Super Bowl 44 Halftime with The Who features a group that is one of the most well-known, largest and most dynamic rock and roll bands in the world. They will perform at the Bridgestone Super Bowl XLIV halftime show on CBS Sports at Dolphin Stadium in South Florida on Sunday, February 7. This was announced by the NFL during halftime of the Oakland Raiders-Dallas Cowboys game on CBS. Bridgestone’s Super Bowl Halftime Show is one of the most talked about and anticipated musical occasions of the year. In the US alone, there are about 151 million viewers who watched last year’s show. The Super Bowl and halftime show will be seen around the world in more than 230 countries and territories.

The Who will be part of a respected roster of part-time acts that includes Tom Petty and the Heartbreakers, Bruce Springsteen & the E Street Band, the Rolling Stones, Prince and Paul McCartney. There were only a few bands that had a more permanent impact on the age of rock and boom culture than The Who. They began to emerge in the mid-1960s as a fueling new force in rock ‘n roll.

The band’s aggressive style and emotional storytelling earned them one of music’s most passionate fans with the renowned group exuding a searing new standard for punk, rock and all. Inducted into the 1990 Rock ‘n Roll Hall of Fame, the band went on to sell over 100 million records worldwide which placed 27 top 40 singles in the UK and US and scored 17 Top 40 albums. 10 which included 1969’s groundbreaking rock opera Tommy, 1971’s smash hit Live At Leeds, 1973’s Quadrophenia, 1978’s Who Are You and his much-admired Endless Wire. This is their first full-length album using new material after almost twenty years. A year ago, they received the prestigious Kennedy Center Honors. This was a milestone for them as they were the first rock band to receive the award.

ROGER DALTREY, lead singer, and PETE TOWNSHEND, guitarist/songwriter, are the only remaining original members of The Who’s. Once again they are being called upon to represent the rock standard. Daltrey and Townshend began in 1964 with a trio of songs. After that, they have given the world many hits. Their worldwide sold-out album extraordinary order, beginning in 2007 and ending in the second quarter of 2009, reconfirms their position as rock’s most powerful and vigorous performing artists. This year marks the third time the Bridgestone brand has sponsored the Super Bowl halftime show. The Bridgestone Super Bowl XLIV Halftime Show is an NFL Network production and Ricky Kirshner is the executive producer and Hamish Hamilton is the director. So watch Super Bowl 44 Halftime with The Who and enjoy.