social networks

Social media marketing is a strategy that is just that, social. It is usually done on an internet platform that engages the audience in your content via their computer, smartphone, or tablet. Social media allows your target consumers to interact with you and your brand. Some of the most common social media platforms used in marketing today are Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Instagram. Managing your Social Media Marketing can be time consuming. Therefore, I recommend concentrating your time and content on a few sites. Here are some recommendations:

Facebook, Instagram and YouTube are visual platforms that will connect your art with customers. With Facebook you can create a business page, this is separate from your personal page. The business page will allow you to create a community of followers who will like, comment and share your images and content. Instagram has the same basic framework as Facebook in that you can create multiple profiles and navigate between them within the app on your phone. This similarity is good if you have a personal profile and a business profile. Instagram is a social network that focuses on images that are perfect for visual artists. Again, you can create a community of followers. For Instagram, the use of the hashtag is vital to generate traffic to your profile, unlike Facebook, which is better based on sending requests and calling people to share your page.

YouTube allows the public to enter your studio to see you working on your most current pieces. It may seem that YouTube is not a form of social network, but in fact, by definition it is. Social media is any networking platform that allows users to communicate and connect in a social way. Due to the ability to like, share and comment on videos on YouTube, it is truly a social network. YouTube is actually a social media platform before it is a video marketing technique. In the next section, I’ll share a little insight on how you can turn this social media platform into a video marketing tool.

video marketing

Video marketing is meant to call your consumer or viewer to action. For a video to be considered video marketing, it must generate interest on your website or something that they will have to pay for additional access to. Videos are a great way to share your talent with the public and generate interest in your art. Videos also allow your followers and subscribers to get to know you. Viewers enjoy the feeling of developing a relationship with you. When you can create a sense of loyalty, your viewers can become some of your best marketing partners because they can share your videos with their friends.

Since YouTube is free, this is a great way to share videos that focus on your artistic technique or provide free short tutorials for a specific art medium. Don’t forget that for it to be a marketing technique, it must generate something that the viewer needs to act or buy. By running a link at the end of your video to send it to your website or offering more detailed how-to videos for a price at the end, you’ll qualify as a video marketing tool. With YouTube, you can create a channel that focuses on the techniques of your particular art style, or you can post instructional videos with step-by-step information on completing a unique piece of art. Free and low-cost video editing software such as Apple’s iMovie or Windows Movie Maker are available to allow you to truly customize your videos before uploading to YouTube.

Let’s use a watercolor artist who focuses on floral still life, as an example. The artist posts a 5-minute painting tutorial on the theme of roses on YouTube. The video was created through the iMovie software that comes standard on most Apple computers today. At the end of the free 5-minute video, the artist announces a 30-minute paid video from his website that will guide the viewer through the painting of a floral still life with roses from start to finish. Webcam and software come standard with Apple products. The cost of creating this video marketing example was free.

Social media and video marketing are virtual ways to reach your target audience. A low cost type of marketing that is more tactile and leaves a lasting impression on your audience is through guerrilla marketing.

Guerrilla marketing

Guerrilla marketing is a low-cost, fun, and direct grassroots marketing strategy. Guerrilla marketing often takes the form of visual art, such as spray paint labels or one-of-a-kind posters and decals, allowing it to seem like a natural fit for visual artists. This marketing strategy is meant to create interest and make the viewer curious to investigate the ad. It takes more imagination and creativity than money to make guerrilla marketing work for you.

Implementing guerrilla marketing can be fun and exciting. Some ideas for guerrilla marketing can be using vinyl stickers or paper banners; this is called wild posting. Walking billboards or pop-up galleries of work in public places are another trendy approach. It should also be noted that legal issues may arise regarding how or where wild posts and pop-up galleries appear. Posting stickers or banners can cause problems, especially if they are placed in paid advertising or on local, state, or federal fixtures. In most municipalities, there are permits that are required to settle in public places. Don’t let the risk of legal infringement stop you from using this strategy. With the right research and planning, guerrilla marketing can be a quick and fun way to build buzz around your art.

Social media, video marketing, and guerilla marketing are ways to increase awareness and build loyalty from community artists near and far. Successful marketing will help you increase brand awareness and loyalty among art consumers.

Aside from taking a moral tack on all parts of digital marketing training and building your site from scratch, what I do support is a broad arrangement of steps, tasks, and a consecutive arrangement of approaches using the correct format, for example, “Elementor”. theme plugins, other plugin settings, layouts and privilege modules etc.

I would love the opportunity to explain the structure of your methodology with an anecdote of an underground insect with Philosophy of Ants as mentioned by Jim Rohn and the desperate need to apply it in Digital Marketing Leadership:

“They have an impressive four-section rationale, and here’s the opening segment: Ants never give up. That’s a decent way of thinking. If they go somewhere and you try to stop them, they’ll find another way.” .

They will move up, they will move down, and they will move. They keep looking for another way. What a perfect way of thinking, never stop looking for an approach to get where you need to go.

Second, ants think about winter all summer. That is a significant point of view. You can’t be so gullible as to suspect that summer will go on forever. So the ants gather at their food from winter to summer.”

Use the book ‘7 Strategies for Wealth and Happiness’ by Jim Rohn. For powerful life lessons in both business and family success.
In order to have a prolonged progress, I decide to explicitly impose and train you in this article on Edward De Bono’s ‘Six Thinking Hats’ point. The book is somewhat difficult to read for novice readers, but it is packed with practical ways to approach problems.

In Six (6) Thinking Hats, we must understand the cunning behind the equal intuition where at any moment everyone moves in a similar way. Each advances their scrutiny considerations, breaks down the issues, and presents basic and useful arguments.

We must distinguish each of the six hats and apply critical thinking through Corrective Actions to update those methods and learning, however, it can take as long as an insect or a turtle.

The main reason behind why the tortoise dominated the race was because the tortoise, despite standing around feeling limp, never cooled down for a second and made a decent attempt to extend his neck for what it’s worth and slowly move forward. reliably.

The hare’s confusions were his pomposity, his intelligence and his liveliness. Therefore, the bunny thing to rest while surprisingly and simply happened to rest too much, which made it easier for the slower animal, for example, the turtle, to cross the finish line.
The exercise here is not exactly how the tortoise and the bunny were enthusiastic/intelligent in their own point of view, the genuine message of elimination is that the tortoise was predictable and reliable.

Also, consistency is provocative and sexy, as it includes exceptionally high trustworthiness and authenticity along with loyalty to the customers, the people involved, and obviously the Creator God.

The six shades of hats, which Edward De Bono calls Six Thinking Hats, is the first to recognize the type of hat, and we can put it on and take it off whenever we want, but if that character is undermined. explicitly benevolence, authenticity and rectitude, at that time its entire parts are disordered and will be questioned.

1. White Hat: Neutral, Objective that includes realities, figures and rejects assessments, judgments, emotions and articulations.

2. Red Hat: Emotional, Anger that includes joints, feelings that don’t need to be smart with hunches, instincts and impressions.

3. Black is not a joke and is serious. He has a skeptical view and chooses the basics and is critical and may not be reasonable.

4. Yellow Hat: it is idealistic, it is diurnal, it has expectations, hypotheses and it is more exploratory.

5. Green cap: it is development and wealth. Has inventive, unique thoughts and includes parallel reasoning.

6. Blue Hat is cool, heaven above, control, and has compound reasoning. Blue Hat needs instructions and preparation for speculation with order and central interest. It’s a greater amount of facilitation and it’s more of a meeting managers job. It is the control of different hats and it is a cycle.

In conclusion, it is consistently the Blue Hat sees what we have perceived, achieved, derived, planned and how we would unravel it and the next set of restorative moves that we should make.

The advantages of Six (6) Thinking Hats is that they provide a typical understanding, experience the academic aspect of each other, choose the neutral type or the favorite type. Eliminate the inner self and focus on the activities to finally carry out, evaluate and execute corrective activity plans.

I must emphasize that we must remember how we should or can apply each hat to prove ourselves in our vision of the future.

For everyone, there is an opportunity to decide to minimize existence with a finite or infinite perspective.

The question now arises whether we have decided to adopt moral strategy with righteousness and standards as our fundamental mission of reasoning and compass with accountability to God our Creator or whether we have chosen some easy route philosophy that “NO rules or unprincipled approach”.

I would certainly suggest that you read the book ‘Fine and Infinite Play in Leadership’ by Simon Sinek.

Sir Simon Sinek is a helpful, humanitarian and pioneering businessman.

I should relish the opportunity to present my point of view that he is now bringing the light of helpful leadership management to the world for the next millennium, and doing his main goal in such an impeccable and humble manner.

Therefore, applying the 5 Thinking Hats Model (by Edward De Bono) will keep you ‘getting to the meat’ in your most noble, spiritual, good, money-related, family-oriented and deep vision on your wondrous journey. but lasting Leadership. in Digital Marketing Success and achieving achievements in all circles of life explicitly the money we are for the most part now focused on for sure.

What is “readability” and why is it important? According to the encyclopedia, “Legibility is a measure of the accessibility of a piece of writing, indicating how broad an audience it will reach. Legibility is a judgment of how easy a text is to understand.” [Wikipedia 2006]

Because it is important? Well, out of all the confusing uncertainties about whether your marketing message or website copy is the right one to get the job done, one thing you can be sure of is whether your readers can understand it. Your writing skills can be good, bad, or indifferent, but you can be absolutely certain that if they can’t read you, you don’t stand a chance.

tools of the trade

While copywriting itself is as much an art as it is a science, luckily readability metrics are easy to calculate, simple to interpret, and they don’t lie. Most of us don’t use them, but we should. This is the minimum: how many of your readers can “get” what you are writing. Tools to determine this are readily available, free, and easy to use.

In Tools in Word, your spell checker will calculate some summary counts and averages, as well as two readability metrics if you check “Check readability statistics” in Spelling and Grammar Options. But it does the latter, so you have to go through all the spell checking first. Although maybe not such a bad idea…

Much more powerful, however, is an excellent free tool from Readability.info. This online resource calculates readability scores for Word files and entire websites in the blink of an eye. As they say, “By comparing the readability score of different documents (or web pages), you can better hone your writing and make sure you’re not creating sentences and paragraphs that are too complex for your audience.”

Specifically, the tool provides the following readability and associated metrics:

• Readability indices
• prize information
• Word Usage Information
• Prize starts

Another free tool that’s not as powerful but certainly useful (and you probably haven’t heard of it before) is Future Now Online. us-us calculator. No, it is not a urine test for illegal drugs! This nifty tool analyzes the words on your site to see if you’re talking mostly about your customers and their needs, or if you’re talking mostly about yourself.

We are quite proud of our businesses, products and services. But of course customers don’t care much about that (strange, isn’t it?). Rather, they are very interested in themselves and their own wants and needs. Future Now’s quick scan can help you adjust that balance. You will probably be surprised by the objective analysis.

Readability scores

This is a good time to review the various popular readability indices, all of which are calculated by the Readability.info tool. Some take a different approach or measure things a little differently, and in any case, everyone selects just a few favorites that they regularly trust. Are here:

Tea Automated Readability Index (ARI) is designed to measure the comprehensibility of a text. Like many of the other indices, its output is a rough representation of the US grade level needed to understand the text. Unlike the other indices, the ARI, along with the Coleman-Liau, is based on a factor of characters per word, rather than the usual syllables per word. Formula: http://en.wikipedia.org/wiki/Automated_Readability_Index

Tea Coleman–Liau index was designed to measure the comprehensibility of a text. Like the ARI but unlike most other indices, the Coleman-Liau is based on characters rather than syllables per word. Although opinion varies on its accuracy compared to syllable/word and complex word indices, computer programs count characters more easily and accurately than syllables. Formula: http://en.wikipedia.org/wiki/Coleman-Liau_Index

Tea Flesch-Kincaid readability tests they are designed to indicate how difficult it is to understand a reading passage. There are two tests, the Flesch Reading Ease Index and the Flesch-Kincaid Grade Level Score. These are supposedly the same measures, just placed on a different scale, but the results of the two tests don’t always correlate closely. Formula: http://en.wikipedia.org/wiki/Flesch-Kincaid_Readability_Test

Tea Trigger fog index is a test that indicates the number of years of formal education a person requires to easily understand a text on first reading. That is, if a passage has a fog index of 12, it is at the reading level of a US high school student. The test was developed by Robert Gunning, an American businessman, in 1952. Texts that are designed to a wide audience generally require a Fog Index of less than 12. Formula: http://en.wikipedia.org/wiki/Gunning-Fog_Index

Tea laesbarhedsindex The readability formula (LIX) is useful because it is simple and can be used in documents of any Western European language. The test calculates an index score for a text sample based on the length of the sentence and the number of long words (namely, words containing seven or more characters). Formula: [http://www.oleandersolutions.com/lix.html]

SMOG (Simple Measure Of Gobbledygook) is a widely used readability formula that estimates the years of education needed to understand a piece of writing. It produces an extraordinarily high correlation of 0.985 with the scores of readers who comprehended 100% of the exam materials. G. Harry McLaughlin invented it in 1969 as a more precise and easier to calculate substitute for the Gunning-Fog_Index. Formula:
http://en.wikipedia.org/wiki/SMOG_%28Simple_Measure_Of_Gobbledygook%29

What is good?

A “good” score of course depends on your target audience, your chosen style (part of the brand), and what you intend to do. But there are some general rules. According to Future Now [2006] Referring to various published studies, an “ideal writing standard” might be the following:

• No more than 4.25 characters per word.
• No more than 5% passive voice.
• No less than 80% readability.
• A Flesch-Kincaid grade level between 4 and 65 (the sky’s the limit, it seems…)
• A fog index above 13 puts you in the danger zone.

While the grade level seems arbitrary depending on who your target audience is, it should be said that the average bestseller is around grade level 4, newspapers around level 6, and business books 7-8. . Lower than you might have thought.

Of course, your audience can read at higher levels, but you want your message to be easy to read. If your readability scores seem way out of line with your audience’s skills, Future Now offers some strategies for making amends:

• Rewrite passive sentences so that they become active sentences.
• Eliminate unnecessary words like “the” or “a,” extraneous words like “it,” adjectives that don’t have significant impact, or anything that doesn’t help your message.
• Replace 50 cent words with 5 cent words as long as the difference is not critical to your style or meaning.
• Let your verbs do the work that you would otherwise assign to your adjectives.
• Take the time to learn how your customers talk about your product or service so you can write to them in the language they actually use.

Just one piece of the puzzle

Obviously this is just a quick introduction to the topic. But taking a closer look at the content of your text quantitatively may yield some surprises, as well as hints at adjustments you may want to make. While there are strong guidelines, in general, there is no “good” or “bad” score, it all depends on what you want to achieve.

If you’re targeting the widest possible audience, then the lowest reasonable rating level is what you want. If this is a serious enough discussion for a B2B audience, then you may not want to simplify your content, but rather aim for a grade 8-10 level of understanding. It all depends.

Terms like “Behavioral Targeting Monetization” or even more complex ones may not appeal to readability programs, but you know you should use them in certain circumstances. “Metric” is a terribly useful word, but it’s not familiar to most people at first. Sometimes you have to do what you have to do: don’t throw the baby out with the bathwater.

And, of course, these numbers aren’t the only critical element in your writing: “Obviously, numbers alone can’t make you a good writer. Many other factors contribute to readable and understandable writing.” We could also add “cash” there.

These factors include not only what good copywriters do, but also things like font, size, color, placement, etc. etc.. in your presentation or website design. Even the day and time you send an email marketing message. There are many pieces to this puzzle and the more you know about each one, the better your chances of success!

References

Future Now. “Can your customers read what you write?” GrokDotCom Volume 139 09/15/06.
http://grokdotcom.com/Volumes/index.htm

“readability,” Wikipedia 03/10/06. http://en.wikipedia.org/wiki/Readability

Screenwriter William Goldman said, “No one knows anything.”

It’s a bold and beautiful statement regarding the writing process. No rules. And if there are no rules, why the hell would anyone want to write about the writing process? If there are no rules, what’s the point of scripting an article like this?

I hope to give an answer soon.

What is a plot?

A story is what happened.

A plot tells you how it happened, point by point, twist by twist.

Easy.

If we have a story, why do we need a plot?

Because the plot is basically part of the structure of the piece you’re writing. Imagine you are building a house. The plot is like the strength and reinforcement points in the construction.

You can’t just throw in a load of bricks and lumber and expect to have a finished house that will last. The structure must be carefully and logically arranged, piece by piece, to ensure unity and good weight distribution. This same principle applies to your story plot: you need charge points and cornerstones in your structure to hold everything together.

In response to the question I first posed in the article: Yes, there are no rules, but that doesn’t mean you can’t CREATE YOUR OWN.

There are classic examples in literature where structure and plot are quite vague: Kerouac’s ‘On the Road’, in my opinion, has no real plot points or classic structure and illustrates the fact that you can write without any firm regard to neither. .

My previous points regarding plot and structure illustrate that there are vague principles of storytelling (not rules), but of course you are not bound by them. However, to avoid them, you must first know about them.

1. Understanding
Once you understand what plot and structure is, some writers may disagree with this, I think they are the same thing. When you understand what the plot/structure is about, the more confidence you will have in your writing.

2. Intuition
It will become second nature to you, and after many years of practicing your writing, you will be able to write a story INTUITIVELY, without worrying if your story has the right combination of elements. You will know, and knowing empowers you to focus on the most important aspects of your work, like the quality of your writing and dialogue.

3. Plot and premise
If you have a strong premise, your argument may still be weak. My favorite movie is Blade Runner, it has a great premise and a very loose plot. When your story ideas are strong and engaging, plot can become a secondary factor. I think this applies more to literature than screenwriting: it’s much harder to get away with it on the big screen, where immediacy is everything and the audience is used to the usual twists and turns of storytelling. Hollywood.

4. Execution
The plot is the execution of your original idea, but if that original idea is strong and engaging, then your plot can be almost an afterthought. Think of the worst book you have ever read. What was the bad part? It was probably misspelled, lifeless, and unbelievable. What if it was brilliantly written, 3D, and still amazing? Would it be so incredibly important? I doubt it.

People want to experience the joys of a vivid imagination. They will suspend their disbelief for you, if you give them something fresh and inventive.

Summary

1. Plot and structure are the same.
2. Once you know the plot, you are free to do what you want with it.
3. The premise is much more important than the plot.
4. Inventive and engaging writing is the priority. The plot is secondary.
5. Practice writing and reading about writing. Eventually you will be able to write a story INTUITIVELY.

A much talked about topic in the SEO world is: “Do Alt and Title attributes help with SEO?” Well, to help shed some light on this topic, I did some research and came to some good conclusions. I’m not suggesting that these are 100% accurate, but based on my initial research, they seem to hit the mark. I welcome all other SEO experts to share their thoughts on this topic by posting their comments, because as we all know, every little piece of information can help us all.

Well, to start off, I want to give a brief introduction to each attribute to help you understand its “intended” purpose.

The alt attribute is popularly and incorrectly known as an alt tag and is commonly misunderstood to provide a tooltip for an image. Both are wrong. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element and is generally required for images and imagemaps and is not designed to display tooltips. The alt attribute can be used for the img, area, and input elements to help provide alternative information to users who are unable to display that element in their browser. As an example, this is how you would define an alt attribute for an image: . If the image is not displayed, the text “this is our company logo” will be displayed instead of the image.

The title attribute, on the other hand, is intended to provide additional information about an element, which is displayed as a tooltip in most graphical browsers. The title attribute can be used to describe any HTML element except base, basefont, head, html, meta, param, script, and title.

A great use for the title attribute is to provide descriptive text within an anchor tag so users know where the link will take them if they click on it. When the user hovers the mouse over the link, a small tooltip will be displayed showing the title text you have provided. an example would be

So, as you can see, the alt and title attributes serve different purposes, but how do they affect SEO? This is the real question that we all want to know and understand. Do they help with SEO or are they just ignored by search engines? I tried several different scenarios, all on Google, and after my research I came to the following conclusions.

Alt attributes appear to be picked up by Google whether or not there is a link within that element. Some SEO experts have mentioned that if there is no link, then the alt attribute would not get indexed… based on my research, I found this to be false.

Going further, I realized in a test scenario, if there was an image with an alt attribute and a link to a completely different site, that other site was also indexed by Google searching for the text within the alt attribute. It was hard for me to verify this several times, but I definitely verified it in a test scenario.

I also went a step further and analyzed my results with what Google Images showed. I immediately realized that Google sometimes takes the alt attribute text and provides this text as the image description in Google Images, something that is very valuable to know and understand when doing SEO for your website.

In all of my test scenarios, the title attribute doesn’t seem to be picked up by Google and adding a link to that element doesn’t seem to affect this result at all. If you really think about it, this makes a lot of sense. Since you can put title attributes on almost every element of a website, it would be very easy for a user to affect search engines by stuffing keywords into their web pages, something Google and the other major players don’t want. , so the title attributes don’t help with SEO.

In my opinion, you should use the title attribute to help with your user experience and not SEO. Since tooltips provide more useful information to the user about images, links, fields and much more, it will help your users to understand what is happening on the web page.

So from my tests, I’ve determined that a title attribute is meant to provide tooltips to the user for user experience, while the alt attribute is useful in terms of providing alternative information to the user when their browser can’t. displaying an image or input element and helping to increase the SEO of a website. My recommendation is that you pay close attention to when, where and how you are using your alt attributes. If they help with SEO, then you should pay close attention to what you’re adding.

When adding images, always make sure to add an alt attribute to each image’s code. If you don’t have one, just specify a blank one, like alt=””. Also, make sure you add alt text that is relevant to that image, the content of that page, and make sure you don’t specify an alt attribute longer than 100 characters in length, as this can be perceived as spam.

I hope you find my brief overview on the topic “Do Alt and Title attributes help with SEO?” to be beneficial to you and your business. I’m sure one could go deeper into this topic, spending weeks determining the differences between how Google, Yahoo! and title and alt attributes are handled by the other major search engines when it comes to SEO for a website.

I welcome all feedback and/or comments.

Recently, I’ve been noticing more and more that small businesses and groups are “asking” their employees to change their cover or profile photos to the brand of the organization they work for. And, while some managers understand that this is a fine line, others have pushed their teams to help promote the group’s brand.

You know how that happens, right?

First, the team manager gives a request that goes something like this: “Hey, wouldn’t it be great if we helped promote our business and we all changed our cover photos to branding? We happen to have some works of art we created and it would be great if each of you would go ahead and upload it to your social media accounts. It’s a team effort! You don’t have to, but…”

And then you have the first person on the team who goes ahead and changes their profile picture or cover, and the next thing you hear, the manager makes a clear point to acknowledge that team member. I’ve even seen some situations where managers have repeatedly asked, always qualifying it as “not required,” to see if a team member who hasn’t changed their private social media settings intends to do so. You know, not-so-subtle pressure.

This is my suggestion to you if you are a team leader or manager and would like to have some team spirit for the team.

• Ask once and once only and provide the artwork, if any team member ever wants to help your group spread the word.
• However, you can do what I do and not ask anything. Period.

Honestly, my marketing team has said to me, “Wayne, let’s ask the team to promote one of our social businesses or companies on social media!”

I’ve never been enthusiastic about the idea, and I’m not sure I ever will.

I think we should have a separation between work and personal, as much as we can. I know some people think it’s “old school” but the reality is that as a leader I understand that if my team has a personal life and the business world doesn’t invade them all the time, they will be happier and productivity will be higher.

There are also some practical and legal reasons not to ask your team to promote your business or group on social media. It’s particularly true when managers question them with the “subtle” pressures that can sometimes occur when they want their team members to support the organization.

• Employers have the right to ask their employees not to be on their personal social media accounts during work hours. That’s a legitimate request for employees (but not for contract workers, freelancers, or consultants who aren’t salaried staff).
• Can you demand, however subtly, that your employees support your organization? The short answer is no. don’t Social media accounts are the personal and private property of the owners, in this case, each of their employees. So, just like you can’t require them to give you the keys to their houses, you can’t ask (ie “expect”) them to promote the business on their accounts.

But what if you want to at least make it an option for your team to promote your company or group on their social media accounts if they choose? Yes, you can make your social media art and images available to them, let them know it’s a resource for them if they ever wanted to use it on their accounts, but that’s about it. In some cases, you or your employees may be putting yourself or your employees at legal risk because promoting your business on your social media accounts for commercial gain may violate the social media terms.

The bottom line in the age of social media is that if you want to build team spirit or have an amazing product launch and you want your team involved, you can provide the resources. But you can’t force or pressure them, or do anything more than allow each person to do what they would like to do, in any case, on their personal social media accounts.

Every website owner dreams of seeing their website on the first page of the Google listing. Rain of laser-targeted traffic, endless streams of visitors, skyrocketing sales – that’s what placing a website at the top of Google’s pedestal brings. But getting to the forefront of search results is a difficult task to complete. You should always be one step ahead of your online competitors, know what’s going on in your rival’s field, where your online rivals’ websites rank for the same keywords, etc. Only then will you be able to beat the immense competition online.

Once you’ve chosen your keywords and put a lot of effort into optimizing your website for them, it’s vitally important that you look at these keyword rankings. Tracking your website’s ranking fluctuations is crucial for several reasons:

1. It gives you a clear pattern of the competitive landscape in a particular keyword niche and allows you to assess how far you are from Google’s coveted top placement.

2. Rankings check allows you to stay ahead of the game and track search engine tweaks and updates before they negatively influence your websites traffic. If your website ranking drops for any keyword, you will be able to react quickly and take appropriate action to adjust your website. This way you will avoid a long-term negative effect on your traffic and sales.

3. Knowing where you and your competitors’ websites rank in search results can help you maximize the effectiveness of your SEO campaign and minimize your SEO efforts through more rational use of your SEO resources.

There are two ways to check your website’s positions for specific keywords: manually or by bringing SEO tools into play to check rankings.

The first way is very simple and does not cost a penny. All you have to do is go to Google, enter your keyword and find your website in the search results. Sounds easy, right? But what if your website just launched and isn’t in the top 100 yet? Imagine how many pages you will have to look through blind eyes in front of the monitor before coming across your site. Also, the results you get may be largely inaccurate. The point is that Google offers personalized search, so it doesn’t matter if you’re logged into your Gmail account or not, your search results will be affected by your previous search history. This is why you may get quite different results from what most other users see.

SEO tools for ranking check offer a more effective and accurate way to track your website’s positions. A good rank checker allows you to drastically reduce your SEO workload and quickly get accurate ranking data. There are many free and paid rank checkers. And here are the most popular:

SEO Book Rank Checker (Free) is a Firefox extension that allows users to easily monitor website rankings for specific keywords in Google (US and International versions), Yahoo, and Microsoft Live Search. But sometimes the results that this free rank checker provides can be quite inaccurate. The point is that Rank Checker groups 100 results per page to minimize scraping on Google. This type of grouping can cause a change in ranking when compared to only seeing 10 results per SERP.

Market Samurai (paid) is one of the most popular SEO tools on the market that also allows you to check website rankings in the Big Three: Bing, Yahoo! and Google. This application allows users to compare results with previous checks and draws progress graphs illustrating the progress of website rankings. But sometimes, for an unknown reason, this SEO tool does not provide users with correct ranking data and shows results that are quite different from what most users get on Google.

Link-Assistant.Com Rank Tracker (Free & Paid) allows users to monitor website positions for an unlimited number of keywords on over 700 search engines. Equipped with the “Competitor Tracking” feature, this ranking checker allows users to compare their website rankings with those of their top competitors so that users can compare their search engine presence and the effectiveness of their SEO campaigns. Furthermore, this SEO tool only provides laser-precise ranking results and nicely organizes ranking data into highly customizable ranking reports.

Simplified YouTube traffic

Did you know that YouTube is ranked #3 on the entire internet as one of the most popular sites in the world according to Alexa.com?

I’m sure you knew that. Look at these stats:

o Total number of YouTube videos = more than 120,000,000
o Number of videos uploaded per day = about 200,000
o Time required to view all videos = more than 600 years
o Number of videos viewed daily = more than 100,000,000
o Amount of content uploaded every minute = 13 hours
o Number of accounts on YouTube = more than 300,000,000

Obviously this is the best place to drive traffic to your website or become popular online, but the competition is stiff and getting people to watch your videos gets harder by the minute.

So, today I am going to share some of my tricks that I personally use to get more views, ratings and subscribers on your YouTube account.

Page 1 of YouTube Traffic Made Easy

YouTube is like Google, people search for something and expect to get results (in this case videos) related to the keywords they used.

Well let’s say you wanted to post a video on “How to Blog” if you go on YouTube now and type the exact same thing about 85,000 results they will show up but of course most people only look at the first page your goal is be on that first page and here’s how to do it.

SECRET TIP #1: Every time you go to upload a new video, search for keywords related to the content of the video you are uploading, the video with the most views will appear on the first page, so before you upload your video, click in the first video on the first page and see your video information. You must copy their tags, but not their description. The purpose of this is to get your video in their related videos, even though yours is new, giving you a higher chance of exposure.

NOTE: If your video has a lot of views, it will instantly dominate the keyword you’re searching for, making it #1 on the first page, and even if you don’t have a lot of views, it’s possible to only be on the first page. copying the tags of the most popular video.

Increase your YouTube views.

Some people try to trick YouTube into trying to get more exposure for their videos by using auto-updates and software like Tubeincreaser to give fake views to their videos. I think this is unnecessary because the whole point of uploading videos is for people to watch them.

But, if you still feel the need to do it, you can do it with simple YouTube.

SECRET TIP #2: After you’ve uploaded your video, go to My Videos > Change Audio and click “I’m Feeling Lucky” as many times as you like, this action will reload your video over and over again with different songs in seconds , giving you instant views every time you reload, once you get the views you want just quit and don’t save your changes, since you’re doing it inside YouTube, your views won’t freeze once they reach a certain amount, but if you use software like tubeincreaser, there is a chance that your views will freeze.

AUDIOSWAP: Allows you to replace the background sound of your music with music provided by YouTube.

Get subscriptions, comments and ratings on YOUTUBE

Subscriptions on YouTube are the main topic, people like to have subscribers, which is equivalent to followers on Twitter. Now I will share some tips that will help you gain subscribers on YouTube.

o Offer something free to share with viewers, or give viewers something for free, for example an e-book or share something someone might enjoy, usually giving gifts can help you gain subscribers.

o Upload videos every month constant activity and videos on your channel will earn you subscribers, there are more chances of getting subscribers if you have 5 videos than someone who has 1

o Subscribe to other people’s channels, sometimes they will re-subscribe

o Comment, rate and compliment videos as well as channels you like, some users will appreciate it and subscribe in return.

o Also add as many friends as you can, it will not only make you popular but your videos will be seen more.

YouTube and Google

Since YouTube is owned by Google, your videos may sometime show up as results on Google, the more views you have, the more traffic you get and the more popular your channel will be.

One more tip when uploading a video, make sure your video title is always clear and related to the content of the video, when a user performs a search on YouTube or Google, they look for titles related to the keywords.

If your title is “How to Blog” and a user types in the same keywords, your video will most likely show up as the first result, numbers and symbols may not be helpful for better ranking on YouTube or Google.

Marketing is a process of creating a level of demand for your product and tracking that demand to its final conversion into leads or sales. Digital marketing is a similar process with the big difference that the process uses the internet and offline media. It is the complete end-to-end solution to promote your brand using all available forms of digital advertising on the market and spread the word about your product to the consumers you want to reach. However, digital marketing does not depend only on the use of the Internet and its scope extends beyond Internet marketing to all available forms of offline elements such as television, radio, mobile communication, print advertising, etc. It also manages to bring other spheres like social media marketing and digital media under its wing. It covers most, if not all, areas of traditional marketing, especially direct marketing, and brings it to an online platform.

A digital marketing company is a business house that offers comprehensive services in the creative and technical development of Internet-based products and services that can reach a global audience. The services they offer can range from market planning, marketing strategies, search engine optimization, search engine marketing, social media marketing, pay per click advertising, web design and web development to online copywriting, conversion rate optimization, usability testing, banner ads. and online reputation management. A small digital marketing business may not provide all of the services listed above, but all digital marketing businesses will provide most of these services. Digital marketing is a relatively new area of ​​marketing, but it is constantly changing and evolving, so it is extremely necessary that if and when you engage the services of a digital marketing company, that you select one that is highly in sync with the latest trends. in the world of marketing. The agency you choose must be up to date with the latest offers in both digital and mobile technology. It is extremely important and a main topic that needs to be addressed when looking for a digital marketing company that has a good amount of experience. Good digital houses will always keep an up-to-date portfolio of all their work. Take a good look at that portfolio, as your work will be the bridge to your success. Another thing to recognize at this point is that you need to make sure that no direct competitor of yours has ever worked with them, as that will create a conflict of interest and the project, if accepted, would not be as flawless as it should be.

Many sales and marketing professionals today have been charmed and persuaded to believe that success in today’s hyper-competitive business climate is based on the number of digitized B2B or B2C contacts you have. Successful sales and marketing is simply not defined by how many Twitter followers, LinkedIn connections, Facebook likes, and Instagram followers one has. Feeding these so-called “must update” social channels and checking them 12 times a day can be overwhelming, boring, and self-defeating.

But you can improve the “social selling experience” with people by following some of the suggestions in this article. I have been using various social media channels for the last decade to leverage my sales and marketing footprint, but doing so to create a genuine and rich experience for the individual.

How sales professionals think about, use, and execute social selling strategies to gain competitive advantage will ultimately determine their success. The future of sales today depends on one’s ability to interact with qualified people (human to human) in an authentic and personal way. We want to build these relationships more human, more real and more valuable.

All businesses and working professionals are hungry for time and should not waste time on unproductive sales and marketing practices. Before you get started with a social marketing/selling initiative, you need to define what the purpose of using these social media channels is. Part of any good business plan is a well-developed, practical, and creative marketing plan. This includes digital marketing, search engine optimization (SEO), pay per click (PPC), content management, reputation management, and video optimization. These are the main areas to consider in your digital marketing plan. The old business adage, “if you can’t measure it, you can’t manage it,” is even more relevant today.

These key performance indicators (KPIs) must be tied to key sales, marketing and business metrics to ensure success and adequate ROI for senior management to make well-informed business decisions.

The real challenges for marketers in social marketing/selling are:

– Marketing automation and having the right technology stack in place

– Seamless integration of existing and future technologies to the “technology stack”

– Align compelling content that will resonate with each constituency and facilitate a conversion to a goal, for example, filling out a contact form, email, or phone call.

– Align content with business and revenue goals.

– Understand how content strategy can scale to meet business needs over time.

I submit to you and invite you to consider that the power and reach of a well-developed and executed social selling plan can pay big dividends. It will take more time and effort initially as you launch your plan/campaign, but after launch it should take no more than 30 minutes per day to manage and feed. And before you know it, you’ll be connecting more effectively and easily with an H2H (human-to-human) social selling approach.