Technology

10 Quick Digital Marketing Tips for an Ecommerce Startup in 2018

Now there are many ways to promote your eCommerce startup, but when funds are tight and every resource counts, you better be careful with every step you take. Here are some ecommerce digital marketing strategy tips, tricks, and tips that should help you better promote through digital marketing for your ecommerce startup.

1. The Facebook profile as a tool to promote your E-commerce startup

Now that you’ve got your e-commerce up and running and it’s time to tell the world about it. Be the seller you need to be and sell. There is no better place to sell than home and there are no better people to sell than friends. They wouldn’t be the first to buy, that’s a different story, but you should focus on the startup in your profile. Don’t sell the products directly, but sell your customer experience, your testimonials, and what you and the company are doing.

2. Stop wasting time and money increasing likes on your Facebook page.

Organic reach is at an all time low. Yes, you can expect most of your customers to come from Facebook, but it just doesn’t make sense these days to spend money on Facebook likes. Fewer likes and more visits on a website will lead to more conversions, focus on growing your ecommerce website audience.

3. Do not use the post promotion feature on your Facebook page

The next temptation is to click boost post because Facebook says it helps you reach more people. It does, but it has flaws. The correct way to boost posts is to go to your ads manager and target as widely as possible. Be sure to choose interests, demographics, and behavior with your target audience in mind.

4. Do not use Twitter simply to promote, use it to find customers.

There is a tool on Twitter that most people don’t seem to use. Advanced search. Use it to find customers searching for the products you sell, and then tweet them in the most personalized way possible. Many companies do the same, you should also try it.

5. Instagram must be on your mind.

Pictures speak a thousand words, Instagram pictures can get you orders too. Upload images of all your products, customers, related images, banners and just about everything one by one. Add all the hashtags in the world that relate to your product. Add your web address and phone number if possible. Little by little people will discover it. Slowly the sales will happen.

6. Write about your startup, share your experience

Now this is a subtle, but not-so-subtle way to get your startup in front of your audience. An article I recently read made me order a Socrates t-shirt. Stories about getting started, blogs where you share your experience, posts on LinkedIn that talk about your business can earn you partnerships, fans, and customers.

7. Email Marketing

The most important thing that most people miss these days. Now don’t start sending mass emails to lists you bought on the Internet, but do it carefully and correctly. Once someone contacts you, it’s your job to engage them and make sure they come back.

8. Partner

What you can’t do alone, you can do together. Try to look for opportunities to partner, try to see how you can mutually benefit from partnering with someone. This is often the most overlooked aspect of them all, but the most effective.

9. Attend events

Now don’t just attend any event, but look for ones where you might end up finding people relevant to your domain. I have made many friends over the years through the internet, and many have become some of the most helpful people over time. It’s not how many people a person interacts with, but who they meet that matters. Meet people offline, connect with them online, build lifelong relationships.

10. Stop selling

Yes, that is correct. don’t sell. Just make yourself incredibly interesting. OK, a bit interesting to start with. This is how Happily Unmarried, Chumbak or Daily Objects became so great. They just got so interesting over time with their products, promotions, and more. It took a long time for them, it could take a long time for you too. But if you focus on becoming more interesting with your products and as a company over time, then you’ll spend less time selling your products over time. Make yourself interesting, people will want to buy from themselves.

I hope these 10 Affordable Digital Marketing Tips for an Ecommerce Startup will help you manage that eCommerce portal well and better market and promote your startup. All the best!