Business

Grant Writing 101: Goals and Objectives for Vampire Killing

Once you’ve clearly established the need for a specific Funding Opportunity Announcement (FOA) or grant application, it’s time to set a goal and develop measurable objectives. For example, your needs section has stated that your target population is a small rural village with 500 people and neighboring vampires are taking out villagers at the rate of one per week (US Department of Vampires report, 2010). Your goals are: 1. decrease the loss of villagers in; 2. increase the number of vampire hunters to; 3. decrease the number of vampires. (At this point I need you to double check your FOA and make sure the funding is actually for vampire removal and not werewolf grooming and while this is a topic for another blog, it’s important here as well) . As it should be, the objectives are general and do not indicate how many villagers you plan to save; how many vampire hunters do you plan to train; or how many vampires each assassin will kill. Measurable targets will now move into place and make or break your proposal (and ultimately your village because they can’t last too long at that rate).

It is impossible to develop a solid operating plan or even a proper evaluation without measurable objectives. Let’s write down an objective for your first goal, which is to decrease the loss of villagers to neighboring vampires. We want this goal to be measurable and ambitious, but not overly ambitious.

The following is an example of an objective that is not measurable:

The Vanishing Vampires Project will significantly reduce the number of villagers kidnapped by neighboring bloodsuckers at the end of the funding period. (How much is a “significant increase”? If you choose to go this route, grant reviewers will give you 1 or possibly 2 points out of a possible 10 for submitting.)

The following is an example of a goal that is measurable but not ambitious:

The Vanishing Vampires Project will significantly reduce the number of villagers kidnapped by neighboring bloodsuckers by 2% at the end of the funding period. (hm, bloodsuckers – 98, villagers – 2. Not an impressive score. Might get you 2 or 3 points with the reviewers.)

The following is an example of a goal that is measurable but probably too ambitious:

The Vanishing Vampires Project will significantly reduce the number of villagers captured by neighboring bloodsuckers by 100% at the end of the funding period. (To sell this to the reviewer, you better have a very detailed trading plan packed with research-based activities.)

The following is an example that is measurable and ambitious:

The Vanishing Vampires Project will significantly reduce the number of villagers kidnapped by neighboring bloodsuckers by 75% by the end of the first year of the funding period and by 85% by the end of the funded project.

gold

The Vanishing Vampires Project will significantly reduce the number of villagers captured by neighboring bloodsuckers by 100 people the first year and 250 by the end of the funded project (you just saved half the village and that should impress even the toughest critic, especially if you follow up with a researched action plan, but that’s another topic!).