Golf is steadily losing its elite status as a new demographic of consumers enters the sport. Today, golf continues to witness the active participation of people of all ages in different parts of the world. The growing popularity of the sport has led to an increase in the number of international sporting events organized around the world; the Ryder Cup of golf scheduled to take place in France this year is a case in point. The growing popularity of the sport has not only translated into a larger television audience for international sporting events, but has also boosted sales of golf merchandise and equipment. Of particular importance has been the increase in golf apparel sales, with many brands expanding their range of offerings to meet evolving demand.

The advent of ‘Footgolf’ will likely introduce a new consumer segment to the market

As golf is becoming a popular sport in several European countries, footgolf has been seen as a recent trend among golfers. International government organizations like FIFG (International Footgolf Federation) are taking various initiatives to organize world golf tourism and international sporting events like the FIFG World Cup. The increased participation of professional players in these events is likely to influence new players to embrace the sport at a professional level; this, in turn, is likely to translate into increased spending on clothing and equipment.

Technological advancements to underscore lucrative growth opportunities

Emerging technological developments have led to significant transformations in golf sports. In order to offer performance-enhancing apparel, manufacturers are focusing on manufacturing leisure-time golf apparel that is equipped with features that maximize comfort and flexibility during play. In addition to golf apparel, manufacturers are also focusing on integrating advanced features and designs into golf equipment to improve player performance. Major manufacturers are opting for a soft plastic shell, with multiple layers covering the golf ball that will allow for an ideal ball swing. Wider developments in terms of incorporating innovative technology into golf apparel and equipment are likely to bode well for the prospects for the global golf apparel market.

The ever-growing popularity of golf among women: a potential opportunity for manufacturers

A recent trend observed is the increasing participation of female golfers in various international golf sports. International sports organizations are taking initiatives to encourage women to participate in this sport. In addition, these organizations are also establishing global golf sporting events for women, such as international one-day events. As more women actively participate in golf sporting events, manufacturers are focusing on creating women-centered products. It is very likely that women’s golf apparel will become a staple in the product offering of major brands in the future.

Production of golf clothing to boost employment

The increased production of golf apparel for local, state and international golfers is creating employment opportunities in both developed and developing countries. The growing popularity of golf as a sporting event is driving the manufacture of golf apparel and equipment. Additionally, the growing preference for high-quality apparel, equipped with smart technology, has led to a growing need for workers in manufacturing units. The growing demand for golf apparel and equipment is also inducing broader macroeconomic developments in relation to employment and job growth.

The seasonality of the game remains a challenge to maintain interest

As golf sports can be practiced and played primarily during summers and winters, sales of golf apparel continue to be slow during the off-season. Also, due to the seasonality of the game, golf sporting events can only be organized in winters and summers. Demand for golf apparel and gear has traditionally remained modest during the off-season, and the status quotient is unlikely to change in the future.

Preference for counterfeit and low-priced products to slow the growth of the global market

The availability of counterfeit products is also expected to inhibit the growth of the global golf apparel market. As counterfeit products are comparatively cheaper, customers prefer to spend on garments that are offered at reasonable and lower prices. In addition, the event organizers have a limited budget to host international sporting events. To stay within their budgets, event organizers prefer to spend on affordable options, creating challenges for major golf apparel companies.

Overall, the global market is expected to witness positive growth attributed to increased demand for apparel with flexible and comfortable designs. The addition of leading technology is also expected to accelerate golf apparel sales globally. Initiatives taken by international organizations to encourage female player participation are also expected to contribute to the growth of the global market. However, the seasonality of the game and limited participation rates remain a long-standing challenge for widespread golf apparel sales.