In order to get more leads, you may have researched and found many different methods to do so. This due diligence can end up turning good advice into a train wreck. If you are guilty of this, take heart; you can fix it simply by reducing the options it offers.

Let’s explore this idea.

blog posts

When you write a blog post, it’s tempting to include all the links to everything you have within the post. While you want to include some links in the content to giveaways to build your list, when it comes to the point of the post and the offer you make to your audience, you should narrow it down to a single call-to-action, one that fits in the best with the point of publication.

If that post is supposed to go viral, ask them to share it. If it’s supposed to promote something you bought, the link should go to the product’s home page, so you know what to do to get it. You get the idea. If you have another purpose that you would like to fulfill, write another post.

Email campaigns

When you send an email, you want to keep it short. It’s tempting to include every offer you have in your signature, but the truth is, you’ll get a more positive response if you only have one email CTA. Having said that, sometimes it’s okay to put one more if it’s closely related and time sensitive. If not, another short email is best.

dirty pages

Building a sales page should mean giving your audience only one option, but sometimes there are so many different features that you may need to offer more than one option or levels. This is true with software. But you still want to keep the bids as low as possible. One way to overcome overwhelm is to highlight the top pick or offer a survey to help them narrow down their choice.

Guest Post Biography

When you get the chance to guest post on that million-view blog, it’s hard not to want to put the three links you were given in the signature line. But the truth is, you only have to put one link and it has to be to a special landing page just for them. You’ll get more responses, and the upside is that more landing pages make your website more attractive to search engines.

your home page

When you create your home page, it’s hard not to include links to everything you have so they don’t miss out. But the best way to do it is to have a menu hierarchy with just a few main links or even a “get started” or “start here” link to help newbies find their way.

It seems that if you want to get more leads, the answer is to give fewer options. While you are giving them fewer options per commitment, you can still make more offers since you are making them one at a time. Don’t slow down your offers, just do them one at a time and include them in your funnel.