Over the course of the last decade or so, online media has shifted from a focus on talking to tragically missing peers to a definite strategy for seeking out something instructive. Regardless of whether it is for business, news, marketing or just fun, people in general use social media for different meaningful purposes. Even though it’s more open everywhere than at any time in recent memory, some countries and regions access certain platforms more than other channels.

Audit statistics illustrating such usage are a phenomenal method to illuminate your worldwide digital marketing process. Improve the way you go social and develop your market by understanding which countries use which social platforms.

Which countries use social media the most?

Have you ever been interested in knowing which country is the boss of social networks? In fact, in Manila, he is by all accounts the main chiller of spines. As of 2020, the Philippines has the most notable social media usage rate on the planet, as indicated by the 2018 Global Digital Report. That’s the title the nation has held the most in the past two years.

Users in the Philippines spend an average of three hours and 57 minutes consistently on social media. That’s almost 33% of the time they spend on the Internet each day (nine hours and 29 minutes), ranking the Philippines second in the world for Internet use, next to Thailand. There are 67 million people in the Philippines who use Facebook, while another 10 million browse Instagram. More than 10% of these media users also visit YouTube in the Southeast Asian country.

In general, Asia burns social networks to a great extent. These are the times spent on social media by several high-ranking Asian countries recorded in the 2020 Global Digital Report:

Indonesia: Three hours and 23 minutes, ranked third in average social media usage worldwide

Thailand – three hours and 10 minutes, fourth place

Malaysia – three hours per day, 8th position

United Arab Emirates – two hours and 56 minutes, 10th place

Social development continues to accelerate across the continent, with Saudi Arabia specifically showing observable progress. Between January 2019 and 2020, the Middle Eastern nation has seen social usage grow by 32%, one percent more than India. Indonesia (23%) and Vietnam (20%) rank third and sixth individually, showing exactly how basic social media has become.

What about the United States and Canada?

You would anticipate that North America should rank high when it comes to social media usage as that is the origin of most of your channels, correct? As the staggering numbers Asia is creating for social media and Internet usage confirm, North America is nowhere near close.

The United States ranks 24th in the world for typical social media usage time at two hours and one moment, while Canada ranks 30th at one hour and 48 minutes. Also, as a similar Global Digital Report indicates, neither country has many new users to boast of. Between January 2020 and January 2021, there were 9% more online media users in Canada compared to just 7% in the United States of America. The standard way of thinking makes these figures clear.

In Canada, Facebook reigns considerably more preeminent than in the United States, as recorded by the Canadian Internet Registration Authority (CIRA). According to CIRA reports, about 77% of Canadians are on Facebook. After Facebook, Canadians prefer Instagram and LinkedIn (35% each), followed by Twitter (26%) and then Snapchat (19%). Social networks are positioned in Canada as the third best-known online movement, totaling 67% of its use. If you go by age, you are looking at the majority of social media users who are between the ages of 18 and 30.