There are several different marketing strategies that you could implement to determine your success as a viable business, such as:

(a) DOMAIN STRATEGY; which pushes to propel your establishment to the top. These specific methods will categorize a company according to its “market shares.” For example: WINDOWS OS dominates worldwide usage with about 92% market share while Mac and Linux fail miserably in that specific field market share.

MARKET DOMINANCE It is distinguished by four specific categories of concern which are: leader, follower, challenger, and niche.

1. Market leader The objectives are aimed at multiplying global exchange, safeguarding the leading market and expanding market share.

2. Market follower strategies strive to counterfeit the goods with the highest market share; For example: (Panasonic emulates Sony).

3. Market challenger strategies go after the market leader, companies of comparable size, and very small family businesses.

4. Market niche Strategies focus on various niches that are ignored as a threat by larger companies. (examples of that could be something like the Logitech computer mouse).

(b) INNOVATIVE STRATEGY:

Innovative marketing strategies are applied to manage corporations at the forefront of technology and new establishment procedures. Clearly, they dictate the rate of professional retorts from corporations regarding new product innovation and growth.

INNOVATIVE MARKETING STRATEGIES consists of three separate classifications, which are:

1. PIONEERS

2. FIRST FOLLOWERS

3. LATE FOLLOWERS

These DESCRIPTIONS are related to what is known as (first mover advantage). For example, Amazon was the first to create an online book sales outlet. Subsequently, other stores such as Barnes & Noble began to sell books online. Later, it appears that Amazon & Borders collaborated in their efforts to expand sales, prompting Barnes and Noble to oppose that move by bringing more products online. In this representation, Amazon was the pioneer making Barnes and Noble early adopters. Once other bookstores joined in and decided they wanted to emulate this archetype, they were referred to as “late followers”. Today’s innovative marketing strategies incorporate express mail contests, featured reviews in publications, third-party journals, and out-of-home promotions.

GROWTH STRATEGIES:

GROWTH MARKETING STRATEGIES Focus your efforts on growing your business. Their goal is to expand purchasing power in today’s markets by focusing on repeat customers. The data extracted from the purchase history of repeat customers facilitate ways to measure future growth within the dynamics of that company. There are four specific classifications of the aforementioned strategies.

1. HORIZONTAL INTEGRATION,- It attempts to increase sales effectiveness, lowers the purchase and sale price, enables merchandise ingenuity, and retails more of the same items.

2. VERTICAL INTEGRATION- facilitates a decrease in transportation expenses, covers ambitious product margins and subsequent product margins; and enter the downstream assignment.

3. FOLLOWING THE MODEL- facilitates centralized enhancement of next-generation products, corporate achievements, affiliation with like-minded companies, and licensing of contemporary products.

4. INTENSIFY THE GROWTH STRATEGY- Go through the market to expand allocation, gain loyalty from repeat customers, and develop binding motivation that focuses on your current customer base. An example of a growth strategy might be a frequent buyer rewards program.

These are just a few of the options you can consider to grow a viable business and be successful in any type of business venture you find. You can research any of these strategies, in depth, online and decide which one works for your specific needs and market objectives.