Did you know that you can use SMS marketing to help your business grow? Here are some of the businesses that can benefit from SMS marketing:

entertainment places

The first businesses to start using SMS marketing were bars and nightclubs. This is because they find mass messaging a low-cost method of promoting special offers and informing customers of entertainment planned for the near future. Announcements like these are often time sensitive and SMS is the best way to get the word out quickly. Plus, it reaches people on the go.

service companies

Any business related to services such as dentists, home maintenance experts, gyms, veterinarians, etc. You can also take advantage of SMS marketing. They can use text messages to send appointment reminders to their clients. This is great because reminders don’t really guarantee a response. It is simply information delivered quickly and painlessly. Studies have shown that SMS reminders can help reduce the number of missed appointments.

Retail stores

This is a great way for stores to inform customers about special offers, new products, etc. Some retailers even choose to offer text-only coupons. The texts can also be used for opinion polls.

Food establishments

Bulk SMS has been used by the restaurant industry for a long time. They can target people at key times of the day. When they are deciding where to go for lunch or dinner. They also make it easy for restaurants to distribute daily deals or promotional offers. People like to think with their stomachs.

real estate agents

Real estate companies can use SMS marketing to inform their clients about open houses or new listings. Real estate is a highly competitive industry and being the fastest is essential. Most real estate agents spend very little time at their desks. Offering mobile solutions can be very beneficial for them.

Radio, TV and editorial

When the objective is to increase the audience or the number of readers, there is nothing that can work better than SMS marketing. Compromise is key here. SMS can be sent about changes in the schedule or when new articles are published online. Readers will know where to be at all times. It can also be used to get fans excited during the build-up to a major event. It’s about being creative.

online business

And lastly, online businesses. SMS marketing is very flexible and can be used by eCommerce sites as well as most other websites. By including a link to a registration/subscription form, Internet businesses can greatly benefit from using bulk SMS marketing to announce the arrival of new services or items on their site or to publicize sales events. The texts could even contain URL links to the website or event. Mobile marketing should not be ignored when it comes to online business. It’s still a very effective way to get the word out. Maybe it’s time you started using SMS marketing to your advantage.

Of course, you are familiar with the use of *headlines* to draw attention to text, brochures, articles, or web documents. But *subheadings* can be just as effective in highlighting key points for your readers. And they also help make any document easier to read, by breaking up long blocks of text into easy-to-digest chunks. (Hence my title “edible”. Hmm.)

Break It Subtitles

Subheadings are generally seen as goodwill gestures towards your readers, as they are most often used to break long articles into logical breaks. They can indicate a change of subject or just break a mass of type. Subheading every four paragraphs allows readers to skim through your article or document and skip through sections without losing their train of thought.

The next time you browse any magazine, notice how its editors use subheadings in longer articles. Readers are very reluctant to read large blocks of text, so subheadings break everything up into bite-sized chunks.

Subtitles have “idea power”

Since subheadings grab your readers’ attention, you should use them to your advantage! Read your document or article for its main promotional points, then summarize the ideas as subheadings. This way, your readers will absorb your main points in just a few seconds skimming through the entire copy.

For best results, subheadings should *not* read like a table of contents. To make your captions compelling, it’s important to include action or sales elements.

BORING CAPTIONS: “Our Story,” “50 Years in Business,” “Our Department’s Success.”

INTERESTING CAPTIONS: “Five Customers Who Saved $10,000 With Us”, “The Most Creative Solutions In The Industry”, “Let Us Do All The Work For You!”

BONUS TIP: These types of subheads also work wonderfully for *sales letters* and *proposals*. Experiment the next time you write a long letter: try looking at it with and without subheadings. You will definitely see the difference!

The rule of subtitles on the net!

When you’re writing copy to post online, whether it’s in an email or on a website, it’s even more crucial to use subheadings! People don’t like to spend a lot of time reading online as it strains their eyes. Subheadings help readers skim through the main points and get your ideas quickly. And if they’re looking for a particular piece of information, subheadings help them locate it faster.

If you’re writing an email that takes up more than one screen, try inserting subheadings every two or three paragraphs, if applicable. It only takes a minute, helps you organize your information, and your readers will love you for it!

Subtitles Add interest

Even if your document is a white paper that’s as exciting as white rice, don’t be afraid to use “summarize it all” subheadings to hold the reader’s interest and break up the copy. Remember, you want people to be drawn to reading your masterpiece, especially when it’s a formal document!

Examples: “Excellent Forecasts for Next Quarter,” “Management Improvements Needed,” and “30% Sales Increase Forecast.”

So consider subheadings your new best friend, whether you’re writing an email, web copy, brochure, or report.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.

You need to have a very specific strategy when trying to figure out how to get traffic for free. You won’t be very successful if your strategy doesn’t include a way to attract more visitors to your website.

To drive traffic to a website, you need to know which tactics get the best results. Here are 8 ways you can drive traffic to your website and get more traffic for free:

First, give your readers or viewers great content. Without great content, visitors will leave your site quickly and never come back. Your content can be in the form of video, blog posts, reviews, or comments.

Secondly, SEO optimization is still a very important factor. Google may have had some major updates recently, but the fact remains that giving search engines what they need is still important in driving traffic to a website.

Third, social media is becoming a very important ranking factor for getting free traffic to your site. Be sure to let the world know when you’ve created new content through as many social media outlets as possible.

Fourth, if you have created a landing page or capture page to drive traffic to your website, be sure to provide compelling reasons why they should visit your website. YouTube marketing is a great free source of squeeze pages.

Fifth, reach out to other website owners and see if you can share your content on their sites. Everyone is looking for great content to put on websites. This is a great way to get relevant back links to your site to improve your authority.

Sixth, if you can’t find other website owners who will allow you to contribute content, do the best you can. Comment on their articles or video posts. Make sure your comments are positive and helpful.

Seventh, encourage other website owners to write for you. This is a win-win situation because you get great content and they get more exposure with a new audience.

Eighth, use social bookmarking to drive traffic to your website. Social bookmarking through sites like Delicious, StumbleUpon, Digg, and Reddit can be just as important as SEO optimization.

Getting free traffic is a great way to get website visitors if you strategically plan your steps. You may not have the budget to start with a pay-per-click strategy and that’s okay. You can do very well if you follow these 8 strategies.

Waiting for someone to appear on your website rarely works. Find out how to get traffic for free, especially when you’re just starting out. Keep tweaking your plan until you have a foolproof strategy for getting as many website visitors as you can.

The home page of your website is a landing page for people who find the page. You should treat it like any other landing page. You don’t want to leave them in the dark wondering what to do.

What is your main offer?

One thing you need to know when creating your website’s home page is what your main offering is. When someone lands on your home page, they need to see in seconds what you do and for whom, and there must be a clear call to action.

Answer these questions on your home page:

• What company is this?

• What problems do they solve for me?

• What stands out about this company?

• What can I do on this page?

If people visit your site and have no idea of ​​the value you provide, they will simply leave.

Focus design and copy on your ideal client

Developing a customer persona can help you create a homepage designed just for them. That includes design and copy. To create the persona, think about these questions:

• What is your main problem or pain point?

• What is your demographic?

• Who is your ideal client?

Once you answer these questions, you’ll be able to design the right website for them instead of you. It’s their website but it’s made for them.

Create public friendly navigation

What you include in your home page navigation is important. It should only be your most essential information that you want them to see and act on. To maximize lead capture, you’ll need to keep your navigation options low.

• Limit top level options

• Avoid dropdown menus as much as possible

• If you use dropdown menus, use visual cues

• Keep the header height small

• Make sure your page is responsive

The best homepages only have options like Contact, About, and the blog. If you have a store, you can also include a Store page in the main navigation links.

Include a call to action

Many people don’t include a CTA on the home page, leaving their visitors confused about what to do. You shouldn’t just have one CTA on your website, you should have several. You want multiple entry points to collect the maximum number of leads.

Mobile friendly design

Make sure your website offers a responsive design so it can be viewed on desktop, tablet, and mobile devices. Today, there’s really no reason why your website shouldn’t be responsive. If not, you won’t get as many customers because most people will just walk away if they can’t figure out what you can do for them in seconds.

Live streaming is one of the biggest innovations to come out of the use of the Internet. In fact, a greater percentage of Internet traffic is now attributed to making their events available to the public live. And the percentage share of Internet traffic is expected to increase even more in the coming years. So why is streaming your moments to the online world so important? The reason is that there are numerous advantages associated with live video streaming platform and live video streaming services.

One reason is that by making your event live, you can interact with attendees. These attendees are the ones who cannot attend the live event in person but can watch it through the streaming service. So in a way it can be argued that they attended. The other reasons are of course that it can increase support and improve the user experience.

The type of event that will be broadcast on the platforms will depend on what you prefer. You can showcase a cooking contest, a music concert, a training session, a festival, and even a wedding, which is rapidly growing in popularity. Of course, as already mentioned, there are a number of platforms like live streaming to Facebook, Go Live Broadcast, and other social media platforms like Twitter, YouTube, and Periscope.

Social networking sites like Facebook Live are becoming more and more preferred as a platform for live streaming due to the large number of people who use them. According to the recent statistics of 2017, the users of social networking sites number about 2.46 billion worldwide. That’s a lot of potential viewers for your event or even potential attendees.

Most of the available platforms are more and more integrating the use of various social media platforms for instant live streaming across multiple platforms. You’re talking about streaming via Facebook live, YouTube live, Twitter live, and Periscope. That can be done through the use of live streaming platforms and live streaming devices.

Requirements for start-up using these services:

Of course, in addition to identifying your live streaming platform/app and registering, you must have the following:

A reliable internet connection
A high-performance computer/smartphone
A webcam or camera with a video capture device in case you are using a device

As you can buy devices, or you can use the platforms that have many plans: basic, premium or business plans. There are some platforms that offer free trials, often for a period of 1 month. The main disadvantage of free trials is that they are limited in terms of features and functions and therefore you may have limitations while streaming.

Live streaming of your event

After knowing the importance, the ways available for live streaming, and the necessary requirements, all that remains is the action itself, which is simple. When you have a live streaming device, the first step is to connect your device to any video source or to the camera. With a tap of the provided app, you can change the title of your event, start, stop and pause, and run and use other functions and features. There is a feature to stream across multiple platforms simultaneously.

Use of the Facebook live streaming service

1. Using your mobile device or computer with a camera, go to the news feed in the Facebook app to go live. There is a “live” option that you have to tap on. Another option for live streaming is through your profile. There is a live video option from the “What’s on your mind” menu, when tapped.

2. Facebook will request access to your camera if it is the first time. You must allow it. Any subsequent access to the camera will be automatic when you are streaming live.

3. Choose your preferred privacy settings. You can choose to broadcast live to your friends or audience. There is another option for “just me” which is great when you are new to the service and want to try it out. Nobody likes to embarrass themselves, you can rely on live streaming for this.

4. Describe your live stream. Give it a catchy title.

5. Pick a location or activity and tag friends.

6. Before “Go Live”, you need to set your camera to the correct direction/view. After setting up the camera and going live, you can interact with your viewers.

7. When finished, click “Finish”. There is the option to post the video so that other people can see it even after the broadcast has finished.

8. Save your video for future use; adjust and see again.

Sony has always offered some of the most innovative products, and its video games have been among the best without a doubt. You now have a new video game console from Sony to look forward to, the PlayStation 4. Most likely the name of the console will be titled PS Orbis and it will be released around the holiday season of 2013. Getting information from a key informant, already Some specifications of this game console have been released. However, the timing of Sony’s release is not official, so there is always the possibility of a change in the announcement.

The PS Orbis will be built around the AMD Southern Islands GPU and AMDx64 CPU. AMD Southern Islands GPU is a name given to many of AMD’s 2012 high-end PC cards. The PlayStation Orbis GPU will be able to display games with a resolution of about 4096×2160 pixels, which turns out to be more than what is required. by typical HDTVs. It will also be possible to play 3D games in 1080p.

Sony’s current PlayStation console contains a chip that allows users to play older PS2 game titles. Unfortunately, the PlayStation 4’s backwards compatibility feature has been completely ignored (so it seems at the moment) and is focused solely on future-gen titles. For those who love to play their PS3 games, you might want to stay put until the issue is clarified in more detail, as PS Orbis won’t let you play them. This is Sony and Microsoft’s attempt to kill off the second-hand video game market. Also note that there will be no resale value for any PS4 games, as it is said that they will not be tied to the Sony Entertainment Network. PlayStation 4 will have a 32nm Cell processor with around 16 SPEs, which is double what PlayStation 3 has. There is potential for a great partnership with Google.

PS Orbis will also come equipped with a downloadable Blu-Ray feature which may make things difficult for some. Digital distribution is definitely a step forward, although there’s no denying that not all users of this game console will have access to fast broadband connections. To play the new games you will have two options, a PSN download or the Blu-Ray disc. If you choose to purchase the disc, then there is a PSN account you need to be locked into, and only then can you play the game, save it to your HDD, or attach it as downloaded in your account history. Although the Orbis has yet to be released, and probably no one has seen it, fan-created images of this new console are already being posted all over the internet.

If it is anything like the posted images, it certainly looks great and immensely attractive. It’s not that the previous models didn’t look good, just that with further development, this one looks even better. As already mentioned, the release date is said to be around the 2013 holiday season, most likely around Christmas. Sony will launch its PlayStation 4 before the launch of Microsoft’s Xbox 720. Previously, Microsoft 360 launched a year before PS3, and this got it off to a great start. People had already bought it before they even took a look at PS3. It is natural to believe that this time Sony will not take such risks. Whether the name PlayStation Orbis is just a nickname or the real name has yet to be found out, but one thing is for sure: the new PS Orbis will definitely take the world of gaming one step ahead of anything we’ve seen before.

How to market during the pandemic

From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work, and socialize. I feel lucky that my family and I are healthy and safe, and I am trying to find positive opportunities in all of this.

That’s why I recently shared an article called “How to Change Your Small Business Strategy During the COVID-19 Crisis” on our website.

I also hear from many small business owners wondering whether or not they should stop trading during COVID-19. This article showed entrepreneurs how to market during the pandemic, including ways to create a crisis marketing strategy and how to:

• Help customers instead of just selling to them
• Focus on online events and offers
• Plan for future growth
• empower employees

As we continue to self-isolate to prevent the spread of the novel coronavirus, I wanted to follow up with other effective ways to keep your business running smoothly and successfully.

Here are 4 marketing strategies to consider:

1. Focus on Digital Campaigns

With most brick-and-mortar businesses closing or slowing down, entrepreneurs are relying on digital strategies more than ever. A large part of brand marketing during this pandemic and in the future will shift most (if not all) of your small business online.

In fact, Mobile Monkey’s Larry Kim just wrote, “A new customer closed their brick-and-mortar stores across the country and found that web traffic increased by 150%.”

According to Klaviyo, an email marketing platform that leverages a network of 30,000 businesses for insights, 22% of brands said they’re spending more on ads. And the 66% of brands that spend more on ads also see greater efficiency, with reduced cost per 1,000 impressions (CPM) and cost per click (CPC).

If you’re wondering how to market during the pandemic, consider using Facebook Ads, Google Ads, Instagram for Business, or LinkedIn Ads to drive traffic to:

• Well documented and helpful blogs and videos
• Products online with free shipping
• Virtual services you can offer, whether it’s financial therapy or online music lessons
• Gift cards that can be used now or in the future

That said, don’t be afraid to pause campaigns that aren’t relevant at the moment or that you think may turn off your customers.

Part of brand marketing during this pandemic is knowing when to re-strategize and pivot, instead of continuing with an ad campaign that isn’t going to resonate with, or even offend, your target audience.

2. Update your Google My Business listing

Your customers and prospects are counting on you for the latest information about your small business. If you are temporarily closing your business, whether you are changing the hours you are open or offering curbside pickup at this time, you need to let people know.

Using Google Posts can be a great way to update people on everything from reduced hours to gift card purchases. Here are some tips from Google on how to best change your profile.

And don’t worry about the SEO implications when you edit your profile. For example, marking your business temporarily closed will not affect your search ranking and Google will still show you in search results.

If you don’t immediately see the changes you make to your Google My Business profile, don’t panic. Google has said that they can review the quality of the updates before publishing them.

3. Don’t stop posting on social media

Even if you have to completely shut down your business for now, stay active online. In addition to tools like Google My Business, customers search their Facebook, LinkedIn, Twitter and Instagram channels for the latest news. It looks really bad to have outdated posts or information languishing on your social media pages.

Some of the updates you could share include:

• Your crisis management strategy, including the steps you are taking to protect your employees and customers (disinfect work stations, keep sick employees from working, ensure employees wear gloves, etc.)
• Changes to business hours or policies (for example, only allowing one person to enter the store at a time)
• If you accept online orders and/or offer free shipping
• If you have private buyout or curbside pickup options
• Uplifting quotes or personal messages.

One of our clients offers private shopping appointments and curbside pickup for customers. Malary’s in Cloverdale, BC is a good example of a small business turning around during COVID-19 and giving customers a little TLC.

4. Be careful what you share

There is a lot of misinformation circulating on social media, and it can be dangerous to give your customers the wrong advice (not to mention very damaging to your reputation).

Here’s an example of poor marketing strategies for the COVID-19 crisis: A yoga studio in Delta, BC, was closed in March following complaints that the facility was not following social distancing. Not only that, but they sent out a newsletter stating that hot yoga can help prevent the spread of COVID-19.

So plan your crisis management strategy and think before you send that article out to all your email subscribers or repost something you saw on your Facebook feed. Use reliable sources of resources on the coronavirus, such as the World Health Organization or the Government of Canada.

For example, instead of forwarding one of the homemade hand sanitizer articles that are doing the rounds, consult this list .

READ: “Finding your purpose during self-isolation” on our website:

Stuck at home? Now is a good time to discover your purpose! Our lives are very busy, and we rarely have a moment to sit quietly and reflect on our life’s journey and how it has led us to where we are now.

For many of us who have chosen to self-isolate, now is a great time to take advantage of the calmer environment to find out if your precious resources are being used to their fullest.

Whatever your marketing strategies for the COVID-19 crisis, always look to your brand for guidance. Your brand vision, mission and values ​​should always be your “North Star” as you stay active online and let your customers know you are here for them, now and in the future.

Smooth Fitness is a big player in the fitness equipment industry. They make and sell treadmills and elliptical machines. One of their treadmills is the Smooth 9.45ST treadmill. Smooth Fitness markets this treadmill as a commercial-grade treadmill for your home. Generally speaking, I’d say the Smooth 9.45ST treadmill offers a lot of premium features and isn’t particularly lacking in any area, but you do pay for this. It is priced north of $2,000.

Very cool feature: hands-free speed control

You can control the speed without pressing buttons. All you have to do is wave your hand over the motion sensors and you can slow down or speed up. This is a great feature, especially when running. You know what I’m talking about. When you’re running hard, having to push buttons interrupts your gait and is distracting.

Other features of the Smooth 9.45ST treadmill:

Engine

You get adequate power with the 3.0 hp continuous duty motor. For the price, I would expect more power. However, more is not always necessary. The fact is, this is a strong treadmill, capable of accommodating users up to 400 pounds (well above the industry norm).

Wireless heart rate monitoring

I don’t like using heart rate monitors with a pulse grip. I don’t like hanging on to something while walking or running. The reason is that when you hold on to something, you are not working as hard.

Size

The running space is 20 inches wide (pretty standard) by 60 inches long. I would expect no less than 60 inches in length for a treadmill that costs over $2,000. 60 inches will accommodate most users and steps. Of course, there is a limit to the length, and 60 inches long is by far an industry standard, especially for treadmills priced above $1,000.

adjustable damping

This is an important premium feature. You don’t get adjustable damping on most treadmills. This is where Smooth Fitness is adding real value to this 9.45ST treadmill. You can choose from 12 tread cushion settings. This is a fantastic feature for people with joint problems. But it’s also a great way to increase intensity (softer impact = more intensity, think running on sand) and prevent joint problems.

This treadmill comes with many other standard features that you would expect when paying $2,000 or more, such as music system, computer, training programs, bottle holder.

What is not included in the Smooth 9.45ST?

Three items not included to keep in mind:

• ipod docking station
• folding capacity
• TV

If your budget is around $2,000 (note that prices are at the time of this article’s publication), then the Smooth 9.45ST treadmill should be a contender on your treadmill list (unless you want a folding treadmill). or a TV)

If you are looking to buy a product offered by different companies, how would you decide who to buy it from? If you’re like most of us, you’d just grab your smartphone and read reviews online about each company and make up your mind on those reviews. Well, the same goes for anyone who is possibly going to use your real estate services.

With the internet and technology making it quick and easy to access information about anyone, your potential customers will be looking for reviews about you. The reviews and testimonials you find online can be the difference between getting new customers or losing them to someone else.

Get a testimonial from your client after every closing
It is important that you get a testimonial after each closing if your clients are happy with your real estate services. Closing time is usually a happy time for the client and therefore a perfect time to request a testimonial. It is always more difficult to get that testimony at a later time.

Tell your customers it could be short and just a few sentences. Many do not like to write long reviews and may not give you one for that. A short testimonial that gets to the point is just as effective.

Take a photo with your client in front of the property
In addition to asking for a testimonial at closing, you should definitely take a photo with your clients. It is always preferable to take a photo on the property. An effective photo is taking a picture in front of the property while your clients are holding the SOLD sign or keys. The photo can be taken when you meet your client at the property to hand over the keys.

Display your testimonials on your real estate website
The most important place to display your reviews and testimonials is your own real estate agent website. Your real estate agent’s website typically ranks higher in search engine results than your Facebook page and profile pages on Zillow, Trulia, realtor.com and other big real estate marketplace websites. Therefore, you will definitely want to display your testimonials on your agent’s website.

You should have clearly visible testimonials on your home page along with a separate page displaying all of your testimonials. Your real estate agent’s website platform should contain an interface that allows you to enter reviews and testimonials along with images of your clients.

Post on Facebook
If someone is looking for reviews about you online, they will most likely land on your Facebook page. Therefore, it is very important to create a “Just Sold” post after each close. The post must contain your client’s testimonial AND the photo you took with them in front of the property. Be consistent and do this every time you close on a property.

Ask clients to submit a review on Zillow, Trulia and realtor.com
Anyone looking for online reviews of you will likely end up on Zillow, Trulia, and realtor.com. All of these sites accept reviews and it is important that you accumulate the number of reviews and your rating on these big market real estate websites.

Your customers submit the review from their profile page on each of these sites. A customer can submit a review by clicking the “Submit Review” button on their profile page. To make it easier for your clients, send an email with links to your profile page to Zillow, Trulia, and realtor.com.

If you’re 30 or older, there’s no doubt you’ve heard this line a time or two. It was used when it was a successful business.

“The 3 things you need to have a successful business are: location, location, location.”

Well those days are long gone now the “location” king is now a prince and has 2 brothers who are equally strong if not stronger than him. The siblings of it are “quality website” and “SEO” and without those two, in this day and age you will find it increasingly difficult to run a successful business.

With internet-based shopping jumping by leaps and bounds year on year since the 1990s and fewer and fewer people using phone books to find services, restaurants and other businesses in general, instead opting to use digital media such as search engines and social media, you cannot afford to start or maintain a healthy business in today’s world.

This online business presence will only grow in need as the “computer generations” grow in age and the “non-digital” generations shrink. The fact is, the cost of what many pay per year for print advertising, could be invested in upgrading that website to a modern, search engine friendly design, at which point your website provides countless search engine opportunities. natural and free search year after year. .

As a business professional, you cannot underestimate the power of a quality website and using SAFE search engine optimization tactics to take advantage of the billions who use search engines to find businesses every day.

You may personally hate the web and find it a horrible waste of time, however the reality is that most do not and will only hurt your business profitability by preventing or delaying access to the digital aspect of the client meeting.

Figuring out what to do is usually not a problem as companies like ours have experience working for clients who are really overwhelmed with the whole digital business process.

In short, you are not alone. Most business owners are skilled and in many areas besides their profession, however when it comes to making sure they are properly represented online through their website, social media, or search engine keywords, they tend to get lost in space. This is to be expected unless you invest a large amount of your free time in research… and let’s face it, you probably have enough on your plate and what’s left of your free time is reserved for your personal life.

This is where a company like ours can help. We start by understanding your business needs and objectives, analyzing your website, geographic information and customer base and help you take your business to the next level with your digital footprint.

Our prices are not through the roof and we have solutions that can be adapted to any budget. If you would like more information on search engine optimization or redesigning your website to make it more modern and user friendly, we are always happy to provide free basic advice and, if desired, quotes.

Visit our website for more information and free guides related to promoting your business and website online with free and natural search results.