Cost management is one of the important factors in planning video marketing strategies. You can better manage your costs if you know that you can produce good quality and effective videos for free. It means you don’t have to spend more on equipment and software. It only uses your existing resources. This is how you will make your videos for free:

1. Equipment, Tools

You will need the following to create your video: computer and webcam, internet connection, and yourself. Since you already have them, you have no cost for equipment and tools.

2. Video creation software

There are several video creation programs that are free to download and use. It depends on the type of video you want to create. In this article, three styles of video are discussed: Presentation, Screencasts, and Talking Head.

For video presentations, PC users can use the latest version of PowerPoint, Camtasia Studio, SlideRocket and many more if you search online; Mac users can use Apple Keynote. It’s important to choose a program that allows you the option to control the movement of the slides or move the video forward or backward while you discuss your presentation. You can then record the presentation with your video discussion to share on multiple sites.

Screencasts are the preferred style for instructional videos, as well as videos showing solutions to problems. PC users can use Screencast-o-matic.com, CamStudio, etc., while Mac users can use QuickTime X, Copernicus, etc. Jing is a software that can be used for both PC and Mac.

To create Talking Head videos, you need software to record your webcam images and audio. To make your video interesting, add props or graphics to highlight important points in your presentation. Do not forget your own performance: smile and speak clearly. PC users can use Windows Live Movie Maker with Windows Live Essentials (for the webcam option), while Mac users can use QuickTime X.

3.Video editing software

Edit your videos to fit your purpose in the shortest amount of time. Don’t forget to add the appropriate text, graphics, and music to create effective content for online video marketing.

Add text below the speaker’s face for additional information, such as the speaker’s name, company name, or website, but remove it after a few seconds. Add music to grab the viewer’s attention, but turn it down when necessary to avoid distracting speakers. Emphasize your CTA with text to make it more powerful and to avoid any misunderstanding or confusion regarding the information you are sharing.

Both PC and Mac users can use YouTube and WeVideo Online Video Editor. Windows Movie Maker is for PC users only. You can search online for other free editing software.

Make sure your free videos have the following components: Brief but effective introduction; Content that exactly matches the video title and a CTA that specifically asks viewers what to do. You can do a lot of video marketing tactics if your videos are created at zero cost.