Building a website is just the beginning, the real game begins when you compete with others in the online space. Most of the people use search engines to find relevant websites and websites can be optimized for search engines. This process is called search engine optimization and is mainly divided into two types. Organic SEO is the one through which the rank or position of your website in search results is improved. This is free while the other options are paid. Most of the companies that offer SEO services provide both options and allow you to choose based on your requirements and budget.

There are many inexpensive ways through which a website’s ranking can be improved. These techniques again include on-page and off-page techniques. On-page techniques optimize web pages in such a way that search engine crawlers can clearly distinguish what the website is about. Off-page optimization techniques work outside of the website to promote it. SEO services that are usually offered by SEO experts include article and blog marketing, link building, bookmarking, other submissions, etc. The experts try to guess the search engine algorithms and try to get high rankings for the site. They do not pay Google or any other search engine for this and therefore this method is called natural or organic.

If you have used search engines like Google, you must have noticed some ads appearing on the top of the results and also in the side panel. Google allows you to place ads on the same page as relevant search results and this feature is called Google AdWords. Here billing is done based on the number of clicks your ads receive. This is called pay per click or PPC in short. There are also other options to pay based on impressions etc. The good thing about AdWords is that you already get a target audience, so your marketing effort is more focused and no money is wasted.

As easy as it may seem at first glance, taking advantage of Google AdWords requires skill, practice, and experience. Because there are so many others who want the same ad space as you, you should bid on the search keywords that are relevant to your business. Bidding on the right keywords and also staying within budget is a balance you need to maintain. If you do hire someone to do this for you, make sure they are experienced. Ask them about their previous job or if they have a portfolio. A person who has handled that type of work before is more likely to help you jumpstart your business too!

Don’t worry about investing in AdWords or any other SEO services. Google is the most popular search engine, and AdWords gives you more ROI than many other high-priced advertising options. You can also localize your search or target it to a narrow audience. There is nothing to lose because if no one clicks on your ad, you pay nothing. Give it a try and see what it can do for your business.