Business

Marketing and Marketing Communications for Small and Medium Businesses: Important Forecasts for 2017

2016 ended with Americans exhausted by emotionally harrowing politics, stories of foreign entanglements and violence at home. Companies have also struggled with modest economic growth and a turbulent stock market. As we begin 2017, everyone – consumers and organizations alike – faces uncertainty in a variety of areas.

Against this backdrop, companies have yet to develop, plan and execute strategies for profitable growth. After speaking with various colleagues and clients, and reading feedback from various experts and forecasters, here is my take on what awaits small and medium-sized B2B and B2C businesses in the coming year:

one. A significant number of marketers, both large and small, will conduct agency reviews in 2017. The current Advertiser Insights report (based on 420 marketers representing about 90 percent of the top 100 US advertisers) reveals a staggering number of planned reviews:

· 66% Creative Agency Review Plan;

65% plan to check search agencies;

64% plan to review media agencies;

61% plan to review digital agencies.

Why? Beyond the lack of trust in the authorities of society as a whole, trust has also been lost, rightly or wrongly, between marketers and their agencies. So if you are feeling concerned about your agency relationship, acknowledge that you are not alone.

two. There will be significant increases in the number of companies hiring “temporary workers”, that is, freelance contract workers and freelance specialists. Faced with minimum wage increases, increases in health care costs, and rising payroll taxes, companies are obviously doing everything they can to reduce their fixed labor costs. But the ability to hire top-tier talent in the short or long term is also a practice that’s gaining a lot of momentum. In fact, a recent Deloitte University Press survey showed a “significant 7 percent increase” plus a “44 percent increase” in planning to hire casual workers in the next few years.

Keep in mind that these “outsiders” bring fresh energy and ideas to any type of organization and, at the same time, can provide some savings to your bottom line.

3. Media fraud and ad blocking will increase in 2017. Much was uncovered by the National Advertisers Association’s eight-month investigation into undisclosed refunds flowing from digital media companies to agencies. However, there is an incentive for scammers to keep doing what they are doing due to the ability to bypass fraud detection systems. This widespread practice can influence agencies’ media recommendations (and bottom line), although it obviously does not serve the best interests of clients.

Perhaps most importantly, the staggering growth of ad blocking in the markets poses a huge threat to digital media. At least 419 million people around the world are blocking ads on their smartphones, almost double the number blocked on desktop computers. That’s 22 percent of the world’s 1.9 billion smartphone users (PageFair – Ad Blocking Goes Mobile).

Digital and mobile media won’t go away, but using them effectively is challenging. Find professionals you trust to make sure you get what you expected.

Four. Since customers and followers are the lifeblood of any business or nonprofit organization, organizations will need to significantly increase their efforts to better understand their real-world wants and needs. A recent McKinsey & Co. study of about 700 top executives found that: 1) only 6 percent of companies felt they understood their customers’ needs very well; and 2) seventy-two percent considered the knowledge-of-the-client budgets inadequate.

There has been an explosion in the amount of customer data available, with new software programs mining all kinds of purchase and opinion information, including social media. To be competitive, organizations will need to continue expanding their knowledge using this new information. It just doesn’t seem smart to even consider developing a specific strategy or plan without knowing your customers, so make sure you have the skills to obtain and interpret the correct information.

5. Developing and maintaining a positive customer experience will become the new king of marketing. Distrust of institutions appears to be rampant: products are withdrawn from the market, passwords are stolen, online tweets have as much credibility as government agencies. Starting with employees, make sure they have the knowledge and tools to provide better customer service, create a positive experience, and promote repeat buying and customer referrals.

Confidence is the new black. All aspects of a brand’s life must convey reliability, delivered consistently and credibly, at every point of contact.

6. The acceptance and use of direct mail by millennials will continue to explode. Yes, millennials. And yes, traditional mail. This demographic is the one most likely to open and read direct mail. In fact, 63% reported that they made a purchase based on a direct mail article that they opened in the last 3 months (Direct Marketing Information Trends Study in the US).

Perhaps their flood of spam, disrupted advertising, and meaningless content will leave you tired of staring at screens and searching for a “new” medium. After all, it’s not about technology; it’s about efficiency.

7. While internet media spending will be tied to television for the biggest spending in 2017, more marketers will acknowledge that the majority of top media spending is still accounted for by traditional media (65%). Spending on television will increase by 1 percent, away from home by 4 percent, as radio will remain unchanged and only magazines and newspapers will show decreases (by 5 and 9 percent, respectively). Additionally, the Marketing Services category will increase by 2.8 percent to $ 237 billion, led by sales promotion, telemarketing, direct mail, and event sponsorships. (Age of advertising)

It goes without saying that determining where to spend your money on marketing communications is becoming increasingly complex. The key to doing this successfully is understanding the difference between selecting the newest “efficient” tactical tool and selecting the most “effective” one. This becomes increasingly important for small businesses, which cannot afford costly mistakes.

8. Much more time and smart thinking will be spent developing marketing strategy, positioning, and planning for marketing and marketing communications. A study of “Significant Brands” conducted by Havas in 2015 reported that most people wouldn’t mind if three-quarters of all brands disappeared forever. Also, most brands haven’t updated their strategies to satisfy today’s internet shoppers. These buyers have access to a wealth of information and have a wealth of purchasing options at their fingertips. It is more vital than ever that, to survive, you must continue to keep your brand meaningful to its constituents.

Both for-profit and non-profit brands must make absolutely clear how they differ from the competition and make their value proposition completely credible at every opportunity. Once your plan is implemented, you also need to know what is working and measure everything.

Marketing Communications and Value Marketing Consultants

2017 brings a considerable number of unknowns and concerns facing your customers, prospects, and even your employees. Clearly, they are more cautious about what to believe and who to trust for the next year. All organizations are faced with these problems and the dilemma of how to run a successful business in this climate.

Many small and medium-sized organizations are partnering with established and independent senior consultants to assist them with marketing communications and marketing plans and budgets, evaluating, developing, refining and, if applicable, implementing. If this is something you might consider, look for people with extensive experience in B2B, B2C, and nonprofits across all industries and brands. Look for consultants who are media neutral and don’t sell a particular discipline. And make sure they are passionate about analyzing the results and willing to “tell it like us” so that candor can flourish.

Improving the ROI of profitable sales and marketing communications is a daunting task. Finding the right consultant to partner with can take a bit of searching, but as Yogi Berra said, “When you come to a fork in the road, take it.”

Home Kitchen

Old style, new style: Richmond Stoves 900DFT and Stoves Sterling 900DFT Cooktop

Stoves knows what it does when it comes to electric range design. Point for point, the sterling 900DFT range range cooktops and the Richmond 900DFT range range range range are nearly identical. They share the programming functionality, have the same general internal capacity and the same number of boards. But they seem to come from two different worlds.

Stoves almost seems to be asking you a question, styled with its two flagship range 3-foot-wide kitchens. Both are designed for what Stoves calls the “compact kitchen.” Both have been designed to offer a versatile range of cooking functions, extras and options. And they both ask you this question: city or country?

When you get down to business, that’s the basic difference between these two models. Stoves Sterling 900DFT range kitchen is the whole city – Stoves Richmond 900DFT range kitchen is the whole country. The Sterling and Richmond give you dual-fuel capabilities in a 3-foot-wide casing; both offer a real capacity of 91 liters; and both allow you to convert to GLP. They both have cast iron skillet holders and wok burners. Both have telescopic shelves and enameled interiors for easy use and cleaning. The Stoves Sterling, however, is dressed in a very sleek and minimalist steel suit; while Stoves Richmond appears to have just passed the property and is home in time for a hearty dinner.

The Richmond 900DFT Stoves is encased in an enameled casing, with nice, thick oven and grill doors (they close with that satisfying “bang” that only well-made parts can produce). The knobs are carefully designed with responsive icons that let you know what you can do with each one. And a smart digital watch face reminds you that for all the country style, this is a modern gadget.

The Stoves Sterling 900DFT has the exact same knob and dial setup, but is clad in professional-looking flat steel. The same watch face now has a sleek circular edging with sleek control buttons underneath.

Stoves has clearly decided that the basic package, that is, the working parts, of your range kitchen should remain the same no matter what the exterior looks like. It’s a smart idea and it works very well for the client. If you know that the Stoves Richmond 900DFT is going to work exactly the same, and also the Stoves Sterling 900DFT, then you don’t need to waste time agonizing over the fact that you like the look of one, but the other has better compartments or functions For your needs.

Stoves have separated the way the kitchen works, from the way it looks – allowing homeowners with homes of all styles to get the look they want with the functionality they need. So whether you’re more of a country squire or an urban socialite, Stoves has the range kitchen to suit you.

Auto

CSR Classics – Fun, Addictive, and (Mostly) Free

NaturalMotion’s CSR Classics (iOS and Android) is a surprisingly addictive drag racing game brought to you by the same people who made great achievements with CSR Racing years before. I tried the original CSR Racing game many moons ago, but never stuck with it, mainly because, I think, collecting and racing the cars offered to the user did not interest me.

This problem is well solved in CSR Classics, where drag racing is put on a fictitious “strip” (think Las Vegas). Players buy, upgrade, and race cars from a vast catalog of classic cars, from traditional muscle (Ford Mustang, Chevy’s Corvair, and Nova, and the incredible Dodge Challenger, to name a few) to high-end classics like Alfa Romeo, Aston Martin. , and BMW, with a ton in between. Cars can be purchased in “loved” or “unloved” condition. Beloved cars look and perform much better than their unloved counterparts. As for me (and many people who have been involved with CSR Classics), I prefer to buy rusty, sweaty, hit and run relics to earn money to upgrade them, which makes CSR Classics much more than just a racing game, but rather one for collecting and building too.

The racing dynamics at CSR Classics are deceptively simple. To start a race, the driver (that’s you!) Hits the gas pedal to bring the needle into the “green zone” of the tachometer, trying to hold it there while the timer runs out and the race begins. Starting a career in the green zone provides a “perfect start”, which makes life that much easier. If the needle is too low in RPM, your car struggles to get up to speed, while overrunning the engine before start-up causes the wheels to spin, wasting valuable time until the wheels find their grip on the pavement.

Once the race starts, everything is time-based, as you must try to achieve a “perfect shift” through the gears. A fraction of a second sooner or later can cost a race, especially when competing with tougher opponents. The difficulty of the race varies between Easy (you can make a lot of mistakes and still come out on top), Challenging (a mistake here or there is surmountable, but don’t make it a habit), Hard (be on top of your game or you’ll go home a loser) and Extreme (I’ve never beaten one of these and don’t even bother trying anymore.

As I said, timing is everything in CSR Classics while on the brake, as there is no need to worry about steering, braking, or acceleration (except when starting). However, the variety of career difficulties helps keep your interest, as do the different types of careers available.

In “career” mode, you try to rank up in better and stronger cars, spending your cash to upgrade what you have and buy new vehicles. Within each level are a variety of races, including ladder races, restriction races, crew races, and manufacturer or car specific events. CSR Racing also offers an “online” mode in which the developers say that you can compete against real life opponents. This is somewhat untrue, as you actually compete against other real-life players in ladder events for money, reputation, and prizes. However, what you can’t do is participate in a real-time endurance race against real-life opponents, which is a bit tricky (pun intended).

Like all games, CSR Classics has some problems. The two most obvious are the replay factor, which I’ve run into every now and then if I’ve played a lot recently, but I keep coming back. Let’s face it, there is only one time limit and tapping a guy can do before things get a little boring. But, for me, a little free time and the appeal of new cars (which NaturalMotion regularly adds), it brings me back.

The other big drawback is a common one in all the “free” games I have played, namely that at some point the developers make it very frustrating NOT to invest money in the game. CSR Racing does this by using “gold”, which CAN be earned in races or by completing free offers, but it is an extremely time consuming and tedious process, especially since there are some really amazing cars that can only be purchased with large amounts of gold.

Overall though, CSR Classics gets a big “thumbs up” from this gaming gourmand as it has provided me with, and I believe will continue, hours of good gameplay.

Digital Marketing

5 reasons why content marketing is important to building your brand

The expression “Content is king” is an absolute truth. It seems like there’s a shiny new object every week to drift off, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I will give you 5 of the top reasons why you need to do content marketing as a great component of your advertising and marketing method.

Reason n. Content Marketing # 1: Establish Trust and Build Reputation

There are dozens of effective methods of content advertising. Blogs, podcasts, videos, or interviews are powerful ways to demonstrate your expertise in your market and help your prospects at the same time. Content marketing will not only show your trustworthiness as an expert, but it will certainly help you create a report with your target market, which is crucial for brand awareness.

Identify the most common pitfalls or pain points your target market faces and also develop material to help them find options. And don’t make your content a great sales pitch! The goal of content marketing is to develop goodwill by offering solutions that will also develop your brand. Ultimately this will lead to even more organic sales without being a constant release festival.

Reason n. Content Marketing # 2: Build Brand Awareness

If you routinely refrain from doing content marketing, then the opportunities are undetectable. You may even have the most effective services or products in deep space, but unless people learn about you, you don’t exist either. Web content advertising can help you transform that. When people come to your content to get the answer or find solutions, you increase brand recognition organically. Use your content to demonstrate your competition, as we said above, and also to increase web traffic to your website.

Reason n. Content Marketing # 3: More Leads = Additional Customers

Having a steady increase in leads and customers is vital, right? And also advertising and content marketing allow you to reach an unlimited flow of customers who otherwise would not have understood about you. When you offer relevant, fast and useful material, you attract potential customers like a magnet. Simpler simpler.

Plus, the quality material keeps customers coming back for more. People are more likely to return to a resource that has helped them in the past. Once they start to depend on you to provide professionally appropriate web content in your field, your customers will automatically go to your content whenever they have a request related to your market.

Reason n. Content Marketing # 4: Online Search Engine Rankings

Its material allows you to integrate search phrases that will certainly help you to rank better on the Google search results page. The more you post relevant web content, the greater your authority, and that means more traffic to your website. A small portion of people strive beyond the initial web page of the search results page, so the higher and longer you rank, the better your results will be.

Also, if you upload high-quality material, other organizations will want to connect to your site, further expanding your target market. And also, these “backlinks” are great for your site SEO. Do you intend to rate better? Backlinks are an important part of getting there.

Reason n. Content Marketing # 5: Engage Your Target Customer

Yes, the role of content marketing and marketing in general is to attract leads, however you don’t want unqualified leads or tire kickers who never employ you. Rather, you want to attract your target customer, your perfect customer, so that you don’t waste time or power on the wrong people. So exactly how do advertising and marketing materials attract the optimal customer? In other words, only those who are interested in your industry are sure to search for your material. And also only those looking for your material will click on your Call to Action and end up going to your touchdown web page and seeing your service or products. This indicates that quality leads will surely be thinking of buying from you.

Produce even more content!

There is no better time like the present to start creating and providing high-quality content as a component of your marketing approach. Add content marketing to your technique, and invite those organic leads!

Lifestyle Fashion

How to find the best summer camp for your child

Is there really a “best” summer camp among all the others? There are certainly many good ones. But being the best means different things to different people. So the best summer camp is really the one that meets your child’s needs in a way that others don’t.

And yet there are certain attributes common to all fields that make them elite. It doesn’t matter if it’s a day camp, night camp, traditional camp, sports camp, or any other type of camp, they all must meet certain standards of quality, if not excellence, to be included in the mix.

The best summer camps are those that:

– Emphasize camper safety as your number one priority.

– Use modern equipment for each activity.

– Have a high rate of return for directors.

– Have a high rate of return of campers.

– Have highly organized personnel recruitment and training programs.

– Have camping facilities in good condition.

– Have well-planned and executed activity programs.

– Cultivate atmospheres in which your child feels safe, comfortable and accepted by his fellow campers.

– Have counselors who go out of their way to make personal connections with your child.

– Promote environments in which your child can increase his self-confidence and esteem, and grow as a person through the experience of the camp.

– Have obtained the accreditation of the American Camp Association. Accreditation ensures that the camp meets or exceeds up to 300 industry standards for best practices related to camper health and safety, supervision, activity planning and scheduling, food service, transportation, and more.

Where do you find the best summer camp for your child? You can contact the American Camping Association (ACA) for a free referral. Its Indiana headquarters is available at 765-342-8456. Let them know that you are looking for a summer camp and let them know any important details about the type of camp you are looking for. They will give you various names and numbers of potential camps that might be suitable for your child.

Best of luck finding the summer camp that works best for your child!

Copyright Eric D. Naftulin. All rights reserved.

Pets

Care and feeding of a Havanese rescue dog

A Great Dane is a huge dog that is a great family dog ​​and can fend off children. A Havanese rescue dog, if you look at the information available, is not a huge dog and would probably have to run away from children. The Havanese does not grow very large, as he is usually only 29 centimeters long when fully grown and weighs 6 kilograms. He’s not a huge obstacle for kids and he’s really not the kind of dog to get if a big dog is what you want.

But despite all that they lack in size, the Havanese makes up for in intelligence. They are one of the most intelligent dog breeds, but they are also one of the most hyperactive. It takes a very patient person to train a Havanese, but when you finish you have a Havanese who listens to your commands and offers you a lot of love.

For all that a Havanese rescue dog seems to lack in size, they make up for it with their ability to warn you if there are intruders entering the home or if there is an emergency. They are alert dogs and can make a lot of noise when they feel something is wrong or a warning needs to be issued. They are also playful little dogs who love to show off their wit and intelligence. Try to match wit with a Havanese.

Havanese rescue dogs are also known as apartment dogs because they don’t really require a lot of exercise and their compact size means they don’t take up a lot of space overall. They are very loyal and wonderful dogs to have around children, as they are very friendly and love to play. Their small space requirements make them a popular pet for city dwellers.

Havanese rescue dogs require a lot of attention and patience, especially when you’re trying to train them to follow your rules. But that’s the wonderful thing about Havanese dogs, they respond very well to the right kind of training and can learn to follow many kinds of rules that other dog breeds cannot. But they are still energetic little ones who can drive you crazy if you let them know that patience, as mentioned before, is a virtue.

Your Havanese rescue dog will need daily grooming not only to keep his coat healthy, but also to keep him healthy. A tangled coat on a Havanese can lead to health problems, so be sure to keep your coat clean and tangle-free. With a Havanese rescue dog you absolutely get what you put in, so if you take the time to train them properly, show them the love they require and the care they crave, and keep them clean and healthy, they will pay you back for years to come. .

Tours Travel

Special things to do in Los Angeles

Los Angeles is one of the largest cities, if not the largest city, on the West Coast. Due to its sheer size, there are hundreds of fun things to do in Los Angeles. It can be a bit overwhelming, but don’t worry. Here are the top eleven things to do on your trip to Los Angeles. From tours to theme parks to contemplating nature, there is something everyone can do in this great city. All you need is a little imagination and movie magic.

1. Brunch on the beach

On the beaches of Los Angeles there are dozens of restaurants offering brunch on the beach. Enjoy eating brunch classics on an outdoor patio facing the ocean. Everything tastes better when you eat outdoors from the ocean.

2. Hollywood Tour
Los Angeles is perhaps best known as the city of celebrities. Because of this, there are dozens of tours that visit celebrity homes and locations. One of the most prominent tours is the TMZ Tour, which travels to restaurants, clubs, and other places where celebrities like to hang out. There are many things to do in Los Angeles, but this one should not be missed.

3. Segway through the beaches

Los Angeles is known for its beaches in Santa Monica, Long Beach, and Venice. Many of these beaches offer Segway rentals that allow you to see the sights without tiring your legs. Feel the ocean breeze as you browse the dozens of shops and restaurants on the boardwalk. Nothing can be better.

4. Horse tour

Have you ever wanted to see the Hollywood sign up close? Have you ever wanted to see the Hollywood sign up close while riding a horse? Well now you can with the Sunset Ranch to Mount Hollywood Horseback Tour. You will not only see the Hollywood sign, but also incredible views of Los Angeles, San Fernando, and the Pacific Ocean. Best of all, there will be a barbecue waiting for you at the ranch when you return.

5. The Wizarding World of Harry Potter at Universal Studios Hollywood

Opened on April 7, 2016, Universal Studios’ Wizarding World of Harry Potter lets you experience what it would be like to be a wizard at Hogwarts. Also included are other famous landmarks from the book, such as Diagon Alley and Gringotts Bank, where an exciting journey awaits you.

6. Skyslide

Skyspace is the tallest outdoor observation deck in California. 300 meters above the city at the US Bank Tower, you can see an incredible view of the whole of Los Angeles. Skyspace also has the world’s first aerial slide, a slide that runs from the observation deck to the bottom of the tower. This slide is made entirely of glass and takes you around town.

7. Warner Brothers Studio Tour Hollywood

There are many activities in Los Angeles to participate in, but you would be remiss to pass up the opportunity to tour a real film studio. On your luxury tour, guides will take you past sound stages, television houses, and many locations where some of your favorite movies and TV shows are made. You will also visit Stage 48: Script to Screen, where you will see the key phases of the production process.

8. Whale watching

There are dozens of whale watching tours off the shores of Los Angeles. These tours will take you far out into the Pacific Ocean, where you will have the pleasure of seeing these graceful creatures so close you could almost touch them. If you love animals and nature, then this is one of the best things to do in Los Angeles.

9. Catalina Island

Off the coast of Los Angeles there is a small island, a jewel of nature called Catalina Island. If you are a nature lover then this is a must see. With a host of activities such as hiking, fishing or surfing, this place is a must for lovers of the great outdoors.

10. Farmers Market

Just because Los Angeles is a huge city doesn’t mean it doesn’t have fresh produce. Farmers markets can be found throughout the city, but the largest takes place in the city center every week during the spring and summer. If you are looking for fresh produce or handmade items, look no further.

11. Dance cruise

Do you love to dance and explore exotic places? Then you should try the Aventura Dance Cruise, the world’s largest Latin dance cruise. This cruise departs from Long Beach, California and travels to Ensenada, Mexico. Along the way, you’ll enjoy amazing food, dance workshops and classes, and fun beach parties that last well into the night. If you want to have fun, look no further.

Arts Entertainments

Book Review: A Dog’s Purpose

A Dog’s Purpose: A Novel for Humans

By: W. Bruce Cameron

Publisher: Forge Books

Publication date: December 2016

ISBN: 978-0765388117

Dog lovers have always known that dogs are intelligent, loving, and deeply devoted to “their humans.” Author W. Bruce Cameron has taken this knowledge and added a unique twist that builds on it: a novel that imagines a dog, who lives several dog lives, and remembers each life and the lessons learned in that life.

The purpose of a dog begins with a puppy describing his life. It soon becomes clear that the cub, along with his three brothers and his mother, are wild. Finally, the cub, along with his mother and brother, are captured by a rescue dog. They are placed in a backyard with many other dogs and while the puppy, soon to be named Toby, adjusts well, his mother cannot handle human interaction and manages to escape. Toby grows up, makes friends, and finally reunites with his sister. But problems arise when authorities close the rescue site for having too many dogs. Toby soon finds himself in a bad situation …

When Toby’s life comes to an end, he is reincarnated as a beautiful Golden Retriever. Now the puppy is part of a healthy litter, kept with a breeder. When he sees that other puppies, from other litters, are adopted and disappear into the great beyond outside the yard, he wants to leave. He remembers seeing his mother from his first life open the door handle, and works to copy it. It works and he runs away from the breeder and wanders until picked up by a kind man who takes him for a ride in his car. Unfortunately, the man stops at a bar and leaves the puppy in his hot car. Once again the puppy is rescued, this time by a woman who smashes the car window just in time before heatstroke kills the dog. You bring the puppy home to your young son, and this is where most of the story is: between “Bailey” the dog and “Boy.”

After “Boy”, Bailey returns a few more times, once as a K-9 search and rescue German Shepherd and again as a Black Lab. His final reincarnation as a laboratory puts a complete twist on him with a very satisfying conclusion to the story.

Told from a dog’s point of view, A Dog’s Purpose is a delightful story that immediately appealed to me and kept me reading until I turned the last page. The author has the true gift of capturing a dog’s thoughts and it really felt like the dog was sharing his life with me. Toby / Bailey / Ellie / Buddy was a loving dog who knew that his purpose was to do what his human wanted / needed him to do, be it saving a child from drowning or taking a car ride to make a child happy. Like all dogs, this dog learned words: “kennel”, “bed”, “sleep”, etc. and basic concepts like “Merry Christmas” which for him meant people who came to the house. He would sit at the feet of his owner and listen to a word from the humans who spoke, for example, his name, and he would get excited, not knowing what the rest of the conversation was about. The author included a minimal amount of dialogue from humans to give readers a clue as to what was going on, but even without that help, it wasn’t difficult to follow. Much of what the dog did was pick up on the emotions of the people around him, feeling joy, fear, pain, and reacting accordingly. The writing style definitely worked quite well, and I’m looking forward to diving into the sequel, A Dog’s Journey.

Quill Says: There’s a reason Hollywood came to call and made a movie based on this book! If you love dogs, do yourself a favor and read The Purpose of a Dog.

Health Fitness

Great Bodybuilding Tips For Slim Guys

Here are some bodybuilding principles to keep you on track for fat loss. Follow these principles to choose what foods to eat or avoid.

1. The most essential bodybuilding principle for losing fat is consuming fewer calories than you burn on a daily basis. It all comes down to calories in versus calories out. You will surely lose weight if you eat fewer calories than you burn in a day. Take more calories and you will gain weight.

2. The correct ratio of macronutrients: 40% of calories from carbohydrates, 40% from protein and 20% from good fats. Eating this way will help you lose fat and retain your muscle mass. Eating less fat makes your body burn fat for energy. That makes the weight loss come from fat that is used for energy. Avoid processed foods in the form of prepackaged meals because manufacturers often add fat and a large amount of sodium and corn syrups for flavor.

3. Go to the gym

You need to do two types of weight loss training:

– Weight exercises

People can lose weight just by doing aerobic exercises, why should I exercise with weights? It is the best way to sculpt your body. More muscle mass means a higher metabolism, leading to burning more calories.

– Aerobic exercises

Remember to exercise in the fat burning zone. Your body burns fat when your heart rate is around 75% of your maximum heart rate. Your maximum heart rate is 220 minus your age.

Maximum heart rate = 220 – Age

Heart rate to burn fat = 75% x (220 – Age)

Aerobic exercise not only burns calories, it also increases your cardiovascular efficiency, increasing your endurance during training. Remember not to substitute weight training for aerobic exercise.

Following the proper fat loss diet, weight training, and aerobic exercise is the best way to lose fat. Not only will you burn calories through both types of exercises, but you will also increase muscle mass, which leads to increased metabolism. Increasing muscle mass and lowering your body fat level is the only way to look well-defined.

Lift weights three times a week and do some cardio every other day. Thirty to forty-five minutes of weight training (Monday, Wednesday, Friday) is enough for beginners. Every other day, put some cardio training in your schedule. Running, biking, or swimming for 30 to 45 minutes is more than enough. Monitor your fat loss using a scale and tape measure. A simple example to track your progress: if your waist gets smaller while your chest gets bigger, you are on the right track.

Relationship

Birthday party ideas to organize the best birthday party!

It’s time for the birthday party! To make this birthday party special, we’ve included some birthday party ideas to get you started. One thing is certain; The party organizer should think about the person being celebrated and keep it simple. The best birthday party ideas focus on great people, great food, and great times!

Since you are the host of the birthday party, chances are you know something about the hobbies and interests of the birthday person. Write them down and find a party centerpiece idea, or birthday party theme, to organize the party. For kids, this could be their favorite hero, sport, movie or TV show characters. For adults, it can also be a sport, technology, cooking, fantasy, etc. favorites. Once you’ve selected a party theme, party planning will be a lot easier.

Find a key activity or two to keep the party exciting. Birthday party ideas for activities include: a birthday roast, all good fun and good taste, of course, a Jeopardy party game (all about the guest of honor, of course), a quick game of basketball , a “this is your life” presentation with guests sharing fun memories, guessing what’s in the gift bag game, and more. For children’s parties, activities can be as simple as blowing bubbles, creating the best hats or puppets, dressing up, or an old-fashioned set of musical chairs. Make sure all the kids win a small prize to keep it healthy and fun.

Food is a critical component! There is nothing better than celebrating a birthday with your closest friends around great food or great appetizers that everyone can share and enjoy.

When cooking for a birthday party, certain active foods, like making tacos or pizzas, can add to the excitement. Make sure you have some interesting options, including food options for your vegetarian friends. Your guests will have fun participating in the birthday meal and it will become a focal point for conversation and entertainment.

Decorate! Enjoy decorating with theme-related decorations or just some colorful balloons and crepe paper. Make or buy a beautiful cake and voila! Check out some of the great providers featured on this page for great, affordable options.

So remember, keep it simple! Fun birthday party ideas translate to great people, great food, and great times!