Cloud computing experts are often extremely talkative and can’t wait to tell you how the cloud will help YOU. Ian Moyse, a renowned cloud expert, caught our attention a few months ago by his participation in many major IT events held in the UK. He is also a keynote speaker and many of Ian’s presentations can be found online. We were interested in the changes in cloud computing that Ian has observed in the last decade; That’s right. Ian has been part of the transition to the cloud and has seen it from various perspectives, including anti-spam security. “Stopping spam is easy, making sure you don’t stop good mail too, that’s the hard part.” Here is our full interview with Ian Moyse:

How are you using the cloud?

“I personally use the cloud for a variety of reasons. I use mobile access to data and files using a combination of Box.net, Dropbox and Microsoft Skydrive. Why not? I get so much more storage for free and hassle free as it’s all simple and widely accessible, I use cloud email and access it from multiple devices, I have private cloud storage at home with Pogoplug, and I use Google Apps to share personal documents when needed. that I’m using a system or application without realizing it’s the cloud, or without caring until I stop and think about how they’re doing it. It’s becoming second nature to just use what works and makes your daily life more easy, and with so many software-as-a-service offerings that can be accessed immediately through an entry-level freemium model, I think we’ll see an increase in this thought pattern alone. or do so as this type of offer becomes more prevalent. In business, of course, we use our own CRM workbooks in the cloud, our email is hosted on Exchange, and we use Google Apps. and Box.net daily. It has allowed us to grow quickly and focus on the work at hand, not running the infrastructure for our own business and ending up in break/repair mode. We operate much more efficiently than I’ve seen in other non-cloud businesses, and we certainly have more availability and an easier life when we’re on the go.”

What is your opinion on the main cloud providers? I mean Amazon’s AWS, Windows Azure, others.

“The fact that we have such major vendors promoting and providing open cloud platforms for everyone to use, and invest so heavily in, shows where the market is and where it is going. Amazon has led the way and Microsoft has led the way. continues. As one lowers prices, we see the others react. This is good for customers that rely on these platforms and for customers that they serve in the cloud, as this will drive more affordable solutions and innovation in our industry, which in turn stimulates activity, buying, revenue, and therefore employment and other benefits We will continue to see more innovation and new companies emerging that offer solutions from these platforms more affordable and quicker to market.Those seeking solutions should also consider that there are also other localized providers available that can participate effectively. iva and don’t limit your choice to just the big names in the cloud. Microsoft Azure has outages, several of which are caused by expired security certificates at Microsoft. What the big names are doing is setting the stage and raising awareness, driving market acceptance and the opportunity for more than themselves.”

How has cloud computing changed the enterprise security landscape?

“The cloud has changed the battlefront in many aspects of security. It has allowed defenders to have much more power and security intelligence at hand and in real time to combat the increasing volume and velocity of threats coming from Internet It has enabled new Malware detection methods to take place as seen in the FireEye and Webroot approaches and has bought new cloud solution providers and with the beauty of the cloud comes the fact that many of these Cloud security solutions can be used and provided by the mid-market and smaller businesses, allowing them to benefit from the same levels of protection as the business customer, after all, they are under attack from the same threats. Previously, many security-based products were, by definition, too expensive and complex to implement for the average business therefore these smaller businesses s (which make up the bulk of the market) were left with less than adequate protection. Now they can pay for and use easy-to-ignite, highly accurate and protective cloud-based security to protect their business assets and employees.”

Any specific recommendations when it comes to server security and monitoring in a cloud environment like Windows Azure? (As well as reminding Microsoft to renew their SSL certificates on time…)

“I think it’s up to providers here to realize that providing a cloud service has much higher expectations than people in network solutions, customer expectations are higher, SLAs need to be higher as one of the The value propositions of the cloud and the ability to deliver to it demands that you ensure a robust, accurate, and responsive monitoring system. does well, availability, resiliency, security, and flexibility are much higher.”

Storage and server requirements can grow exponentially as companies begin to aggregate data. How do server monitoring tools keep up with these demands?

“Of course, as cloud server implementations grow, so does the industry around them looking for new tools and approaches. There are a plethora of server monitoring tools available with a growing market bringing more features and endurance for less price. While historically we would have expected a shift to the CAs, BMCs, NetIQs of this world, there is now a wider selection of newer names to consider. Appdynamics, for example, and Nimsoft (now owned by CA), VMware’s Hyperic, and solutions like Abiquo, which don’t just offer management tools.”

Can you tell us about the most interesting web scalability project you’ve been a part of? (Number of servers, data/traffic handled, etc.)

“I guess the most interesting and challenging space in the cloud for unpredictability was email security. Stopping the dreaded spam, denial-of-service attacks, and unpredictable blasting of incoming and outgoing customer emails. (now the foundation of Websense hosted security platforms) who created one of the first software-as-a-service email filtering solutions. it’s easy, making sure you don’t stop any of the good mail too, that’s the hard part.Customers demanded not only blocking spam, phishing emails and the like, but the consistency of sending the good messages accurately. pressure was always on that changing cloud email filtering services is easy and only requires a change of MX records for so that customers can actually move relatively quickly and easily in the event that a provider fails to maintain high standards. The malicious email market in those days was also a pioneer for attackers, so we saw many more changes in their behavior and developed new detection approaches as the market matured. Today, cloud email security is pretty standard and many players in the market have been acquired by larger providers like Messagelabs by Symantec, Blackspider by Websense, and more recently Isheriff by Total Defense and Maildistiller by Proofpoint. We’re also seeing hosted email providers include it as a standard service (Google uses its acquired Postini and Microsoft uses its acquired Frontbridge services).”

Any projects that you would like to promote or trends that you are particularly excited about?

“The cloud is driving an incredible opportunity for innovators and while there are some big brands that dominate the relevant markets, like platforms, security, email and CRM, for example, there remains a huge opportunity for other players. Let’s take CRM, for example where Salesforce and Microsoft are two big brands with deals are not right for everyone and are often too complex and expensive for small and medium businesses At Workbooks we have innovated and see many customers choosing us over of these systems and they move to us, discovering that we have delivered something they don’t have at a very low cost The cloud allows more level competition to play and will drive more choice for customers and a reduction in cost, which will It will enable smaller companies to use computing power more effectively to enable them to compete more effectively in their own given markets.”

How does your team monitor servers to make sure you’re providing reliable service to your customers?

“We have remote server monitoring for all components of our service across multiple data centers, allowing us to identify failures before they affect customers and respond quickly when needed to any hardware failure that can happen to anyone, even to a cloud provider. The key is that we have the resiliency and hardening in the system that most customers couldn’t afford to build themselves, and if any component fails, it’s moved to another device, giving us time to respond and replace without customers being affected.In fact, for a good period of time they have delivered 100% to customers, a feat few can boast of with CRM and contact management solutions on the market. hardware replacement and reconfiguration got your system up and running again.”

What are the challenges you face when scaling from a few cloud servers to hundreds of servers? What are your thoughts on these challenges?

“If you laid the foundations right and planned to scale from the start, as any good, experienced cloud provider will have done, then this is not a problem. Unfortunately, there are many in the cloud space who have undertaken to build their first hosted solution and ‘don’t know what they don’t know’ and they may have to redesign or redesign the line, which becomes really difficult once you’ve reached a certain scale, keep holding on to your foundations, and find a reboot too complex, It’s a costly and lengthy project. This is the third cloud system our founders have successfully built in over 14 years. Finding a cloud provider that has the inherent expertise at its core is a great asset to choosing what customers can do for longevity.

Ian Moyse, Sales Director of Workbooks.com, a cloud CRM provider, has over 25 years’ experience in the IT industry, serving on the Eurocloud UK Board of Directors and the Eurocloud UK Forum Governing Board. the Cloud Industry (CIF). 25th on the SMB Nation 150 Channel Influencers Global List in both 2012 and 2013 and named by TalkinCloud as one of the Top 200 Cloud Channel Experts in the World in 2011.

What are you looking for in a top notch online racing game? Well, the answer would differ from person to person. Overall though, one would expect very high quality graphics, lots of in-game options, different types of racing vehicles, spectacular tracks, and impressive challenges. Mobil 1 Racing Academy is one of those games that includes all the features mentioned above and much more. You should do yourself a favor by giving yourself a chance to play this cool online game. This near-perfect online game has been developed with everything players look for in an online racing game in mind. It must be said that the developers of the game have managed to hit the target.

To get the most out of the game, you will need to be a registered player, as it allows you to save your points and game settings, which in turn count towards your participation in the competition. You have the opportunity to choose between the two expert racers to be your mentor while you are in the racing academy. The two mentors you can choose from are Lewis Hamilton and Tony Stewart. Your experience, expertise and instructions will be of great use in deciding the outcome of the races. Choosing Hamilton as your mentor, you start with Karting, followed by Formula 3 and finally Formula 1. Choosing Tony Stewart as your mentor, you start with Midget Cars, followed by Indy Cars and finally NASCAR. The game allows you the option to switch between the two mentors by clicking on the garage door.

As you take part in the races on the twist tracks, with some of the best racers in the academy, you must try to finish in a good position, perhaps in the first position to earn maximum points. Earned points can be used to take advantage of useful upgrades that make you even more proficient for the races ahead. You always have to be mentally prepared to face increasing challenges as the game progresses, but that’s nothing to complain about because you get there by choice.

The racing challenges in the game start out relatively easy, but the difficulties increase as the game progresses. As you play the game, you will surely improve your driving skills. There are ads in the game but they always appear with the option to jump which is surely a very nice feature of the game. Overall, this is a must have online racing game, especially if you are a fan of racing games.

After several decades of disappearance, more than thirty years; thirty-six to be exact, there has been a resurgence in old school music that moves you. Back in the day, in the late spring of May, the latter part of that month in the year 1983, there was a group from Dayton, Ohio called “New Horizons” who hit Billboard’s top 40 R&B charts with a single titled “Your Thing”. Is Your Thing” produced by Roger Troutman from the album “Something New” Well that was the end followed by another single titled “Searching For That Lady” taken from the group’s second album “Gonna Have Big Fun” in 1984; you really can’t tell a one-hit wonder about as much as you can say a one-shot wonder.

What happened to the Thomas brothers known professionally as New Horizons? Well, the band broke up at the end of 1986 and they parted ways to pursue other professional interests. Lead singer Mark Thomas had the pleasure of touring the country and the world with Zapp and the late Roger Troutman playing drums and singing backing vocals in the late ’80s, and his younger brother Bart did the same and continues to tour with Zapp. to this day.

Mark also produced two solo projects that were mere fails pka ​​The Marc Anthonee Project in the summer of 1996 and in June 2018 he released a CD titled “Getta Know Ya” by MA Neither of these projects charted on absolute. Well, you can ask about the other members of New Horizons; guitarist/lead singer Tim Abrams pursued other career options and played with other bands, while group founder Art Thomas Jr. stepped out of the spotlight entirely and is now an ordained minister who shares the love of Jesus Christ.

Which brings us to little brother Varges, Varges is the youngest of his siblings and plays keyboards, bass, talk-box, Melotica, percussion, lead and backing vocals. He is also a Producer, Arranger, Composer and Animator. He has his first single “Give It To Ya” taken from his forthcoming first CD titled Destiny; being heard on music apps IheartRadio, Spotify, Pandora and Jango.com, to name a few across the country and around the world. The CD is composed of old school, R&B, smooth jazz, Southern Soul, Steppin, funk and inspiring music that shows the many facets of him. The sound is appealing to young and middle-aged listeners who enjoy a nice beat with a touch of soulful rhythm.

You ask me how I know so much about the history of New Horizons and Varges Thomas; well, that’s because I’m the unknown third brother of Thomas, the author of this article.

For many adults, many of the best childhood memories have to do with trikes. These pedal-powered three-wheeled contraptions are often a child’s first experience of what true freedom of movement means. That’s why a trike is one of the best gifts parents can give their young children.

Of course, children’s trikes are also one of the best ways to exercise children both mentally and physically. They help develop balance and coordination, teach children to understand instructions, and strengthen muscles, especially the legs and feet. They also teach children independence and self-confidence, giving them the confidence they need to try new things.

Normally, toddlers from the age of thirty months are almost ready to ride their first trikes. This is the time when the average child should be able to walk and jump on their own. A child who is able to get in and out of a toddler seat will usually be able to get in and out of a tricycle seat without assistance.

But even before this stage is reached, you can prepare your child for his first taste of freedom on three wheels. One way is through toys like rocking horses, which will give you a taste of what it feels like to ride on a bike seat and teach you balance early on.

Trikes can be found in so many types and designs on the market, many of them specifically suitable for young children of different ages. When the child is just starting out, it may be in parents’ best interest to purchase a push trike that they can ride safely without taking any of the fun out of the experience. Although the adult controls the ride, the child will still feel that he is in control. It is also a great opportunity for parents and children to bond.

Choosing children’s tricycles is not a simple matter of walking into the toy store and choosing the first one that appeals to you. There are some things that need to be carefully considered, especially since the safety of the child must come first. Rubber wheels are always better than plastic because rubber has a firmer grip on the ground and won’t slide easily. The location of the pedals and the height of the seat are also very important, not only for comfort and safety, but also because they will determine how effective your child’s training will be. If you plan on taking your child to a park ride, a sturdy folding trike would be the most convenient thing to pack in the car.

Sure, trips and falls are part of a child’s learning experience. But a fall from a trike, which you can expect to happen no matter how careful you are, could be nasty. So get kids helmets, knee and elbow pads to be on the safe side. Of course, since it is your child who will be wearing them, it might be a good idea to let the child go along with you and choose the designs and colors that he or she will appreciate.

Give your child the best trike you can. Not only will you buy the child a great toy, but it will give them some of the best memories when they reach adulthood.

In iOS 7, the Messages app will display conversations with a green or blue background. If you’ve used iOS 6, you may have noticed that messages had a green or blue Send button. These colors are not random and actually tell you whether the message will be sent as a normal SMS text message or as an iMessage.

Green is for an SMS text message

The green background or Send button indicates that the message will be sent as a normal SMS text message using the messaging plan provided by your cell phone provider. Regular texting rates will apply, depending on your texting plan.

SMS text messaging is used automatically when sending a text message to someone who doesn’t have an Apple device. For example, if you are texting someone with a basic cell phone (not a smartphone) or any smartphone that is not an iPhone (Android, BlackBerry, Windows…), their iPhone will display the message on a green background (or have a green Send button for iOS 6 users). SMS text messaging has been around for years, even before the iPhone existed and everyone had basic cell phones.

Blue is for iMessage

The blue background or Send button indicates that the message will be sent as an iMessage.

Apple sends an iMessage instead of your cell phone provider. The iMessage is sent over an Internet connection rather than through the cell phone’s control channel. Your cell phone provider doesn’t charge text messaging fees when you send an iMessage.

When you send someone a message with an Apple device, your iPhone automatically recognizes if the sender has an Apple ID and sends the message as iMessage. On your iPhone, the message will display with a blue background (or have a blue Send button for iOS 6 users).

Apple routes iMessages based on a user’s Apple ID. So anyone with an iPad or Mac can send iMessages. However, because the iPad or Mac computer does not have access to a cell phone control channel, it cannot send regular SMS text messages.

Your iPhone automatically determines whether a message is sent as a normal SMS text message or as an iMessage. There is no need to worry about selecting one method or another. However, if you want some control over when an SMS or iMessage is sent, check out the messaging options in iPhone settings.

Yesterday I attended some shows at Mercedes-Benz New York Fashion Week. There were plenty of paparazzi in Lincoln Center’s open-air plaza trying to snap photos of any passing fashionistas. Many models left the main pavilion and posed in the square, getting more publicity for the brand they wear. Every year, Fashion Week takes place in major cities, from Los Angeles to New York. Every day designers, the press, and celebrities ooh and aah at the latest and greatest fashions, most of which are unattainable for the mainstream shopper and some never make it to market. Some designs are purely fanciful, like a concept car at the Geneva Motor Show.

When it comes to Apple technology, we only get it once every 18 months to two years. When it happens there is so much hype and anticipation. Whatever Apple comes up with, most want it right away. People are already lining up at Apple’s flagship store on Fifth Avenue and 58th Street in New York City. Today, along with the new iPhone 6 and 6 Plus, Apple launched the Apple Watch. Not only is it a wonderful piece of innovative technology that took years to design and build, but it’s hot or at least wants to be.

The Apple Watch danced and strutted down the runway. He showed off his accessories to the crowd. The Apple Watch is available in different materials: gold, steel or aluminum and comes in different colors. The watch straps also come in a wide variety of designs that allow for customization based on personal taste. Unlike standard wristwatches, it connects to the iPhone and has many features and dials that can be quickly changed without dressing. What will clothing designers think of all this? Will they embrace a new kind of “technological luxury”? The next time you see someone in a designer dress or suit, take a look at their doll. Is it Apple Watch? Chances are if it’s an Apple Watch they’ll show it to you at which point it will be obvious that Apple has created a new category to be leaders, “tech fashionista”. It can reach the mainstream and be used more than once in an event. Apple Watch has come to you. As Fashion Week designers wait to see how many orders they get, Apple has already threaded the needle and created demand. Only time will tell.

“Why are you going to the Galapagos?” my sister asked in a somewhat exasperated voice, “you don’t even like nature.” Good point as scenery usually bores me after about five minutes. And when it comes to landscapes, I tend to see similarities rather than differences. My travel checklist is to meet interesting people, try different food, find local markets, and collect travel stories.

Still, I had to go to Galapagos simply because it was there. I had booked a ticket to Bolivia, Peru and Ecuador, so an additional trip to the islands was mandatory.

Galapagos, the distant islands of Charles Darwin and “Origin of Species” fame off the coast of Ecuador, has long been the playground of the wealthy. But since I was on a tight budget, I bought my ticket, booked a day cruise, and booked a hostel well in advance, since December is high season in the southern hemisphere.

When the plane landed at the Baltra airport, I looked out the window and speculated that it might have been a farmer’s hayfield somewhere around Foam Lake. The airport is more like an indoor runway that you would find in, say, Stony Rapids. Everyone lines up to have their bags hand-searched for contraband. No, it is not cocaine or marijuana that they are looking for, it is plants or animals that could disturb the delicate ecosystem of the islands. Remember that no one in Australia or New Zealand thinks rabbits are cute.

Representatives waved plaques bearing the names of those who booked expensive cruises. For the rest of us, getting to Puerto Ayora, the “capital” of the island, was more of an adventure. I took the free shuttle to the pier, paid 50 cents to cross on the ferry, then boarded the bus into town for $1.80. A shared taxi was only $5, but I wanted to ride with the locals. Ecuador, by the way, uses US dollars as its official currency, so calculating conversion rates is not a problem.

Puerto Ayora is a pretty dusty and run-down town that could use a paint job and some street repairs. Kind of like the old part of Melville in the 1960s. I smelled the salty air, the shadows of Manitou Beach, and took in the deep cobalt blue water as compensation for the gloomy architecture. Later I had lunch at an outdoor cafe overlooking the harbor and people watched. In true island fashion, no one seemed to be in too much of a hurry. Influenced by the slow rhythm, I exhaled and relaxed.

A white cab anywhere in town was $1, so I flagged one down as he passed. Fredy took me to the hostel that she had booked and I rang the bell. Unanswered. So I knocked on the door. Still no answer.

What to do what to do? Fredy understood my dilemma and in my clumsy Spanish I explained that he had a limited budget. She asked if $25 was okay and I nodded. Then she took me to the nameless hotel where I met Cecilia, who speaks English. The hotel had not yet processed the final documents, so it could not be advertised. The room with bathroom, balcony and white sheets was divine. Actually, it could have been a room in an old two- or three-story hotel in Humboldt or Swift Current.

My concern was that the pick up time for the cruise I had booked was 06:00 and it was from the hostel. Freddy promised to pick me up at 05:45 the next morning. And, true to his word, he was right on time. Once all the passengers from the different hotels have been accounted for, we take the highway for the 45-minute trip to the pier. The flat landscape could have been somewhere around Regina. However, then we got into the trees and rocks, and it was more like northern Saskatchewan, maybe somewhere near La Ronge.

We precariously entered the dingy that led us to the yacht. A collection of young, old and middle aged. And, as is often the case, I was the only one traveling alone. At first I struck up a conversation with Lauren and her mother, Elody from Johannesburg.

Once on board, we had a cooked breakfast, settled into the boat, and were taken to Bartolemo Island. There, we walk along the boardwalk to the summit to enjoy the “classic” Galapagos view. Yes, the view was “nice” but watching the way people, strangers who came aboard, interacted with each other was more interesting. A middle-aged woman with an old-fashioned name, Ethel or Myrtle or something, took an instant dislike to me, barely returning my greeting and shooting me dirty looks all day. Maybe he has an aversion to redheaded women.

At our second stop we cross the island to see the penguins. Except they’re not there that time of year, so our only wildlife encounter was a sea lion plopping down on the beach for a nap. But yeah, it was a “nice” sandy strip with tumbleweeds like, say, Etter’s Beach in the 1970s.

After lunch, some of us went snorkeling. Treading the water beside me, Kaitlan looked up at the massive volcanic wall in front of us. The composition was slightly different, but closely resembled the bluffs along the Churchill River near the Stanley Mission. She sighed, “You know, the scenery here is nice, but it doesn’t do much for me.” I smiled in agreement. It may have been on the other side of the world but it was a lot like Saskatchewan except for the weather of course as it was over 25 in December. It was comforting to know that she wasn’t the only person on the ship who wasn’t moved by the sights.

And people who want to experience some of the Galapagos landscape can do so in Saskatchewan. And, if you live in North America, getting to central Canada is considerably less expensive than flying to Ecuador and then on to the islands.

The Galapagos Checklist:

Interesting people. Dial: Cecilia, Freddy, Lauren and Elody.

Different food. Tick: The fare on the yacht was recognizable, but watching the chef prepare meals in a closet-sized space was entertaining.

Local markets. Tick: While waiting for the flight back, and they are always late, I found a kiosk at the airport that offers a free Galapagos passport stamp. There I bought a cute little shot glass that I use regularly.

Travel story. tick. The day on the ship is one that I have recounted a couple of times.

8 easy steps to organize your desk

1. Clear the clutter: If it’s paper, file it, scan it, or throw it away. If it’s something that needs to be taken care of, do it now. Edit your desk essentials – do you really need 15 pens in your pencil holder? Your desk is valuable real estate and should be kept as uncluttered and clean as possible.

2. Sit so that you can see the door clearly. Nobody likes to be surprised when they are focused on their work. If you have a clear view of the door, you can see what’s coming, literally and figuratively.

3. If you have a blank white wall behind your computer screen, it can cause eyestrain and fatigue. If the wall is big enough, add artwork. Something beautiful, inspiring, or action-oriented (a sailboat race, a waterfall, running horses… just make sure it’s an image that has positive meaning to you. DO NOT show artwork of sinking ships, a battlefield or dead or decaying items, all of which provoke negative feelings)

4. Add a healthy live plant to the left corner of your desk. This is symbolically the wealth area of ​​your desk, and you must nurture and care for a healthy growing plant in this area (symbolically you are nurturing and caring for your prosperous career when you care for this plant, so be careful with it). My favorite plants for this area are a lucky bamboo (easy to keep alive), a jade plant (a favorite in Asian culture because its leaves are shaped like coins), or a flowering plant (the orchids are beautiful and have been in bloom for quite some time). DON’T LET THIS PLANT DIE ON YOUR DESK…as soon as it starts to deteriorate, get a new healthy plant to replace it.

5. Add two personal photos to the right side of your desktop, in nice frames. This is the relationship/love area of ​​your desktop, so choose your photos carefully. I suggest a happy photo of you with your loved ones and a second photo of your children, your pet, or something you love. If you love to travel, you can use a photo of a favorite destination or a place you want to visit.

6. Add a tabletop fountain to the north of your office. Keep it small and elegant. And yes, it should be as close to the north point of the compass as possible in your office. (If you have an I-phone, you can download a free compass app that can easily tell you where north is.) A fountain in the north keeps the vital energy “chi” flowing in your office space. Be sure to keep this source on 24/7, even on weekends and when you’re out of the office. If you turn the fountain on and off, you are turning the energy of prosperity on and off…which will start and stop your career advancement. I love adding a few drops of peppermint essential oil to my fountain, which creates a subtle yet fresh fragrance throughout the day and has the added benefit of helping you stay alert.

7. Add a candy or treat dish to your desk and keep it filled with a popular non-melting treat. Encourage quick visits from your office co-workers. A smile and a happy hello from your co-workers will lift your spirits, keep you engaged, and bring a constant flow of energy to your workspace.

8. Keep positive affirmations handy. You can achieve this in several ways; Famous quotes that inspire you hanging on the wall/computer/or wherever you can see them; Books that inspire or instruct you in career advancement; a screensaver for your computer that has positive or motivational messages. Or add something personal to your desk or office that symbolizes success for you.

Of course, there are many Feng Shui techniques that will apply to your specific office design, but here are some common tips that anyone can incorporate to make a positive change today!

Now there are many ways to promote your eCommerce startup, but when funds are tight and every resource counts, you better be careful with every step you take. Here are some ecommerce digital marketing strategy tips, tricks, and tips that should help you better promote through digital marketing for your ecommerce startup.

1. The Facebook profile as a tool to promote your E-commerce startup

Now that you’ve got your e-commerce up and running and it’s time to tell the world about it. Be the seller you need to be and sell. There is no better place to sell than home and there are no better people to sell than friends. They wouldn’t be the first to buy, that’s a different story, but you should focus on the startup in your profile. Don’t sell the products directly, but sell your customer experience, your testimonials, and what you and the company are doing.

2. Stop wasting time and money increasing likes on your Facebook page.

Organic reach is at an all time low. Yes, you can expect most of your customers to come from Facebook, but it just doesn’t make sense these days to spend money on Facebook likes. Fewer likes and more visits on a website will lead to more conversions, focus on growing your ecommerce website audience.

3. Do not use the post promotion feature on your Facebook page

The next temptation is to click boost post because Facebook says it helps you reach more people. It does, but it has flaws. The correct way to boost posts is to go to your ads manager and target as widely as possible. Be sure to choose interests, demographics, and behavior with your target audience in mind.

4. Do not use Twitter simply to promote, use it to find customers.

There is a tool on Twitter that most people don’t seem to use. Advanced search. Use it to find customers searching for the products you sell, and then tweet them in the most personalized way possible. Many companies do the same, you should also try it.

5. Instagram must be on your mind.

Pictures speak a thousand words, Instagram pictures can get you orders too. Upload images of all your products, customers, related images, banners and just about everything one by one. Add all the hashtags in the world that relate to your product. Add your web address and phone number if possible. Little by little people will discover it. Slowly the sales will happen.

6. Write about your startup, share your experience

Now this is a subtle, but not-so-subtle way to get your startup in front of your audience. An article I recently read made me order a Socrates t-shirt. Stories about getting started, blogs where you share your experience, posts on LinkedIn that talk about your business can earn you partnerships, fans, and customers.

7. Email Marketing

The most important thing that most people miss these days. Now don’t start sending mass emails to lists you bought on the Internet, but do it carefully and correctly. Once someone contacts you, it’s your job to engage them and make sure they come back.

8. Partner

What you can’t do alone, you can do together. Try to look for opportunities to partner, try to see how you can mutually benefit from partnering with someone. This is often the most overlooked aspect of them all, but the most effective.

9. Attend events

Now don’t just attend any event, but look for ones where you might end up finding people relevant to your domain. I have made many friends over the years through the internet, and many have become some of the most helpful people over time. It’s not how many people a person interacts with, but who they meet that matters. Meet people offline, connect with them online, build lifelong relationships.

10. Stop selling

Yes, that is correct. don’t sell. Just make yourself incredibly interesting. OK, a bit interesting to start with. This is how Happily Unmarried, Chumbak or Daily Objects became so great. They just got so interesting over time with their products, promotions, and more. It took a long time for them, it could take a long time for you too. But if you focus on becoming more interesting with your products and as a company over time, then you’ll spend less time selling your products over time. Make yourself interesting, people will want to buy from themselves.

I hope these 10 Affordable Digital Marketing Tips for an Ecommerce Startup will help you manage that eCommerce portal well and better market and promote your startup. All the best!