with SEOmoz tool. With the help of SEOmoz tool user can perform basic search and also can determine number of links linking to your website and can also know number of domains linking to your web page. SEOmoz tool also gives users an opportunity to get all the details about their website ranking which is based on the quality of inbound links linking to their website and also informs users about the ranking of their website. the domains that are linked. to your website too.

The full version of SEOmoz link scape tool helps the user to judge the quality and quantity of incoming links not only to his own website, but also helps the user to judge the quality and quantity of incoming links to his competitors. Now it is easy for users to compare the number of links, the number of domains that are linking to their website and they can also compare the domains and domain ranking with competitor websites.

SEOmoz Link Scape tool also helps the user to determine what keywords the competitor sites are targeting in their anchor text and also helps the user to know the competitor’s most powerful inbound links.

2. Solo SEO Link Building Tool

Solo Seo link building tool is actually the collection of SEO implementation and management tools to help the user to create and track inbound links to their website. Solo Seo link building tool includes Link Manager and Link Build it. The link manager tool helps the user to access the links easily and also helps the user to track the links. Link Built shows users backlink count, page ranks, DMOz list, and also provides the ability to add URLs of those pages that are viewed by Link Manager.

Creating a landing page is a very common strategy used by internet marketers. The landing page can be used to capture leads, drive traffic, generate newsletter signups, etc. Before these pages go live, marketers do a lot of work tweaking them content-wise and design-wise to ensure they get the most out of them. In other cases, a marketer would want to see some changes to an existing landing page. However, the marketer is not sure whether such changes will actually be beneficial or harmful. This is where a landing page AB test comes in. This test is used to identify which version of the page gets the best results based on a given criteria. For the test, a version A and a version B of the page will be used. Each version will receive the same amount of exposure and traffic. The test ends after the results have been measured and a conclusion reached.

A landing page has several components. The most common of these components are the ringtone, a subscription form, and a download button. Any of these components can be subject to a landing page AB test. For example, suppose you have a page that features a download button. You suspect your landing page conversion rate is so low because you think the download button isn’t optimized enough. It may be that it is located in the wrong position on the page. Or it is designed with colors or fonts that do not attract your visitor. However, you can’t be sure if these are really the reasons why your page is malfunctioning. That is why you need to perform an AB test to find out if the changes you make to the download button will improve the conversion rate of the page.

The same can be said for the other landing page components. In fact, you can split test multiple page components at the same time. However, this can get very complicated as you will be forced to work with a lot of data. That being said, it is recommended that you test one component at a time. Never underestimate how much of an effect simple changes can have on a landing page. A simple change to the font used in a download button can mean a huge improvement in your conversion rate. A simple change in the color of the text can also get the same positive results. The lesson here is that these small changes can mean big improvements to your marketing program.

To set up an AB test, you first need to decide which landing page component to test. Is it the signup form, the download button, the overall design, or the call-to-action button? Once you’ve decided that, you should create two or three versions of the page that contain the changes you want to see on them. You then generate the same traffic and exposure for them and measure their performance. You can use the Google Website Optimizer tool for free. All you need to do is create a Google account and go through the simple AB testing setup, install some code on your site, and send traffic to the pages you want to test.

Question: Do I really need to stage my house?

Reply: House staging is recommended for homeowners who are serious about selling their house in the shortest possible time. Consider this scenario: Two comparable homes are for sale in the same general area. House A was staged and is in excellent display condition. House B was not staged and may have some design issues. Which house do you think buyers will be most interested in? Statistics show us that homes that are professionally prepared for the real estate market sell in one-third less time than homes without stages.

Question: My real estate agent told me to wait for the stage, is this good advice?

Reply: The sooner you organize your house, the better it will be for you. If your agent told you not to show up or to wait for the stage, your real estate agent may not fully understand the staging value of the home. Some agents are concerned about recommending more out-of-pocket costs for their clients. It’s a noble but not necessary concern when considering home staging. The organizers work with the real estate agents as a team, and most organizers will be happy to answer any questions that the real estate agents may have regarding the preparation process. Realtors may not know it, but organizers can be your biggest asset in marketing a client’s home.

Question: How do I choose a scenario?

Reply: There are many things to consider when choosing a setting. Before you hire a set designer, consider these qualifications:

• Look for credentials. A good set designer will be professionally trained in the principles of staging and design.
• Ask for references. An experienced set designer will have references and a photo gallery of personal projects.
• Interview your stage manager. Most staging businesses are independently owned and will operate differently from each other.

Question: Can I organize my own house? o Can I have my friend organize my house?

Reply: It is best to use an independent scenario consultant who has an objective view of your home. Professional scenario handlers are specifically trained to find and remove obstacles that could interfere with the sale of your home. Homeowners and friends who are familiar with a home may find it difficult to apply design and staging principles to areas to which they are emotionally attached.

Question: Doesn’t staging cost a lot of money?

Reply: The staging, like all quality services, is not free. Staging costs can range from $100 for a consultation evaluation to $2,500 for full staging services (actual costs will vary based on price and business location). Think of the cost of staging as an investment in your home that will save you time and money when your home is listed. Statistically, the investment of staging a home has a return of approximately 120%; (For a $1,000 staging project, a homeowner can see a return of $1,200 when he sells his home. Statistics cited from http://www.stagedhomes.com, with permission.) The conclusion is that Your investment in staging will typically be less than the first price reduction on your home! Can you really afford not to stage your home?

Question: Staging and decorating are not the same thing?

Reply: No. The staging and decor are at different ends of the spectrum. Staging uses proven techniques that create an emotional response in buyers; thus generating greater interest from buyers. Interior decoration uses design and decorating principles to showcase the individual tastes and styles of homeowners. When you decide to sell your home, you’ll need to put personal styles aside to make your home appealing to the largest number of buyers.

Question: How do I start?

Reply: Ask your real estate agent if his agency provides staging services or staging referrals. Otherwise, to find a reputable mounting professional in your area, visit Staged Homes.

Your home may be the biggest investment you make in your life. When you’re ready to list your home, don’t sell your investment short. A properly prepared house will sell in the shortest possible time while receiving the highest offers. For more information on staging, visit KFM Staging & Design.

If you’ve been around the internet for a while, even a year or so, you’ve probably heard of one of the most popular social networking websites called Facebook. To date, Facebook has more than 64 million active subscribers around the world, not including subscribers who signed up this year. Chances are you are one of them or one of your friends has been convincing you to join this social bandwagon.

Why are websites like Facebook so popular? Why is Facebook selling like hot potatoes to internet geeks? Here are four reasons why.

Upload unlimited photos. Facebook is the most popular website for uploading photos. In fact, more than 14 million photos are uploaded daily. Users can not only upload unlimited photos, but can also add tags and comment on their friends’ photos. With tagging, you’ll know when your friends or contacts add a photo of you to their album. Not only that, you can also embed and upload your videos via the web or via your mobile phone using Facebook Mobile. Sharing memories has never been so fun and easy.

Being in the know’. Do you want to know what your friends are doing without using instant messaging programs like Yahoo! Messenger or MSN? With the STATUS feature of Facebook, you can see what your friends are up to without having to ask them, which can definitely save a lot of time and effort. This also works in reverse because Facebook users can also update their friends on what they are up to.

Not satisfied? You can also let your friends know if there are upcoming events like parties, conferences, or social gatherings in your community. You can put all the details and send massive invitations. Also, your friends can RSVP whether they attend or not. Is your party only for girls? Don’t worry, you can also choose who to invite using the Facebook Events feature.

Interact with friends through games and other applications. Facebook changed the way people use apps for social networking websites. Applications like games and tests (Poker, Trivia Games, Get-to-know-yourself tests, “What does your birthday mean?” test, “Are you Normal?” test, etc) are being used to encourage more social interaction through the Internet. You don’t have to meet face to face to be able to play poker.

You can also join different groups and causes like anti-war or “Stop Global Warming.” By joining these causes, you can contribute in any way, such as online support or money.

Send presents! What can make you smile on a bad day? – a gift! With the Facebook gift feature, you can select from hundreds of Facebook virtual gift shop icons and add a message to send to your friends. You can send flowers, shoes or even a bone to your friend’s virtual pet. If it’s a more personal gift, you have the option of giving it privately so others don’t know. You can get them from the gift section or if you have money to spare you can get virtual gifts for $1.00.

TS Eliot is considered an extremely important modernist writer. He inaugurated a range of narrative and stylistic techniques that exerted a considerable influence on modernism in literature. This article explores the poem ‘Rhapsody on a Windy Night’, from Eliot’s poem. Prufrock and other observationsconcentrating mainly on the concept of time and how it appears in the poem.

Time is undoubtedly associated with the notions of present and past, and plays an important role in ‘Rhapsody on a Windy Night’, hereinafter referred to as ‘Rhapsody’ in this article. It could be argued that modernist interest in time is partly determined by earlier scientific discoveries. The very concept of time had been on the threshold of change since the sixteenth century. However, the plethora of scientific explorations and discoveries in the 19th century seemed to herald a new era in science. While Eliot was writing Prufrock’s poems, advances in theoretical physics, such as the formulation of Einstein’s special theory of relativity, were transforming the understanding of time as a physical measure. However, as far as Eliot’s own interests were concerned at the time, it was the French philosopher Henri Bergson who exerted the most immediate influence.

While still residing in the United States, a young Eliot made extensive visits to Europe, where he attended lectures given by Bergson. The philosopher’s theories about time and his attempts to define the nature of the past, present and future are manifest in several of Prufrock’s poems, especially in ‘Rhapsody’, which is generally seen as a reworking of some of the ideas from Bergson; therefore an understanding of them is useful in assessing Eliot’s own attitudes towards the present. Most of Bergson’s is extremely difficult to understand, so it is beneficial to attempt a summary of his ideas before looking at how they are represented in Eliot’s poetry. In its creative evolution (1907) and Matter and Memory (1896), two works with which Eliot was familiar while composing Prufrock’s poems, Bergson set out to define the nature of time and consciousness as experienced by human beings. He came up with an idea that he called ‘le durée’, which means ‘duration’, a metaphysical construct that sees evolution and consciousness as underpinned by a constant stream of moments that cannot be measured by clock time. In creative evolutionBergson proposed the notion that the natural state of an individual is change, stating that all feelings and ideas are in constant flux.

Bergson thought that an individual’s memory forms a large part of this process, with memories of the past constantly resurfacing into a person’s consciousness. It is this perpetual revival of the past that plays a central role in ‘Rhapsody’, where, while wandering through a desolate environment, the protagonist experiences a variety of seemingly fragmented memories. In Matter and Memory Bergson strove to assess the nature of consciousness and its inextricable association with time. This was achieved by trying to define the relationship between past, present and future. Bergson considered that the true essence of time is its transitory nature. This presents a problem in identifying the exact point that could be considered ‘the present’. Bergson admits that what we identify as the present is made up of sensations derived from the past and actions directed towards the future, and it is this inherent duality that informs much of the content of ‘Rhapsody’.

The poem is set in an urban setting, a characteristic setting for much of modernist poetry. As with Prufrock’s other poems, a defining characteristic of ‘Rhapsody’ is Eliot’s perfection of a highly original and distinctly modern poetic voice. It is important to recognize that this poet character is not intended to represent TS Eliot himself, but rather is a fictitious construction that brings together the formal and thematic qualities of the poem. This particular poetic consciousness belongs to an alienated individual who recounts his experiences while wandering through a desolate city after midnight. The use of the word ‘rhapsody’ in the title of the poem is somewhat ironic, as we normally associate this word with ‘enthusiasm’ or ‘extravagance’; the observations and memories experienced by the person of the poet seem more demeaning and futile, and the prevailing tone is generally gloomy and depressing.

The poet’s personality in ‘Rhapsody’ is characterized by a lack of control, efficiently illustrated by the seemingly random appearance of memories. This pervasive sense of involuntariness acts in part as a poetic expression of Bergson’s theories. Bergson’s notion that the body acts as a conduit for a range of sensations derived from a person’s past experience is dislodged in the lines ‘Memory throws up high and dry / A multitude of twisted things’. By choosing to say ‘the memory’ instead of ‘my memory’, he adds to the divided quality of the protagonist, as if he were made up of separate parts rather than a whole.

The reader realizes that the protagonist of ‘Rhapsody’ has little or no control over this incessant stream of resurfacing memories. Eliot illustrates this unpredictability of memory in several lines, but perhaps most notably in the bizarre image of “a madman shaking a dead geranium.” Geraniums become a symbol of the involuntary memory of the poet’s character in the last lines ‘Reminiscence comes / From sunless dry geraniums’.

The street lamps that the poet’s character encounters play a key role in the poem. They are personified – a device that contributes to the fragmented and dissociated nature of the protagonist – in the second stanza, with the lines ‘The lamppost sizzled / The lamppost murmured / The lamppost said’. Eliot achieves this disjointed effect by having the poet’s character’s perceptions acted out as observations of streetlights. For example, in the second stanza, the street lamp tells the protagonist to look at a woman, while in the fourth and fifth stanzas he is told to look at a cat and then at the moon, respectively. These urban sightings are deliberately seedy and depressing: the woman is clearly a prostitute; she describes the cat sticking out its tongue to devour “a mouthful of rancid butter”, an act that the reader assumes as a subtle reflection of the protagonist’s futile existence; while the moon is outlined in the most unflattering and unromantic tone: ‘A smallpox washed cracks her face.’ These images and those from the protagonist’s memory are juxtaposed with the inexorable march of time on the clock, illustrated by the stark fact that most of the stanzas begin by informing the reader of the actual time.

The concept of time plays an important role in ‘Rhapsody on a Windy Night’. As this article has illustrated, the notion of present is multifaceted, when one takes into account Eliot’s interpretation of Henri Bergson’s theories.

Divorce has become commonplace both in the United States and around the world. According to divorce statistics, an estimated 40 to 50 percent of first marriages end in divorce in the United States. In some countries, divorce rates for first marriages exceed 50 percent. Second and third marriages in the United States have even higher divorce rates. According to statistics, second marriages fail at a rate of 60-67 percent, and third marriages fail at a rate of 73-74 percent.

Divorce statistics show that there are various reasons why marriages fail. According to divorced couples, the number one reason a marriage fails is due to miscommunication or miscommunication. The second most cited reason for divorce is martial conflicts and arguments. Third, many divorced couples say that the infidelity led to the divorce. While these are the top reasons cited for divorce, statistics show that there are several underlying factors that contribute to these trends. These factors include, but are not limited to: age, education, income, religion, and cohabitation.

age

Statistics show that those who marry in their mid to late twenties are less likely to divorce than those who marry at a younger age, and that this age group tends to be more satisfied with marriage than couples who they marry later in life. For divorced couples under the age of 20, women are more likely to initiate the divorce; while for divorced couples over the age of 20, men are more likely to initiate the divorce.

education and income

Education and income play a role in divorce statistics. Data shows that a married couple with higher education and higher income are less likely to divorce than a couple with less education and lower income.

Religion

While various religious denominations show a slightly lower divorce rate of 21 to 34 percent, other data suggests that people with no religious affiliation have a lower divorce rate than people with reported religious affiliations. It has also been suggested that the pastors of local congregations, for various reasons, may not be aware of how many divorced couples are actually in or have been a part of their congregations.

Cohabitation

Reports suggest that between 40 and 85 percent of couples who lived together before getting married ended up getting divorced.

Divorce statistics indicate that about a quarter of adults in the United States have been divorced at least once in their lifetime. Characteristics of people who are more likely to divorce include:

or younger at the time of marriage

or less education

or have children from a previous relationship

or cohabitation before marriage

or sexual activity before marriage

Based on divorce statistics, it does not appear that only one factor contributes to a couple’s decision to divorce. Although divorced couples have identified three main reasons as the main causes of divorce, it appears that underlying factors can also contribute to these problems.

FKA Twigs is unique in more than its looks and style, but its creativity is unique. She walks the fine line between weird and artsy, her music video concepts can be hard to grasp. In one video she’s an Egyptian goddess, in another she’s tied up. It can be hard to keep up, but her talent speaks for itself. Her music may not be your cup of tea, but her name is on many people’s lips. I prefer her without the exaggerated makeup, since she is a beautiful girl. I’ve included one of her best songs (in my opinion) at the bottom that I think most people will like her. I warn you now, if you don’t like alternative sounding music and are open minded, this may not be for you. It is quite mysterious, but we were able to find out some facts about it.

1. FKA Twigs’ real name is Tahliah Debrett Barnett. She was born on January 16, 1988 in Gloucestershire, England. Her father is Jamaican and her mother is English and Spanish. Her mother was a former gymnast and dancer. She didn’t meet her father, who was a jazz dancer, until she was 18 years old. She was raised by her mother and her stepfather.

2. He attended a private Catholic school, St. Edward’s School, Cheltenham, on an academic scholarship. He came from a low-income family.

3. She began to be interested in music at the age of 16 and moved to London at 17 to pursue a dance career. She moved there on her own, sometimes working three or four jobs to support herself. By the time she turned 20, she was acting as a backup dancer in music videos for Kylie Minogue, Ed Sheeran, Taio Cruz and Jesse J.

4. She earned her name Twigs from the way her joints creak. She added “FKA” to her name when another artist also calling herself Twigs complained.

5. FKA Twigs’ music genre is described as trip hop, experimental, alternative R&B, and electronic. He loves to experiment with different sounds. She is a singer, songwriter, producer, dancer, and now a music video director. She sings, plays keyboards, synthesizer, and drums. She co-produced all the songs on her debut album.

6. She herself released her debut, EP1 on Bandcamp on December 4, 2012. She also filmed a video for each song.

7. She has been awarded the BBC’s Sound of 2014 award and was chosen by Spotify for its Spotlight on 2014 list. She has appeared on Billboard’s 14 Artists to Watch list in 2014, is nominated for a Grammy, a Brit Award and has won a YouTube Music Award. She has even directed and starred in a Google Glass ad.

8. His early musical influences were Billie Holiday, Ella Fitzgerald, and Marvin Gaye.

9. She got her big break at a bondage party, when she met Tic Zogson, an A&R representative at the Young Turks record label.

10. She is currently dating Twilight star Robert Pattinson since August 2014. She has been the subject of extensive cyber bullying from die-hard Twilight fans.

Preparing your vending machine business plan will be the most important thing you do before launching your new venture.

A business plan will be a crucial resource that will help guide your business in the right direction. A business plan lays out what needs to happen for you to achieve your goals, outlines how you will do it, and lays out backup plans in case things change later. It forces you to do the necessary research to find out if there really is a market for the vending machines and locations you have in mind.

It may be necessary to have a plan written in a formal, professional style if your goal is to use it to convince bankers or investors to support your idea. However, even if you have nothing to prove to anyone, your business plan will help confirm the viability of your ideas in your own mind.

Keep a copy of your plan on your PC, as well as in a file or folder in case of an emergency. Don’t forget your business plan once you’ve opened your doors for business. Check back regularly to make sure you’re on track to meet your goals. Don’t be afraid to make changes to the plan when necessary.

Every entrepreneur or business consultant will have different ideas about how a business plan should be structured. There are many different templates available online, and some sites even have samples directly related to the vending industry. Below is an example of a suitable outline with section headings that you might consider including in your own vending machine business plan.

Cover and content page

Start with a cover page with a header so people know what the report is about, who the author is, and when it was written. If you will be presenting the report to many different people, you may want to consider including a personalized cover letter with each copy of the plan. Start with a table of contents so readers can easily navigate your report.

Executive Summary

Summarize the other sections of your business plan. Please provide brief information about the opportunities you see in the marketplace and outline what you intend to do with your business to capitalize on these opportunities. Try to entice readers to read the full report.

Background

Give the reader some background on you and your reasons for starting a vending machine business. Please provide details of any relevant experience or competitive advantages you have.

You can also include background information on the vending industry showing national industry data, as well as information on the local industry you plan to enter.

mission status

A mission statement is usually a short sentence or two that outlines what your business is about, what it does, and how well it does it. It’s a good way to remind yourself of your company’s basic goals or philosophy as well as the profit motive. A good mission statement might mention something about the standard of your machines and products or how you strive to be better than your competitors.

Goals and objectives

Indicate the goals you want to achieve in the short and medium term. Goals could include placing a certain number of vending machines or reaching a certain level of revenue per machine.

startup requirements

Establish a list of startup costs and estimate the total amount of capital that will be needed to get the business started. Tell about some of the financing options that are available to homeowners.

In this section of the report you can also mention some of the other things that need to happen for the company to start operating legally and professionally. Mention the processes and fees involved in applying for licenses, permits, and other paperwork based on the laws of the region where the business will operate.

Ownership and management structure

Consider who the founders of the company are and the particular ownership interest each has in the business. For those who will be actively involved in running the business, it is important to describe what role they will play and their responsibilities. Will the business be registered as a sole proprietorship, partnership, or corporation?

business operations

This section of a business plan should describe the details of how you plan to run the vending machine business. Include information about where your business will be located, management, any plans you have for hiring employees, and how your business will operate on a day-to-day basis.

Include details about vending machines, maintenance, products, distributors, route planning, and how you will record and manage sales data. What systems will you implement to maximize productivity and efficiency?

Try to find solid reasons why you are choosing a certain vending machine, product line, or system. Whenever possible, include some supporting evidence from the research you have done.

Market analysis

Using the data from your market research, you can report on the current state of your target market and identify some of the opportunities. Here you can include demographic data, as well as information you have collected from surveys and other research.

Provide information about the competition in your target area and examine their strengths and weaknesses. Look for ways to deliver products and services through your machines that are clearly different from what your competitors offer. Get ideas from them about what works well and what doesn’t. Look for a competitive advantage. Don’t forget to also mention indirect competitors, such as convenience stores, in-house cafeterias, or food trucks.

Marketing plan

Outline a strategy to create a selling brand that meets the needs of the market. Based on the market opportunities you see, establish a strategy to meet customer needs in terms of locations, vending machines, product lines, and pricing.

Provide details on how you plan to get new machine locations, set up appointments with “decision makers” and sell them your services. Your marketing could be done primarily by approaching decision makers directly or you could rely on advertising to generate some inquiries.

Also describe your marketing plan directly to your customers or end users. These could include ‘point of sale’ promotions on the front of the machine or how you or your staff will build relationships with customers when they visit the premises where your machines are located.

You should also mention how you plan to maintain sales accounts and customer satisfaction in the long run. Customer retention is just as important as customer acquisition.

Financial planning

Use a spreadsheet program to forecast cash flows in and out of your vending machine business over a hypothetical two-year period. If you have done your research, you should be able to anticipate future monthly income and expenses. So you can determine future levels of profitability and a break-even point.

Run a variety of different scenarios that consider a conservative growth rate, an expected growth rate, and an optimistic growth rate. Things don’t always go the way you expect, so it’s important that you plan for a variety of outcomes.

appendix

Lastly, you must attach an addendum to the report that includes any reference letters, documents, vending machine images, or other supporting material referenced in the plan content. Try to back up all your assumptions with evidence whenever possible.

Should I go for the red Ferrari? Or the black?

These are options worth racking your brains for, don’t you think?

It is a criminal waste of time if you are contemplating the right agency to take your business online. But it is also important that you follow a little protocol before you end up hiring a website development agency.

What is this protocol, you ask?

Well, it is nothing more than a list of 8 simple steps that you must follow before deciding on an agency.

Step 1- Know your requirements

It is always good to know your main goal of developing a website before approaching an agency or vice versa.

To get a better idea of ​​this goal, develop a list of things you would like from your website. The agency will bombard you with questions that you need to prepare yourself for with answers. For example, do you plan to sell individual products or services in an eCommerce format? Would you like a payment gateway integrated into your website? Do you want a dynamic or static website? Are you interested in ROI, converting sales, or building and maintaining a customer base? Or do you just want to launch and raise awareness for your business?

The answers to these questions are also answers to comprehensive questions related to your business. For example, how will your business progress as a website? When do you think you will have logistics to support an online ordering system? Therefore, it is important that you do your homework before the agency puts you in a situation.

Step 2- Know your cost vs. the value of your product or service

Website creation costs may differ from agency to agency. Therefore, it is better to know what could be the deciding factor for both you and the agency.

Make sure you get what you pay for. If you start cutting costs solely to save a thousand or two thousand dollars, you may not be able to get as much value in the long run. Especially, when it comes to delivering results or planning as per your requirements.

This is not to say that you should give in to all of the agency’s demands, but be prudent and consider the efforts made by both parties.

The best way to make this decision is to look at past investments made in marketing and development, add that investment made over five years, and compare it to the cost you’ll incur with this agency. Simple math, right?

Step 3- Identify a strong track record

In this step, you do some research on the agency you hope to work with. It is not always true that only the big agencies are the best, the smaller and newer agencies also have some innovative ideas that could prove beneficial to your business.

Ask the agency to provide you with performance data, client testimonials, and case studies, or demonstrate their approach to problems and measurement tools. Trust us, the agency will be bound if they want to work with you.

Step 4- Exchange communication skills and learn

Today, it’s hard to keep up with changing technologies and technical formats. It is the agency’s job to update it with the latest technologies and use them in the development of its website. But it is also important that you read about them in brief, if not in detail.

Ask the agency about their process, their methodologies, the technology they use, and why they are making certain recommendations or decisions. It is your responsibility to make sure you know exactly what you are getting yourself into. It is true that you need to do your research, but you also need to be knowledgeable about your investment.

Step 5- Pay attention to the content

If your agency is just beautifying your website, then you are probably in the wrong place working with the wrong team. Content is key to ensuring your website drives the results you want. The agency you choose needs to ask the right questions about your audience, your business process, and your industry.

The agency you choose must understand the importance of content. They need to realize that they are creating a framework for your business content. They need to know how your website visitors absorb and respond to your content. Content is all a business needs to build a foundation online. Image, video and everything else copy is just as important as the main content that explains your business. They should talk to their marketing team and client managers to find out the wavelength they share with their clients.

Step 6 – Know what you want to achieve and be realistic

In this step, you should invest some time to know your goal and expectation of your website. Create timelines for your growth.

Think of ways that will help your business grow, as well as be first on Google and drive traffic.

Some goals that you can mark for the first semester plan.

• Generate more leads

• Increase online sales

• Create awareness about the product or service

• Be in touch with the requirements of your customers

Ask your agency about the tools and services they provide to measure the traffic they generate for your website. Make sure the agency understands your sales process so they can help you design efficient plans to upsell from your website.

Step 7 – Know your strategy

An agency will provide you with a clear and concise web strategy. But is that enough? It is important that the strategy they provide gives your business a strong sense of authority, relevance, and trust. You’ll know you have a solid strategy when you can measure its success. When you can measure your success, you can make the right business decisions based on real data.

Ask your agency about their approach in detail. The statement should outline the expected results and the timeframe in which they will be achieved.

Step 8- Maintain the quality of your investment

After launching your website, a good website development agency will maintain a good relationship to ensure that you feel comfortable using and maximizing your website. Depending on your website, the agency will help you upload, maintain and publish content and images. A good agency will support you with analytics data to ensure your website profits are always maximized.

Ask your agency what their relationships with other companies are like. How are you helping other customers? Is there a maintenance or service plan that you can subscribe to for your website?

Conclution

In most cases, you will get what you paid for. But it is also important that you are well prepared, so that you make the right decision. With these eight easy steps, we assure you that you will never find yourself in a situation where you will regret your decision. A little homework, clarity of thought, and collaboration is all it takes to get a custom, value-based website up and running for your business. Design and development together create the backbone of your brand’s digital presence, and content simply makes it all come together. All 3 are equally important to the success of your brand.