Getting a professional SEO company to do your link building services for your site has many benefits. It helps you build your site’s reputation and helps you broaden your connections, ensuring exposure. A notable benefit of good link building is that it keeps your site out of penalties – a great enemy for any site seeking to achieve a respectable reputation and search results ranking with effective traffic.

Obviously, it is important for any site owner to be aware of what constitutes a penalty so that they can better monitor their domains, especially since Google’s algorithms have been programmed to detect any suspicious activity with the sites they display on their results pages. .

Google has been known to punish sites unfortunate enough to have intentionally or unintentionally committed acts of penalty by keeping them off the primary results pages, or worse yet, blacklisting them on the results pages.

To help you stay informed and keep your site penalty free, here is what your site should avoid.

Bad links

If your site contains links from suspicious sources, your site may be one step closer to being penalized.

Unlike using links from authoritative sites and getting a trustworthy reputation yourself, these bad links will give your domain an equally suspicious reputation – not the best tactic for gaining traffic, not to mention a big flag from Google to maintain. your page out of Results.

Irrelevant links

We’ve all been on news sites looking to read news updates on climate change or what Trump is up to, only to be distracted by the ten ads ranging from how to make a bald spot go away to how to lose 20 kilograms in two weeks. hanging next to the item.

We then come to the conclusion that the site is annoying and proceed to get our daily news fix elsewhere.

This is exactly how irrelevant links can drive customers away from company sites – something Google doesn’t want in the search results they show. Google can detect these unnaturally placed links and penalize your site.

Overloaded links

Keywords are used to help search engines include your site when people search for something. However, some websites tend to use too many keywords, resulting in a “spam” page.

These sites use redundant and irrelevant keywords to try and gain more appearances in search results, even with searches that have absolutely nothing to do with your site, which is very unpleasant for viewers and for Google.

Spam links

Constantly posting links to your site in comments and forums is another penalizing act. Specifically, links with no contextual relationship to what they are commenting on or posting.

But even if it has something to do with what the link is commenting on or posting to, if you are constantly posting to the same pages, it could still appear as spam, so the websites you put your site links on must have some variety. .

Outlined links

Google also penalizes sites that can “machine” together and constantly link their sites to each other for the sole purpose of gaining traffic. These could be two or more sites working together in shifts.

This makes the sites appear illegitimate, not to mention that they will add you to Google’s blacklisted sites.

Google’s standards on what shady link building is and is not derived from a desire to reduce any chance of webmasters manipulating search results in any way, by ensuring that all search engines return legitimate results.

As long as you have a good SEO service company that uses honest and proper link building services, then your site should be pretty secure, so it is important to get a good company and know for yourself what to do and what not to do. must do. .