The foreclosure cleanup industry is exploding, with no indication of a real slowdown anytime soon. According to RealtyTrac, an online organization that tracks foreclosure data, foreclosure levels reported in January of this year were 15% higher than the level reported in January of last year.

As foreclosures increase, so will the competition to clear, clean, inspect, insure, repair, and maintain foreclosed properties.

A quick and free way to get daily exposure for your foreclosure cleaning business (and to keep your name in front of existing and potential customers) is to create an online blog.

What is a blog?

Hmm… what is a blog? A blog is simply a website that maintains a continuous chronicle of information. It may contain tidbits about your day as a foreclosure cleanup specialist. However, it can contain pretty much anything you want to include.

On her blog, she can talk about some of the people she knows, the crowds she encounters, and other business topics related to the cleaning industry, trash removal, and real estate preservation.

From the simple to the complex

Your blog can be a simple website that is updated daily or weekly with daily comments and links to articles on other websites. Blogs can range from the simple to the complex. Whatever topic you choose as your topic, make it related to you and your foreclosure business.

Consider designing your blog so that visitors can leave written comments on the information you have posted. You might plan to set up your business blog so that your visitors can see comments right away; Or, you can format it so that only you see the comments, choosing to make them public as you see fit.

Add photos, sound files and videos to your blog

Your blog can also contain photos, sound files and videos, which are very popular. For example, you can use a mini video camera to film your company at work on a job site. You can show the before video of the cleanup job and the post video so potential customers can see your company working on a foreclosure cleanup job.

Adding relative links to your foreclosure cleanup blog

The foreclosure cleanup blog you design can also link to other businesses, real estate agent websites, government offices, etc. Blogging is a wide open business. You can be creative in the information you choose to highlight and display on your foreclosure cleanup company blog.

Foreclosure Cleanup Search Engine Juice!

If you don’t have a blog, you are missing out on a great opportunity to expose your foreclosure cleanup company to the world. Another great benefit of blogging is the search engine.

A web search engine (ie GOOGLE) simply looks for information on the Internet. Search engine results, or “hits,” are presented as a list. The higher you are listed, the more effective your blog will be and the more visitors your blog will get. Your search engine ranking will depend on several factors.

To learn more about search engine rankings and how they are determined, visit sites like Search Engine Watch and Wikipedia for basic information.

Other Frequent Blogs of the Real Estate Industry

Don’t just blog, visit other blogs and post comments. Find popular blogs and publish them. Older, more popular blogs will likely rank considerably higher in search engines than your new foreclosure cleanup company blog, so build on your success by posting relevant comments on successful blogs, adding information about your company and the your company’s new blog when applicable. This will get your business website and blog more visibility and traffic.

Exposure is what you want, so potential customers can contact you because they’ve seen your business name on the internet.

Where to find free blogging outlets

Visit websites like “Blogger” and “WordPress” to build your free foreclosure cleanup blog in minutes. There are several free blogging platforms. Do some browsing around the web and find software that works for you and your foreclosure cleanup company.

Good luck building your new foreclosure cleanup company blog!