Digital Marketing

Aggressive Marketing Strategy For Fantasy IPL 2021

Marketing is the only source to inform the target audience about your brand and product. For every type of industry, whether it is the cosmetics industry, sports equipment industry, or fantasy sports platform, marketing is necessary. All the fantasy sports platforms in India have started their preparation for the 14th edition of IPL.

IPL 2021 is a golden opportunity for everyone, whether they are investors or fans of fantasy sports. Due to the popularity of fantasy sports in India, all the fantasy sports platforms take advantage and promote their platform with different marketing strategies. For marketing and advertising, fantasy platform operators are investing a lot of money to make it a success.

From recruiting brand ambassadors to creating campaigns, they are trying all the marketing strategies for Fantasy IPL promotions.

Few Marketing Methods For IPL 2021

Marketing with IPL streaming platform – What will be the best platform to reach the maximum number of sports fans? A sports streaming platform. Through the brand, it simply turns sports viewers into fantasy users. Many fantasy operators are collaborating and co-hosting IPL 2021 streaming. Live sports streaming platforms like Hostar+ and Star Sports have maximum loyal sports fans as compared to other platforms. Advertising about Fantasy League is the best way to target the ultimate cricket fans. Why a sports fan will miss the chance to experience the real feeling of playing IPL on the fantasy platform.

Collaboration with I.P.L. teams – Fantasy Sports Platforms is collaborating with real teams to promote Fantasy League on their platforms. The promotion of IPL teams like KKR, Mumbai Indians and others encourage their own supporters to get involved in fantasy cricket on the respective platform. Team fans believe more in their favorite teams and trust the following brands more. The reach of this type of marketing and publicity is not only domestic, it goes further as IPL teams have players abroad as well. Fantasy platforms like Royal11 collaborate with national and international teams to build trust among fantasy sports users.

Marketing by recruiting ambassadors – Hiring brand ambassadors is one of the most successful forms of marketing in all kinds of industries. In IPL 2021, platforms like Royal11 are recruiting popular cricketers for Fantasy IPL 2021 promotion. Fans trust their favorite players more. Also, cricketers have a huge following both in India and abroad. The audience can connect more with the celebrity on an emotional level and easily gain convenience to give the brand a chance.

social media Where do we spend most of our time? Social media is not just a source of entertainment, it is the biggest platform to promote your brand or product. It’s a perennial method of personally connecting with your audience. Many fantasy platforms like Royal11 even use social media to enhance the user experience when communicating with their users. A user can only report gaps and improvements on their fantasy platform. An honest review will help you build the fastest and best space for all fantasy sports fans to enjoy multiple contests. Fantasy sports platforms may post entertaining yet informative content on their social media pages in the form of images and videos.

campaign organization You can organize different campaigns for the promotion of the Fantasy Premier League. Many fantasy operators are running small campaigns like “Merge Khelo or Jeeto” and offer big rewards to the winners. For the Fantasy Premier League, fantasy platforms should run campaigns targeting cricket fans. Keep a niche while organizing such campaigns, because the campaign you are organizing must be relevant so that the audience will connect and then take a call to action.

New updates/features – Adding new features and technology on the fantasy sports platform also promotes your business. Introduce personalized features like introducing one-on-one chat with your like-minded cricket enthusiast or participating in multiple contests at once. The more personalized experience you provide, the more you will appeal to fantasy users. The user experience also promotes word of mouth marketing. If a user finds your fantasy platform interesting and easy to use, they will surely tell their friends and family about your platform. After all, we as humans never forget to share our best and worst experiences with any product, brand, or platform. This type of marketing acquires more audience.

affiliate marketing In recent years, affiliate marketing has become a popular and efficient marketing strategy. Affiliate marketing is not only beneficial for fantasy platforms, but also for affiliate marketers. On every sale and download of the fantasy app, affiliate merchants earn a commission. Fantasy Platform operators can create affiliate programs and offer good commissions to attract many sellers. Fantasy Sports platforms can increase your reach to a large audience through affiliate marketing.

Last words

To promote Fantasy IPL 2021, fantasy platforms are trying different marketing strategies. Marketing and advertising are the way to reach the target audience.

Digital Marketing

Importance of Measuring Event Performance

Event managers are under considerable pressure to obtain metrics regarding their events to ensure that they deliver a return on investment. Being able to pull these stats and turn them into valuable information is something many event managers struggle with. It can be difficult to know what to measure, how to measure it, and then how to analyze the data.

The first stage in analyzing event performance is understanding why the event is taking place in the first place. What are the objectives and goals of the event? There are many reasons why companies organize events:

Publicize the company or the product.

generate sales

Generate qualified sales leads

Conduct market research

To enter a new market

To launch a new product or service

To influence or establish relations with the press

Educate or motivate partners and/or employees

To help retain current customers

To support the local community.

It’s a good idea to set one primary goal and one or two secondary goals. Trying to set too many goals will dilute the main purpose of the event and lead to mixed and confusing messages for delegates. Each event you run can have different objectives, but it’s important to understand exactly what it is, as without a clear objective you won’t be able to identify and measure your event’s performance objectives.

Try to make your goals and metrics as specific as possible. For example, if the primary goal is to create sales and the secondary goal is to generate qualified sales leads, some of the metrics to focus on will be:

Entry

Number of transactions made

Number of purchase orders received

Expense to income ratio (E:R)

Return on Investment (ROI) Ratio

Number of new accounts/customers

Volume of leads generated

Quality of generated leads

Once you have identified the goals and metrics, the next task is to obtain this information. This can be the most difficult part of event performance analysis. It can be difficult to get this information and turn it into valuable data.

Many event managers are turning to technology to help with this process. Event management software solutions assist event managers in event planning, management, and analysis. They often come with built-in reporting and analytics modules, making event performance measurement an easy task.

If generating leads is an important goal, event management software can help identify the quality and quantity of leads. By understanding what makes a high-quality lead, event managers can create custom registration forms, capturing delegate information that identifies poor and good quality leads.

Understanding the message you’re getting across to delegates is also a key metric that often needs to be measured, but can be hard to come by. By using the information collected on or after the event, managers will be able to improve future events and improve client relationships with delegates. Once again, event management software can help in this metric measurement. By providing a comprehensive feedback management tool, managers can produce surveys that delegates can complete on the day or emailed after events. Online survey results can be automatically populated in the event management solution, ready for instant analysis.

Understanding delegates and their responses to the event will also help managers accurately qualify event contacts. Event management software will provide analysis tools that allow administrators to quickly drill down into the data stored in the system. Providing custom reports, as well as standard management information reports, will illustrate how well attended the events are, how well booked they are and how successful the program was.

In general, it is recommended that managers spend 5% of their budget on event measurement and analysis. By investing in an end-to-end event management software solution, managers can ensure accurate event results are consistently produced. Event management software tools not only help in event analysis but also make event planning, management and promotion easier, more efficient and much more profitable.

Digital Marketing

Why do you need a custom eCommerce store?

In the world of e-commerce, uniqueness rules over others. The eCommerce industry is growing rapidly as everyone wants to open an online store to sell unique products. Even teenagers are also showing interest in startups by setting up an online store. Among the many fields, fashion products and accessories find great business. But, the competition is tough. You will get new business every day promoting your online stores. Therefore, a customization option is a necessary feature if you want your store to look different. Not only does it add a unique look, but it also provides your store with essential custom features for your consumers.

There are many ecommerce platforms that allow you to quickly create an online store, including BigCommerce, Shopify, WooCommerce, and more. These platforms have their share of advantages and disadvantages. But BigCommerce is doing well when it comes to offering a personalized storefront to customers. These stores present a great benefit to capture the attention of their consumers. The factors mentioned below describe why you need a custom eCommerce website.

Customize your products according to interest:

Your e-shop goal is to satisfy the demands of your consumers. This can only be taken care of by a custom online store. If you run a fashion dress store, you need some custom filter options like sizes, colors, and fonts to help shoppers. If you copy a template, it won’t meet all of your requirements. Since the variables are different, you need some special features to mention them. Remember that a well-structured store serves people in the best way and manages to retain the interest of the consumer.

Shop for your unique shipping option:

These days, most commercial stores offer a variety of products that need different shipping options. Your consumers will be delighted to get their favorite shipping name for their orders. Only a consciously designed one-stop shop will offer such benefits. You can choose the BigCommerce platform to design a store that can be easily changed based on your requirements.

A personalized e-store for multiple suppliers:

You may be working with multiple vendors, each with different requirements. Therefore, custom options help them use the best way to ship their products. When you have many vendors, your profit target also increases. If the services are satisfactory to your partners, achieving success will be easier.

A store that offers promotional codes and discounts:

Discounts and promotional codes attract more audience. With a personalized eCommerce store, you can plan unique promo codes at checkout. In the e-commerce industry, this move has been recognized as an attractive step. When you design a custom store, you can generate as many discounts as your business needs.

Integrate your store with backend software support:

Backend software is required to perform many functions. Integrate the software with the store and easily do some complex jobs. You may need a software support to track your order. So, always go for a customizable store that allows you to use the features on your demands.

Different needs of your customers:

Consumer requirements are different. While some want easy shopping, others love visiting an organized store with products in the right place. Since people make a purchase decision after several visits, their wishes must be prioritized.

You need different credit card processors:

The pre-built themes do not always process all credit cards. You may disappoint your buyers and may be a reason to leave your pages without any action. Add different credit card processors so you can make your customers happy.

Safety Concerns:

You have to make your store safe if you want more and more consumers. When talking about electronic commerce, the issue of security is of great importance. You must take strict measures to protect sensitive consumer data and payment card details. When you opt for a custom eCommerce store, your store will be enhanced with the necessary details.

Inventory management is important:

Inventory management is a primary concern for all eCommerce businesses. When you have a good number of shares, your company will also do well. To maintain this critical concern, you need to connect vendors to your inventory management system. When your product inventory is running low, the system will generate the order and send it to the suppliers automatically.

BigCommerce gives you an easy customization option to help your shoppers find and buy products quickly. Visitors can use a filter option to sort the products. This eCommerce platform features an easy-to-use catalog for buyers.

It is important to have a personalized store for you. It helps you with better exposure and a better profit option. Choose your platform, on which you want to build your store.

Digital Marketing

Keyword suggestion tools for guaranteed SEO

Quality SEO also means using key term suggestion tools other than ranking tools. For a guaranteed SEO service, here are the top keyword suggestion tools.

Free meta keyword tool – Made use of to examine the meta keywords. This tool sees the keywords inserted in the keyword meta tag of other websites and then searches for these keywords in Wordtracker etc.

Google Ads – used to get new keyword ideas.

Google keyword suggestions – provides relevant and popular keywords related to the chosen keyword phrase. Just type in the keyword and then Google Keyword Suggestions will search Google and find popular terms used by websites in the same industry.

google tip – When you type the words, Google automatically suggests them. To view the results, use the arrow keys.

popularity tool – gives the statistics of the keywords by hour, day, week and for the next 12 months. The tool also gives the performance after three years.

Research tool – researches the right keywords to be included in the content of your website, in order to better promote your business. Just type in the words and the tool will suggest a variety of keywords that you can consider using.

suggestion tool – displays Wordtracker and Overture results for the most searched keyword phrases. Just enter the keyword phrases and you will find out how often these keywords are being searched for.

Search term research – a keyword research tool that indicates the most searched keywords and allows you to search for the exact keywords you need to target.

Website keyword suggestions – makes an effort to know the theme and category of your website and then gives the right keywords along with an approximation of the traffic.

Since guaranteed SEO service is essential in every online business, you can use the following keyword research tools above.

Digital Marketing

How to make money using YouTube

It seems like the economy is getting better than it has been a few years ago, but almost everyone you talk to is still looking for “the next big thing.” It can be hard to find a job that you really enjoy doing, but it’s even harder to find one that will thrive in the long run. Have you ever heard of YouTube? Of course you have. In case you’ve been living under a rock for almost a decade, I’ll tell you. YouTube is a video-sharing website that has exploded into all aspects of social media since it was created in early 2005. It’s all about how to make money with YouTube, so I have to tell you about these guys. Three young ex-PayPal employees came up with the genius idea to “broadcast themselves,” and the rest is history. It’s pretty entertaining to watch silly videos of pranks, celebrities, and funny pranks, but I bet you never knew you could actually make money by participating. It is true! I will list just a few of the numerous ways to start making money posting videos.

YouTube was sold to Google almost a year after its birth for nearly $2 billion. It currently operates as a subsidiary of Google, and almost every human being, from babies to seniors, has become a star in the making simply by posting a thirty-second video for the world to see. If we can find the time to escape our daily lives by watching a video online that makes us laugh, sparks creative thoughts, or teaches us a lesson or two, we certainly can find the time to make one. All you need is an internet connection and video editing software, which you can easily find via your smartphone, laptop or desktop computer. Oh, and you also need an idea. It could be something that is effortless, or it could be difficult. Either way, shoot it, post it, and start earning some extra money fast.

Creating the actual video is probably the most difficult step before you start collecting cash. Start by thinking of an idea. If you have any kind of talent or skill, it will be a brainless situation to record it as a video tutorial. Show me how to cook the perfect scrambled egg, teach me how to use liquid eyeliner even if my hand is shaking, teach me how to ask how to go to the bathroom before traveling to Mexico…the possibilities are endless! And, if you are lucky enough to know how to edit videos, you can very well master animated short stories or catchy popular tunes with recognizable characters that will go global in a matter of days. Just remember to keep in mind that it needs to be unique, one-of-a-kind, and include lots, lots of fabulous flair.

If you have a website, that’s a huge plus. Because you have the opportunity to add a watermark that will direct users to your website instantly. Most of the websites like Google Page will invite you to use the necessary tools. Enhance your website by placing ads and adding content related to your videos. The goal is not to keep viewers on your site, but to get them to click on the large number of ads that are displayed. Fortunately, if you do a little research, there are many Internet companies that will happily target their users based on content alone and pay you per click. It may not seem like much at first, but the more traffic you bring to your website and YouTube videos, the more money you can accumulate at a fast rate. Don’t forget to link to your website in the video and most importantly in the description page.

Apart from taking advantage of the many websites that could help you earn extra money, YouTube is always there for you too. YouTube can add content to your website and will help you add a variety of ads. Take your time, browse the YouTube site and find what interests you. It doesn’t matter if they’re not yours, they just have to have some sort of tie or relationship to what you’re trying to “sell.” Focus on offbeat hobbies, politics, or anything that might just go along with your video. It will bring in a ton of traffic, which in turn, will click on the posted ads, which again, in turn, will have you cashing a check in no time.

Let’s say you don’t have a website as of now (what the heck are you waiting for?!). If you decide to put your video only on YouTube, there is still a way to make quick money with ease. Simply set up your YouTube channel and opt for the small ads to be shown in and/or before your video. YouTube will pay you every time curious viewers click on the ads. A new, independent user who is bold enough to post a video can earn just over $2.00 per 1,000 views. That doesn’t sound like a lot, and you may not pay rent, but it adds up very quickly. For example, if you make about 200 videos over the course of a year and each one gets 5 views a day, that adds up to the $2 we just mentioned. And it’s just money earned by not doing a lot of work. Which will leave a lot of time trying to figure out a new idea for another video. The earnings eventually come slowly, but you’ll still get a paycheck. Imagine if your fashion video is all the fuss, where almost everyone is talking about you around the water cooler. Now, that’s not so far-fetched, but it very well could happen. And, if so, 1,000 views could easily turn into millions, and that $2.00 now seems like just a drop in the bucket. It’s not unheard of to earn upwards of $50 to $100 a day simply by spending 30 seconds or more in front of a camera.

Start by making a video and then watch it. You most likely hate it. Make another, and another until it is perfect. Flaws are good sometimes because they can be perceived as quirky, which usually gets a lot of views on the YouTube channel. This is how you make money using YouTube. Do that. But continue to strive for your best, always. Even then, it could be fun when you’re trying to be serious. And don’t forget to choose interesting titles for your videos. “How to properly clean a litter box” or “Make a butterfly net out of a paper bag” just won’t cut it. The objective is to capture the attention of the spectators from the first moment. If they’re not interested, their fingers won’t click to watch your video and you’ll continue to earn the same salary you’ve been complaining about for far too long. Talk to friends, co-workers, family, other YouTubers, and don’t be afraid to visit the forums. They will prove very useful in the long run and extremely beneficial. You can spend as much time on this, or as little as you like. you’re the star You won’t make money just sitting around thinking about trying. Give it a try, you have nothing to lose! You’re touching this by the way, right?

Digital Marketing

Importance of editing in film production

What is editing?

Editing helps to put all the shots in a proper sequence so that the movie comes out as a whole whole unit. Editing is so important that it can actually make or break your entire movie. The editor is a creative professional who works with the story, pacing, dialogue, music, and the actors’ performances to make the film a cohesive whole.

Editing is done in post production studios which include dubbing studios and editing studios. Post-editing also involves color correction, which is actually a very important step in the entire movie production process and makes a world of difference.

Importance of editing.

It gives the perfect flow to the movie. – A movie can be amazing in all its aspects like actors, performances, scenes, songs etc. but due to various reasons, its flow is often interrupted. It may be due to the lack of dates of the actors, some technical problem or any other similar problem. A film editor is responsible for arranging shots in an organized and fluid way, and therefore for containing the desired flow. The film editor works with the producer, director, and cinematographer to achieve that perfect flow on film. Editing studios are the perfect place to edit as they are equipped with all the necessary tools and techniques.

Help change scenes. – The transition of scenes plays a very important role in a movie. The transitions have to be placed at the perfect moments to achieve proper fluidity and maintain the desired rhythm of the film. Lack of a proper transition can give you a fast-paced, nervous mess that nobody likes.

gives cutting option – Cutting the scenes at the appropriate place is also an important task in editing. It requires perfect timing as the cuts need to be smooth and provide the ideal flow to the movie. Cutting the scene too early or too late can ruin all your hard work. Therefore, time is critical!

Sound editing and color correction. – Sound editing involves adjusting volume levels and synchronizing video clips with audio clips. It should be smooth and elegant as it can evoke emotions in the audience while watching the movie. Dubbing is done in dubbing studios to expel any unwanted sound. Color correction makes your videos attractive and stylish and is very important for video quality.

The role of editing is paramount in video production as it combines sounds and visuals in an excellent way and makes the audience feel emotionally connected to the film. A masterpiece that evokes emotions can be created with the help of professional video editing that everyone appreciates!

Digital Marketing

Do you want to get more leads? narrow down your choices

In order to get more leads, you may have researched and found many different methods to do so. This due diligence can end up turning good advice into a train wreck. If you are guilty of this, take heart; you can fix it simply by reducing the options it offers.

Let’s explore this idea.

blog posts

When you write a blog post, it’s tempting to include all the links to everything you have within the post. While you want to include some links in the content to giveaways to build your list, when it comes to the point of the post and the offer you make to your audience, you should narrow it down to a single call-to-action, one that fits in the best with the point of publication.

If that post is supposed to go viral, ask them to share it. If it’s supposed to promote something you bought, the link should go to the product’s home page, so you know what to do to get it. You get the idea. If you have another purpose that you would like to fulfill, write another post.

Email campaigns

When you send an email, you want to keep it short. It’s tempting to include every offer you have in your signature, but the truth is, you’ll get a more positive response if you only have one email CTA. Having said that, sometimes it’s okay to put one more if it’s closely related and time sensitive. If not, another short email is best.

dirty pages

Building a sales page should mean giving your audience only one option, but sometimes there are so many different features that you may need to offer more than one option or levels. This is true with software. But you still want to keep the bids as low as possible. One way to overcome overwhelm is to highlight the top pick or offer a survey to help them narrow down their choice.

Guest Post Biography

When you get the chance to guest post on that million-view blog, it’s hard not to want to put the three links you were given in the signature line. But the truth is, you only have to put one link and it has to be to a special landing page just for them. You’ll get more responses, and the upside is that more landing pages make your website more attractive to search engines.

your home page

When you create your home page, it’s hard not to include links to everything you have so they don’t miss out. But the best way to do it is to have a menu hierarchy with just a few main links or even a “get started” or “start here” link to help newbies find their way.

It seems that if you want to get more leads, the answer is to give fewer options. While you are giving them fewer options per commitment, you can still make more offers since you are making them one at a time. Don’t slow down your offers, just do them one at a time and include them in your funnel.

Digital Marketing

11 Sources of Free Testimonials for Nonfiction Books

Introduction

A great way to give your book credibility is with testimonials. Nothing helps lend your book more credibility than a positive quote from a prominent figure or someone knowledgeable in the field your book’s topic is. Credibility is essential to your professional success and to the sales of your book.

Here are eleven sources for finding free testimonials that you can use in your book, on your website, and in your marketing materials:

1. Teachers, professors, educators: Think about some of your favorite educators you had in school, especially ones who taught a subject similar to the one in your book. Be sure to also consider educators with impressive titles, such as “Dean” and “President,” etc. Many in this group will also have been published, so make sure the title of your most famous, most successful, or most recent book is attached to your name.

2. Authors, bloggers: If you’ve already written your nonfiction book, you already know who these people are. Email them to your editor or to your blog and kindly ask for a testimonial.

3. Industry experts: The bigwigs within your industry can be hard to get testimonials for, but you should give it a try anyway. These will be much easier to obtain if you are active within your industry. But anyone else within your industry who has good accomplishments, many years on the job, or author of a book, will be just as good for you.

4. Leaders of professional organizations: For national leaders, this could also be hard to come by because they will fear that by giving you a testimonial, it will appear that their organization is endorsing you and your book. But getting this kind of testimonial will be like hitting the jackpot. It will be much easier to get a quote from the leaders of professional organizations that are local.

5. Local Celebrities: This group is worth following. Small local celebrities, like those featured on the local TV news, or successful business owners, newspaper reporters, and anyone with a fancy title. The biggest celebrities who regularly appear on national TV shows can be very hard to come by.

6. Suppliers, manufacturers: Talk to some of the vendors or manufacturers that you and your company deal with. The best testimonials will be from anyone at these companies with a professional degree. But don’t forget that the ones without a fancy title can be good too, especially if they have direct knowledge of you and your work.

7. Charitable organizations: Any charity or religious organization you belong to, especially if you are actively involved in the group. Again, try to get someone with a title.

8. Government Officials: Nationwide, these can also be very difficult for the average person to come by. Try local first.

9. Social networks: Social media dating can be very good, especially if you want to get a lot of testimonials. Make an effort to get quotes from those who have a large following and who have also written a book.

10. Current clients: These may be some of your most powerful testimonials and should be very easy to obtain.

11. Friends, family: Yes, even these can be good, especially from those who don’t have the same last name as yours. It is imperative that you write an honest testimonial about yourself and your book, using your own words.

conclusion

Be sure to get a variety of quotes from different professions and different industries, as well as some from regular readers that aren’t necessarily on this list. Testimonials from those with big, fancy titles are certainly impressive and can help you sell more books. But testimonials from those who don’t have those fancy titles can also help you sell more books, as well as help you build a larger, devoted following. A variety of voices and opinions is key to building and maintaining your credibility.

Digital Marketing

Why use Google Analytics?

It amazes me how many people will say their website isn’t working for them, but when asked if they measure traffic or use a tool like Google Analytics, the answer is usually ‘I don’t know’ or ‘I think I have login’.

Now the fact is that many companies’ websites don’t work for them and don’t generate enough traffic or the right kind of traffic. However, as with any form or marketing, measurement is absolutely critical, so you can see what works, what doesn’t, and adjust your strategy accordingly.

Unfortunately, some people don’t measure their web traffic at all. This may be because they are unaware that tools like Google Analytics are actually FREE and can be installed relatively easily with a basic understanding of HTML code. If you’re lucky enough to have a good content management system, this becomes even easier without needing to understand website coding. Of course, most good web development companies should do this for you as part of the website launch process.

I think it’s fair to say that some people who have started looking into Google Analytics have often only scratched the surface of how powerful this FREE tool really is.

The most common use is probably to check how much traffic a website gets, along with the source of the traffic and what keyword someone typed in, if it came through a search engine.

However, Google Analytics can provide much more relevant and useful information, for example “bounce rate” can be a very important piece of data, this means the percentage of single page views where the visitor left your site from the landing page. destination without continuing. view any other page of the site. So you might have a lot of traffic, but if your bounce rate is high, this would suggest that the page is not relevant to visitors and your site probably isn’t working for you. Rather, this may be the same page that your specific campaign is targeting. In this case, the ‘bounce rate’ shouldn’t be daunting.

You can also look at the average time people spend on your website, again if this number is low and you don’t get any queries, just like the ‘bounce rate’ this could suggest that your website visitors don’t perceive that your site is relevant. It could also be an indication that the navigation to other relevant pages, for example the “Contact Us” function, is not clear.

Top Exit Pages can be another great piece of information, if visitors are browsing multiple pages on your site, but you’re losing them without getting any queries, you may need to review your Top Exit Pages and try to adjust/improve them.

Google Analytics is an amazing, rarely used tool with features that could fill a manual. The purpose of this article is simply to highlight its availability so that your business can begin to benefit from your app.

Digital Marketing

The benefit of LinkedIn for actors and other industry professionals

There is no doubt about the importance of a well-crafted social media profile for professionals in today’s world. Facebook, Twitter, YouTube, and Google+ are some of the most popular social networking platforms that anyone with an Internet connection can create. They are also the most thought out in terms of presence. But what about LinkedIn? I remember when LinkedIn first came out. I didn’t think of any of that, but I did set up a profile anyway. Today, LinkedIn has more than 477 million profiles ranging from individuals, companies, and groups. It is the number one professional networking platform out there today. If the number of users isn’t impressive enough, the number of profile views for the first quarter of 2016 was 45 billion!

WHY SHOULD AN ACTOR CONSIDER USING LINKEDIN?

Why not? Seriously, in all actuality, what’s wrong with wasting time setting up your professional profile? Outside of my rhetorical question, let’s look at the practicality of what LinkedIn really is. Your LinkedIn profile serves as a digital resume. LinkedIn features help you organize your career and help you keep track of all the projects, experiences, volunteer work, and education you’re involved in. LinkedIn helps other people who may be interested in working with you get a quick snapshot of who you are: your approach, your character, and your experience.

Being an actor, you are in one of the most competitive industries. Anyone who has been in the entertainment industry for any length of time knows that it is all about networking. It’s about who you know and the projects you’ve been a part of. Sure, posting videos on YouTube helps, having a Facebook fan page helps, and possibly even your own website. Social media profiles like Twitter, Snap Chat, Instagram and others help to engage with your audience and fans as well as increase your marketing. But what about your professional image? The fans are great, however you are in “show business”. The most important part of that term is “BUSINESS”. If you’re not developing your professional and business side, it doesn’t really matter how many fans you have because the fans will have nothing to admire if you don’t get a job.

HOW CAN YOU USE LINKEDIN?

The best aspects of LinkedIn is the ability to showcase projects, write articles, get endorsements from your peers, and receive recommendations from those you’ve worked with. Casting directors, producers, and filmmakers always have a ready supply of talent. The same with Agents and Managers. Like it or not, you have to show them why you are worth their time. You may be able to act or sing, hit the mark or deliver on a dime. But, you are not the only one. More importantly, if you can’t show up to work on time, cause trouble, or have an attitude, no matter how talented you are, your personality will overshadow all of that. We all want to work with professionals. They want to know who YOU ​​are. This is where LinkedIn can serve you best.

EXPERIENCE SECTION – The best part of this section is the ability to highlight the experience you have. Are you with an agent or a management company? What work have you done in the past that is industry related or otherwise? What did you do? How did you do it? You learned? What skills did you acquire? This information is great for someone looking to work with you.

PROJECT SECTION – Like a resume attached to the back of a Headshot, projects can be displayed on LinkedIn under the experience it coordinates with. For example, work with the ABC talent agency. While you were there, you were chosen for project 1,2,3. You worked with the actor/director/casting director of XYZ. You have the ability to describe the character you played and other details more fully than you could on the back of your resume.

BACKUPS – We all have abilities. Some skills fit directly with our field of work, others outside of our field of work. Different experiences and projects make us use different skill sets that we possess. The Approval section displays your most outstanding skill set. Additionally, this section allows friends, peers, and networks to support those skills. There is nothing more powerful than others saying…yes, he/she has these skills and they are developed to the point that I am willing to endorse and recommend them for it.

RECOMMENDATIONS – Imagine working with an actor like Leonardo DeCaprio or a director like Stephen Spielberg and they give you a recommendation because of your work ethic or performance on set! That kind of backing would do wonders for its marketability. People like to work with nice people. The best way to show that you are such a person is through recommendations. This section highlights who you are beyond your performance. Illuminate your character, your behavior and your work ethic. My advice is to increase your recommendation as much as possible. It only benefits you in the long run.

VOLUNTEER SECTION – Do you like charities? Are you involved with non-profit organizations? Why are you involved and what do you do with them? LinkedIn gives you the ability to talk about the charities you work with. Can you imagine what this does to your likability factor? Can you imagine how this will help you stand out above the rest and the opportunities that can arise from this section alone?

CONCLUSION

Different social media platforms serve different purposes. Most focus on gaining followers, sharing their thoughts, or moments in time. Others try to show their professional experience. LinkedIn has become the platform to show your professional side. The best part of LinkedIn is that it continues to grow. You have the ability to link your profile to other websites and social media platforms (IMDB, website, fan page, etc.), you have the ability to take the time to develop a quality digital resume that will be accessible to those interested in working with you as you build a history of endorsements, recommendations, articles and experiences. Don’t do what I did and wait to develop your profile. Get started today!

TIPS AND TRICKS

Remember, it’s all about promoting your professional side. Throwing out some half-baked information just to have it isn’t going to work well in the long run. An old saying in the restaurant business is this… “Presentation is everything”; i.e. you might have the best tasting food, but if the presentation is poor, the food won’t taste as good. This is because we eat with our eyes first. This is no different with your resume or your profile. You want it to stand out and you want it to be as professional as possible. So here are some tips to help you.

1.PHOTO – If you don’t have a photo, you don’t have a profile. As an actor, getting a professional headshot is part of the business. Especially if you are a young talent, every time you update your Headshot, you should get in the habit of updating your LinkedIn photo with the new Headshot.

two. BACKGROUND IMAGE – The new LinkedIn design allows for a background image. Use this feature! Adds a unique touch to your profile and allows you to express yourself. Just make sure to keep it professional.

3. ITEMS – LinkedIn allows you to write articles. This is a great way to express yourself and your experience. Writing updates when you finish a project talking about your experiences can be a big help. Writing about things that matter to you will also help others learn more about you and the kinds of projects that will really help you shine. Also, every time you publish an article, your connections automatically receive a notification. This increases your presence in your industry.

NOTE: B.Make sure you are not posting restricted or non-disclosure information about any project you are working on… If you have any questions, please contact your agent, manager or legal professional first. It is better to be safe than sorry.

Four. SUPPORT OTHERS – Help your fellow actors! They are struggling just as much as you. If you work with someone who you think does a great job or has great character, please let others know! Trust me, they will think highly of you and I can guarantee they will be just as willing to endorse and recommend you in return.

5. STAY PROFESSIONAL – Whatever you do, keep professionalism top of mind for LinkedIn. It’s not about hounding casting directors or filmmakers to be in your next movie. It’s not about posting what you did over the weekend or talking bad about others. Believe me, social networks, in general, are a double-edged sword. You shouldn’t be doing this on any of your platforms, however LinkedIn is the last place you want to do it. You will be blacklisted faster than you think!