There are many online traffic generation methods available today. Depending on the type of business you are in and the type of website you have, different methods of generating traffic apply. LinkedIn, which is a website that primarily caters to the B2B market, generating traffic from the website is just as important as traffic from other sources.

LinkedIn has millions upon millions of members searching, communicating, and conducting business 24/7. With all this activity going on, it’s easy to be overlooked by your competition or confused about how to get the right prospects for your link.

Well, it’s only confusing when you don’t know how. Once you know some good tips and methods, it gets easier. You just have to be willing to do the work. If you are willing to do the work, you will see much better results.

Don’t worry though, the work involved isn’t really difficult, but it can be tedious at best. As you engage in the work I’m about to describe, you need to ask yourself; “How badly do I want new business?” Here are some great traffic generation techniques;

1. Join groups and comment

LinkedIn has thousands of groups to choose from. You must locate groups within your target market and apply to join. Some groups have a waiting period where they must process your application, but many will allow you to join instantly.

When you join these groups, you should read the comments and discussions posted by other group members. You have the option to reply to the various discussions or start your own. Another great advantage of groups is that you are allowed to send direct messages to group members who allow it.

Most group members allow messages to be sent directly to them. You must be careful not to abuse this. All that said, please include the link back to your website in all your communications. This will drive traffic.

2. Post updates to your profile several times a day

As you contact group members and include your link in the process, it’s a good idea to send contact requests to those members. If you do this regularly, your LinkedIn network will grow by leaps and bounds, and when you post updates to your profile, your network will see them. When you post your updates, remember to include your link and you’ll enjoy a nice boost of well-targeted traffic.

3. LinkedIn Ads

If your budget allows, you can choose to pay for advertising. When you’re setting up your ad, you’ll be given the option to choose a target market. This is a good option because it allows you to fine-tune and target your marketing to the desired prospects. Opinions vary whether this works well or not. It is, for the most part, inexpensive and well worth a try.