Legal Law

The Brioni Shirt – Quality and Craftsmanship

Dress shirts are an essential part of every man’s wardrobe. Dress shirts can be worn almost anywhere and at any time of day. And, if you’re shopping for a dress shirt, you might consider adding a brioni shirt to your wardrobe. Why a Brioni? Because Brioni is one of the best names in the fashion industry. However, to truly understand and appreciate Brioni, you must know something about the house and his philosophy.

The house of Brioni was founded in 1945 in the midst of war-torn Italy. The country had been devastated by the effects of World War II. There were millions upon thousands of homeless people and the economy was in tatters. The government was in total disarray and the country had barely thought about how to start rebuilding.

It was around this time that two young Italians decided they were going to open a fashion house. Brioni’s name was chosen in part as a representation of what life had been like before the war and what it might be like again. They wanted Italians to associate the name of their fashion house with the best images of life and what could be new.

Italians knew that Brioni was a place where the rich and famous had played. He was the epitome of the best that life had to offer. From golf to polo, the Brioni region was the best. This was what the two men wanted their clients to think when they heard Brioni’s name.

The house was started by Nazareno Fonticoli and Gaetano Savini. The two men brought very different contributions to the company. Fonticoli was a master tailor. He would be the one doing most of the practical work. Savini was the marketing end of the partnership. He was an entrepreneur and something of a gambler. He had connections and strategies that would appeal to the upper layer of society.

The two men realized early on that they would have to be different from the other fashion houses if they were to be successful. Not only would they need to produce an extremely good product, but they would have to appeal to a much larger market. The Americans were the ones with the money and it was they who Brioni set out to conquer.

The two young men also realized that they had to compete in a market that was very competitive. There were very few people who could afford designer clothes at the end of the war. If they wanted to compete, they would have to make the best in clothing. And they did.

Not only did they create a product that appealed to the North American market, as was clearly demonstrated by the number of Hollywood celebrities who became part of their customer base. They created garments that attracted the attention of nobility and politicians around the world. The house of Brioni has managed to maintain this level of sophistication and quality in today’s fashion world. If you want to see an example of Brioni tailoring, just look at Donald Trump, Luciano Pavarotti, George Bush and the list goes on.

If you want to have and wear the best in men’s clothing, you must have a Brioni in your wardrobe.