It is a tough and competitive business environment in which

live and it’s getting harder to achieve

your goals. You have to stand out from your peers.

and competitors. You have to work hard for the race.

promotion and better pay.

Whether you are a senior executive, an entrepreneur or

an employee, this book will show you the best way to

be successful, achieve your personal and professional goals,

Outshine your competition and differentiate yourself

of the package David F. D’Alessandro shows you how

stand out from the crowd by developing your own

“personal brand”; and provides valuable lessons in

the label of building reputation.

What is personal branding?

You must realize that success does not just come

hard work and playing the part properly.

To be successful in business and in your career, you

must be able to distinguish itself from the rest

the herd – you need to develop, build and defend your

reputation.

Personal branding is a way to manage your career or

business. It is a way of communicating that makes you

different and special. By using these qualities you

can distinguish himself from his peers so that he can

it can amplify your success.

There are 10 rules you can follow to build a

successful personal brand and maintain it:

Rule 1: Try to look beyond your own belly button – The biggest

obstacle in building a positive personal brand is your

own ego To develop an attractive personal image

brand, you need to have respect for yourself and you need

respect the people around you.

Rule 2: Like it or not, your boss is the co-author of

Your Brand – You must realize and accept the fact that

Early in your career, your boss will reap the lion’s share of

the rewards for the ideas you give, the money you brought

in etc This is how the business world works. Do

Don’t fight the power structure. Instead, learn to

play and live from it.

Rule 3: Put your boss on the couch – Not all bosses

It will help you. The best thing is that you recognize what type

of personality that your boss has so that you realize

what advantages and disadvantages this person may have

cause to your brand.

Rule 4: Learn What The Pickle Fork Is – Good Manners

are crucial to develop and improve your personality

brand. Manners have to do with consideration and respect,

knowledge and patience. Practice good business etiquette.

Rule 5: Kenny Rogers is right, even though it matters

so that you take advantage of the opportunity to build your brand,

it is equally crucial to know which battles to take. know

when to keep fighting and when to withdraw.

Rule 6: It’s always showtime – you have to realize that

reputations are generally not made with big events –

sometimes it’s those big events that stain your brand.

What builds your reputation is your day to day

behavior in the business environment, such as the way you treat

with people, how you make decisions, your work habits,

etc

Rule 7: Make The Right Enemies – Personal Bests

include courtesy, fairness, tolerance, self-respect, and

have good and correct manners. However, a small amount

of cruelty is good for your brand. your reputation

he will not suffer much if he fights against his enemies,

but it will suffer if you lose self-respect.

Rule 8: Try not to get swallowed by the bubble – Once you

are successful in building their brand and it is growing in the

ranks, keep an eye on the forest. don’t be too much

full of yourself that you will be swallowed by success.

It’s bad for your humanity and bad for your career.

Rule 9: The higher you fly, the more you’ll get shot at

In – Everyone makes mistakes. The higher you are in the

ladder of success, most likely your mistakes

will be highlighted. Accept that bad press is coming

leading in any field.

Rule 10: Everyone could have been a contender; make sure

Stay One – Prepare to be different from your peers.

As you are constantly compared to your peers,

Don’t be afraid to offer something unique or distinctive.

Don’t give up easily. Don’t throw in the towel right away

due to a mishap or two. Learn from your mistakes and

turn it into an opportunity. Do not lie, cheat or

steal. Be careful what reputation you are building.