Most people find this hard to believe, but there are times when going to a lawyer with your ad or sales letter will make you more money.

I know it sounds strange, but it’s true.

For example, I recently interviewed a true advertising genius who built a million-dollar business selling self-published books.

And he was telling me how he wrote a book on folk remedies, which is a highly regulated market where people have been jailed for making certain claims.

And so, before posting her ad, what she did was call a vitamin and consumable products attorney, and she said it totally opened her eyes to all sorts of possibilities that she had never considered before.

Not only from a legal point of view, but also from a money making point of view.

In his case, he said he found that while you can’t make a statement something will “cure” anything, you can often take a strong headline and put a question mark at the end.

For example, instead of saying:

Never get a common cold again!

You say:

Never get the common cold again?

Do you see the idea?

In this case, having a question mark not only makes the ad legal, it makes it better, since question headlines generally attract like crazy.

So don’t hesitate to talk to a good lawyer about your ads if you have any questions about what you can and can’t say.

Not only will you sleep better without fear of alerting a regulatory agency, but you may also walk away with ideas that put more money in your pocket at the same time.