How the Internet Has Affected the Printing Industry
From carved clay tablets to papyrus scrolls and movable type to film typesetting, the history of the printing industry has been a history of constancy marked by sudden and drastic changes. However, the speed and scale of these many changes have been overshadowed by the advent of word processing on desktop computers and the rise of the Internet, ushering in an information age unprecedented in our history. . In the 1960s, there were many naysayers in the printing industry who claimed that with increased television viewing, very few books would be printed in the near future. In fact, they were only partially right. Today, printing is the third largest industry in the US, as well as being a major industry worldwide, with more titles produced year after year than ever before. And while television viewing and channel choice have also grown dramatically, there is only one part of the modern television that directly impacts the print industry: the screen. Because it is here through the keyboard and the mouse, that people mainly interact with the Internet.
Is this young and still emerging technology going to deal the deathblow to the printing industry, as was predicted by television several decades earlier? Best guessing the future is a very risky business and the evidence so far means the jury must be out. For starters, desktop publishing via computers has dramatically reduced production costs in the printing industry. In the not-so-distant days of hot metal printing, there were hundreds and even thousands of well-paid production workers on the average daily, all of whom have been replaced by desktop publishing systems that don’t take vacations or meal breaks. The Internet itself has also been both a threat and an opportunity for the printing industry. E-mails or direct inbound copy sent over the Internet have largely replaced journalists’ late-night phone calls or telegraphed messages, and late news can more easily make it to the front page shortly before it goes to press.
On the other hand, many newspapers, such as the Seattle Post intelligence agent very recently, they are faced with falling sales and reduced advertising, which has led them to close. The Internet has been blamed, mostly for competing for advertising, but even here it has created new opportunities. The most obvious has been to provide most of the major newspapers with a web presence, although it remains questionable whether these digital versions complement or kill the print newspaper. Another cause of the decline in advertising is the current economic downturn, which may have negatively affected the newsprint industry much more than the Internet. Then there is the mass-produced printed book, an old companion that has been with us since Gutenberg first published a Bible from his press in the mid-15th century. Has the Internet threatened the extinction of the book and printing industry? So far, apparently not, as the sheer volume of printed material continues to increase. Word processing and sophisticated digital publishing systems have reduced the cost of print production.
For example, color printing now costs about twice as much as black-and-white printing, whereas a decade ago it would have been about ten times as much. Also, the additional cost of adding illustrations today is mostly the better quality paper, while the internet allows publishers to use freelance publishers from all over the world instead of having to travel far and provide an office etc.
However, the positive impact of the Internet on the printing industry is not limited to mere production technologies such as word processing and digital data transmission. While many traditional bookstore browsers may lament the fact, websites like Amazon are becoming the primary marketplace for print book sales today. Not even the allure of freshly ground coffee and American-style muffins in trendy high street bookstores is enough to stop the inexorable rise of Internet book sales.
Perhaps the only puzzle is why today’s readers still stick to the printed word on paper. Certainly, many trees would be saved from the pulp mill and equally precious fuel would be saved in book distribution. The likely answer is once again the good old TV screen. To date, digital material viewed on screen is simply not as clear to read as paper print for large chunks of text, and despite small-screen handheld devices for reading books, this format is also generally not so portable.