Consumer perception is the most important factor for all business entities, as it helps develop awareness and perception of your brand. Therefore, for both online and offline marketing, it is essential that management understand consumer perception more effectively and efficiently.

There are some of the reasons behind maintaining consumer perception of business and industries:

1. Create brand awareness

2. Building brand loyalty

3. Promotion of consumer loyalty

4. Development of the brand image

5. Competitive advantage

Before buying or experiencing products and services, customers tend to develop a certain perception. The perception generally varies from one customer to another, the product and the quality of the service. Therefore, from a business or marketing point of view, it is essential for them to track the pattern of customer behavior and their perception and therefore they must address it effectively and efficiently.

During the purchase of a product or service, customers always tend to gather knowledge about it through the Internet. Therefore, based on online presence and rating, primarily from Google, customers conclude the purchase decision process. Therefore, developing perception before buying is essential for the company to be able to track it. Customers also develop post-purchase behavior and it depends on the user experience. In reality, depending on the user experience, the perception varies and it is essential to address it accordingly.

Organizations, to have a competitive advantage over their competitors, need to develop and maintain the knowledge and image of their brand. Based on the presence and performance in the market, customers used to develop their own perception that guides them to make purchasing decisions.

In fact, it is essential that management address all consumer complaints and problems in order to have the faith of the customer and resolve all related problems.

Digital marketing is a platform that accelerates marketing activities to a different level that provides the organization with enough opportunities. Therefore, a digital marketing platform operates using digital technologies and the main and most effective medium is the Internet. Thus, this helps organizations connect with one million customers in a short period of time.

Some of the various platforms that organizations undertake when implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization, and email marketing. Some of the digital marketing platforms like Google ad words, Google webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, make customer engagement, and thus interact with them effectively and efficiently. Hence, it was also declared as the online marketing platform that helps to connect with customers and audiences and thus helps effective customer engagement.

Now the main article title used to focus on digital marketing and its impact or effect on consumer perception. Due to the digital presence, it is easy for the organization to connect with customers more easily and effectively. From the customer end, they run into issues and often share various recommendations and reviews. It is essential that the organization responds to these queries and the digital marketing platform provides mobility in this process.

These digital marketing platforms make communication more effective and results-oriented and, therefore, help to manage customer perception more effectively. Facebook, Twitter, and other social media sites help target a larger community, and thus it is easier to connect with audiences more effectively. The combination of all digital marketing activities and customer perception development helps the organization develop consumer awareness. Developing effective customer perception helps redefine brand awareness and brand image.

When conducting a digital marketing process, it is very essential to maintain the right pace and quality. This will ensure proper customer attraction, helping to develop a better customer perception of various products and services. The social media platform has helped attract or access target customers more easily and thus ensure customer engagement, which helps develop perception. Therefore, from the above discussion, it is obvious that digital marketing creates a strong impact on consumer perception and thus improves brand image and awareness.

Lastly, it is critical to conclude that not only business professionals, but also students should have adequate knowledge and insight into the field of digital marketing as it also gives them future prospects in their career.