Home Kitchen

Staging your home for sale

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Staging your home is one of the best ways to sell your home the fastest and for the most money. I’ve been to a few listing presentations where sellers told me that another realtor thought the house was good enough. Well, good enough is not what I want. I want her house sold for full price and I want her to move on with her life fast. The person who will buy your home should feel as if they have just walked into their new home. This is the feeling I seek.

Here are some really good tips:

I have an approach that will work for every room in the house; you just have to go over it for each room. IMPORTANT: Look at each room from top to bottom, let’s start from the left and work our way to the right. Do not look at the room as a whole, you need to go through everything methodically. The technique should be the same for each room:

1- Tabula rasa. I’m going to speak in Latin here, but what I want you to do is remove any object that isn’t a piece of furniture or an accessory. Let me see my kitchen and I’ll tell you what I can do here. From the top to the button – remove the bottles from the top of the refrigerator and the beautiful plant from the cabinet. Remove the magnet and drawing of my nieces from the refrigerator, plant on top of the counter. Remove my personal photos from the wall. Remove knives, cutting board, plant, coffee pot, coffee cups, small oven, paper towel, wine bottle, cookies, and fruit basket from counters. Wow, I never realized I had so much.

When you remove things from counters or furniture, you may not know where to put them. You may need to pack them. Make 3 boxes:

1. Throw
2.Storage
3. Sell.

You may also need to rent a storage unit by the time of publication. I don’t want your boxes in the garage. Many people look at the garage and if it’s messy they don’t realize where they can put their cars and how much room there is for them to do projects.

2- Clean and repair. I have granite in my kitchen and this is a great time to make it shine. Buy some good products and clean everything from the top to the button. Starting from the light fixtures to the top of the fridge (I’m too short to see it, but there may be some taller people coming to see my house). Pay special attention to the sink, which I want impeccable, open the oven and clean it (some ovens clean themselves), open the fridge and throw out everything that is old and clean it. Have someone clean out the trash can and wash it out. I don’t want any odor coming out of any part of your kitchen. Clean the floor. Fix leaky sinks, replace broken light bulbs, and touch up paint if needed. Don’t do big repairs, just little touches.

3- Give him back some love. Now that it’s empty and clean, there are a couple of pieces to put back together. Mainly flowers and plants and for the kitchen one (1) nice piece like a nice espresso machine. In the kitchen nothing happens in the cabinets.

Auto

Sync 3 is now compatible with Apple CarPlay

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Ford now supports SYNC 3 with software updates to support Apple CarPlay and Android Auto™ for 2016 and 2017 model year vehicles.

Customers can now update by downloading the software to a USB drive, visiting a dealer, or using a wireless Wi-Fi connection. This is Ford’s first software update via Wi-Fi and offers a convenient, automated alternative to existing update methods.

Customers with 2016 model year Ford vehicles can update to the new version 2.2 of SYNC 3 to get this support for Android Auto and Apple CarPlay.

“Our SYNC 3 software platform was designed to be easy to upgrade so we can offer our customers the latest and greatest features, functional and safety enhancements,” said Don Butler, executive director, Ford Connected Vehicle and Services. “With over-the-air updates, we can deliver new features to customers in the background while they continue to use their vehicles.”

Android-Auto

Compatible with Android™ 5.0 and later devices, Android Auto brings the Android experience to the vehicle easily and safely. It offers Google Maps, Google Play Music, phone, messaging and third-party applications projected on the car’s integrated screen and available through voice controls. With a streamlined interface, large touch targets, Google voice search, and easy-to-use voice controls, Android Auto is designed to minimize distractions on the go.

Android, Android Auto, Google Maps and Google Play are trademarks of Google Inc.

Apple CarPlay

Apple CarPlay is compatible with iPhone 5 and later models running iOS 7.1 or higher. Apple CarPlay gives iPhone users an intuitive way to make phone calls, use voice-guided navigation, listen to music, and send and receive messages. The comfort allows the driver to concentrate on the road. Users can control Apple CarPlay through the vehicle’s display or through Siri voice control. Apple CarPlay compatibility requires a USB hub upgrade available through Ford dealers.

SYNC 3 currently supports Android Auto and Apple CarPlay on all 2017 model year Ford cars including Fiesta, Focus, Fusion and Mustang, SUVs including Escape, Explorer and Expedition, F-Series pickups and electric vehicles of Ford.

Receive updates over Wi-Fi

Ford has had SYNC updates since 2009, but this is the first time the company has offered an update over Wi-Fi. In Wi-Fi-enabled vehicles with Automatic System Updates turned on within SYNC 3, the system will connect periodically to the client’s phone. designated Wi-Fi network to check for updates. If an update is available, the system automatically downloads the update in the background for a period of time without client interaction. And SYNC 3 is designed to update as long as Wi-Fi is connected before the vehicle is turned off, so you don’t need to keep the vehicle running for the update to take place.

Visit the own.ford.com support site and register or log in for more information on these updates.

Digital Marketing

H2H – Person-to-person social selling strategies

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Many sales and marketing professionals today have been charmed and persuaded to believe that success in today’s hyper-competitive business climate is based on the number of digitized B2B or B2C contacts you have. Successful sales and marketing is simply not defined by how many Twitter followers, LinkedIn connections, Facebook likes, and Instagram followers one has. Feeding these so-called “must update” social channels and checking them 12 times a day can be overwhelming, boring, and self-defeating.

But you can improve the “social selling experience” with people by following some of the suggestions in this article. I have been using various social media channels for the last decade to leverage my sales and marketing footprint, but doing so to create a genuine and rich experience for the individual.

How sales professionals think about, use, and execute social selling strategies to gain competitive advantage will ultimately determine their success. The future of sales today depends on one’s ability to interact with qualified people (human to human) in an authentic and personal way. We want to build these relationships more human, more real and more valuable.

All businesses and working professionals are hungry for time and should not waste time on unproductive sales and marketing practices. Before you get started with a social marketing/selling initiative, you need to define what the purpose of using these social media channels is. Part of any good business plan is a well-developed, practical, and creative marketing plan. This includes digital marketing, search engine optimization (SEO), pay per click (PPC), content management, reputation management, and video optimization. These are the main areas to consider in your digital marketing plan. The old business adage, “if you can’t measure it, you can’t manage it,” is even more relevant today.

These key performance indicators (KPIs) must be tied to key sales, marketing and business metrics to ensure success and adequate ROI for senior management to make well-informed business decisions.

The real challenges for marketers in social marketing/selling are:

– Marketing automation and having the right technology stack in place

– Seamless integration of existing and future technologies to the “technology stack”

– Align compelling content that will resonate with each constituency and facilitate a conversion to a goal, for example, filling out a contact form, email, or phone call.

– Align content with business and revenue goals.

– Understand how content strategy can scale to meet business needs over time.

I submit to you and invite you to consider that the power and reach of a well-developed and executed social selling plan can pay big dividends. It will take more time and effort initially as you launch your plan/campaign, but after launch it should take no more than 30 minutes per day to manage and feed. And before you know it, you’ll be connecting more effectively and easily with an H2H (human-to-human) social selling approach.