Let’s face it: SEO is not easy for any business. It gets even more complicated when you have limited money, time, and resources. According to the latest Cluth survey, “more than 36% of small businesses already have an SEO strategy and 23% plan to develop one.”

To maintain and develop a long-term SEO strategy, it is important for small business owners to understand the best way to measure their SEO success. As a small business owner, if you are looking for ways to get your SEO strategy working, here are three SEO success metrics that can help.

1. Traffic Retention

2. Quality of backlinks

3. Conversion rate

Let’s see below how these three metrics can help you measure SEO success.

• Traffic retention to measure quality search audiences

All companies want to attract the attention of quality traffic to their website. Here Google Analytics plays a crucial role. It is one of the effective measures to know what type of audience you want to target and what type of audience is visiting your website. There are two metrics in particular that can help small business owners decide the quality of their search traffic. These are: scroll depth and bounce rate.

• While scrolling Depth determines how far your visitors scroll down to specific web pages. If they scroll down the entire page, it means your audience is interested in reading your topic.

• Bounce Rate refers to those search engines who visited a single page of your website but then left your site without navigating to other pages.

• The quality of backlinks defines the impact of inbound links

The quality of a backlink is measured by the total number of site links with high domain authority. To know the quality of the backlinks used on your site, you need to make sure that they are relevant and supported by new domains that can have more impact.

Although you can’t control all the links that come to your website, you can drive the quality of those links through your reach to guest posting. Make sure your goals include websites that offer domain authority, a new audience, and website relevance.

3. The conversion rate provides information on the effectiveness of the SEO strategy

Conversion rates play an important role in measuring small business performance metrics.

It lets you know how well you are achieving SEO goals, along with the extent of success.

SEO success depends largely on generating as many leads as possible. The conversion rate is the total number of website visitors who are converting to your leads. By tracking this, small businesses can easily measure the impact of their SEO on their revenue.

Wrapping the post

Every business needs context and time to measure and achieve SEO success. By understanding the proper metrics to measure SEO success, you are sure to lead the race and become a winner.

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