When I think of successful logos, I think of the following list of companies. Ahhh, I said that logos make me think of companies, not the other way around! That’s the secret why you need a logo as part of your creative branding solutions! To illustrate that point, here are some examples. Let’s play naming that logo:

1. I say Mickey Mouse… You think Disney.

2. I say Swoosh… You think Nike.

I could go on and on but you get the point I’m sure. Logos are an important piece of any creative branding solution. Also note that a logo does not have to be directly related to the actual business product or service. A local example in my area is a real estate developer using an anchor as his company logo. There is a subtle relationship to anchors and homes in that a house is an anchor for family life, safety and our basic need for shelter…but…would you really think of using an anchor as a logo for a real estate development company? This company has had success incorporating it into a creative branding solution…it’s one of a kind!

What else do you need in a logo? Well, you have to think about colors, there is a whole psychology behind colors and the use of colors. Did you know that red cars are the most expensive to insure? True story! Red attracts attention and red cars attract attention and subsequently cause more distractions, which translates to more accidents, which means that red car owners around the world pay higher insurance premiums because people crash into them more often than any other colored car…bummer for them.

Question: How many real estate for sale signs do you see that are all red, part red, or a derivative of red (maroon, crimson, etc.)? Many! Red draws the eye to the sign and, ideally, to the house. Therefore, you need to consider the colors in your logo branding.

You see, it takes a little more than just doing a clip art search on the web to create a logo. It’s a big part of your branding solution and something I suggest you do with a team of people to maximize the benefits of a great logo. Most importantly, be creative and let a team of people help you with your logo design.