Digital Marketing

What is an Example of a Digital Landscape?

Example of a Digital Landscape

Digital strategy focuses on using digital methods to achieve business goals. It may involve social media, search engine optimization and email marketing campaigns. It also may include a company’s website, mobile apps and online advertising. In some companies, a Chief Information Officer is in charge of the digital strategy. In other organizations, the digital strategies are created by a team of marketing professionals that is separate from the IT department.

The digital landscape can be broken down into four main parts: People, Process and Platform. Each of these parts has a significant impact on the success of a digital strategy. The people part of the landscape includes the company’s human capital, including web developers, designers, content writers and strategists. It is important to define precisely what each person will do and how they will work together.

Once the people are defined, the next step is to develop a process for accomplishing goals. For example, a digital strategy might call for the creation of an app that will allow customers to sign up for a service. The process would include the design and development of the app, obtaining the necessary approvals and then promoting it to potential users. The goal of this phase is to move the customer from a state of awareness to a position of active interest.

Digital Strategy

As a digital strategy evolves, it is important to look for gaps in the digital landscape and address them. For example, if the company is targeting healthcare professionals, the digital marketing landscape must include websites and social media accounts dedicated to the topic. It is also important to identify competitors and assess their digital assets, including what keywords they rank for.

What is an Example of a Digital Landscape?

It is also important to look at the digital landscape from a broad perspective and consider how it will change in the future. For example, the COVID-19 pandemic has impacted supply chains worldwide and will have long-term effects on the digital landscape of many industries. The ability to adapt to these changes will be critical to a company’s survival.

Marketing through email

In the world of software, digital landscapes are constantly changing. For example, most websites now use software from multiple providers to run. There are hosting companies providing servers, software like WordPress providing site structure and dozens of apps that can be used to modify the website. Any failure of any one of these companies could bring the entire system down. This is why it is important for businesses to create partnerships with these software providers and to ensure that they can support each other in the event of a failure.

Plan for the digital landscape

This will help to limit the risk of having to pay for costly replacements. It is also a good idea to review the digital landscape on a regular basis to identify new opportunities and to measure the progress toward goals. This will be particularly helpful when comparing the company’s performance to the competition. This data will be essential for making informed and strategic decisions about the direction of the digital strategy.

Digital Marketing

How to monetize a training video

Almost everyone has a specific area of ​​expertise in a specialized field that will be good for other people to learn. Whether you are a worker, an entrepreneur, or an artist, there is a lot of money to be made by educating others on how to have the exact same successes that you have. Just by showing videos of the exact same actions you’ve taken, it’s possible to earn thousands of extra dollars by mimicking your experience.

1. Determine your field of expertise. What are you good at all your life? What are the hobbies, hobbies or professional skills that you have been honing? Maybe you’ve been able to parent, create crafts, throw parties, design, or enjoy a night out on the town. If it’s something as simple as winning board games, chances are there are people who want to hear from you. Perhaps you have been an administrative assistant for many years and have been praised for how valuable you are to your provider. You then have a basis for training others on how to become an elite administrative assistant, contemplating the amount of job gains some companies could have. Companies enjoy video training as it saves supervisors precious time and conveys everything needed exactly the same way every time.

2. Plan your strategy. Once you have decided on your market to train others, you need to compile a summary of the articles. Outlining the material is where you are going to spend most of your time since content is always king. Start with bullet points, moving from the general to the particular. Make a sketch of the scenes you will play to exemplify the message. Be sure to talk about what doesn’t get the job done, and everything does, discussing any mistakes you’ve made along the way. Give them tools and tips to get started and how to multitask.

3. Take the film. For starters, you’ll want to select a professional manufacturing company to make your film if you’re inexperienced or unequipped. Don’t use your home camcorder thinking you can earn acceptable professional film to sell at a high cost. For advice on the best way to choose a video production business, do an internet search for “best way to select a video production company” or look up this writer’s name. As soon as you’ve selected a manufacturing company that meets your budget, be sure to produce scenes that show your points and how they could replicate it. No one would like to get a talking head movie, so it helps make it more interesting. For information on how to produce compelling video articles, be sure to do an internet search on this topic with this very writer. Decide if you are acceptable as a speaker and on-camera talent. You have to present yourself as a professional, or at least as an expert writer of this content. If you are bad at carrying a camera or cannot speak naturally, you may need to hire a celebrity to operate a teleprompter. The manufacturing company may allow you to make that decision.

4. Market the film. When the film is shot, replicated, and prepared for commercialization, decide the supply areas to advertise your video to your target audience. Getting your website from your search engine is essential, with the ideal keyword terms that your audience will likely be searching for. Amazon.com and other movie merchants will gladly stock or ship your movie for a discount on the sale price and are therefore worth it. Trade shows, school campuses, swap meets, magazine ads, local newspaper classifieds, and anywhere your viewer’s eyes appear is where you want to boost your video. With determination and perseverance, you can create a one-time investment in a movie, make a lot of extra cash, and perhaps even stop the work you’re teaching people to do.

Digital Marketing

How to Set Social Media Goals in 2020

Create the most effective social media marketing plan

There is a vast sea of ​​social media information out there. Experts are everywhere and there are so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it’s adding new features, increasing character limits, or changing the rules.

That’s why I’ve created this guide to help you understand how to set social media goals for 2020. This article is especially great for you if you’ve never taken stock of your marketing campaigns or created goals.

Throughout this process, it is very important to be honest about your successes and failures. It’s okay to admit that some of what you’ve done has been wasted effort, which is why we’re here.

Here is my 3-step process for setting social media goals for 2020:

1. Check your reports

Keeping reports is a must if you want to properly assess the effectiveness and efficiency of what you spent time sharing online. There are many ways to set up a report, but if you need direction and inspiration, Smartsheet has a free social media report template to get you started.

You need to learn to look beyond the number of impressions and understand how your content is actually performing. Do people like it, share it, comment on it?

Pay close attention to metrics like engagement – ​​this valuable information is like your prospects telling you what they liked or didn’t like. So keep that in mind when planning your 2020 content.

For example, I make an effort to share valuable content every day on our Twitter account.

From Twitter to Facebook, every platform offers free analytics on profile performance, so use it!

This free report helps you see what you’ve shared that worked and what didn’t. Look for topics that visitors and followers have been consistently interested in, and share more of that content in the future.

If you are up for the challenge, you can do some paid promotion for your business. Remember, you can always contact us and let us handle the heavy lifting so you can focus on running your business.

We are constantly on Facebook, Twitter, LinkedIn, YouTube and Instagram. And we keep up with the latest trends and tips and love to analyze reports and statistics!

2. Study your analytics

Yes, you want to look forward, but you also need to look back. You can share content from left to right, but unless you’re directing visitors to your website, you’re not serving your purpose. You want to drive people to your site, where hopefully they will engage more and buy a product or service from you.

Google Analytics is a free tool provided by Google that is key to planning your social media in 2020. It shows you how your social media actions drive traffic for your business, broken down into many relevant statistics.

To view these results, navigate to your Acquisition for Social section and then click on Network Referrals. You can select the previous year as the date range. You should then be able to see how many people have clicked on your posts and subsequently landed on your website.

Read 5 Social Media Marketing Tips for 2020

Is marketing on social networks no longer working for you?

Wondering what you should change to get better results?

In our Teatime Tip: Marketing for Busy Entrepreneurs, I share 5 valuable tips so you can learn what works, what doesn’t, and what you need to focus on more. Read more on our website.

3. Set your goals

The first two steps should give you an idea of ​​where you are, and now it’s time to create your plan. You have a great idea of ​​what kind of content worked, what platforms your target audience is on, and where you should focus your efforts in the coming year.

Other things you need to do to reach your goals:

  • Track the growth of your followers month by month. If you are not gaining new followers throughout the year, you need to look at why that is.

  • Keep an eye out for seasons when your content is most popular on a particular platform. For example, Pinterest trends show increased usage in the summer and around Christmas, with big dips in the spring and fall.

  • Only share content that has value. You want to sell without scaring people away. You also want to give people non-sales resources like blogs, inspirational quotes, events, whatever makes sense for your brand and audience.

For example, I share articles, events, and news on our company’s LinkedIn account.

The biggest mistake you can make is allowing your marketing campaigns to become a chore, rather than a positive part of your business. When you’re having fun, you’ll find yourself sharing more engaging and interactive content.

As you set your goals for conquering social media in 2020, keep in mind that you may not achieve all of them. That’s not a flop! As long as you’re prepared with a solid social media marketing plan and what you share is authentic and honest, then you’ll be doing a great job!

Digital Marketing

Do you have to write a blog every day?

When you start blogging to increase traffic, newsletter signups, and get more clients, it often seems like the more you blog, the better. But there are many reasons why more is not always better when it comes to blogging.

Your blog has no focus

Writing a bunch of 500 word blog posts that serve no purpose other than SEO won’t help if they aren’t focused and purposeful. You need to find a voice for your business and stick to it with a strict focus.

You don’t understand your niche

Understanding the ins and outs of your niche is important, and if you don’t, you’ll have a hard time writing useful blog posts that speak to your audience.

Your post is pointless

If you are writing things without any purpose, it will be difficult to get permanent readers. You might pull in viewers in one fell swoop, but if they click and find no cohesion or call to action, they’ll just read and walk away.

You don’t understand your audience

It’s hard to write blog posts that speak to your audience if you don’t know why. It is imperative that you spend time studying your audience so that you know the correct words to use to express what you need to say.

your writing is boring

Putting it all together, if your concern is producing more content rather than quality content, your content could be super boring to the point of putting your readers to sleep. Working on quality content that speaks to your niche in a smart way for your audience is more important than having more content.

You are not including other types of content

Blogging is more than written text today. It should include a variety of content formats, such as podcasts, videos, text content, and more.

You are not curating other people’s content

Other people have important things to add to the discussion of your niche with your audience. If you can find blog posts that say what you want to say that other people wrote better than you, please share it with your own thoughts added to fill it out.

You are not promoting blog posts that you have

Writing or creating a blog post is only the first step. After publishing it, you need to promote it. If you don’t spend time promoting your blog posts, they may not be good enough to even bother publishing.

When starting a blog, it’s much more important to come up with a simple action plan than just writing. Understand your readers, take the time to optimize each blog post, and never skimp on promoting each blog post you create. Spending all your time writing and not focusing on these other topics won’t get you the business you want, but doing all of these things will.

Digital Marketing

Business Book Leadership Summary 2030

In Leadership 2030, Georg Vielmetter and Yvonne Sell provide a roadmap of broad trends that are reshaping markets, cultures, and companies. Based on research with Hay Group, a global management consultancy, they offer insights into six megatrends: the shift of economic power to Asia, the escalating war for talent, the environmental crisis, the erosion of customer loyalty and employees, the fusion of private and work life. and technological convergence. The authors show how these self-reinforcing trends call for enlightened leadership with the skills to engage an ever-widening circle of stakeholders. Gone are the days of self-centered, alpha male leadership. To survive the storm of megatrends, leaders will need to provide workers with greater autonomy while finding ways to respond to each customer’s unique needs.

The authors explain that there are six big changes underway that will reshape the demands of leadership in the future. From evolving cultural attitudes to environmental degradation, these “megatrends” will weed out leaders who don’t adapt.

1. Globalization in the future will have more to do with the shift of power to Asia than in the past. The growing middle class in many developing nations will create new opportunities, but also challenges as multinationals try to serve highly localized markets.

2. Climate change will drive resource scarcity, forcing leaders to fundamentally rethink their operations.

3. Rising wealth will drive demand for personalized products. Just as consumers seek more individualized experiences, so too will employees whose work need not be restricted by time and place.

4. The digital age will shift power to consumers and workers, away from traditional management structures. The digital world is already blurring the line between personal and professional life, while increasing organizational transparency.

5. Population aging will shrink the workforce and require leaders to adapt to intergenerational workplaces.

6. Various cutting-edge technologies will converge to open up new markets. Nanotechnology and biotechnology, in particular, will challenge leaders to invest in R&D programs and respond effectively to societal concerns.

The traditional alpha male leadership does not adapt well to this new era. Instead, leaders should focus on becoming more “altrocentric,” empowering others as a way to empower themselves and their organizations. Altrocentric leadership development begins with leaders asking questions about style and goals. Are they:

• Truly open and curious?

• Are you able to engage your colleagues in making meaning rather than just presenting one-way narratives?

• Providers with limited autonomy?

• Loyalty creators and managers of the organization’s reputation?

• Willing to collaborate with partners inside and outside the company?

Digital Marketing

Vendor Management: The Pros and Cons of a Vendor Relationship Management Program

Supplier Relationship Management (or SRM) programs are designed to create a closer working partnership with your critical and strategic suppliers. This should result in better value for both organizations. However, there are mixed opinions on whether the benefits outweigh the potential risks.

Arguments in favor of SRM

– Eliminate waste and barriers to effective service. Contracts state what has been agreed between the buyer and the seller in terms of what will be delivered and at what price. In practice, waste can be generated due to inefficiencies in the way the processes, systems and ways of working of the two parties come together. An SRM program can identify these sources of waste and eliminate them, creating lower costs and better service.

– Generates mutual dependency. If both parties value the benefits they get from the relationship created by your SRM program, they have an expectation that the relationship will last. This means that in times of shortage, your organization is unlikely to be affected by the need for the supplier to ration their production.

– Encourages investment. If the critical and strategic vendors in your SRM program see that you create value for them and that the business relationship is likely to be long-lasting, they are more likely to make investments that increase their capacity and ability to deliver what you need.

– Motivates providers to go the extra mile. Remote and adversarial supplier relationships where all problems are seen as belonging to the supplier create disillusionment and disinterest for them and result in a lack of motivation. SRM programs create a shared responsibility, and this equity translates into motivated providers who go out of their way to help you.

Arguments Against SRM

– Create exit barriers. Long-term relationships with key vendors that create dependency (for example, by investing in shared IT systems) can create a barrier to switching vendors. The risk is that new entrants to the market will be discouraged and innovation from other vendors may be lost.

– Makes it difficult to test the market. It’s financially healthy to test current pricing and sourcing solutions from time to time against alternatives. If your SRM program has, in effect, built a bespoke solution, you may not be able to find a comparable alternative to try if you’re still getting value for money.

– It can lead to complacency. A long-term relationship with key suppliers can make both parties too familiar. The result of this can be an acceptance of the status quo ways of working with new ideas that are drying up.

– Need to select the right supplier the first time. Obviously, if you are going to build a long-term relationship with a vendor and implement SRM, it is vitally important that you make this selection with the correct criteria, as it will become increasingly difficult to change vendors if a better one comes along later. Treat your choice of SRM vendors as if you were going to marry them. Easy to do but with dire consequences later if the choice was wrong!

Digital Marketing

BAXS precision system and Slide-Lock technology with the SIG Sauer SP2022

A portion of this gun description is from our website, below; I would like to share with you some information that I have collected from other players and some other articles.

CO2 pistol SIG SAUER SP2022

Description: This is a semi-automatic SIG SAUER SP 2022 with full metal slide. With Sig Sauer trademarks etched into the slide. Shoot up to 380 fsp using a CO2 cartridge. You can also get up to 250 shots out of one cartridge. There are many advanced features including enhanced power and performance, realistic weight, integrated slide-lock technology AND the patented BAXS Precision System to make this one of the most realistic Airsoft pistols available today.

full metal slide

FPS: Up to 380fps

Magazine Capacity: 15 rounds

Power range: 131 feet

semi-automatic CO2

BAXS precision system

How does the BAXS system compare to Hop Up?

A traditional hop system (a system that allows the user to adjust the accuracy of their airsoft gun) only has two points of contact: top and bottom, still allowing the gun to fire the BB left or right.

The BASX system has three points of contact: two on top and one on the bottom that distributes the weight of the BB evenly. It also improves accuracy by putting recoil on the BB as it exits the barrel for maximum effective range and a straighter shot trajectory.

Many airsoft players have complaints regarding a gun pulling to the right or left. This BAXS system should eliminate that problem. This is what some had to say about this weapon.

“Love this gun! It’s great! I’m more of a seasoned player at paintball, airsoft, and target shooting with real guns. I have several rifles. It’s a great secondary weapon. The weight and feel of this gun is very similar to the real thing. I LOVE IT!”

Digital Marketing

Importance of Social Media Marketing for Your Small Businesses

Social media marketing has gained popularity among small businesses and they are taking this type of marketing as one of their important marketing strategies for their business. It is a useful platform from which you can reach thousands of customers in a short time with less effort. In this post, you will see the importance of social media marketing for your small businesses.

Economic: Social media marketing is a profitable marketing strategy for your small businesses. This is because it is free to open your trading account on these sites, but where you need to spend a little money for its maintenance is on content, graphic creation and further development. It has the ability to reach thousands or millions of target audience in a short time and with less effort.

Take a look at the number of users:

  • Facebook has 1.15 billion users.
  • Active Twitter users are around 200 million.
  • LinkedIn users are around 238 million.

A platform to educate and empower the online community: Social media marketing is a powerful tool for educating and empowering your online community. What you need to do here is: Share educational and informative posts as they reveal your brand personality to your community followers.

Direct interaction with customers: Social media marketing is a two-way communication tool, by which small businesses can engage their customers by taking surveys or surveys or responding to inquiries. In this way, companies can know the target audiences: what they like/dislike about their products/services, what are their needs and desires, etc. Accordingly, you can make the necessary adjustments to provide quality customer service. This will build confidence in the trust of customers. They will feel that your business is credible.

Generate leads/sales: Social media marketing plays a critical role in generating leads/sales for your small businesses. According to the report – 2012 State of Inbound Marketing – it has 100% more leads than outbound marketing. However, don’t get overwhelmed by this feature, because you won’t get instant results. Here you need to make constant efforts to implement and maintain the marketing campaign. Over a period of time, you will get the best results.

Social media marketing helps in branding: This is a good platform to build the brand. It is up to you to decide how to position your organization in the mind of the organization. What you need to do here is to constantly push yourself to create and publish valuable content on these sites. This will build reputation for your brand.

Commercial exhibition: Social media marketing is a boon for professional employers who are willing to connect with other professionals in the same industry. This helps build a comprehensive network and you can also get referrals.

The use of social networking sites has multiplied in recent years. Therefore, it is an effective platform to promote your business.

Digital Marketing

7 games to teach the Bible

Although the Bible is the greatest and best-selling book of all time, many people struggle to read and/or accept it. On the one hand, some believe that it is impossible to understand. On the other hand, many believe that it is irrelevant. Could not be farther from the truth. In addition, there are creative strategies whether the group is made up of children, youth or adults.

This article recommends a novel approach to this challenge: playing games. Why not use them in Sunday School or Bible Study? Before you know it, participants will be learning scriptures, principles, vocabulary, events, and more.

To this end, a review of seven games that can be found online is provided along with suggestions for maximizing the content. Another option is to change your own games. The choice is yours. Take your Bible and concordance. So, full steam ahead!

7 games

1. bible scrabble

Use Bible Scrabble as a fun way to test what has been taught. Or use it as an introductory exercise, for participants in classes and study groups to discuss issues that interest or confuse them. You will get information about your expectations and fears.

With this in mind: 1) ask participants to use the letters to spell topics of interest, 2) ask participants to spell topics that confuse them, and 3) ask participants to spell Books of the Bible.

2. word puzzles

Inspire your students to talk about the Bible with puns; they build Bible vocabulary, talk about faith instead of fear, and encourage conversations about the Word. How can you integrate them into your lesson? Let’s Count Shapes: Look up terms in the concordance. Locate words used in the scriptures. Compose sentences using faith-based words. Do a series of lessons on topics like faith or prayer.

3. Late for Heaven Bibleopoloy

This game is like monopoly but with one big difference: in Bibleopoly, the focus is teamwork, not accumulation. Spaces on the game board relate to places and events from the Bible. Unlike the monopoly winner who gets the most real estate, the bibliopoly winner wins when he or she is the first to build a church in a Bible town. Along with your Bible and concordance, have your computer handy to look up maps.

4. Biblical quote board game

In general, a quote illustrates and inspires. With the Bible Quotes Board Game, you can find it in scripture, examine who said it, research the meaning, and find out how it applies to the reader.

5. bible sequence

This board game has scripture reference cards and a story title. The winner places five tiles in a row. Write a series of lessons on the stories or scriptures.

6. Bible curiosities

At the same time, Bible Trivia focuses on biblical events from the Old and New Testaments. The game has questions, more than 700, for children and adults. If you want to dig into the facts, make an outline and use the concordance for additional background information.

7. save the lost

Save the Lost is another game to illustrate Biblical principles. In addition to being suitable for all ages, it can be applied in different formats to achieve different objectives. For example, play Save the Lost in class, at youth conferences, or at camp. Also, use the game to discuss evangelism and how to share personal testimonials.

Digital Marketing

The New Sumi-E Photography Studio – The Art of Modern Ink Style Photography

Sumi-e photography is photography in the style of Japanese ink brush painters, not only in colors and textures, but also in subject matter. No filters or digital manipulation are used. Rather, natural light is captured from certain angles with a specific aperture and shutter speed to create an effect that is somewhere between a painting and a photo. The backgrounds emulate washi, or Japanese handmade paper, with ‘blank space’ left for calligraphy.

As the photos are printed on an appropriate support (watercolor paper, canvas), calligraphy can be painted directly on the photos; each print retains its individual character.

Similar to the masters of the traditional art, it requires dedication, passion, concentration and above all clarity of mind and heart to find truth and love in the new art.

The history of sumi-e

The traditional style of ink painting in Japan has a rich and vivid history that spans centuries. The “sumi-e” style was introduced to Japan in the mid-14th century by Korean missionaries. Trained in the art of concentration, clarity and simplicity, the first practitioners of Sumi-e were the highly disciplined monks. The masters dedicated themselves to the art form through years of reflection and strict discipline. In preparation, they would make ink by grinding a stick of solid ink (formed from the soot from pine branches) on stone and mixing it with water. Carrying the brush (fude) they composed poems, stories and characters in unique handwritten fonts on the delicate rice paper or silk scroll.

Noted masters of the style are Sesshu Toyo, Tensho Shubun, and Josetsu.