Digital Marketing

Marketing your book using videos

Once you’ve written a book, no matter what genre you’ve written it in, you’ll need to publish that book and you’ll need to promote it. Of course, there are several different ways that you can achieve this; however, you may want to think outside the box a bit and choose an approach that isn’t quite as traditional (or mainstream).

Using visual stimuli to promote your book

A really effective approach to promoting your book is to create a book trailer (just like you watch trailers for new movies that have just been released or are about to be released). Considering that what you are trying to promote is the written word, a trailer can be a striking and profound contrast to the book and will capture the hearts and interest of many people, including people who respond so well to visual stimuli.

When it comes to promoting your book with a trailer, if you don’t have the knowledge or experience to do it yourself, you’ll want to make sure that the person you ask to work on it is the right person for you and the book. that you want to promote. You’ll want to connect with (or hire) someone who has a significant amount of good-quality, relevant experience. After all, you certainly don’t want to be a guinea pig in that kind of situation. If possible, you’ll want to choose someone who has experience shooting, producing (and directing, if possible), editing, and ultimately optimizing the content so you get the most bang for your buck.

The reasons why creating a trailer is so smart

At this point, you may be wondering why video is a good idea when it comes to promoting your book.

Well, there are several reasons why it is a very good idea to create a trailer for your book.

  • Exposure: Because videos are so popular, effective, and relevant today, they will greatly allow you to gain exposure and many other people will be able to hear and see what you have to say and tell their friends and family about your book. .

  • Shareability: You definitely want to create a buzz about your book whenever possible. It’s quite possible (and highly likely) that you can do exactly that with a video trailer because it’s an easily shareable type of content. If your trailer goes viral, you’ll be golden. The more people see the trailer, the more they will want to read the book.

  • connectivity: Your breakthrough can help you make meaningful connections, which also means it can build trust, credibility, and the perception that you are the subject matter expert they should go to. In fact, with a little effort and a little luck, you’ll be the first (and hopefully only) person they need.

  • Good for the wallet: Trailers (and videos in general) are really profitable. Also, they are not on any kind of delivery schedule. They are delivered to the public 24 hours a day, 7 days a week.

Do trailers really have a positive effect?

If you’ve made a video that promotes it and it matches positively with your book, there’s a good chance that other people will want to read the book. Your trailer can really promote your book and your brand as well. However, it’s not enough to simply post your trailer on one or two sites. You need to be strategic in the way you promote your book. You need to determine exactly where the people who will potentially buy your book are located and you need to make it as easy as possible for them to notice what you are offering. Once you’ve done that, hopefully the rest will happen. Most likely, the interest is already there. Now all you need to do is let them know how great your book is and how they will benefit from reading it.

good vs bad

There are trailers and then there are trailers. First of all, if you want to create a good quality trailer, you will need a good quality script. In addition, it must be visually appealing and must demonstrate a clever and creative connection between the book and the trailer. That connection is critical to the success of your book. Of course, the music selection is just as critical to the success of the trailer. The more professional your trailer looks, the better off you’ll be. Finally, the trailer must be well edited so that the final product flows and is confluent. When it comes to the script, make sure you write it specifically for the trailer. It probably won’t work well if you have a script meant for something else and then adapt it for your trailer. Make sure your music choice is as perfect as possible (and appropriate, at the very least). The music and the story must have a strong synergy.


A trailer is a great tool when it comes to promoting your book, but it’s very important to remember that all the different stages and aspects of the trailer are important and all contribute to your successful book promotion. It’s also a great idea because so many people are connected online to all kinds of cool stuff. As much as content is king, video is definitely queen and it would help you keep that in mind.