Digital Marketing

Search engine optimization of your blog

Today, blogging software installation is just a few minutes of clicking and running jobs. In a few minutes you can install an attractive blog ready to be published. Up to this stage, everything seems simple, but when it comes to promoting something as complex as blogging software or CMS (Content Management System) applications for that matter, on which blogging software is based, it can be quite complicated and painful. It is as painfully easy to install blogging software as it is painfully difficult to promote it in search engines if you don’t know the right direction to move forward.nnAlthough WordPress does come with features that will help you make your blog search engine optimized, but these are features too basic to rely on and you will still have to make changes yourself to improve it. Tags Kill nn Meta tags that are important for search engine optimization come bundled with your WordPress when you install it. You will do it!

You need to install plugins for your meta tags to show up in your blog header. Meta tags can be added in your blog header.php file. You can find a list of popular Mata tag plugins at [http://codex.wordpress.org/Plugins/Meta].nn Permanent link tag nnEach blog has a permalink feature; is the permanent link (URL) to a post or page on your blog. Having keyword rich URLs will surely help your blog to be attracted to important keywords. You can customize your permalink structure to have more keywords instead of default / category / year / date / time / hour / minute / second / post_title as your post URL. For example, you can remove% seconds%,% hour%, or% post_id% in your parmalink tag. These are not required and having them as your URIs will only make it look longer. You can also completely remove the% date% tag to have only% category% in the URIs.nn Category names nn!

Be careful when creating categories. You can always have the ca!

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ames as keywords so that your final URIs are filled with keywords. Labelled nnCan have labels, especially Technorati Label Plugin installed for your blog posts. Tags are basically category or topic names. With tags on your post, you can categorize your posts based on these tags. While tagging will increase traffic to your blog, it will also make it search engine friendly.nn Making the above changes to your blog will definitely make it look more search engine optimized and help you increase your online visibility on search engine results pages (SERPs). nnHappy SEO Blogging !! nn