If you rely on Google AdSense to make money from ads displayed on your website, you’re probably frustrated with your lower payouts lately.

When Google first offered to share their ad revenue with us in the spring of 2003, it was pretty easy to drop some money when our visitors clicked on those little classified ads that were displayed on our site…

… But these days, Google AdSense revenue payments are getting smaller and smaller… even as our traffic grows. Most say that it is impossible to make money with AdSense. I felt the same way until a few months ago. Today, I know that there is money to be made from AdSense ads… if you know the secrets that I am going to share with you.

This short AdSense tutorial is going to reveal my best kept AdSense secrets to DRAMATICALLY increase your Google AdSense earnings. I stumbled upon these secrets by reverse engineering some of the websites that boast of making over $100,000.00 a year.

Modify your title to earn more AdSense income

Changing your web page title can often be the difference between spending a few cents per click on your AdSense ads and generating more than a dollar per click.

Compare these similar sentences:

– DIY home monitoring

– do it yourself home security

Both keyword phrases look identical… and have meaning. But the difference is that advertisers are willing to pay 169 times more for web pages with the theme of “do it yourself home security” (average $8.47 per click) compared to “DIY home surveillance” (5 cents per click).

Hit the “sweet spot” of Google AdSense

My endless testing reveals that there is a direct correlation between AdSense ad placement and the resulting click.

When ads are placed in “content zones” (rather than “ad zones”), it generally generates more Google AdSense revenue. Where is the content zone? It sits right above your content. Most of the visitors do not see the advertisements placed in the traditional places. …but those same ads placed above the beginning of our content generally get more clicks.

Introducing the Perfect AdSense Templates

While there are currently 12 AdSense templates to display, I find that 336 x 280 (large rectangle) ads convert better than any other format. And don’t worry about optimizing for smartphones and mobile devices… my tests show that AdSense ads are rarely clicked on.

Make your AdSense ads blend in with your content

Let’s face it, our website visitors HATE ads. Most use ad blockers and their sixth sense to avoid ads. That’s why you want your AdSense units to blend in with the overall look and feel of your web page. Make the background of your ads match the background of your web page. And don’t add borders… this alerts your web page visitors that you’re displaying ads.

Triple your AdSense income with this addition

AdSense for search is MUCH more profitable than AdSense for content. It is true. In addition to running standard AdSense template ads, I place a Google AdSense search box at the bottom of my content… and each click averages a 317% higher eCPM (effective cost per thousand impressions) than ads shown.

Simplify your website

A new and very interesting study reveals the way in which a person arrives from a search engine like Google. It helps us understand how people click on your ads. Specifically, people who search by clicking the Google Home button are 50% more likely to click ads on your page than people who search by any other Google means, according to the ad network. Chitika online.

Confused? I understand. I mean… if Joe Blow googles “hard drive recovery” and completes his search by clicking the submit (Search) button, Joe Blow (on average) is 50% more likely to click on his AdSense ads than if you were to search using the [Enter] wrench.

Why the big difference? One can only guess that sophisticated internet surfers are searching without the extra effort of clicking on Google. [Search] submit button (whereas less sophisticated searchers click the search button and click on our Google AdSense ads).

Bottom line: It appears that ad click rates are inversely proportional to the “tech savvy” of the people receiving the ads. So modify the theme of your web page to target beginners, not sophisticated users.

Remove unprofitable advertisers in one click

Would you like to remove the worst advertisers (displayed on your web pages) with just a few quick and easy mouse clicks? Google now offers a best-kept secret way to ban advertisers who don’t write profitable ads. It’s called “Category Filters” and you find it by logging into your AdSense account and going here:

AdSense Settings –> Ad Review Center

As you can see, Google shows you “Filtered Categories” and updated results.

Google AdSense allows us to remove categories if they are not profitable. For example, 8.9% of my ads show “Get Rich Quick” advertisers… nothing wrong with that, but my “Recent Earnings %” is 0.0%. That means I’m showing ads that don’t pay me anything. So I bookmarked it, clicked the button [Submit] button… and now those unprofitable ads are no longer showing.