Digital marketing trends change frequently, though not often for better and more appropriate results. Marketers use different ways to get their business into search engine results, ethical and unethical; but in the years to come, finding their way using unethical techniques will lead them down difficult paths. It will be harder for those who have abandoned marketing ethics, while customers rejoice in better user experience and informative content.

Once upon a time, meta tags, keywords, and optimized images defined responsive web design. Good content along with keywords, hashtags and links were part of Search Engine Optimization (SEO) or Social Media Marketing (SMM) strategies. But now, SEO and SMM are no longer restricted to those elements, since Google is changing its search algorithm and Facebook uses different strategies in the forms to obtain what is most useful for the user.

It’s time for ethical and user-friendly ways

Brands that use unethical ways to get more likes for their promotional posts can lose their sites to black holes. You are in a safer zone if you use ethical ways to promote content that provides a better user experience. But if you are using suspicious ways, then it’s time to consider some of the tips mentioned in this article.

Social media to redefine organic search

Facebook has recently planned to include a dislike button to help users express their dissatisfaction with news or promotional content. This may give different messages to many, but the Social Media Giant is clear on its way of getting quality content in search and removing spam posts. Ditching harsh promotional posts and promoting useful posts with great content improves the user experience and gives your business a much-needed breather.

In case you are repurposing promotional content on Facebook, it is better to use unique content for each post. It is because in the future such posts may not appear in the News and Feeds section.

Structured tweets to the trend

Google isn’t interested in heavy SEO results, as they want to see a more human experience in search results. You may lean more towards Facebook and Twitter social media results optimized with images, links, hashtags and great content that offers value. With so much exciting stuff happening on social media, interactive digital media marketing creates another milestone with brands embracing meaningful and human ways of reaching users.

google is coming

Regularly working on your Google+ posts to link to Facebook and Twitter posts through keywords, images, and hashtags would help you stay in search. Following the social media basics in every promo post keeps you firmly grounded in the digital media battle!