Digital Marketing

Vendor Management: The Pros and Cons of a Vendor Relationship Management Program

Supplier Relationship Management (or SRM) programs are designed to create a closer working partnership with your critical and strategic suppliers. This should result in better value for both organizations. However, there are mixed opinions on whether the benefits outweigh the potential risks.

Arguments in favor of SRM

– Eliminate waste and barriers to effective service. Contracts state what has been agreed between the buyer and the seller in terms of what will be delivered and at what price. In practice, waste can be generated due to inefficiencies in the way the processes, systems and ways of working of the two parties come together. An SRM program can identify these sources of waste and eliminate them, creating lower costs and better service.

– Generates mutual dependency. If both parties value the benefits they get from the relationship created by your SRM program, they have an expectation that the relationship will last. This means that in times of shortage, your organization is unlikely to be affected by the need for the supplier to ration their production.

– Encourages investment. If the critical and strategic vendors in your SRM program see that you create value for them and that the business relationship is likely to be long-lasting, they are more likely to make investments that increase their capacity and ability to deliver what you need.

– Motivates providers to go the extra mile. Remote and adversarial supplier relationships where all problems are seen as belonging to the supplier create disillusionment and disinterest for them and result in a lack of motivation. SRM programs create a shared responsibility, and this equity translates into motivated providers who go out of their way to help you.

Arguments Against SRM

– Create exit barriers. Long-term relationships with key vendors that create dependency (for example, by investing in shared IT systems) can create a barrier to switching vendors. The risk is that new entrants to the market will be discouraged and innovation from other vendors may be lost.

– Makes it difficult to test the market. It’s financially healthy to test current pricing and sourcing solutions from time to time against alternatives. If your SRM program has, in effect, built a bespoke solution, you may not be able to find a comparable alternative to try if you’re still getting value for money.

– It can lead to complacency. A long-term relationship with key suppliers can make both parties too familiar. The result of this can be an acceptance of the status quo ways of working with new ideas that are drying up.

– Need to select the right supplier the first time. Obviously, if you are going to build a long-term relationship with a vendor and implement SRM, it is vitally important that you make this selection with the correct criteria, as it will become increasingly difficult to change vendors if a better one comes along later. Treat your choice of SRM vendors as if you were going to marry them. Easy to do but with dire consequences later if the choice was wrong!