If you can’t do your numbers and you’re stuck, maybe it’s time to present your story and product with more flair and drama.

Pressing for the listing

Daryl Hardy, who publishes Success magazine, sold real estate between the ages of 20 and 24. By getting expired real estate listings, he says he was determined that people would either love him or hate him.

Using his “shock and awe” campaign, he said he would show up at the prospect’s door at 6 am to ask for the listing. If it failed, later that day, an attendant delivered a package that he called “Da-Bomb” because it was “large and full of combustible materials.”

But wait, there’s more!

Hardy describes the rest:

“Then in the early afternoon, an assistant would show up and hand them a SOLD sign and say, ‘This is a gift from Darren Hardy – you’ll need it shortly after you hire him to sell your house.’

Later that night he would stop by in person and ask for the listing again. If the listing hadn’t been secured yet, then they would deliver something to me in person or it would be mailed to them every day for at least two weeks along with a daily call from me personally. “

The man who used theater and drama

Someone else who caught the eye was the late Gary Halbert, who called himself “the best copywriter in the world.” Many people say yes. But Gary was very direct and straightforward, which bothered some people.

He said that advertising is too often missing two important elements: the theater and the theater. He wrote an ad campaign for actor Ernest Borgnine’s wife, Tova. She was launching a new line of perfumes and Gary needed a great way to get to know her. So he focused on the book he had just written:

“I wrote a full-page newspaper ad: ‘Tova Borgnine’s new book hits bestseller list.’ I had it typeset like it was a real newspaper ad. I framed it in a gold frame. I wrapped it in foil with a bow and sent it to his office. She opened it and called me 20 minutes later. made millions of dollars with that association. You have to stand out from these people. You want your marketing to have more impact. Wham, wham, wham. “

Launch of the perfume

To kick off the sale of Tova’s new perfume, Gary insisted that instead of using a 150-seat boutique, he was renting the entire lower half of the Century Plaza Hotel. He then wrote a full-page ad for the Los Angeles Times promising a free bottle for the first thousand people. More than 7,000 people showed up in one afternoon from Monday to Friday.

That launch was mentioned in Time magazine and generated millions of dollars in department store orders. Halbert said that the launch was so successful due to a great fantastic idea that was implemented to perfection. The ad began with a legendary headline that he claimed was the best ever written:

Wife of a famous movie star swears under oath that her new perfume does not contain an illegal sexual stimulant!

So when you think about how to stand out in the market, look for ways to make what you are saying and selling more dynamic.