If you sell something online, especially if you sell information products, I’m sure you know how important it is to use the right words. They are words that are sold online and not what your website looks like.

You can have an eye-catching website, but if you don’t use the right words, your products won’t sell. Of course, it is nice to have a clean and decent website, but more emphasis should be put on the words on your sales page.

Here are three (3) words you should never use on your sales page. If you are already using them, you probably don’t know that they are affecting your sales. I highly recommend that you remove them and replace them with more effective words.

1. LEARN.

If you sell information products, it might be tempting to use the word learn in your sales letter. Please do not do it. When you tell people to learn, it instantly reminds them of the four walls of a classroom. Nobody wants to remember school. What people are looking for is a fun way to “learn” so they don’t remember school.

Instead of using the word learn, use “discover.” When you say discover, it sounds more adventurous and also reflects a kind of exclusivity about the information you want to sell to them.

2. BUY.

Despite the fact that people shop on the Internet every day, no one really likes the feeling of putting money in someone else’s pocket. Reminding them can only make things worse and ultimately hurt your sales.

Don’t use the word buy in your sales letter, rather use “invest.” Telling your prospects to invest will make them feel more comfortable about giving you their money. Another word you can use is “order.”

3. PLEASE.

Using the word please in your sales letter connotes desperation. You portray your product as a slow moving product and you simply want to gobble it down your potential customers’ throats. Being polite just doesn’t work here.

I did not use it. And there is no replacement for him. So instead of saying “Click here to order,” just say “Click here to order.”

Replace those words on your sales page and your conversion rates will increase tremendously. That I’m sure will put a smile on your face.