Selling lottery tickets seems easy. There is an impression that people flock to lottery and buy retailers. The reality is that retailing lottery products is just as challenging as other businesses. You need to proactively market the business. The best way to do this is with existing customer traffic. The tips in this article are designed to give lottery retailers ideas on how to promote lottery products more effectively, thereby increasing basket size and customer efficiency.

1. Sell ​​unions. Package a group of tickets together and sell shares. People like to belong and those who do may be part of a small group with a share of a higher value ticket package.

2. White board news. Build a sense of immediacy and local excitement around the lottery products you sell. Put up a small white board listing the current jackpots and other news. This gives you the opportunity for a fun and personal presentation of lottery products.

3. Prepress and release. Pre-print a bunch of tickets and have your team offer them to customers who don’t order lottery products. Consider placing them, all with the same retail value, in a box and offer a lucky buy.

4. Second Chance Giveaway. Have a place where customers can write their name and number on the back of a non-winning ticket to enter the weekly or biweekly second chance drawing. Give away a lottery ticket as a prize.

5. Seasonal package. Create a lucky package for mom for Mother’s Day, a lucky package for dad for Father’s Day. Be sure to include several different games and some instant scratch off tickets.

6. Smart post placement. Place signs based on available rewards. While lottery companies want you to promote variety, you’re better off putting up signs based on what you know will sell well for your business.

7. Scratch ticket of the week. Present a different scratch-off ticket each week on a small display at the counter. Make sure everyone on your team knows how the game is played. Create an A4 counter poster to promote the scratch-off ticket, suggest reasons to give it away, for fun, to say thank you or as a birthday present.

8. Additional sale. Retail employees tend not to enjoy being asked to increase sales. It’s hard, especially doing it in a new way every time. Have fun, offer a reward, and give people freedom on how to do it. With lottery products, sometimes it’s as simple as informing the customer of a jackpot.

9. Include lottery products in gift packages. For Mother’s Day, include a lottery ticket or scratch cards in a gift pack along with other items like chocolate, a magazine or a pen, or all three.

10 Track your sales. Track your lottery sales by game. Let your team know these numbers. Make sure they know what products you would like to promote. Providing visibility into this could help them onboard and drive better results for the business.

If you don’t do anything out of the ordinary to earn lottery sales, you’ll see your sales as nothing out of the ordinary. Take the ideas above, play with them, make them your own, and chase growth in lottery product sales.