This article is for a real estate agent or homeowner preparing to sell a luxury home.

If you are a real estate agent, an important and lucrative way to operate your business is to work for listings. If you have the best listings in the area, then all the better. If you have the inventory, other agents in the area have to work with you to sell your inventory. You effectively have them working as your agents selling your inventory to your buyers. It’s a great situation.

So how do you get more and better listings? This is the big question. What I recommend is to do something that is different and exciting for the homeowner. After all, it is the owner of the house who Choose the listing agent. So, if you adequately impress the homeowner with how he will market his home, then you are well on your way to getting more listings than his competition.

Now ask yourself this question. Is the homeowner more concerned with the listing price or the time on the market? Most homeowners want to get the highest possible price and are willing to keep the house on the market a little longer than the agent would like in order to achieve a higher selling price. It is your job to define a price that is reasonable given comparable sales and time on the market. If the homeowner’s priority needs the equity in the home quickly, then you and the homeowner should agree on a selling price that is at a point that encourages showings and offers. Let’s say you and the homeowners are in roughly the same spot relative to the sale price, so what do you do now to get the listing?

You impress them with the marketing tools and approach you can apply to the sale of their property.

Here are some ideas you can use to impress the homeowner and significantly increase your chances of getting listed.

A dedicated website

There is a service offered by Luxury Home Marketing that has a good website platform that can be used to quickly set up a website dedicated to showcasing a specific home. Another advantage of this platform is that it is very affordable. For the right house, you can set up a website that explains the house and its special features, the area that specifically relates to the property, and all the relevant information can be included in one neat and tidy online package.

Also, with a dedicated website, the search engine terms can be specific and customized just for the specific property and the specific area. This is a huge advantage over your main site, as it would not be easy (in fact, very difficult) to maximize search terms for a specific property while maintaining an adequate cross-section of search terms significant to your business. and the others. properties on your site.

With a dedicated website, a real estate agent can specifically set up on-page content that helps drive specific targeted traffic to the website. Also, if you want to run a Pay Per Click (PPC) program, then again you can be specific with your search terms. PPC can be specific and targeted. This is a huge advantage that you can create over your main site.

A website dedicated to showing homes is sure to impress a homeowner and can be a deciding factor in getting a high-end listing.

Home Showcasing voice-narrated presentations

The next tool to use is an online video or online slideshow. The standout feature here with Home Owner is voice narration. As a real estate agent, you know the history of luxury property better than anyone. Your job is to tell that story to as many potential buyers as possible. Using the Internet to do this is a great advantage.

An online voice narrated slideshow will work for the homeowner 24/7, even on the weekends! This is a sure way to impress a homeowner.

In order to get more listings, it is important that you develop tools that can showcase a home and then present the home to the best possible audience. If you have a listing for a high-end home, you are likely to attract a sophisticated buyer. This type of buyer will be Internet savvy and this sophisticated buyer will expect a high-end property to be well presented.

Not only will you get more listings, but you’ll be moving in the direction of selling the property faster and at a higher price, as the home will be presented to more buyers and in a way that emphasizes the real value of the property.

Online Printable Flyers

It is important to offer the dedicated website visitor the opportunity to print a well-designed brochure about the property. In our experience, the most requested aspect of a real estate website is printable brochures. Visitors like to print our details of the key property they are interested in. They like to show these forms to people to get their opinion. A printable flyer should be an important part of your marketing plan and can be easily integrated into your main site and dedicated site.

Another related feature to showcase high-end property is an online printable brochure about the area. This should complement your entire luxury ad marketing program. A high-end buyer is buying the home and grounds, the area, and even the lifestyle. Your area printable brochure should seamlessly integrate with the marketing plan for all of your high-end real estate listings.

The format for both the house brochure and the area brochure must be Portable Document Format (PDF). This has become the standard for online printing.

• This also creates the following advantages:
• The buyer only prints the brochure when he wants it.
• There is no need to mail or fax or email it. The potential buyer can download and print it directly from the website.
• The buyer is immediately satisfied. The Internet is all about instant gratification. Give the visitor what he wants and immediately when he wants it.
• The cost of printing is the cost of visitors. You have no shipping costs, no printing costs, and no labor (after you’ve created it, which you should be doing anyway) to get the brochure into the hands of the potential buyer.
• All brand information and contact information is in the brochure. If the potential buyer needs or wants to contact you, the information is right in front of them when they look at the property brochure.

In short, a dedicated website with a multimedia slideshow and printable brochures about the property and the area are a powerful combination that will ensure that the owner of a high-end luxury property gives you their full attention while being interviewed. for the listing. Master the use of these tools and introduce them to the homeowner and watch your ability to get high commission listings over agents who don’t significantly increase.

Visit the Luxury Home Marketing website at http://www.luxury-home-marketing.com/ for more information and to see some examples of these high-end real estate display tools.