Since globalization started, the need for online presence has increased to a great extent. Working in isolation is not an option as everything is interrelated. Therefore, companies must mark a global presence so that they can increase their reach in the market and improve revenue generation. For these reasons, business setups look for options that can help them get enough traffic to their websites. But having enough traffic does not guarantee success. There is a need for relevant and valid traffic on the site to increase sales. Now the big question is what should be done to drive relevant traffic to the site. There are several ways one can achieve the goal of attracting genuine leads like choosing the right domain name and having a reliable web host with a lot of uptime.

Choosing the right domain name is of paramount importance in providing a proper idea of ​​the type of business you are in. When choosing the name, one must make sure that it adds value to the official website of the company. It is always best to select a name that is easy to memorize and spell. The name should not contain more than two or three words and it is also recommended to include keywords to make your site more oriented to search engine results. An appropriate domain name can not only generate leads, but also help establish a brand for your business. With a memorable and easy-to-type name, visitors can easily search your website.

A reliable web hosting service is recommended for high uptime for any website. The quality of the web hosting solution can make a big difference in the performance of the site. Choosing a reliable service provider is one of the prerequisites for a successful online business. With technological advances, not only large companies, but also SMEs (small and medium-sized enterprises) can afford to have their own website. But all the providers cannot do the website justice and hence it becomes crucial to go for a provider that guarantees high uptime for the site. A bad server can ruin your site’s performance and make a bad impression on visitors, which in turn can hamper business sales. Therefore, it is important to make sure that when making a final decision on a website hosting service provider, it provides good bandwidth and uptime. Taking note of these things can prevent businesses from losing potential customers. A website with 24/7 access can have a huge impact on a company’s online business as visitors can browse the website anytime they want. The proper functioning of the website is vital and can be considered as a fundamental factor for the success of a website.

Therefore, a correct domain name, domain registration and a reliable hosting service can raise the value of the web portal. The need for quality website hosting and appropriate name forms is a crucial part of running an eCommerce website.