Since the dawn of affiliate marketing, webmasters have been given a choice: PPC, PPS, Rev. Share (and even PPI¹). Now we webmasters (adult site or No) are looking for the gold choice, based on statistics or mother’s trial and error. Here are the cold hard stats, so you don’t have to go through trial and error.

First, a quick review of each type of affiliate service:

pay per click it is a fixed rate (often ranging from $0.01 to $0.03) of money per click for each unique visitor.

pay per sale it is a fixed amount of money for each purchase made when a visitor buys from that affiliate. This price varies greatly depending on the affiliate, however an example amount is $25.00.

Revenue share it is a recurring amount of money for affiliates who offer memberships. When a visitor to your site starts this membership, he receives a monthly percentage of your payments until his membership ends. This price varies greatly depending on the affiliate, however, an example amount is $20.00.

An experiment was conducted with 1719 unique visitors considering each affiliate program. Over a controlled period of time, PPC brought in $51.57, PPS brought in $75.00, and REVS brought in a whopping $269.55.

The golden choice? Revenue share. This is because people who sign up for memberships stay for an average of 6 months, and with a recurring money rate not far from a sale, you’ll consistently make more money than PPC and PPS.

¹PPI: pay per impression; this type of affiliate service was excluded from the article and the experiment due to its unpopularity with modern affiliates.