I am not the first person to talk about the “Hub and Spoke” SEO strategy within a website. But I’m talking about it, as this strategy is something tangible that you can do within your website that, over time, will give you good SEO page ranking results; attract more people to your website organically.

First, if you were to take a look at the “Search Console” in the Google Webmaster Toolkit, you would see under the heading “Search Traffic” a subtitle titled “Internal Links.” By clicking on this subtitle of your website, you will see how Google is currently viewing your website with regard to the internal links present on your site. For most sites, the most visited page with the most links to it internally is usually the home page.

So what can we conclude from seeing this in Google Search Console?

1. Internal links are important enough to Google to track this information within its search engine.

2. Since this information is apparently important enough for Google to crawl, there has to be a reason why it is important for them to do so. Once you think about this to its logical conclusion, you will soon realize that the web crawler “Googlebot” is crawling these links to find out which pages on your website are the most important; These are your main “authority” pages on your site. . When Google knows what these pages are on your site, these are the pages to which they will be for the most part, sending traffic organically; they will be the pages of your site that they pay the most attention to and organically, they will become the main “entry points” to your business from the Google search engine.

Now let’s start thinking about the strategic configuration of your site. Where do you want Google to primarily direct people on your site? What are the best pages for your business that you want people to see first? Once you discover this, you can start building and / or rebuilding your website and pages to improve the visibility of your key web pages in the eyes of Google. Over time, these pages will get Google’s attention and become the strongest ranking pages for the Google search engine on your site, and it is important that you always remember in the back of your mind that you are not trying to rank. your entire website for Google, you are trying to rank your web pages most important to the Google search engine.

This is where the “Hub and Spoke” strategy comes into play. Is that how it works.

Let’s say you have a blog site. If you are only writing individual blog posts and none of them relate to each other, they will never get real organic SEO strength in the eyes of Google unless you are very lucky in the uniqueness of your content and keyword search phrases. Since you are competing against millions of pages, this kind of luck is extremely difficult to come by.

Now let’s say you write some content on a blog that is important and you want the world to see it. What you want to do is create a post / web page for it that can be segmented and posted across multiple pages. Each support page would discuss one aspect of the content, maybe a subtopic breakdown or something, and would put links that would take you back to the main blog post / webpage and possibly links to one or more of the others. support pages too.

All subposts / pages would link to the main post page and would also link to each other. The important point here is that Google now begins to view all of your content on a particular topic as more complete, providing a complete answer within a content niche across a series of pages, with one page being the obvious home page to which that everyone connects. In Google’s eyes, this becomes your “Authority” page over time, as people come to your site through all of these pages and most of the clicks on the site’s internal links eventually lead to people to your authority page for that main content starting point. This page will start to sit well for you.

So now let’s expand this concept even further. Start duplicating this across your site, interconnecting multiple “hubs” and “radios” together. Ultimately, it will resemble a cobweb with a series of interconnected spoke pages linking a series of axes revolving around a core business theme, or business niche, and your site begins to become an “authority” site. within a company. niche in the eyes of Google and as a result, you will start to see exponential organic growth of traffic to your site over time as a result.

Every central web page on your site will eventually rank well for certain keyword phrases, and as a result, your website will gain an additional level of niche SEO authority overall, bringing you even more traffic over time.

So don’t overlook the internal link building aspect when building your website and pages. A little strategic planning in your internal design will go a long way from an SEO perspective. Now you know why it takes time to rank well and build authority on the site, but at least now you also know part of the equation to get there.