Real Estate

5 advantages of using margin loans for short-term real estate financing

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Using margin debt or borrowing against brokerage accounts was back in vogue in 2013. According to the New York Stock Exchange, investors borrowed $384.4 billion against their investments in April 2013, eclipsing the previous all-time high set in June 2007.

When you borrow on margin, you are committing securities like stocks and bonds in your brokerage account to borrow from the brokerage firm. Generally, these borrowed funds can be used at the borrower’s discretion. For real estate investors, margin loans can be a very attractive alternative to traditional bank financing and other types of hard money financing.

Here are 5 advantages of using margin loans to finance your real estate transaction:

1: Quick access to funds

Margin accounts essentially work like a line of credit. Once you have set up the margin account with your brokerage, you can borrow the funds as needed. Many brokerage firms require that you keep 30 to 50 percent of the total market value of the securities in your margin account at all times.

2: Competitive interest rates and transaction costs

Margin accounts offer competitive interest rates compared to other short-term borrowing options and generally have little or no transaction costs associated with the use of funds. Note that margin loans often have a base rate + structure that is equivalent to a floating rate (for example: 5.5% base rate + 3.625%). The base rate is established by the brokerage with reference to commercially recognized interest rates. If interest rates rise, your loan costs could rise very quickly.

3. Cash for Acquisitions and Financing Gap

For professional real estate investors and flippers, using margin debt for cash deals can mean the difference between landing a property and missing out on a great opportunity. Cash is king in this market and offers with financing contingencies go to the end of the line. Margin debt is also great for Gap Financing. For example, an investor who has just purchased a multi-family investment property may want to finance rehabilitation costs with a traditional construction loan that could take 30-60 days to be approved. The investor could use the funds from her margin account to start work and then pay the principal and interest with the construction financing when the loan is approved.

4. Investment interest is tax deductible

The interest paid on margin loans is known as qualified investment interest if the funds are used for taxable investment purposes and not for your own personal reasons. Investing in income properties counts, but not using the funds to purchase a personal residence. Investment interest expense is used to offset your net taxable investment income.

5. No established payment schedule

For most margin loans, you can pay down the principal at your convenience. This is ideal for real estate investors who need to sell or refinance a property to repay the borrowed funds. You can also use the proceeds from the sale of securities or dividend payments from the securities to pay off the principal balance. Although the principal payment schedule is indefinite, monthly interest charges will accrue on your account.

Margin loans can open many doors and are a great alternative to traditional bank loans, especially for short-term real estate investments. There are risks associated with margin lending that you should be aware of. Margin accounts are available to investors who can tolerate the risk of fluctuating markets and have the ability to meet margin calls. The US Securities and Exchange Commission is a good resource for information on the risks associated with lending on margin.

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On Intercessory Prayer, Reiki and the Greater Good

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Intercessory prayer is when you ask God for something you want to happen or for something you don’t want to not happen. In these cases, he is asking God to “intercede” on his behalf. It has been a part of most religions for centuries and centuries. But it works?

Well, a few years ago, a study (Study of Therapeutic Effects of Intercessory Prayer (STEP) in Heart Bypass Patients: A Multicenter Randomized Trial of Uncertainty and Certainty of Receiving Intercessory Prayer. Am Heart J.2006 Apr;151 (4): 934-42) was completed by a group of researchers (Benson H, Dusek JA, Sherwood JB, Lam P, Bethea CF, Carpenter W, Levitsky S, Hill PC, Clem DW JR, Jain MK, Drumel D, Kopecky SL, Mueller PS, Marek D, Rollins S, Hibberd PL.) The study tested the effect of prayer on the complication rate after coronary artery bypass graft (CABG) surgery.

Three groups of patients were included in the study: those who were told they would definitely receive intercessory prayer to aid their recovery (601 patients), those who were told they may or may not receive intercessory prayer and did ( 601 patients) and those who were told they could receive it or not, but did NOT receive it (597 patients). Abstract citation: RESULTS: In the 2 groups who were uncertain about receiving intercessory prayer, complications occurred in 52% (315/604) of patients who received intercessory prayer vs. 51% (304/597) of those that did not (relative risk 1.02, 95% CI 0.92-1.15). Complications occurred in 59% (352/601) of patients who were sure to receive intercessory prayer compared with 52% (315/604) of those who were unsure to receive intercessory prayer (relative risk 1.14, 95% CI: 1.02-1.28). Major events and 30-day mortality were similar in the 3 groups. CONCLUSIONS: Intercessory prayer itself had no effect on complication-free recovery from CABG, but the certainty of receiving intercessory prayer was associated with a higher incidence of complications.

What are we going to do with it? Is it possible that prayer could cause further complications? It could be argued that if patients knew they were being prayed for, they might have taken more risks or put less effort into recovery. But we are talking about postoperative complications, not lifestyle changes. The operative factors here are short-term events immediately surrounding the surgery, not ongoing lifestyle factors with long-term, sustained ramifications.

Reportedly, this study was carried out with an excellent, very carefully designed scientific design. But in their scientific certainty, the researchers did not consider the factors that make reality work. In the words of a recent acquaintance “they used bad theology.” In principle I agree with this, but I would express it differently. In my opinion, the most important factor these researchers overlooked was humility. Yes, that’s right: HUMILITY.

Where did that idea come from? Bear with me here, this gets a little tricky. A long time ago a friend introduced me to the discipline of Reiki. If he’s not familiar with this, Reiki is a form of energy that aids the body’s ability to heal itself. At least that’s the official introductory explanation. Oh, but it’s so much more than that!

According to the official introductory explanation, a person who has been attuned to Reiki level one can simply place their hands on someone and thus transfer some energy that will help heal, for example, an injury or a part of the body of the person. recipient who is in pain. Although the mechanism of action is not clear to me to this day, the initial concept was quite simple. I was very skeptical, but the very day I first heard about it, I allowed my friend to give me the “attunement” that transferred this healing energy into my hands. In the months that followed I used it occasionally for minor aches and pains, much in the same vein that Bensen and Dusek’s team conducted their study on prayer: “let’s see if it works!”

While it clearly wasn’t magic and I couldn’t do the impossible, before long this Reiki practice had earned enough respect in my experience that I knew it was time to take my skills to the next level. In Reiki Level Two that I had heard of, it was possible to not only transfer healing energy in a practical way, but also to send it into an intention. In fact, it was even possible to send it over distances to help heal someone who was too far away to physically touch. I approached the three-day training session with some trepidation. I was excited but worried: “Was I being pulled into something too ‘out there’ for my usually ‘here and now’ self?”

Sitting through the training session, one concept jumps out at you as very important. “Reiki should always be used for the ‘greater good’. You cannot use it to manipulate people.” For example, you could not send Reiki with the intention that your worst enemy will break his leg. Not that I was planning to manipulate or harm anyone, but this intrigued me. What was that “greater good” the teacher was talking about? Who exactly would determine the greater good in any given situation? While I immediately grasped the idea that one cannot control a person or situation with Reiki, it took some time before I understood the depth of the concept of the “greater good.”

Not long after the training session, I was describing my new Level Two Reiki abilities to a friend, a non-religious friend, who I thought would be equally skeptical, when, to my surprise, he blurted out, “Oh, so it’s like a prayer!” At first I was insulted and bewildered by this. My view of prayer at that time was like asking for magic. He wasn’t prone to praying for personal favors from an anthropomorphic God he didn’t believe in, and he was proud of it.

However, I continued to use Reiki and over time my understanding of it continued to deepen. I slowly came to see that part of what that “greater good” meant involved having the HUMILITY to know that what I want to happen in any given situation may not be the best overall. With this wonderful tool in my hands, which allows me to send healing energy to all kinds of conflict situations and people with various diseases, how could I, in my limited humanity, know all the factors? In any given situation, whatever intent you send, you would have to admit that you did not, in fact, know what outcome would be the best. I had no right to specify and ask for MY WILL to be done; I could only send energy for the “greater good” and trust that the Reiki, or whoever was providing it, would “know” the difference.

Here’s a perfect example that was happening right around the time I was realizing this. One of my brothers was having problems in his marriage. I decided to send Reiki to his relationship with his wife. Understanding the concept of the “greater good” required me to have the HUMILITY to know that as much as I had great hope that the relationship in question would blossom, my sending Reiki could have the effect of helping it end. Sending Reiki meant giving up my investment in the outcome and trusting that my efforts would help the “greater good” to occur, even if it meant that I would be furthering the unwanted outcome. If it was time for him to end his relationship, my Reiki could help make that happen faster, possibly with less hurt and ill will, but end the same way. It was quite a task for me to accept this. As much as I liked my sister-in-law, and as much as I didn’t want my brother to get a divorce, I had to accept that my place was simply sending “for the greater good of their relationship.” …and NOT with the intention of trying to save his marriage!

Over the years, there have been many opportunities to help people by sending Reiki. Some got better, some died. Some grew up, some got divorced. The opportunity for humility came from knowing that I was not the one in control of the process, whether you want to call it prayer, Reiki, or wishful thinking. I had to learn to develop the humility to see that the greater good (whatever it was or whatever kind of being determined exactly what that greater good was) was something beyond my knowledge and beyond my comprehension.

So if Reiki is similar to prayer, and yes, now all these years later, I can say that I see what it is like: it’s not that important who exactly you pray to. If there is a god up there with any kindness or perspective, he would accept your prayer, your chant, or your sending of Reiki, no matter who or what you think you are sending it to. Only a small-minded, man-made god would only listen to prayers sent specifically to a limited concept of him in a particular way from a certain group of his people, supposedly favored by him above all others!

Mystics say they pray, not so much for personal favors, but to align themselves with God’s will. In most cases, the God they refer to is not the specific, bearded, humanoid guy in the sky of organized religion, but something broader than that, less defined, something like Goodness, Truth, or Love. Pray to “align with” the God of the mystics seems to be almost the same as sending Reiki to the “greater good”.

Before designing another study testing the powers of prayer, Drs. Benson, Dusek, and their team would do well to understand the concept of “greater good.” They need to have the humility to see that they cannot know what is the greater good in any situation. They especially need to know that the highest good, the will of God, or whatever you want to call it, is certainly more complex than the assumption that each patient should have the fewest cardiac complications. Perhaps the greater good in the case of some of these cardiac patients was that they learned something from the experience of the complications! Maybe they needed to learn stamina! Perhaps the prayer helped the doctors learn something new about how to manage complications. Perhaps the prayers offered in the study DID help the greater good. But the study itself did not measure the effectiveness of intercessory prayer. He studied only the need for men to assume that they know more than they do.

And when we are trying to determine if intercessory prayer “works” or not, we must have the HUMILITY to realize that OUR idea of ​​judging it may not be in accordance with the “greater good”. Our prayers may be working toward an end we have no way of knowing about: a “greater good” that respects a larger, broader reality than we can perceive.

“…NOT MY WILL, BUT MAY “THE” BE DONE!”

… Look out for my soon-to-be-published article on correlating the concept of “greater good” with the upcoming election!

Sports

Natural cure for a yeast infection during pregnancy: cure it for you and your baby

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It is common to look for a natural cure for yeast infection during pregnancy, as having this infection is also considered normal. There are even many medicines and treatment methods available, but some of them are not good for pregnant women. However, that does not mean that you cannot do anything about this infection. In fact, there are many methods that pregnant women can do to get rid of the symptoms and probably eliminate the infection as well.

Before knowing about the natural cure for yeast infection during pregnancy, you must first know more about this infection. Well, yeast infection is caused by a fungus, called Candida Albicans. This fungus is already in your body system and is harmless. In addition, it also helps your body to digest food. However, when it grows out of control, infection will occur. Therefore, to avoid getting this type of infection in the future, you should try to restore the proper balance of bacteria in your body system. This is the reason why you need to learn more about it in order to get the right information and get rid of your symptoms in the right way.

In fact, the natural cure for yeast infection during pregnancy can be done at home by yourself. As you know, yeast loves sugar, so reducing your sugar intake is considered a good start. Just keep in mind that using antibiotics is not the right way to get rid of the bad bacteria in your body because the good bacteria will also be destroyed. However, there are some herbs and oils that can be used to kill only the bad bacteria while leaving the good bacteria to live and function properly. Also, you can apply certain oils on your infected area to get instant relief. The good news is that most items can be easily found in your kitchen or at local grocery stores.

Another natural cure for yeast infection during pregnancy is to keep the infected area clean and dry. Also, you should avoid processed foods and start wearing loose-fitting, comfortable clothing. Well, these methods may not seem so effective to you, but when you apply them all together, you will see that you can easily and safely cure this infection while getting pregnant. It is a fact that you should take your time to enjoy your pregnancy instead of suffering from this disease. So with the right treatment methods, you will be free from this disease once and for all.

Education

The London rental market is booming and how to arrange your accommodation wisely

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“The eye-catching strength of the city of London is obvious to all. The aura of prestigious schools and the beautiful environment have attracted many international students to apply for London schools. The London student accommodation is booming, and it is extremely difficult to apply for school dormitories. Where should we go when we first arrive in London? Xiaoju brings solutions for you to choose from.

School dormitory (On campus accommodation)
Taking food as the standard, there are Catered and Self-catering dormitories. Catered can usually go to the school cafeteria to eat, while self-catering needs to share the kitchen with other people to cook. Standard, En-suite room and Studio are the three most common types of dormitories in London. Studio is a single suite with bed, furniture, bathroom and kitchen, suitable for students who prefer quiet and privacy. The En-suite room has an independent bathroom, but the kitchen is a shared facility, and the price is higher than basic. Standard has the lowest price, and the kitchen and bathroom are shared.

Advantages First, you can share a room with friends from all over the world, and there is a strong cultural diversity in life. Second, for some schools, the dormitory is very close to the school and library, and it will not take too much time on the road. In addition, furniture and facilities do not need to be prepared separately, only personal items need to be brought. Finally, school dormitories are usually safe and suitable for students who are new to London. After all, safety is the most important consideration.

Cons, Many colleges have limited housing, only undergraduate applicants, and cater for first-year students. You cannot choose a roommate, and there may be differences in the living habits and other aspects of the roommate. Many basic living facilities, such as kitchens and bathrooms, are shared, and hygiene and cleanliness are unpredictable. Some universities require students to move out during Christmas and other holidays, or to move to another residence hall, which can be troublesome.

Home Stay
Many people think that Home Stay is an accommodation option that can quickly integrate into local life. Some schools have departments that help students connect with local host families. You can also search through local websites or recommendations from people around you, which will be cheaper. Uncertainty may be the most tangled place for all the friends who want to choose a host family. After all, not everyone is 100% guaranteed to meet a landlord who shares your interests. Whether the host family is suitable for you is really a matter of luck.
There are many other aspects to be aware of when living with a host family. First of all, respect the living habits of the landlord and the whole family, and try to keep pace with their living frequency as much as possible. Secondly, we must pay attention to hygiene, and our room should be tidy at any time, so as not to be too messy. In addition, if you want to bring a friend to your home, you must first obtain the consent of the host family, and do not shout loudly, so as not to disturb the normal life of others. Finally, all equipment and furniture in the house should be used with care and returned to their original positions after use. If there is any damage, it is necessary to honestly inform the landlord and take the corresponding responsibility.

Advantages, the biggest advantage of homestay is of course the in-depth understanding of local cultural life and quick integration. Home Stay will present a 100% real London life scene before your eyes. You get to take part in the daily life of a London family, learning about their hobbies, food and attitudes towards things. Sometimes you can also participate in family meetings and dinners.

Cons, most host families will provide two meals a day. However, with the barrage of complaints about British food, everyone is prepared for a home-cooked meal and cannot complain about the food being unpalatable. Don’t even think about cooking your own meals, many families don’t allow students to start fires. Families in London basically do not have locks for every bedroom in the house, so you may not have a key to your own room, and students who want a private space may have some concerns.

Off-campus student accommodations
University housing in London is generally tight, and students and graduate students who are in their second year or above choose to live in student accommodations outside the school. There are many room types in off-campus student accommodation London, and the prices vary greatly.
Advantages: First, the choice of the area where the house is located, the decoration style of the room, and the choice of shared roommates have a high degree of autonomy; second, there is more privacy and the chance of being disturbed is reduced; third, some landlords allow small animals , very suitable for students who like to keep pets; fourth, the independence of life is enhanced, suitable for students who like to be quiet.

The disadvantage is that it is easy to be deceived by the second landlord, and it is impossible to appeal for rights protection; when the rent is returned, the deposit may be criticized by the landlord and cannot be fully refunded; whether the landlord is lucky or not, sometimes the landlord asks for a large amount of compensation for repairs on the grounds that the items in the room are damaged.

Students apartment
student accommodations are the first choice for most students who choose off-campus student accommodations. First of all, the security measures in student accommodations are usually very good. There are not only access control, but also night patrols, so the safety factor is high. Secondly, London student accommodation are usually managed and operated by large apartment companies, and the quality is guaranteed. In addition, the facilities of student accommodations are generally complete, and the rent includes water and electricity, etc. There are various entertainment areas in the community, which can maintain a high level of living quality. Finally, the service staff of the apartment are very professional and if there is a problem, it can be solved quickly.

Generally speaking, living in a school dormitory is the best way to enjoy campus life, but it is subject to some rules and is more likely to be disturbed by others. Home stay can quickly connect you with a new city and gain an in-depth understanding of the city, but the rent is a bit high, and the food may not be to your taste. Off-campus student accommodations can make your life more free, and you will encounter many problems that need to be solved independently. In general, student accommodations are suitable for foreign students in terms of price, location and living configuration. The choice of accommodation options depends on your financial situation, lifestyle and standard of living, so be specific.”

Technology

Working with a YouTube influencer

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No platform offers a better return on investment (ROI) than YouTube when it comes to social media influencer marketing. The stars of these online videos are starting to outshine the mainstream celebrities. With their billion viewers, these YouTube stars are on their way to success and to prove that they are more influential, the majority of the audiences are teenagers.

Brands want to sell products, connecting with a YouTube Influencer’s loyal following is an effective and increasingly common marketing strategy as most brands have tried and tested it.

One of the biggest challenges a brand or company faces is how to get visibility for its customers. Pay for an ad? Influencers can have an impact compared to what an ad might do because fans who engage with a specific promoter or influencer are willing to engage with that influencer.

When brands are looking for the most effective way to reach their target audience, they have options. A targeted ad, embed an influencer in the ad and target the demographics of the influencer or maybe include the influencer in an ad or brand integration and have the influencer drive traffic to the brand without advertising it’s all about visibility and leverage.

Here are some facts about working with a YouTube Influencer:

Start with influencers

To find influencers, there are many platforms to start with. You will find listings, cost estimates for working with influencers and a tool to contact potential candidates. This is how these platforms work and are created.

How does the Alliance start?

We cannot deny the fact that most brands approach the influencer. There are many platforms that will connect brands with influencers and vice versa. A lot of people are more successful at getting branded deals than other people, it’s just a lot of things to do with the ability to be seen on the internet.

For example, a brand is looking for a Beauty Vlogger, and that’s their niche, but it didn’t show up in the Google search result, it’s not searchable. In that case, you’re going to have a hard time getting sponsorships. You have to be on some kind of list, you have to appear in the search result.

What does a brand influencer need to do their job well?

Aside from the large amount of money that an influencer receives, creative control is also part of some aspects that an influencer needs. Brands needed to trust that the influencer would be able to offer what it takes to be with their audience. Brands can offer guidelines, but should let the influencer develop the idea for the video. Influencers spend countless hours shaping their own personal brand and learning what their audience likes. When the brand gives the influencer all the information and then lets the influencer take it from there, the result is that a good influencer will be able to come up with an innovative way to promote the product. Then the magic begins.

Is the influencer the right one for the product being marketed?

Learn what the influencer’s channel is all about and who their audience is by doing some good research. Watch the influencer’s videos and read the comments. If they had a really active channel and the influencer is making a lot of videos that are relevant to your product, then they are probably the right person you are looking for.

The special ingredient for a great YouTube Influencer campaign.

Like the previous topic, it’s all about finding the right fit. For example, a very popular YouTube influencer in the field of beauty tutorials has 5 million subscribers and has people watching that influencer’s every move, if they promoted a new contour palette, people would definitely buy that product. . The more established the influencer is, the more they can deviate from what they would normally promote.

Business

Characteristics of a limited liability company

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A foreign investor seeking to establish a business in India must consider multiple factors before deciding which type of business entity to choose. Limited Liability Partnership (LLP) is gaining popularity with the many benefits it gives to the entrepreneur. LLP is a business entity that combines the limited liability of a business and the flexibility of a partnership.

LLP registration in India requires the LLP to operate in an industry where 100% FDI is allowed

We have listed the characteristics of an LLP that should help you make an informed decision.

The liability of the partner is limited

One of the main reasons to register an LLP is limited liability. Limited liability means limited exposure to financial risk on the part of a company’s investors. Limited liability ensures that the partner’s liability in the LLP is limited to the amount of principal invested in the LLP.

For example, if Sam invested Rs 50,000 to start an LLP in India. The maximum liability that she can have is Rs 50,000. In other words, his potential loss cannot exceed Rs 50,000. She will not be responsible for any liability beyond this initial Rs 50,000.

Another important feature of an LLP is that the act of one partner does not affect the other partner. For example, if a partner borrowed some money in the name of the LLP without the other partner’s knowledge, the other partners cannot be held liable.

Transfer and Departures

LLP has a meaning of perpetual succession, the LLP can continue its existence regardless of changes in the partners. Partners may come and go, but the LLP continues to exist. A partner of an LLP may resign and assign his or her share of the profits to someone else and exit the LLP. Exit formalities can be completed by executing a simple side agreement.

lawful accomplice

Limited partnerships must hold board meetings 4 times a year, at least once every quarter. You must also hold an annual general meeting and keep minutes of those meetings. LLPs are not required to adhere to such compliance unless otherwise specified in the LLP Agreement.

LLP need not audit its accounts unless its turnover exceeds Rs 40 lac or the capital contribution exceeds Rs 25 lac in any financial year.

income tax

LLPs do not have a Dividend Distribution Tax (DDT) while Indian Limited Liability Companies are subject to paying DDT at 16.609% (including surcharge and education fee) on dividends paid to shareholders .

The income tax rate for LLPs is 30%. Profits shared by partners after paying taxes are tax exempt.

let’s see an example

Jack and Jill start an LLP with a 50% profit sharing between them. In one fiscal year, the LLP made a profit of Rs 10,00,000. The corporate tax is Rs 3,00,000 (30% of the profit). The balance of Rs 700,000 was shared between Jack (Rs 3,50,000) and Jill (Rs 3,50,000). Jack and Jill do not have to pay taxes on their income.

corporation

LLP and Private Limited companies are legal persons and a separate legal entity from their partners and shareholders. Limited liability company, similar to a private limited company, is able to enter into contracts and own property in its own name.

LLP Agreement

LLP is organized and operates on the basis of agreement. The LLP agreement will have the mutual rights, duties and obligations of the partners to each other and other legally binding provisions.

Remuneration and Interest on capital

Partners may receive compensation as a working partner, as long as the LLP agreement allows it.

LLP partners may also charge interest on invested principal up to 12% per year. Partners may also charge interest on loans made to the LLP, as long as the interest rates are within the limits specified in the income tax law.

Home Kitchen

What’s in a name? Essential Keywords and Colors for Your Small Business Brand!

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What’s in a name? A lot, if you plan to do business on the internet and want to generate traffic and link power to your website or blog.

If you’re looking to create a new business or rebrand an existing one, you can’t underestimate the power of keywords, keyword phrases, color, and your web presence, when naming and qualifying your organization.

Most businesses do not have the resources of a large corporation or well-funded start-up to spend the thousands, if not millions of dollars it takes to establish a unique and recognizable brand and image. You can take a picture like GoDaddy founder Bob Parsons did when he gambled the farm (and his ad budget) on a Super Bowl commercial that propelled his company from a virtually unknown entity to a market leader in Internet and domain hosting. and a household name.

If you’re just starting out and looking to take an idea or vision and turn it into a business that you want to successfully market online, consider these five simple but essential guidelines as you develop a name, brand, and image for your business. company.

Essential 1 – Keywords make the name

Be sure to identify and use keywords in your business name that best describe your core business and have high internet search value. This may require some research and effort, but you need to know which words are the most powerful when marketing on the web.

You can get very sophisticated in your search and analysis, or you can just go and use the Google Keyword Tool and type in the words that best describe your business and see what words people use when searching for what you are going to market to. Remember, what you call your product or service and what a customer or search engine calls it can be two very different things.

A simple example of the power of a single keyword is the difference between the words “plan” and “program”. Let’s say I started a website marketing a new diet I’ve developed and I want to name my new business y A simple example of the power of a keyword is that people will search for the term “diet plan” 550,000 times a month on average, but they will search for the keyword phrase “diet program” 165,000 times a month. “Bill’s Diet Plan” on “Bill’s Diet Program”.

Now this is an oversimplified example, but you need to understand the power and potential of the keywords you use in every facet of your business, including your company name. Many search engine spiders (it’s documented and sometimes only speculated by experts) give more authority to the company and website name when indexing sites and listing them in keyword searches.

Essential 2 – Own your domain name

There is nothing worse for any entrepreneur than developing a product or service, creating a plan; spend the time and money to form a business, and register it with the state only to find out that someone else owns the domain name for your new business. It happens all the time.

Never settle for a name, register a business, or start building a web presence without first controlling the domain around which you will build your business. That is essential. You can buy a variety of domain names, but always strive to own your business name.

You can easily go to GoDaddy as we mentioned above, or a variety of domain name registration sites and see what’s taken and what’s available. This is also why your initial keyword research is so important, to identify and register a domain and business name that will help drive traffic to your site.

Essential 3 – The power of the slogan

Never underestimate the power of a tagline to reinforce the core of your business, as well as add keyword energy that can help you differentiate yourself in a search. Your tagline is your catchphrase, theme and mantra wrapped up in a few select words. You want it to be simple, concise, and keyword-rich.

I’m not talking about a mission statement. I’m talking about 7-10 words that describe your business. An effective tagline is critical to search as it should contain the keywords you want to be known for and found for.

Take my diet plan example. A tagline might be “A diet plan that is transforming bodies and changing lives.” Now, from this tagline, I have a statement that uses my key phrase “diet plan” and gives a very clear picture of what my diet can do. I would definitely test and research my other two keyword phrases “transforming bodies and “changing lives” to see if there are more popular keyword phrases that keep the theme of my tagline, but have higher search value.

Essential 4 – Color your world, but not too much

This section is literally the blind trying to lead the seeing as I’m not good with colors and completely color blind when it comes to certain colors. My wife and kids have a picnic with me some mornings when I show up in the kitchen wearing one black sock and one blue sock with my suit.

Color can be a great tool or a great pain. When considering colors for your brand, logo, and website, consider who your target customer is, the region of the world you trade in, and finally, keep in mind the phrase “less is more.”

First, check out other websites and products aimed at a similar demographic or age group. Large companies spend thousands of dollars on market research and testing to see what colors, themes, layouts, and images work best for specific target markets. Why reinvent the wheel, use what works for others, and add your style and theme to it?

Next, find out where in the world you are trading. Certain colors can have very positive or very negative responses in different regions of the world. Some regions respond to bright colors, while others do not. If you’re selling outside of the US, do some research and check out websites based on those regions to get an idea of ​​what’s popular and what’s not.

Finally, “less is more”. The more colors you use in your company logo, website, and theme, the more complicated and expensive it will make it for you. It costs more money each time you add a color to print a marketing piece or company letterhead, so keep this in mind.

Remember that not all monitors display the same colors and what people see on a website is not what can be printed. Consider how everything will look in black and white when developing your website, branding, and logo. If you create something that encourages people to print, make sure the text is displayed.

Essential 5: Your logo can say a lot

An effective logo can help you establish your brand, and a bad logo can send the wrong message and turn a prospect off faster than a light switch.

Logos, like color, don’t need to be overly complicated to be effective. You can easily outsource the logo design. there are hundreds of graphic artists on the web that will do a good job for $100. Be sure to be specific to what you want, how many colors, and the theme of your logo.

When designing a logo, make sure you get high-resolution images you can work with and the specific RGB, Pantone, or CMYK color codes used so you can mix and match them to see how it will look on your website.

When you are designing or considering a logo design, consider three things:

  • Relevance to your brand and business image
  • simple is better
  • no more than 2 colors

If you’re a financial planner starting your own business with a passion for Harley Davidson and weekend biking, that doesn’t mean you should develop a Harley font logo, a similar symbol, or an image of a motorcycle in your logo. . You may think it’s funny, but I’ve seen stuff like this. You should consider your goal, not yourself when developing a logo and brand. I’m not sure how big the financial planning market is for Harley enthusiasts, but you would be limiting your market and creating a brand image that is out of sync with your business.

The bottom line is that your vision will only go as far as your planning takes it, and that one name means more than ever in this competitive marketplace. Take the time and plan, it will make a big difference.

Digital Marketing

Games to improve brain power

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In today’s world, with advanced technology and proliferation of various websites, books and magazines, the need for games to improve brain power has been emphasized. Just as simple exercises help build muscle, brain games help improve brain power.

Ways to improve brain power

Diet often plays a huge role in improving brain power. Foods rich in folic acid, omega-3 fatty acids, and even chocolates have been found to help improve brain function and increase concentration and learning ability.

But, playing mind games has been shown to successfully stimulate the total organ and help achieve higher productivity in all walks of life.

Benefits of playing mind games

Brain games are designed to improve memory and prevent diseases such as Alzheimer’s and dementia. It acts as a stress buster and is the latest natural remedy against depression. Games not only improve memory, but also improve attention span, visual recognition ability and spatial orientation. Tracking your Brain Performance Index scores helps you assess measurable improvement in your cognitive function. Additional benefit includes the ability to adapt to changing circumstances and process information with better response time.

What are some of the games to improve brain power?

Some of the games include Speed ​​Match, Lost in Migration, Word Bubbles, Memory Matrix, raindrops and many more. Each of these games helps to exercise different faculties of the brain and improves reaction time, working memory and attention span.

In the game of Speed ​​​​Match, on the screen there will be two cards that will be displayed on the screen with different symbols. The information must be taken into account and used later to match the previous symbol. Again, being accurate and fast also helps to get bonus points.

Again, the word bubble game, not only improves language skill and enhances your mastery over verbal fluency, but also improves information processing ability. In this game, in each level, a stem of three letters is given and one needs to start a word using all three letters. The length of the word determines which bubble will go up. Three words of the same length will help you move the bubble above the water. The fourth word of the same length will not be accepted. The greater the number of words formed, the higher the score.

Relationship

Arnold-Chiari I syndrome: symptoms, complications and new treatments

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If someone you know is constantly experiencing yawning-induced headaches, difficulty swallowing, facial pain, or “restless legs syndrome,” they may have Arnold-Chiari I syndrome.

The World Association of Arnold Chiari Malformation published a series of statistics in the year 2008. The content included a list of the most common symptoms of Arnold Chiari I Syndrome. They are listed below:

Headaches in the occipito-cervical region that increase with exertion, with coughing and with laughter, 90%

fatigue, 90%

Loss of sight, 81%

Loss of balance, 81%

Loss of strength overall, 77%

General loss of balance, 77%

Reduced mobility, 74%

Intolerance to bright light, 74%

Vertigo when the patient changes position, 74%

Difficulty driving, 74%

Strong reduction in patient mobility, 74%

Difficulty walking on uneven terrain, 74%

Pressure at neck level, 71%

Pain and/or pressure behind the eyes, 71%

Back pain (previous back injury, 34%) 71%

Points in the field of vision, 68%

Neck spasms 68%

Insomnia, 61%

Ear noise, 61%

Frequent falls, 61%

High-pitched sound intolerance, high-pitched sound-induced confusion, 58%

Nystagmus, 58%

Ringing in the head, 58%

Loss of sense of strength in extremities, 58%

Low muscle tone, 55%

Double vision, 55%

Difficulty swallowing, 55%

Unusual salivation, 55%

Spontaneous vertigo, 55%

Tremors in extremities, 55%

Blood circulation problems, 55%

Sinusitis, 55%

Nausea, 52%

Neck pulsations, 52%

Difficulty reading, 52%.

More commonly known as “Chiari malformation,” Arnold-Chiari syndrome is a brain disorder caused by a malformed cerebellar tonsil that causes part of it to protrude toward the base of the skull, through the occipital cavity, or foramen magnum. This defect can slow the flow of cerebrospinal fluid (CSF) in a person’s spine, as well as put pressure on brain tissue.

As Arnold Chiari I Syndrome evolves in the patient, diagnosis becomes a challenging task. However, the complications and risks involved are considerable. The experience can be very difficult, especially for patients who are used to an active lifestyle, live alone, or play a significant role in supporting their families.

Currently, there are four types of Chiari malformations recognized by the medical community. While types 2, 3, and 4 commonly occur in infants and children, Arnold-Chiari I syndrome is found more often in adults, and most patients don’t realize they have the condition. Most patients find out they have Chiari malformation after they start to feel symptoms or after an exam for an unrelated medical condition.

While speech therapy and physical therapy can help stop the complications that arise from the Type 1 condition, they do not directly address the root cause, which is the blockage caused by the cerebellar tonsils. Patients who are severely debilitated from the most severe symptoms may need surgery to help relieve the pressure imposed by the tonsils.

Surgery is the only suitable course that can directly address this problem, which normally takes the form of a decompressive craniectomy. In this procedure, the surgeon removes a section of the skull to reduce swelling in the brain. While the procedure has been successful in reducing complications from other brain injuries, it carries considerable risks, including brain abscesses, cerebral edema, and meningitis.

However, there are medical institutions that specialize in Chiari malformation research and have developed new surgical procedures that result in reduced postoperative trauma and shorter recovery times for the patient.

One such treatment for Arnold-Chiari I syndrome currently under review involves treating not the skull, but the filum terminale that anchors the spine. This procedure has been successfully performed during surgery on over 1,000 patients, but is typically only performed by clinics that specialize in treating people suffering from Chiari, scoliosis, and similar spinal disorders.

Health Fitness

2000 calorie diet menu and meal plan

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The 2,000 calorie diet plan limits a person’s daily food intake to 2,000 calories. This is almost close to the normal number of calories a person consumes in a day. But the difference between a 2,000 calorie diet plan and a normal daily meal is that the 2,000 calories in a diet plan come primarily from fruits, vegetables, nuts, and other nutritious foods rather than foods that contain saturated fat. Following the 2000 calorie diet will keep you healthy, energetic and energetic. With this 2,000 calorie meal plan, your chances of losing weight and keeping it off are better because you don’t have to worry about adjusting calories and food after you lose the weight. Contrary to normal conceptions, a healthy diet like this can also be very tasty, so sticking to the diet plan will not be a difficult task at all. Consequently, all the pieces that are required to achieve healthy weight loss and maintain a perfect body shape fit right into the 200 calorie diet plan.

Examples of 2000 calorie diet plans:

Generally speaking, a 2000 calorie diet plan can be made using two servings from the fruit group, seven servings from the grain group, eight servings from the vegetable group, three servings from the dairy group, and eight servings from the meat and beans. . This equates to about six ounces of grains, two and a half cups of vegetables, two cups of fruit, five and a half ounces of meat and beans, three cups of milk, and six full teaspoons of oil. On a 2000 calorie meat plan, you should limit sugar intake, avoid trans fat, eat plenty of whole grains, limit saturated fat intake by consuming monounsaturated and polyunsaturated fats. Plus around 20% to 35% of your calorie intake per day should come from dairy products. Now we will look at two simple and tasty 2000 calorie diet plans that will give you an idea of ​​how the actual diet should be framed.

Diet Example 1:

Breakfast:

Two scrambled eggs, two slices of bacon, two whole-grain toast, a single cup of skim milk, and a serving of jam and preserves will make the ideal breakfast for a 2,000-calorie diet.

Morning Snack:

The morning snack can be anything of your choice, but the total calorie content of the morning snack should be around 100 calories.

Lunch:

You can have whatever you want for dinner, as long as the total calorie count for lunch is around 450 calories. Three crispy tacos would be a great lunch option.

Afternoon snack:

Enjoy any dairy product for a snack. Low-fat cottage cheese, low-fat cheese, and low-fat yogurt are some suggestions. Just keep an eye on the caloric content so you don’t exceed 110 calories.

Dinner:

Three ounces of steak (roasted, grilled, or grilled), one small baked potato, margarine, half a cup of beans (baked), whole wheat bread, and a mixed lettuce or spinach salad with a squeeze of lemon, a table spoon of shredded cheese, a slice of tomato and cucumber and a 60-calorie salad dressing of your choice.

Bedtime snack:

You can have a bedtime snack of a cup of skimmed milk mixed with half a cup of strawberries.

Diet example 2:

Breakfast: (570 calories)

Three white and one yolk tortilla with chopped onion and garlic, two slices of wholemeal bread with jam, non-fat natural yogurt and a small piece of fruit. This will make the delicious breakfast for a 2000 calorie diet plan.

Lunch: (530 calories)

Lunch includes chicken pasta salad, four tablespoons of whole wheat pasta, and fruit juice worth 90 calories.

Snack: (200 calories)

Two slices of malt bread with a thin layer of butter.

Dinner: (800 calories)

Chili Con Carne, salad with light dressing and a small low-fat fruit trifle.

Whatever diet you follow, be sure to drink plenty of fluids. Water is the best option to keep your body hydrated. You can also drink generous amounts of green tea and other calorie-free beverages. I always gave a strict no to alcohol, coke and even diet coke. Drinking plenty of fluids with fewer calories flushes your body of all toxins and keeps your body’s metabolism going.

This 2000 calorie diet does not provide very low calories like other diets and is therefore quite reliable to follow. But it’s always safe to check with your doctor or dietitian and tell them about your diet plans and get their approval before starting your diet. This will put your mind at ease as you will be sure that you are on the right track. Happy diet!