Dear friend,

I recently had a client come to me in desperate need of more business.

Here’s the story…

He had only been in the construction business for a short time, two years to be exact. And during that time he got off to a great start.

He was inundated with a constant stream of work from the only client he had. He had a predictable stream of income and never had to worry about losing his job…

That was until his client decided to pull out and drive off into the sunset.

In the blink of an eye, my client was out of a job and his income dried up.

What’s worse is that you didn’t have any knowledge on how to market your business effectively.

That’s when he came to me and asked me to fix things… (which I did, of course).

What does this have to do with you?

If you are a business owner and only depend on a freelance copywriter, then you are making a big mistake.

Is that how it works.

Any decent freelance writer will have more than a few clients on their books and will almost always be busy coming up with their next winner.

You see, creating a copy requires an immense amount of time and research. And for us copywriters to keep our clients happy and produce copy that makes a lot of money, we need to give our full attention to one project at a time.

And when it’s time for you to call your copywriter to create a winner (because you need a quick cash flow boost, etc.)…

Will have to wait!

Which means you could be missing out on some much-needed business.

Listen, the business world moves at 100 miles per hour and you need to constantly move and keep up with your competition. Having only one writer on your books will hurt you badly.

The time will come when you urgently need your copywriter to find a winner.

You should seriously consider having at least two top-tier copywriters on your books that you can turn to whenever you want.

This way you’ll never have to put anything on hold because of someone else’s work schedule and you’ll KNOW your copywriter will get to work producing blockbuster copy for you almost immediately.

Anyway, until next time.

Peace.