Digital Marketing

10 techniques to answer questions effectively

A question is a statement that requests an answer or response. On a daily basis, you can ask to be asked questions. Some questions are open-ended and require explanation, elaboration, etc., while other questions are closed-ended and require only a Yes or No. In some cases, others ask questions that do not necessarily require an answer, but only that someone listen to them (questions rhetorical). Depending on the structure of the question, the answer that follows should address what the question is looking for. Many people fail exams not because they are boring but because they do not understand what is being asked of them. The lack of correct articulation of the question leads to an incorrect action or answer. After a presentation, you should feel good if people ask you questions. It can be a sign that people participated in the presentation and that the presentation generated interest in others. How you answer those questions will improve your audience’s opinion of you or increase their trust in your product or service. As a professional, you will need to master the art of asking relevant questions, but more importantly how to answer questions effectively.

1. Understand the question – Before you dive into answering a question, make sure you are clear about what the question is about. There is nothing wrong with seeking clarity on what is being asked. Politely ask “Sorry, I don’t seem to understand what you’re asking, would you mind rephrasing it?” You will communicate better in such a case than just blathering without clarity or understanding. Remember that the essence of answering questions is that you make a positive contribution to someone who is looking for an answer. Do not waste your time. Seek understanding first.

2. Listen carefully to the entire question – One way you can improve your effectiveness in answering a question in a relevant and objective manner is when you give the person asking the question time to finish asking the question. Some people take the time to specify exactly what they are looking for. Answering a question before it is fully asked can come across as disrespectful. Don’t assume you know the direction the question is going, so you want to help the person get to the point. If you have time, let the person “ramble” while you take down the key points. It also gives you time to synthesize and think about the best answer to the question. The ability to listen gives you a high rate of success in answering your questions.

3. Pause and think carefully – You have to determine if you are qualified to answer the question or someone else is. Are you authorized to speak on that topic (journalists can go after you even if you’re not supposed to be a company spokesperson)? How deep does the answer need to be? The pauses and moments of silence show that you are not simply producing whatever raw material you have in mind, but that a clearly thought-out response is coming through. In fact, you can prepare the person who is expecting an answer by saying “Let me think… let me see…”. That way, the person doesn’t sit around thinking they haven’t heard, they’re just ignoring, etc. Thinking carefully also helps you come up with affirmations that you won’t regret later. You can assess how best to respond wisely without leaving the person with fresh scars or wounds.

4. Answer the question and stop – Having understood what the question means, your role is to answer as best you can and stop. The tendency to volunteer information that has not been requested does not add value. If anything, you take the power away from yourself. I have come across people who after being asked a simple question like “Where are you going?” they’ll stop and think you have all day to hear the name drop, long explanations giving all the background leaving you to just say “Oh really, aha, Oh I see”. Get to the point and stop. When you’re always spouting tidbits of information, lies are inevitable. You can easily start to get confused or make contradictory statements without realizing it. I have seen people lose cases in court because they keep saying statements that are then used against them later in the process.

5. Relax and feel safe – It is interesting to note that sometimes the same question can be difficult to answer depending on who is asking the question and in what configuration. If on a bus the person sitting next to you asks you; “Would you mind telling me about yourself?” can be a lot easier to frame than when you have a panel of four or five people in an interview room looking for a job. The same question can bring different answers. In the first scenario you can relax and talk about social issues, while in the second you almost feel like every answer should point out how hardworking you are and all the positive things in life. The important key to response flow and effective response to a question is to relax and be as natural as possible in your response. You don’t want it to sound like you have a rehearsed speech somewhere that you’re trying to remember. Relax and let your creativity flow. Breathe normally and feel comfortable.

6. Master the general nature of questions – The most common questions focus on What? (search for details), Where? (seeks to know the place or place or setting) Why? (seeks to understand the reasons behind) Who? (you are applying for the people involved) When? (finds the date and time it happened) How? (wants to know the process or step-by-step breakdown of an event) From whom? (identifies the owner). Other questions are like statements asking for details. They give you the indication in statements such as Illustrate, explain, clarify, enunciate, describe, investigate, enumerate, etc. Be careful with such words to give an answer that is relevant to what is being searched for.

7. You may not know the answers to all the questions – It is a noble thing to let some questions pass. You are not the encyclopedia of all the questions you come across. Admitting that you don’t know the answer is not a sign of weakness. It is a sign that you know yourself and you would not like to participate in a guessing game. I have a great deal of respect for people who, even in interviews, will tell you “I haven’t come across that concept yet, but it sounds really exciting” than for people who agonize over the fact that all questions need to be answered and still thus they waste the next five minutes giving a lecture that is innocent of the truth. Sometimes in a group setting, admitting that you don’t know the answer to a question will give you so much wisdom that might be hidden in the person you’re sitting next to; the kind of wisdom you can’t even find in books.

8. Always avoid answering a question with a question – There are people who will never try to answer in any other way than asking a question. One instance where this is acceptable is in a classroom where a student asks a question and the teacher has no idea what the answer is. He/she can creatively ask “Is there anyone who can help with the question?”. She does not immediately admit ignorance of the question, but gives the teacher time to synthesize the response of other participants. I have always been a victim in terms of answering a direct question with a question. What started this topic is a question my wife asked me, which was simple and direct: “Are you going to the office later today?” My immediate response was not about the office but “Why?” My response would have been “Yes, I’m coming, is there anything you need, do you want to come with me?” instead of a resounding “Why” before giving the answer. She immediately told me, “You’d better do an article on how to answer questions.

9. If you are the expert, then prove it – Sometimes people ask questions because they know that you are the best placed to know the best solution. In cases where you know what you are doing, please provide the full answer required. Support your answer with relevant examples, where necessary. Just avoid giving lengthy explanations where a simple answer would have worked. In a science class, if the students ask you to explain about the process of photosynthesis; you won’t answer this in a one line statement, but bring your experience, go out and get different types of sheets to illustrate for students to understand. Similarly, in a boardroom, if you are the head of Operations, then you need to show yourself. You cannot make other people appear to be the experts in your area when you are there. Be the authority in your field.

10. Avoid judging the person asking. – It is easy to think that the person who asked a question has no knowledge in a specific area. When you are quick to judge, you run the risk of being embarrassed one day. Some people ask questions about areas in which they have doctorates. They steer discussions in the direction of their areas of expertise. When a question is asked, avoid attacking the person for asking it, but stand your ground and answer whatever is asked. Avoid such critical-sounding statements. When judgment signals enter an argument, this becomes a barrier to effective communication. No one will objectively listen to what you are saying. Say what you know and quote what you have heard others say.

Digital Marketing

How to host a live event online

Due to technological advances in social media platforms, it is now easier than ever to host a live event.

In fact, with just one click, you can do it from the comfort of your office, or even while traveling in a car and speak directly with the people who already know and trust you and your business.

Hosting your live event online is simple and you can do it when you use social media platforms like Facebook Live, Instagram Live and YouTube.

That is how.

Broadcasting on Facebook Live

Simply log in to your Facebook account on your smartphone, tablet or PC and go directly to where you would enter a status update “What do you have in mind…?” click the “Live Video” icon… and you’re instantly live. You are now recording live video for all your users to interact with.

Instagram Live Stream

Instagram requires a few more steps than Facebook, but it is still simple and very easy for you to live stream on Instagram. You start by logging into your Instagram app on your smartphone or tablet. In your timeline view, click the camera in the top left, then select live at the bottom, and you’re live.

YouTube live streaming

When you plan to live stream on YouTube from your desktop or laptop, just log in to your YouTube account, click Upload Videos and on the right select the Live Stream option, and just like Facebook and Instagram, will be live.

A nice feature when using Instagram and Facebook is that send notifications to your followers (friends)…

That you are streaming live, turning your streaming videos into an amazing and highly effective marketing tool that reaches and touches your audience in an intimate and personal way.

If that wasn’t enough, once you’re broadcasting live, you can see who’s watching and leaving comments while you’re recording your broadcast in real time.

This gives you the opportunity to interact directly with your customers and prospects like never before on the Internet. If they have a question or comment, you can answer them directly and immediately through your live video.

Before going live on any of the social media platforms, you had better prepare yourself by following the tips below.

Test your live video first

You’d better test your live video and check the lighting and audio quality first, and also make sure everything is working properly.

Write your script and practice it

Save yourself the chance of public embarrassment by first writing a script and practicing it. Do that until it sounds like your delivery is natural and unscripted.

By carefully following these simple tips, you can help ensure that your live event is a total success and an achievement you can be proud of, as well as something you’ll want to do again and again.

Digital Marketing

The Five Sources of the Sublime in Emma Duffy – Marvel Sands by Comparone

The term “Sublime” is understood as the highest excellence of artistic expression in literature. Longinus, the author of the treatise On the Sublime, finds five important sources of sublimity: (1) the power to conceive impressive thoughts, (2) the capacity for strong emotion, (3) the proper use of figures of thought and speech, (4) nobility of diction, and (5) dignity of composition.

To explain the ideas of Longinus’s On the Sublime, Emma Duffy-Comparone’s recent short story called Marvel Sands is the most applicable type of literary work that corresponds to the concept of the five sources of Sublimy.

The first source of the sublime has to do with the writer’s greatness of thought. The use of images in this font is useful because it helps readers understand the writer’s concepts, which may appeal to one or more of the five human senses. Several parts in the Marvel Sands passage could be classified as the writer’s way of showing the reader the intended image of the work, rather than telling them. And some of them are as follows: (1) using the first person perspective when telling the story, the readers experience the foolishness of the main character to leave sand on the floor and not put the bills in the same way in the tray and ( 2) the backdrop of seagulls and silence reveals his mature vision and reflects his still learning world.

The second source of the sublime is genuine emotion. If some emotions, such as anger, require that the personality of the emotion be believed to exist, even though it does not actually exist, the author made it possible for readers to feel the intuitive feeling of the fictional character throughout the story.

The third source of the sublime is the poetic use of language. There is a line in the story where the author used a particular figure of speech called a metonymy: “When I got home, I could see the TV flickering blue through the living room window.”

The fourth source of the sublime is diction which includes the choice and arrangement of words. In the Marvel Sands story, the character said the following lines: “I felt a wave of laughter in my chest and I swallowed it”, “I was standing outside the cockpit, watching storm clouds build up in the west like big bruises”. “And when you really look at them, it’s all too obvious that the use of stylistic flourishes (simile and hyperbole) is the only way for the author to express her ideas through figurative language.

The last source of sublime is the dignified and elevated arrangement of diction for the greatness of the composition. The descriptive type of storytelling shows the author’s technique of letting the readers participate in the experiences of the characters.

This analysis leads to Longinus’s belief that “great writing does not convince; it draws the reader out of himself.”

Digital Marketing

Four Types of Small Business Marketing

As a small business owner, you most likely spend a great deal of time trying to discern new ways to win customers. Marketing can be a fun or stressful business. The key is to understand the types of marketing.

Instead of sending your marketing budget in many different directions, you can choose a specific type and be consistent with it. You will quickly see that your marketing budget pays for itself much faster.

Here you will find information on four of the main types of marketing. In this way, you will be able to choose the marketing actions that will work best for your business. Then you will be able to direct your marketing budget in the right direction.

1. General marketing is a type that is often used by larger companies. General marketing means you spend money on advertising for everyone. Many people choose to do general marketing by advertising in magazines or newspapers. You won’t really have control over who sees your advertising, but you will have the potential to reach a lot of people.

The downside of blanket marketing is that it can be quite expensive and you could be wasting money marketing to people who may never become your customers. General marketing is best for those who have a lot of funds available and feel that they will be able to win a lot of customers with the plan.

2. Targeted marketing is a method where you choose a certain demographic and only market to them. This could mean that you advertise to everyone in a certain area. Alternatively, you can advertise to everyone in a certain age range.

The great thing about targeted marketing is that you’ll have a much better chance of getting customers, since you’ll be advertising to the kinds of people who are likely to become customers. The downside is that it will take a bit of legwork to determine who your target is and then find the right way to advertise to them.

3. Social media marketing could be called the new kid in town as it is a relatively young concept. With this marketing, you use any of the many popular social media sites to advertise your business. You can also use a daily blog to get business.

The downside of this type of marketing is that it will send your information to a lot of people who may not be interested at all. With blogs, you’ll need to take the time to keep the blog up to date. Otherwise, people may stop reading it.

4. The last type of marketing is not marketing at all. There are no advantages to this. It may seem like a way to save money, but when your business fails, you will actually lose a great deal of money. It is extremely important to find marketing funds within your budget.

Digital Marketing

Phoenix Metropolitan Area

In search of some of the most spectacular scenery in Arizona, then you must take the Apache Trail Scenic Drive. The 39 miles of road, paved and unpaved, wind their way through sharp curves and narrow stretches of road along the north side of the rugged Superstition Mountain Wilderness Area past the south side of Canyon and Apache Lakes. Unfortunately, the unpaved portion that is the eastern half of the trail is closed due to road damage. However, the drive along the paved on/off section is well worth the effort and time, where the highway passes over two one-lane steel arched bridges with views of Canyon Lake and Needle Point providing breathtaking views. Arizona photo opportunities. scenery.

The drive across Highway 60 and 188 to reach the east side of the Apache Trail, where a few miles of paved section remain open, provides spectacular Arizona scenery. The east side of the turnoff shows Inspiration Point, where the view of Lake Roosevelt with the mountains as a backdrop is nothing short of spectacular. Just a mile offers a view of the Roosevelt Dam that holds back the Salt River Lake. Visiting the Tonto National Monument at the end of the street makes the trip even more attractive.

The Tonto Basin is very rich in history and has been occupied by numerous types of people for thousands of years, with the Salado people leaving behind the largest number of artifacts dating back some 700 years. With only a few modifications made by archaeologists at Tonto National Monument for ease of visitation and safety, the dwelling displays remarkable architecture of the Salado people. Access to the lower cliff dwelling requires a one mile round trip hike over a paved walkway that is steep with a 350 foot elevation change with stairs to reach the top. However, this house was limited by the size of the alcove which is 40 feet high, 85 feet long and 48 feet deep, where each room housed a family and a covered corridor divided the house in half. Even today, some of the ceilings remain partially intact, where the ceilings and walls still have smoke stains from their cooking fires. In addition to the cliff dwelling, the trail offers some stunning photo opportunities of Lake Roosevelt in the cactus-studded desert valley below.

On the western edge of the Apache Trail is Goldfield Ghost Town, where you can enjoy the excitement of Arizona’s Wild West. In Goldfield’s heyday in the 1890s, the town contained 3 saloons, a general store, a blacksmith shop, a brewery, a meat market, a school, and a boarding house. Unfortunately, the gold vein failed causing the city to die a slow and painful death. Today, the historic buildings along Main Street are lined with gift shops with gold mine tours and a narrow gauge train ride with other opportunities for visitors to experience what the Wild West was like. Arizona.

Just west of Phoenix in the White Mountains is White Mountain Regional Park, best known for its bike trails and walking trails, ranging from short easy trails to challenging all-day trails. The two most popular and most walked are the Black Rock Loops and the Waterfall Trail. The Black Loop trail is a 0.5-mile or 1.3-mile loop through a Hohokam town with signs along the way explaining the desert plants and wildlife that live here. The 2 mile round trip Waterfall trail starts at a concrete walkway across the desert floor ending at the midpoint where Petroglyph Plaza is located, here you can see a large number of petroglyphs dating back 800 years. The rest of the trail is over loose dirt and rocks before ending in a narrow granite box canton where there is a refreshing pool of water on the canyon floor that the kids love to play in. Unfortunately, the water only falls on the cliff face after heavy rain.

Digital Marketing

Screened Porch Designs: Five Regrets to Avoid

The best screened porch designs incorporate the following five design elements into the overall structure. most people; however, they often don’t realize the importance of each element that affects the overall comfort and enjoyment of their covered porch. Before you begin planning your screen porch addition, make sure you understand how each of these will affect your overall design. Doing so will ensure years of enjoyment.

Size – Avoid saying, “I should have built it bigger.” Most people love their porch, but many wish they hadn’t made it bigger. A few extra square feet can make a world of difference. You’ll use your screened porch a lot and quickly realize that a few extra feet would accommodate built-ins, extra entertaining space, or an intimate dining nook. The extra space can make room for an outdoor fireplace or even a wet bar.

Your goal should be to build the largest porch you can afford based on how you will use it over the years. If your children are young, consider how much space they will need as they get older. If they are about to leave home, a smaller porch might be ideal.

To lease – Avoid saying: “It’s too hot to use it in the afternoon” or “we can’t get privacy from our neighbors”. Before you build, consider the location of the sun during the day to determine how it will affect your new addition. If you want to use it during the hottest part of the day, consider locating it on the shady side of your home or under shade trees if possible. If that’s not feasible, include shutters, blinds, or blinds in your design to block out the sun.

If you have noisy neighbors or unsightly outbuildings, screen your porch to keep them out as much as possible. What bothers you now will surely bother you more when you’re trying to enjoy the outdoors.

traffic patterns – Avoid saying, “I wish I had located the porch outside the dining room instead of the kitchen.” Before you build, consider how you will access the porch from the inside of your home. Do you want guests to walk through your kitchen to the screened-in living room, or would you prefer them to enter through a family room or dining room? Consider how often and by whom the room addition will be used.

If entertaining is your goal, perhaps access through a family room is ideal. Include a step (or additional access) to the kitchen so drinks and snacks can be easily purchased.

Mod cons – Avoid saying, “I wish I had included an outdoor fireplace.” Today’s enclosed porch designs incorporate amenities for all kinds of entertaining. Many have flat screens, fireplaces, wet bars, built-ins, outside fans, specialty lighting and more. All of these are much easier to install during the construction phase. Determine what services you would like to have in the planning process to avoid additional costs later.

Maintenance – Avoid saying, “I never realized how much maintenance my porch requires.” It incorporates products and materials that require little or no maintenance. Also, be sure to build properly to avoid water damage, the enemy of a screen porch. Things like airing out the trim, sloping the floor slightly, covering the stringers, and protecting the posts are extremely important and will help your screened porch addition last a long time.

The extra time you spend properly designing your covered porch investment will pay big dividends in years of enjoyment and added value to your home. Carefully consider all aspects of screened porch designs before building or talking to a contractor. Contractors who specialize in screened-in porches can also help you determine the best value for your money. Take the time to explore all of your options, then build knowing you’ll have the best screened porch design.

Digital Marketing

The importance of permission-based email marketing

According to a Merkle report, permission-based email accounted for about a quarter of the time a person spends with email, second only to emails that are personal communications with family and friends. The opposite of that, however, is that 75 percent of those who participated in the study said they opted out of receiving permission emails because the emails lack relevance; 73 percent said they opted out because the emails were being sent too frequently, according to the report.

So where is the fine line drawn? How do you build a powerful, permission-based email database of key contacts and then feed them timely, relevant information, instead of getting qualified email contacts only to lose their interest due to perceived negatives? by recipients? The key to email marketing success is finding the balance, simply because this medium should be the cornerstone of your marketing mix.

How to Build a Subscription Email List: For starters, building a subscription email list provides a base of qualified leads that you can nurture and build relationships with. Customers and prospects who visit your website and like what they see are more inclined to join an email list at that time because they want more of what you have to offer. These visitors are the very people you want to target, much more qualified than buying a third-party list, especially since email addresses change quite frequently. Also, those who sign up on your website, or sign up twice via confirmation email, are genuinely interested in your products and services, so there’s a strong chance of converting these leads into sales. and regular customers. The other downside of third-party lists is that you have no idea how many emails these contacts are receiving, from companies other than your own. With your own personal subscription list, you know exactly what volume and frequency to send emails.

Do It Yourself vs. Using an Email Marketing Company: While building your own database and having full ownership in-house may sound appealing, it can become extremely cumbersome and time-consuming to manage. If you don’t have an automated system in-house and linked to your website and databases, you’ll end up having to manually make changes, like deleting an email at the request of subscribers or trying to figure out and determine your analytics for each email. Permission-based email marketing services for small businesses like Constant Contact and iContact manage everything for you, from using your website consent to directly collecting emails in a database they host to offering Design templates for your communications and emails. And, because services like this steadfastly follow anti-SPAM laws, your emails actually get to where they’re supposed to go.

Defining who you are: Clearly having someone “ask” if they can be on your email distribution list is much better than randomly sending information to third-party lists. But permission-based email marketing gives you the opportunity to also build brand awareness with those who really want to hear from you. Opt-ins may also be tempted to sign up with the offer of free white papers, case studies, and password-only access to special areas of your website.

Create a positive image of yourself: Recent studies have shown that those who choose to participate or make purchases from a particular company have an increasingly positive impression when that company sends them an email. With email marketing, you can develop and nurture a relationship that may have started simply out of necessity and begin to develop into winning a long-term customer.

More and more people are tolerant of permission-based email marketing; however, you should not cross those trust boundaries. Relevant and timely information, special promotions or incentives will continue to build trust between you and your customers. However, emails every other day or information that is simply off target of what your customers want or work with on a daily basis will lead your customers to opt out just as quickly as they did.

Digital Marketing

Top 10 Causes of Online Marketing Burnout

What are some of the causes of burnout?

People suffer from burnout for different reasons. Some are common factors experienced by many people, while others are not so common. These are some of the most common causes.

For some, more than one of these causes may affect business owners at the same time or at nearly the same time. This can lead to near total devastation for the business owner and take a while to recover from.

Let’s try to avoid these common mistakes from the start. If you’re already seeing them in yourself and your business, then it’s time to make some changes.

1) The wrong business

This is the most common cause of burnout, often leading to failure. If you’re in the wrong business, doing things you hate, if you’re afraid to try to work in your business, you’re probably in the wrong business. This does not mean that you are a failure. It simply means that you have not been able to create a business or business model that resonates with you.

Life is too short. Enjoy what you do!

When you hate what you do online and have to force yourself to do it, that’s no different than having a regular JOB away from home. You logged in to escape the JOB rat race. Don’t build a business that will feel like any other job to you!

2) The wrong niche

Another major cause of burnout is being in the wrong niche. Maybe you’ve chosen the right business model, like affiliate marketing or a niche blog where you sell products, but if you’re in a niche that doesn’t resonate with you, you’re likely to experience burnout, frustration, or maybe even give up. defeated. on it completely!

Never choose a niche because you think it will make money or because someone else is making money in it. If it’s not your thing, you should avoid it. Instead, think of a niche that you love and figure out ways to monetize it and make money from it.

Some say that passion is not a consideration for business, but I say, if what you’re doing isn’t working, then maybe you should consider your passion. Something that keeps you active day after day.

3) Not knowing enough

This can be frustrating and overwhelming. You know you have most of the pieces to this internet marketing puzzle, but for some reason you just can’t put them all together. You even watch your favorite marketers to see what they do, but you still don’t click.

What are you doing wrong? You may not be doing anything wrong. It’s possible that you’re just not doing enough of the right things.

It can be really hard to figure out what the right things are. One way is to reduce the number of activities that are performed. Focus on a few things until they become a habit.

Once you’ve downscaled, this will help you avoid “shiny new object syndrome.” This is the problem that plagues many online entrepreneurs: we always feel like we need to learn more about the latest and greatest technique, instead of sticking with what we’re already doing, what’s working for us now.

Sure, you’ll want to expand your skills and knowledge at some point, but you can only focus on a limited area at first. If you haven’t figured it out yet, don’t keep buying infoproduct after infoproduct hoping you will. Focus and eventually you will feel things moving into place.

Of course, if you’re really struggling, you can always hire a mentor to get your business off the ground (as long as you can afford it) or even a virtual assistant to help you get it all done.

This is an area I remember from personal experience. It was SO OVERWHELMING that I thought I would never recover. That’s when I started to cut back and focus on one or two areas of my business so I could make progress. Made a huge difference to my business and trust factor.

4) No systems implemented

Many successful business owners would agree that

‘Systems work and people fail’

My mentor is very convinced of this and the people who follow his methods would agree, since it was the first time that they earn money online after trying different methods.

It can be tricky. Chances are, you’re not even sure what systems you need to put in place to make your business more efficient and agile. You search online for types of systems, but the results you get are just more articles telling you to implement the systems.

A system can be as simple as having a daily routine. When you have certain things that you do routinely, develop a system to get them done in a short period of time.

Examples:

Set up templates for emails

Schedule social media updates to go out during the day so you don’t have to check in every hour

Set a blog posting schedule

Schedule a time to update your financial files

And when in doubt, use someone else’s system which works well for many. You will learn a lot.

5) Trying to do too much

This one can definitely lead to exhaustion pretty quickly. If you’re still new to running an online business, you probably can’t afford to outsource many of the day-to-day tasks just yet. In this case, it’s a good time to take stock of where you are, what absolutely must be done, and what can be removed from the list.

For example, if keeping up with Facebook isn’t bringing you business, give it a break and focus on another site that is. If you’re getting Retweets on Twitter, people are sharing your content and your business, which may be a better place to spend your time networking. If none of them are working for you, maybe you’d be better off spending that time on a forum, membership site, or with a think tank.

If your social media is too overwhelming with all the different networks out there, you can focus on your favorites or use a premium service like HootSuite to make it all easier to manage from one place.

* Remember, focus on income-producing activities first.

Running your own business is really about balance and juggling a lot of things. Find out what’s working, what’s not, and eliminate the things that aren’t working.

Also consider the quality of the results you are getting. For example, you can have thousands of followers on Twitter and get a lot of responses, but if they don’t lead to the sale of your product or service, is it really better to spend your time there?

Remember: when you have a steady cash flow, outsourcing is the best way to expand your business. You just won’t be able to reach the level you want on your own and you will feel exhausted!

6) Not using your strengths

You may be wondering how this can lead to burnout. The truth is that if you focus on doing things that you are not good at, it will take you much longer to complete any task and it will also suck your mental energy. If you’re not good at web design, don’t do it. Save the money to outsource or barter with a web designer and offer your skills in return.

If social media isn’t your forte, stop trying to be a social butterfly. You can still share helpful information and be nice, but you don’t have to comment on everyone’s posts to get attention. Just be yourself, share your content alongside other great content, and leave it at that.

Find out what your strengths are and work with them. If you’re good at graphic design or copywriting, target people looking for those services rather than people looking for full web design. If you’re good at motivating others, consider a coaching business to help people stay focused and inspired.

Remember: it makes much more sense to work on your strengths than to spend all your energy working on your weaknesses! Much more fun!

7) Not specialized

This can go hand in hand with not using your strengths. If you’re offering a ton of services and have to jump from project to project to get things done, you should consider specializing in just a few things.

Once your business is established, you can add more services, hire helpers, and outsource some of the work. For now though, stop trying to do so many things at once. Stick to a few things until you get established in those areas.

8) Too Much Repetition

On the other hand, doing things that are repetitive and tedious can drain your energy and cause burnout as well. (remember the WORK) If there are simple little tasks that need to be done each week, it may be time to hire a VA to do them for you.

Using an VA is great for things that only take 15-30 minutes, but it will save you a lot of frustration. Most VAs charge by the hour, but they will track how many 10-15 blocks of time they do for you and make sure you get your full hour’s work. You may only need to buy an hour per month for some things. This makes it very profitable for you and can save you from procrastinating on those mundane tasks.

9) Networking the wrong way

This one is definitely hard to balance. You need to network and meet other people in your field, find potential clients and partners, but if you spend too much time in this area, it will eat up your work time. On the other hand, if you spend too much time trying to work and not enough chatting with other business owners, mentors, or people who are trying to start their own business, you can experience burnout from feeling alone in this. business.

A great way to network is to go to LIVE EVENTS. They are fun and energizing. You will learn a lot and meet a lot of new people, see old friends; sometimes it’s like a kind of family reunion. Doing this quarterly is optimal. It will help you stay motivated in your business.

Another useful thing to get involved in networking is to join a mastermind or two that are related to your niche, level of experience. It will help you feel better and learn new useful tips and strategies related to your business.

10) Not being organized and having a plan

This is an area where many homeowners fail. It can lead to burnout because if you don’t spend some time making weekly and monthly plans, you’ll end up wasting time each day trying to figure out what you should be doing. After a while, this leaves you frustrated and making very little progress.

Spend an hour or two at the beginning of each month deciding what you want to accomplish during the month, whether it’s getting new customers, building your email list, generating more sales, or creating products. Define your monthly goals and then break them down into weekly tasks.

At the end of each work day, see what’s on tomorrow’s schedule so you know what to expect each day. Also, spend some time on Sunday night reviewing your weekly plans so you know what’s coming up for the week and what areas you need to focus on.

There is a common phrase that goes:

People don’t plan to fail, they fail to plan.

Don’t be one of those. Get started on your monthly or weekly plans; you can do it several months in advance or even make a yearly plan. Just start.

Your business focus may change, luckily you have the flexibility to modify the plan if you need to.

Either way, you’ll want to set a realistic plan. It will really help your productivity and reduce the feeling of burnout!

In conclusion

The tips above will help you recognize what could be causing burnout. Starting a business takes time and effort.

Don’t get discouraged or overwhelmed if things don’t work out as quickly as you’d like. Just keep in mind where you are, where you want to be, and what income-generating tasks should take up your time and effort first. Focusing on results is key. Certainly better than wasting time and not seeing results.

Keep going, you’re on your way to making money online!

Digital Marketing

Gunshot Money: Make Money With Internet Marketing Niche

Do you want to make money in the internet marketing niche? Despite what you may hear on some forums, the internet marketing niche is very lucrative and you could easily quadruple your income to five figures per month. However, since steps can be intimidating for some people, it’s generally not the best niche to start with. Still, if you have the courage, you can make a lot of money from this niche.

The first step you need to do is research and get ideas for profitable keywords. For other niches, you can use the Google AdWords Keyword Tool. This is not a smart way to search for keywords to make money or internet marketing niche due to high competition. Therefore, you have to be more creative. Target product name keywords instead of relying on keyword tools. The good thing is that there are tons of products being released in the internet marketing niche every month. You will be notified of such things if you subscribe to the newsletter of others.

Once you decide on the type of product name, it’s time to register for the domain name. It would be best to include the product name within your domain. Google will count this in the relevancy factor. In most cases, the dot com extension is best. After that, set up a hosting account.

Now it’s time to build the site. You can use other builders, however the best would be to use WordPress as Google loves this one. Also, it is easy to install. You also need to install other plugins, including the all-in-one SEO package.

The next thing would be to publish content within your blog. Since the product hasn’t been released yet, you should post any information you have about the product. For example, about the creator of the product, what the product is about. You can also post related articles. For example, if your product is about CPA marketing, you can post CPA marketing tips on your blog.

Digital Marketing

Content Marketing: Adopting the Publisher Mindset

The vision

To become a publisher, content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and trusted source of content. The goal will be to create and curate the most relevant content in our industry and use it to engage quality discussions with stakeholders. This approach will allow you to develop proprietary media channels that can be modified on a campaign-by-campaign basis.

The value gained by becoming the source and owning the media channel vs. Paying for it is the ability to expand reach, increase market share, and build brand loyalty.

This will allow you to communicate more effectively with stakeholders. Engaged stakeholder communications can be monitored, measured, and optimized to meet your pre-defined success metric.

Taking a publisher approach

The goal of a publisher is to create content that is relevant to a target audience. The more credible and authoritative the publisher, the more likely people are to read and share. The publisher’s mindset focuses on both quality and frequency. The basic structure of a publishing process is to create or curate content (a news story, for example) and then engage people with specific means of sharing it. As part of the content marketing strategy, the publisher will operate from a “digital newsroom” and will have a specific set of digital tools that can be used to create, curate, or distribute content. The digital newsroom will serve as a content factory. It will be where content is added and distributed. This can be categorized as “owned media” and will provide a way to “earn” audience participation.

The digital newsroom will have a dual purpose:

1. It will allow us to increase organic (earned) search engine visits.

2. It will allow interested parties and potential customers to opt in for content upgrades (lead generation).

Each component of the newsroom will have their own success metric. Make sure you have analytics installed to help track behavior. Examples of success metrics can be defined as (but not limited to) increased website visits, downloads, views, followers, and shares. The data collected will allow you to make informed decisions on how to best allocate resources while optimizing labor and maximizing budget.

Audience Development

To build an audience, you must first research and map the appropriate digital channel with the appropriate audience/demographics. The first step is to identify and monitor trends in media consumption among the various levels of stakeholders. By recognizing and respecting the specific communication preferences of stakeholders, you will gain credibility and increase the size of your audience. By monitoring audience engagement, you will be able to respond much faster, leading to additional communication opportunities. This will create a cyclical process that reminds people of the channels they can access to communicate with your business, 1 on 1. This will help position your business as transparent and accessible. There is also an element of customization that happens within this stage. Personalization happens within the one-on-one conversations that take place between your business and stakeholders. By promoting a dialogue, rather than a cold and sterile online experience, you can cultivate a human component that has not yet been capitalized on within your specific competitive space. This integrated approach to one-on-one communication will set you apart from competing service providers.