Marketing communication (MC) is the only way for companies to move products, services and ideas from manufacturers to end users. Makes and maintains interaction with customers, prospects, retailers, and stakeholders. Marketing communication has a mixed bag in which advertising and sales promotion play vital roles.

Types of MC include advertising, public relations, and sales promotions. Of these, advertising broadens the marketing footprint and always aims for a high message delivery rate.

The 4 P’s of marketing: product, place, price and promotion are the main objectives of marketing communication. Reached a different target audience to change behavior through information, persuasion, and reminders. Without marketing communication, it is impossible to generate awareness and encourage product trials. Maintains customer base by reinforcing buying behavior by providing constant details on brand benefits.

The importance of QI within and between organizations as well as for various stakeholders with a primary focus on customers.

Marketing is the most important department in any organization. If personal marketing is successful in its efforts, the business becomes profitable and expands. Without effective marketing, there are no profits and therefore no new hires. Increases depend on the performance of the marketing communication. When an effective strategy is devised, there can be fruitful results.

Not only the marketing department but also other departments can work with marketing communication such as events, sponsorship, public relations, direct marketing and interactive marketing. These communication tools are often part of the marketing communication mix.

In advertising, you need graphic designers, for sales calls you need the company vehicles of the administration department. For personal selling, you can use the sales staff. To approve a marketing event, you must have good relations with the account manager. So, in a way, marketing communications involves various departments within an organization. This increases operational efficiency. The integrated approach ensures that all channels are well aligned and follow the same tactics, in line with business goals and company values.

Throughout the organization, it gives an impression about the company that can be negative or positive. Prospects and retailers compare your brand to your competitors and when your communications are good, you can outperform other brands and vice versa.

Many brands contract with a third party for advertising, sales promotion and word of mouth marketing, and the success or failure of the brand communication directly affects them. In terms of how it affects customers, they approach the brand’s products with the knowledge and information they can retain about the brand. Customers like to know how beneficial a product is to them, and marketing communication tells them exactly that. IMC’s entire strategy is focused on how customers want to experience the brand.