Business

How to succeed in SEO using content marketing

When it comes to online marketing, it’s vital that you find ways to mix everything up. For example, you should mix your social media content with SEO services. Everything should rank for the same keywords and talk about the same things to bring all your business practices together in one place. Search engines give social media pages like your Facebook account a lot of leeway, and in some cases, your social media pages will rank higher than your website due to the severity of the traffic they create.

With content marketing, you can help your business grow its online profile in many different ways. Attracting new customers, building trust with old ones, promotions, and building your email list are all possibilities if you use SEO and content marketing services together. We want to look at some ways to really tie together your SEO services and social media campaigns to really cause shockwaves in your niche;

Start by having an informative and unique article written specifically for your niche. If you’re selling an ebook on hair loss, then you’re looking to rank for certain keywords in the hair loss niche. If you have a business that provides labor services in the London area, you would be looking for keywords in the London labor range. Optimize the article using phrases that you think people would use to search for it – Use the Google Keyword Tool to see the monthly search volume for a keyword to help you decide.

By making the keywords fit naturally in the article, you let the search engines know what your article and website are talking about. Being a computer, it can’t read your article; it can only capture the algorithms that you provide to it. This means someone could be googling the exact information you provide, and now they’ll be brought right to your door for a pre-made sale.

Are your articles on your website, any article directories you know of, or do you create a press release and have that listed in PR directories? Every page that links to the article, whether in article directories or on your blog/website, should point to the landing page, which is your website’s home page or your product’s sales page, for that can maximize traffic and conversions.

Combining your website with your Facebook and Twitter is also extremely fruitful, using the keywords you regularly use with your website and articles. Try to drive people to your Facebook page by sharing the article link on similar Facebook pages and Twitter accounts, this means that the readers of the other pages will engage with your article and possibly visit your business/product and help you earn more money. !

As you can see, the power of keywords is huge to easily get business by being at the top of Google. But being on directories, social media, and various other blogs and websites is a key way to build inbound links to yourself, and in turn, more traffic in the future.

Business

Einstein as inspiration

We all need a little inspiration from time to time, especially when everything seems to be going wrong, and one of the best ways to get it is by reading about the setbacks and problems some very successful people had, and how they overcame them and went on to considerable success. . One of the best examples is Albert Einstein. The first years of his life were filled with disappointments and failures, but he fought through them and eventually became the greatest scientist who ever lived.

One of his first disappointments came when he was only fifteen years old. His family had moved to Milan, Italy, and he had stayed in Munich to finish high school. Depressed and alone, he decided to follow them and, without telling them, took a train to Milan. They were happy to see him but disappointed that he had dropped out of school; however, he promised them that he would take the entrance exams at the nearby Polytechnic Institute of Zurich, Switzerland. And in October 1896 he traveled to Zurich and took the exams. They consisted of two parts: one of general information and another of mathematics and sciences. He did very well in the math and science section, but he failed the general information portion and, as a result, failed the general exam.

Therefore, he was forced to go back to high school to complete his senior year, and he did so in the nearby town of Aarau. The following year he was able to enter the Polytechnic without taking the exams again. But he was not an ideal student; he was arrogant and arrogant and several of his teachers soon began to dislike him. In addition, he preferred to study on his own and rarely attended lectures.

He skipped so many classes, in fact, that he had to study too hard for finals; luckily he had a friend who lent him the tickets. It was an experience that Einstein remembered as unpleasant, and when the results came back he was disappointed. Of the five people in his class, he placed fourth; the only person he hit was his girlfriend, Mileva, and she failed.

After graduation, Einstein hoped to get a job as an assistant to one of his professors, but they had discovered that he was a difficult student and no one wanted him. Even his physics teacher selected mechanical engineers over him. Therefore, he began to apply to various universities across Europe, but to no avail. One of the professors he applied to was Friedrich Ostwald at the University of Leipzig. He waited for an answer for several weeks, but he didn’t get it, so he answered him, but he didn’t get it either. Unbeknownst to him, his father also wrote to Ostwald, telling him that his daughter was very depressed and begging him to “send her some lines of encouragement.” He, too, received no response. (Ironically, just a few years later, Ostwald would recommend Einstein for the Nobel Prize.)

Desperate, Einstein finally accepted a temporary job as a substitute teacher, but soon discovered that he could not get along with the school supervisor, and before long he had an argument with him and was fired.

Because of his problems, he decided to try for a Ph.D. This required a thesis, but Einstein had been working on several research projects and decided to present the results of one of them (it was on molecular forces). He took it to Dr. Alfred Kleiner at the University of Zurich, but Kleiner turned him down almost immediately. Einstein then presented his “Theory of Relativity”, which he had been working on. He wasn’t complete at this stage, but Einstein was sure Kleiner would be impressed. Kleiner reviewed it, but couldn’t understand it, so she passed it on to several of his colleagues and they couldn’t understand it either, so he rejected it.

Einstein then discovered that his girlfriend Mileva was pregnant. He wasn’t sure what to do, as he knew her mother was strongly against him marrying her because she was a Serb. So he kept it a secret from her.

Finally, a ray of hope came to him when a friend told him about a job at the patent office in Bern, Switzerland. He would be looking at patent applications to see if they had any merit, not the kind of work he expected. However, he requested it and a few months later he got it.

Then, just as she was starting to get to her feet, tragedy struck again: her father died of a heart attack. He had been particularly close to his father and he was devastated. He found it difficult to study, but he kept working on various scientific problems.

Then came 1905, now known as one of the best years in science. During 1905, Einstein published five of the most important papers ever published in physics. Among them was his “Theory of Relativity,” which soon revolutionized physics, and a paper that later won him the Nobel Prize.

Einstein knew they were important, but the silence that followed their publication worried him. Gradually, however, scientists began to recognize his importance, and after years of setbacks and disappointments, he soon became the most famous scientist who ever lived.

Business

Career Development – Pros and Cons for the Employer

From an employee’s point of view, career development is about continuing to learn to lengthen and enhance your professional skill set. For an employer, career development is about ensuring that employees have the knowledge and enthusiasm to do their jobs to the best of their ability. Companies and individuals benefit from professional development, but since companies often bear the time and financial cost, they must weigh the pros and cons.

Increased employee effectiveness – this is often the reason why most companies undertake professional development activities. Skills learned at school and university can be updated and refreshed as the workplace changes. The better trained employees are to do their jobs, the more effective they will be and the higher their performance will be. Additional training of old staff to improve their skill set is much faster and more cost-effective than hiring new staff.

training cost-An employer must decide if the cost of bringing in a trainer or investing in online learning is worth it to upskill employees. If the required professional development courses are conducted by private companies or require staff to travel, the price of the train may seem greater than the benefit of increased employee effectiveness. Employees should consider online learning. Employees can complete many modules online. Once purchased, modules can be reused with no travel or instructor fees.

Increased employee morale – Being selected for special training can help employees feel special, like they are being recognized and rewarded for their hard work. For this benefit to materialize though, management needs to approach professional development as a reward rather than a punishment for lack of work or skills. This can also have flow-through effects by inspiring other employees to work harder so they can be considered or the next round of career development activities.

Cost of increased productivity – If the business is small or the employee to be trained is an integral part of daily operations, absences due to development days can lead to decreased productivity. When numerous employees are involved in a training session, productivity will surely drop considerably. Employers must decide if this is a reasonable cost when compared to a happy and more effective staff.

Adaptability- the market is always changing. Companies that cannot adapt will be left behind. A flexible company needs people who can quickly cope with changes in job roles, industry standards and practices. Only through continuous learning, contact with other professionals and exposure to new ideas is this possible.

Personnel looking for a new job There is a fear that if employers upgrade their staff to many employees they may seek better employment elsewhere. Studies show that companies with relevant professional development programs generally have employees with higher job satisfaction. People want to do their job well, and professional development enables them to do so.

Business

Learn about first-time homebuyer credit

There are a host of financial incentives provided by the federal government to encourage people to buy their own home. The most important and largest of these is the one included in the Worker, Homeownership and Business Assistance Law of 2009. In accordance with the provisions of this law, an amount of USD 8000 is extended as a credit amount tax to skilled workers for the first time. home buyers. This is a great monetary benefit for first-time homebuyers, since one does not have to pay this amount until the property is sold or is not used as the primary residence of the beneficiary who claimed the tax credit.

What are the necessary conditions that must be met to qualify for this tax credit? As defined by the IRS, a first-time homebuyer is a person who has not purchased a residence in the three years immediately preceding their purchase. Income levels have been set for single buyers and married couples above which the tax credit is not available. For properties purchased between the periods of January 1, 2009 to November 05, 2009, the maximum income level for a single buyer must be less than USD 75,000 and in the case of couples who are co-owners, the income levels cannot be exceed USD 150,000. Similarly, for sales operations executed from November 6, 2009 to April 30, 2010, the maximum level of income could be USD 125,000 and USD 250,000 for single buyers and couples respectively. You can apply for a joint loan only if neither spouse has bought a house in the last three years. The couple still has the option of taking out a loan by purchasing the home as a sole buyer in the name of the spouse who has not purchased a home in the last three years.

Some important things to keep in mind about the first-time homebuyer credit include the fact that the amount of tax credit available depends on the price of the property. The available tax credit is equal to ten percent of the purchase price of the property, with $8,000 being the maximum amount that can be claimed. The other key point to keep in mind is that not all homes purchased would qualify for this rebate. Only those houses with a maximum price of USD 800,000 would be considered to grant homebuyer credit. To be included on the beneficiary list, you must ensure that you purchase a home by April 30, 2010, sign the necessary contractual documents, and complete the sale by June 30, 2010 to be eligible under this scheme.

The process of filing a homebuyer credit claim is easy. Submit two returns, namely HUD-1 and IRS Settlement Statement of 5405 and walk away with a maximum credit of $8,000 as long as you meet the eligibility conditions set forth by the federal government. The IRS allows anyone who buys a home in 2010 to file an amended 2009 tax return and file their claim.

Business

Venture capital investors and angels

Although Venture Capital funding fell during the 2008-2009 fiscal year, venture funding also rebounded along with mergers and acquisitions. There is no doubt that there have been difficult times for both entrepreneurs and venture capitalists. There are signs that venture capital funding will return to the norm in early 2012. There is no question that, in most cases, when entrepreneurs seek to raise capital from angel investors or venture capitalists, the odds are nearly they are always against the employer.

In most cases, the entrepreneur ends up dealing with conservatives who invest in start-ups, which is quite high risk for the investor. In any case, for an entrepreneur to have any chance of getting venture capital, he has to do a lot of work and research to make sure everything is right and that the investor agrees with the research. The most important thing to keep in mind here is that he must make sound decisions in his business plan and all his research when he is going to propose his company to an investor.

When it comes to different industries, VC firms typically invest in the industries and sectors in which their partners have experience. In most cases, this mainly depends on the company itself and the experience of the partners of that company. Through the services you can get online, you can gain access to many investors with a wide range of experience in different industries. There are thousands of investors with all sorts of industry, geographic, and stage preferences. All these preferences are very important when choosing investors.

The difference between angel investors and venture capitalists is that, on the one hand, angel investors invest their own money, while venture capitalists invest money from the funds they manage. Also, angel investors are not professional investors, while venture capitalists and other institutional investors are professional investors. What does this mean? Well, it’s quite simple. Angel investors generally invest their own money, and since it is their own money, they have a wide range of different reasons for investing it. On the other hand, venture capitalists and equity investors invest professionally and do not invest their own money. Institutional investors typically work for a private equity firm or, in the case of venture capitalists, a venture capital firm. These companies manage the capital and the money invested usually comes from different companies. These funds may come from pension funds, endowments, or the private funds of wealthy families.

Business

indices trading

Stock markets around the world maintain a variety of “Indices” for the stocks that make up each market. Each index represents a particular industry segment, or the overall market itself. In many cases, these indices are tradable instruments themselves, and this feature is called “Indices Trading.” An Index represents an aggregate picture of the companies (also known as Index “components”) that make up the Index.

For example, the S&P 500 Index is a broad market index in the United States. The constituents of this index are the 500 largest US companies by market capitalization (also called “large cap”). The S&P 500 Index is also tradable on the futures and options markets, and trades under the symbol SPX on the options market and the symbol /ES on the futures markets. Institutional investors, as well as individual investors and traders, have the ability to trade SPX and /ES. The SPX can only be traded during normal market trading hours, but the /ES can be traded almost 24 hours a day on the futures markets.

There are several reasons why indices trading is very popular. Since the SPX or /ES represents a microcosm of the entire S&P 500 index of companies, an investor gains instant exposure to the entire basket of stocks that the index represents when they purchase 1 option or future contract on the SPX and /ES contracts respectively. This means instant diversification into the largest companies in the US built into the convenience of one stock. Investors constantly seek portfolio diversification to avoid the volatility associated with holding just a few shares of the company. Buying an index contract provides an easy way to achieve this diversification.

The second reason for the popularity of index trading is due to the way the index is designed. Each company in the Index has some relationship to the Index in terms of price movement. For example, we may often notice that when the Index goes up or down, most of the stocks within it also go up or down in much the same way. Certain stocks may rise more than the Index and certain stocks may fall more than the Index for similar movements in the Index. This relationship between a stock and its parent Index is the “Beta” of the stock. By looking at past price relationships between a stock and an index, the beta for each stock is calculated and is available on all trading platforms. This allows an investor to hedge a stock portfolio against losses by buying or selling a certain number of contracts in the SPX or /ES instruments. Trading platforms have become sophisticated enough to perform instant “beta weighting” of your portfolio in SPX and /ES. This is a huge advantage when a broad market crash is imminent or already underway.

The third advantage of index trading is that it allows investors to get a “macro view” of the markets in their trading and investing approaches. They no longer have to worry about the performance of individual companies in the S&P 500 Index. Even if a very large company were to face adversity in its business, the impact this company would have on the Broad Market Index is tempered by the fact that other companies might be doing well. This is precisely the effect that diversification is supposed to produce. Investors can tailor their approaches based on general market factors rather than the nuances of individual companies, which can become very cumbersome to follow.

The downsides of index trading are that broad market returns typically average in the mid to high digits (around 6-8% on average), while investors have the ability to achieve much higher returns on stocks. individuals if they are willing to face the volatility that accompanies owning individual shares.

Business

For Sale By Owner: Getting Delisted From The MLS Is Risky Business

Since 2013, there has been an increase in sellers pre-selling properties and listing them on the Multiple Listing Services (MLS). Core Logic reported that in 2013, 53% of real estate transactions conducted in the US were not listed on the MLS. Most sellers do not have a real estate license and are not allowed to use the MLS, the standard listing portal for a licensed real estate agent. Although buyer’s agents are willing to work with For Sale by Owner (FSBO) listings, they are not allowed to give any advice to the seller or access marketing.

Sellers who want to list a FSBO may be losing tens of thousands of dollars in actual market value on a property, especially if they list properties without an up-to-date appraisal or current market research. Often a seller will list a FSBO based on the sales price of a neighbor’s home, which may or may not be the best option for a comparable property. A local real estate agent continually lists properties in their regional sales area and is best suited to offer a market comparison in the neighborhoods they cover. Remember, tax assessments, while readily available, are not the best tool for gauging the true market value of a property at any given time.

One nuance about FSBO sales that should give sellers pause is the fact that an experienced buyer’s agent may have the upper hand in a FSBO real estate transaction. Why? The seller may not be familiar with state laws and fiduciary codes and/or the ramifications of contractual issues that arise during negotiations. Even with an attorney creating a real estate contract on a property, the final outcome of a For Sale By Owner (FSBO) real estate sale can be delayed due to a variety of issues. Experienced REALTORS know how to circumvent these obstacles quickly and keep a property transaction on track.

FSBO does not equal the advertising potential of a REALTOR

Working with a professional REALTOR is worth the commission under these circumstances. An FSBO has limited opportunity for marketing, and becomes more dependent on real estate portal websites like Zillow.com. With an experienced agent, the advertising penetration of a property is much higher. For example, I list my properties for sale in Williamsburg, Virginia on four MLS websites. This gives my sellers a wide area of ​​coverage so other agents can see the listing and buyers on the MLS can see it too. My MLS listings are also republished on Realtor.com, which is owned by the National Association of Realtors and is also a trusted website in the industry.

My broker, Coldwell Banker Traditions, also has a listing mechanism on their local website, where my clients’ properties receive excellent visibility. Not all REALTORS list properties as extensively on the Web, so check with individual realtors and ask them for specific information about the advertising provided for client listings through MLS and other places on the Web.

There are other disadvantages to listing properties without an agent. If the owner misses a visit to a potential buyer, he may lose the opportunity to sell a property outright. For sales of real estate in my territory, Southeast Virginia, an owner cannot use legal forms created by the Virginia Association of Realtors (VAR), unless he is licensed. Real estate forms are formally VAR registered and sanctioned for exclusive use by members. This puts the seller at another distinct disadvantage in the transaction. Having to create legal forms all over again is not only time consuming, but can also add to the costs of a lawyer.

In addition to some of the more obvious advantages of listing with a licensed real estate agent, there is also a common misconception that using a real estate attorney will save money instead of paying agent commissions. The seller still has to pay the buyer’s agent’s fee (which varies by state and the type of real estate transaction). All FSBO sales contracts must be created and finalized with an attorney. The sales process involves the buyer reading the contract and making changes. The attorney reviews the contract properly and presents it at closing. Lawyers in Virginia charge much more to create an original contract (in my experience) than the commission on the seller’s side, in most cases. Sellers wishing to go it alone should seriously consider that attorney’s fees may be more expensive and largely unpredictable, depending on the number of legal forms required, length of negotiations, and additional contract requirements.

Sellers need to forego the FSBO and be smart in a real estate market that is definitely on the move in many regions of the US. Prices tend to rise in the 2014 market and inventories are low in many markets. Therefore, sellers need expert advice on pricing real estate at current market value now, more than ever. In addition to the potential loss of proceeds from the sale of the home, the seller can easily be faced with legal and contractual issues that may not be resolved quickly. Worse yet, these issues may be resolved too late to meet the time limits of certain loans such as FHA and USDA. If the seller does not know what he is doing and the terms are not taken into account, this can cause the buyer to lose the loan. In turn, the property loses a good buyer and valuable time on the market.

Be prudent and do not engage in risky business: listing a property outside of the MLS or without an authorized agent. It is best to have representation from a licensed agent for a variety of reasons. The main reasons are: the seller will have expert advice, will most likely sell the property sooner, and the property will be priced at fair market. Say no to FSBO. Instead, find a capable real estate professional in your region for peace of mind.

Business

Stock Investing: Revealing the Formula for the Best Returns

Are you planning to invest in the stock market for better returns? Here you will learn more about the technique that interests you.

Investing is the best way to multiply your wealth and money for future financial success. Investing in the stock market can simply be understood as the legal ownership of a business enterprise. By investing in shares of a company, you are buying a share in the company’s ongoing business and also receiving a portion of its profits. There are two types of actions; common and preferred

Stock markets are risky and profitable at the same time. This uncertainty puts investors in a dilemma, whether to invest, hold or sell their shares. Although there is no permanent working formula for success in stock investing, there are certain rules that can help investors achieve good returns, if followed correctly.

The first rule is to avoid the mentality of walking with the crowd. That is, when you know that there are many buying a certain action, you will have a tendency to invest in the same company. All the time, this type of investment does not give the effect we expect, there are chances that it will backfire.

Investors always take the name of the company as a selection factor for the purchase. Instead, it is advisable to seek expert advice and do your own research. Try to know more about the company and the type of business going on. It is also important to be patient in these types of investments. Even the most potential investors have faced hard times in the stock markets.

Another important rule is to be less emotional and never jump to a conclusion based on your emotions. Many companies promise big profits but are not always dependable. On the other hand, there are many others who sell their share at lower prices for fear of a downturn. Both are the worst situations. So don’t let your emotions cloud your perspective when it comes to the stock market.

Never build unrealistic expectations about your investments. Always be risk tolerant and ready to face any situation. In the stock market, both profit and loss can occur. Don’t expect a big win or fear a loss. Take precautions and keep money within easy reach if you face a loss.

Finally, always be on the lookout for those financial sharks who are eager to help you not because of your success, but because of the large amount they can get as commission if you invest a lot. Therefore, it is always better to do your own research and enjoy the best return benefits in the future.

Business

Sales Process Productivity: 5 Best Practices and 20 Key Questions

While many companies strive to improve production, distribution, and various back-office work processes, it is less common to find organizations that focus on applying continuous improvement fundamentals to the sales process.

However, our research and experience indicates that the sales process is more complex than many people realize. In addition, we have consistently found that the largest waste in most commercial and industrial organizations is the loss of gross margin resulting from unrealized sales, suboptimal pricing, and cost overruns in sales-related processes.

So, putting aside the “selling skills” or “charisma” associated with those perceived to be the most successful salespeople, when you consider the day-to-day activities required of sales professionals in the field or outside, there are some best Proven practices that can help boost picnic efficiencies, including the following five:

  1. Pre-call planning– By planning each sales call in advance, in writing, salespeople can position themselves to accomplish more in less time, thereby increasing personal productivity and accelerating overall cycle time. Making more complete sales calls will not only increase efficiency, but the habit will also have a stronger and more positive impact on customers. Many who have adopted this best practice report that their clients recognize the difference and, over time, are more willing to schedule meetings or sales calls, making it easier for them to make more calls each day—an important part of the job. , as noted. in the next bullet.
  2. Set a daily call volume goal. This may seem like an unnecessary step, but a surprising number of salespeople can’t quantify the actual average number of sales calls they make each day. As author Jack Falvey has said, “Want more sales? Make more calls.” By setting a personal goal, which will vary depending on the nature of each territory, salespeople can often motivate themselves more effectively and make more calls per day.
  3. Geo-map: By creating a strategic geographic or travel plan for each day, outside salespeople can minimize drive time and optimize face-to-face time. The best plans will start by creating territory quadrants and then mapping the locations of key customers and prospects. The general rule of thumb is to avoid traveling beyond two quadrants on any given day, so when setting up an appointment in an area, try to schedule meetings or plan to visit others in the same general region to allow for a maximum number of interactions in one minimum amount of time.
  4. bookends every day scheduling an appointment early in the morning and another one in the late afternoon. This will promote “staying the course” rather than deciding to return to the office early to do paper work. This best practice could also help achieve point #2 above.
  5. Try to schedule next steps (ie follow-up meetings, conference calls, etc.) “in the moment” before the conclusion of each sales call. This simple best practice can significantly increase efficiency for two reasons. First, it helps sales people more easily fill out their calendars for future sales days in the field; and second, it can help shorten sales cycles by securing time with buyers sooner than might otherwise be possible.

But the sales process extends well beyond a day in the field, as it encompasses everything from identifying a potential customer to delivering a solution.

Given this broad spectrum, it is not surprising that the biggest waste within most companies is in the sales area.

The first step towards improvement, that is, moving from “where we are now to where we would like to be if everything went well”, is to identify specific areas of waste in the sales process, and a good way to start might be to answer the following 20 questions:

  1. What is our current market share?

  2. What are the requirements of our customers?

  3. How well are we meeting these requirements?

  4. What would it take to truly delight our customers?

  5. How long does the sales process take from lead to sale?

  6. What is our lead conversion rate?

  7. What were the top 3 reasons for lost sales in the last quarter?

  8. How many calls does our sales staff make, on average, each day?

  9. How much time do we spend talking to disinterested or unqualified leads?

  10. How do we continually improve the skills and habits of our sales team?

  11. What percentage of prospects contact us first?

  12. How does this percentage (#11) compare to industry data?

  13. Does it take less time to complete the sales process for incoming leads? If so, how much less?

  14. What is our response time to customer or prospect inquiries?

  15. How many customer complaints do we receive?

  16. How much time do our vendors spend interceding or responding to complaints?

  17. What is done with the information associated with customer complaints?

  18. How do customer complaints or customer dissatisfaction affect our ability to make sales?

  19. How often are discounts extended and what is the average discount?

  20. Are discounts offered due to competition or in response to dissatisfaction?

Clearly, there are many ways to analyze and improve the productivity of an organization’s sales process, but these five best practices and twenty questions are good starting points.

Business

Business Cards Rounded Corners – Good Idea or Bad?

With so many business cards changing hands every day, it’s critical to have one that stands out and grabs attention.

Why?

Think of it this way: A recent study published in PrintWeek found that more than 80% of subjects barely looked at the cards they were handed before putting them in a pocket. When asked, they indicated that it was because they were not engaged enough to really focus on what they had received.

Interesting, right?

It just goes to show that “boring” rarely gets you very far.

So it’s no surprise that getting an extra look or two from YOUR prospects can prove very important over the life of your business. The question is, are business cards with rounded corners the right way to go? Is it a good way to get attention?

In my opinion, business cards with rounded corners are a GREAT option for a few very simple reasons.

If you go to the right printer, rounded corners are a very cheap (or free) add-on. When you think about other enhancements, such as expensive materials, special shapes, and special effects (like 3D lenticular cards, for example), a business card with rounded corners is a very cost-effective way to stand out. It’s such a small change, but the rounded corners really change the whole tactile experience of holding a card. Naturally, they also change the viewing experience.

Another benefit of business cards with rounded corners is the fact that their shape is only slightly changed. They are less cumbersome than, say, square business cards, and still offer much more space for your business content and sales than a mini or slim card. In other words, they offer outstanding visual and tactile benefits WITHOUT raising some of the objections expressed about other non-standard shaped cards.

And, of course, they fit into a business card book for those prospects, clients, associates, and referral sources of yours who use them. That may not matter to a lot of people, but it certainly does to some.

Bottom line, business cards with rounded corners add a lot of benefits… with little to no drawbacks. Then why not?

There’s just one caveat: having a business card with rounded corners is NOT a substitute for effective design and content, so don’t rely solely on it to create a big, lasting impression. It’s just a little weapon you have to turn your little sales tool into a powerhouse of customers!