Demographic changes in entrepreneurship

Over the past 10 years, entrepreneurship has become a growing trend with increasing importance within the global marketplace. In fact, according to the Global Entrepreneurship Monitor (GEM), around 330 million people, or 14% of adults in the 35 countries surveyed, are involved in starting new businesses.

Whether it’s the desire to be your own boss, to pursue your own ideas, or the hope of financial rewards, people are changing their perspective on doing business. Within the realm of entrepreneurship, there are four demographics that are growing faster than ever.

Entrepreneurial Women

In 2002, the most recent year that the US Census Bureau collected data on business ownership, there were 6.5 million women-owned businesses. That number has risen 20% since 1997. Traditionally, women-owned businesses were more prevalent in the healthcare and professional services industries. But surprisingly, the fastest growing areas for women-owned businesses are construction (up to 30%), agricultural services (up to 24%), and transportation (up to 20%).

Minority Entrepreneurs

The number of minority-owned businesses has also increased considerably during this same period. The growth of African-American-owned businesses increased 45% between 1997 and 2002. Both Asian-owned and Native American-owned businesses have also increased, at a rate of 24%.

Senior entrepreneurs

Although the US Census Bureau does not collect data specifically on senior-owned businesses, there is strong evidence to suggest that more seniors are getting involved in entrepreneurship. This dramatic increase can be attributed to company downsizing, growing concern that older people will need more income to cover future healthcare expenses, and a growing desire for older workers to gain personal satisfaction in their jobs. lives after retirement.

Young entrepreneurs

Perhaps the fastest growing entrepreneurial demographic is young people. According to a Gallup study, 7 out of 10 high school students want to start their own businesses. Interest in entrepreneurship is also growing on college campuses. There are currently in 1992 two and four year universities offering at least one entrepreneurship course. This number is higher than just 300 universities in 1985.

No matter who is starting all these new businesses, entrepreneurship is certainly a growing trend around the world. As the economy is struggling and people are laid off, more and more people are realizing the benefits of entrepreneurship. The desire to become an eight to five company is losing steam, when are you going to get on board?


5 reasons why you will regret hiring a public relations company for your startup

It’s better to correct a thing multiple times and finally deliver it with perfection, rather than wasting hard-earned resources on some petty decisions made hastily that make us regret it in the aftermath. We know that when you start a business on your own you have a lot of pressure and expectations to attend to, but my dear friend, only the one who handles this pressure with calm and composure will lead in a better way.

Coming to the issue where most Indian startups lack support is the way they handle PR as a function. It’s good to see that currently, instead of experimenting with PR on your own, you are outsourcing it to PR agencies for startups. But even as you outsource them, certain things will make you regret your decision to hire a PR agency for your Startup, and here is a list of those things:

1. They’re not good storytellers – yes, storytelling is the primary art PR professionals need to be adept at because for a story to have a lasting impact, it must be told in a way that attracts journalists almost instantly . . Most PR folks fall behind in this art and often don’t make much of a profit for startups, even when they provide them with numerous innovative points to highlight.

2. They’re always chattering about past clients: It’s good for PR people to talk about their past clients so potential clients will join in. But once on board, if these professionals are still babbling about past clients, rather than working on your project; then be careful that these people are useless and will not get much media presence as claimed.

3. They consider themselves experts: Yes, they are probably the experts in the art of storytelling, but this does not mean that they have to act like one when talking to their client. Rather than acting like an expert, they need to be curious and eager in the insight phase to reflect the best possible characteristics of the customer and their organization in media stories.

4. They’re starved for credit all the time: Their job is to get you news coverage, profile stories, and of course some kind of interviews as promised in the deal. But sometimes, PR agencies are seen to mislead startups by betting on the reprinted version of news coverage. So when it comes to a start-up PR agency, be very careful not to be fooled, only pay for the ones that are original in every way.

5. They are extremely expensive: You are a newcomer to the industry and considering your childhood in the industry, you are more likely to be cheated in terms of money. There are certain companies in this extremely broad public relations industry that will mislead you without you knowing. So instead of investing in these companies, take your time and do a thorough research on the best players in the public relations industry who specialize in the genre that you or your organization work in.

Now, after reading all these facts, you may be thinking that public relations is not good for startups. But it is unless and until you and your startup designate a trusted PR firm. The company will not only provide you with everything promised in the agreement, but will also design personalized public relations strategies for you and your startup that will reap many more benefits than expected.


Earn money online with home-based business opportunities for everyone

More and more people are researching profitable ventures that they could do from the comfort of their own homes. This could be quite difficult for those who have no prior knowledge of how to make money online with a home business. People could learn a lot from the Internet. All they have to do is use the various search engines to create a list of websites that offer information on home businesses. However, there are many questions that can arise in people’s minds regarding this type of business. Are these businesses real and possible?

There are many possible things that could happen online and one of them is the possibility of starting a home-based business but still making money. For those who have families, this is a great idea. They could spend more time with their loved ones at home while earning for a living. Can You Really Make Money Online With A Home Business? If you can. In fact, there are a number of different options available to people who want to stay home but still have a business to turn to when it comes to making money. But then how will people know if the offer is real or not?

Research is a key factor in pinpointing which websites are real and which ones are wreaking havoc on people’s lives. People who want to go into these types of businesses should do their part and run background checks on the websites they have seen offer such opportunities. Scammers would generally offer people get-rich-quick schemes, which is something that is difficult (and almost impossible) to achieve. To make money online with a home business, one has to do the field work and learn more about how they could achieve it.

There are many people who prefer to stay at home and start their own businesses so that they can spend more time with their loved ones. But at first it may be difficult to find the right type of business for people. They could try searching for these types of companies online, with the help of search engines. It is better that they thoroughly check people’s comments regarding sites or online businesses so that they do not make any mistakes. More and more people want to make money online from home businesses because it is easier than having to look for work outside of their homes.


Genetic gold "Classic" Improvement

For whatever reason, many beginning traders are afraid to use genetic algorithms (GA) to optimize their systems. However, it is obvious that classical (exhaustive) as well as modern (genetic) optimizations play their role in strategy development. Today I will try to explain what differences both types of optimization can offer and help you see that you do not have to be afraid of “genetics”.

The biggest advantage of genetic optimization is undoubtedly time. Especially if we have more parameters to optimize, we can literally shorten the entire process from days to just a few hours, which is a speedup worth thinking about.

Most traders who have no experience with genetic optimization have the feeling that thanks to this shortcut the whole process will be like a “trap”. After all, how is it possible that GA can find solutions in 5-10% of the regular time, when the classic optimization process takes “full” time?

First, in a surprisingly high number of cases, genetic algorithms can find completely similar combinations that classical optimizations would also find. Second, you can find combinations that may differ. This can be useful, as I will explain shortly.

Let’s start with a simple comparison that shows quite realistic solutions found by GA – how close or how far they are from the solutions that classical optimization would find.

In this article I have chosen as an example a system of mine with 5 optimization parameters in total and on which I have applied Walk Forward Optimization (WFO). It means that I have divided the data used into 7 segments and have performed 7 optimizations (one on each data segment) to have more samples to compare. The comparison turned out as follows.

In the first place, the parameters that GA found are exactly the same as those of the classical optimization method (in more than half of the cases) 54%. That’s not bad at all, especially if we take into account that the reduction in the original time required for optimization is 90-95%. Subsequently, the parameters that GA found are very close to those found by the classical optimization technique; the result shows that there is no noticeable difference. The two groups together add up to 69%, which is a pretty decent result. In almost 3/4 of the cases, GA results were the same or very close to those in which classical optimization was used. However, GA found solutions 5-10% of the time than originally needed.

The remaining 31% of the results differ fundamentally, which can be a bit worrisome for some people. But as I will explain later, it is not necessary.

Usually the reason for a difference between the results is that classical optimization looks for the so-called local optimum and genetic algorithms tend to find a global optimum.

What exactly are these?

Suppose you have two parameters, N1 and N2, and you would like to find a combination with the best benefit.

The best combination shows that the gains for this case are around the $ 130,000 level. The problem is that this optimum is local and not global. The local optimum does not show similar results in the immediate vicinity. In other words, there is only one combination that provides great results, but the surrounding combinations will not. The local optimum is with a high probability over the optimized combination and a classical optimization technique tends to search for the local optimum.

Unlike genetic algorithms that seek a global optimum. In this area the profit is around $ 110,000, but the optimum has many functional “neighbors”. Therefore, the global optimum is more robust than the local optimum (which wins more, but the combination of parameters is debatable from the point of view of robustness).

Naturally, genetic algorithms do not always achieve the global optimum and occasionally also include a local optimum in their solutions. At the same time, classical optimization does not always produce only a local optimum; Often times, the best combination is part of a global optimum (and these are the moments when all the probable solutions found by GA and the classical optimization will correspond or be very close). Unfortunately, genetic algorithms also use the element of chance, so the end result is substantially less controllable; well, this is the price to pay for speeding up the optimization.

Personally, I use both types of optimization and I believe that both have their place in ATS development. Genetic algorithms may seem scary at first, but once you run a few tests and get used to them, you will realize that they are an irreplaceable help in many cases, and with their help you will do a lot more work. Of course, there are tons of academic studies that discuss aspects of both optimizations. We could argue about anything with respect to both methods, but I personally am not an academic; I am a pure practitioner. From a practical point of view, GA can be really invaluable, especially when used in a sensible and intelligent way. Therefore, there is no reason to be afraid of them, but it is important to use them with sense and reason.

Happy trading!


When does it make sense to pay points to get a mortgage? 3 Considerations

Since the vast majority of those who buy a house or any other form of real estate use some type of mortgage vehicle, it could be useful and / or beneficial to better understand and appreciate, as far as possible, the many variables and / or factors , involved and related! We often discuss factors such as loan term / duration, interest rates, variable versus fixed rate, etc. Few people seem to fully understand what the dots mean when it comes to this process and transaction. When someone pays points, when purchasing a mortgage, they must realize that one point is equal to one percent of the amount borrowed. For example, paying 1% on a $ 500,000 mortgage means paying $ 5,000 up front. Sometimes this is necessary due to a sub-optimal credit situation, and at other times it can be used to amortize the rate that could be paid on a monthly basis. This article will briefly discuss and examine 3 considerations in determining whether paying points is a good strategy and / or makes sense for the borrower.

1. You need additional interest amortization, this year: Many people have variable incomes from year to year! It might make sense, since the mortgage interest is still tax deductible, for these people, to pay the points, to have a higher amortization, in the year, when they are in a higher tax bracket. However, one should discuss this thoroughly with their trusted tax professional before using this strategy / approach!

2. You have current funds, but you need a lower monthly maintenance cost: Imagine, if one has sufficient funds, to pay the additional amounts, necessary for the down payment, but does not qualify, for a loan, with the highest monthly payment, and / or needs to have a lower monthly payment, to be qualified! In these circumstances, paying points can make sense and be an effective strategy and / or approach.

3. Amortization mortgage interest rate: When you prepay a portion of the total interest required to obtain a mortgage, by paying points, you will receive a lower interest rate from the lender. Again, one should thoroughly discuss, with his financial and tax professionals, whether this approach makes sense to him.

Should you pay points when shopping for a home loan? There is no single answer that fits all answers and / or answers, and the answer is: It depends!


Plumbing Services – How to Get the Best Service Provider

Plumbing Services

Are you planning to find a plumbing services provider in Toronto? If yes, then you need to know some of the best tips that would help you choose the right plumber in Toronto. You should also make it a point to read various customer reviews that have been written about the service providers by people who have previously dealt with them. Once you get to know about the various plumbing services suppliers in Toronto, you should start browsing through the websites of the companies one by one. This would give you an in-depth idea about the working style, rates and other important information related to the services provided by the plumbing service providers.

Plumbing service Toronto

Once you are done with this step, you should start gathering information about the various plumbing companies that offer good plumbing services in Toronto. One of the first things that you need to keep in mind is the distance of the plumbing service providers from your home. It is highly recommended that you avoid hiring a plumbing company from a region near your home as they may not have the requisite expertise to resolve all your plumbing issues. The plumbing experts working for different companies may be competent enough to fix issues related to the sewer, the drainage system and the main plumbing but not so efficient to fix the issues related to the water pipes.

You should keep in mind to look at the past record of these plumbing service providers. This would help you to assess whether the company is capable enough to provide you with the best quality plumbing service or not. It is highly recommended that you carry out a preliminary research on the internet about various companies that provide plumbing services in Toronto. You should compare the prices of the packages offered by various companies and then choose the one that offers the best plumbing solution at the lowest price. You should also make it a point to read various customer reviews about the companies that you are planning to hire for plumbing services.

Plumbing Services – How to Get the Best Service Provider

You can read through the customer reviews by different people about the plumbing companies that you intend to hire. The reviews written by the customers can be quite helpful for you to understand the strengths and weaknesses of the service provider. The reviews can also tell you which companies offer affordable services. If you are fortunate to find such reviews, then you can go ahead and contact the service provider immediately and hire their services.

Plumbing companies in Toronto can be divided into three categories based on their pricing structure. You should always try to opt for the services that are within the budget that you have set for yourself. Even if you are lucky enough to locate some cheap services, you should not completely disregard them as they might not be able to offer you with the best quality services. Most of the plumbing services in Toronto offer free estimates for the initial visit that they make to your home. The estimates offered by the companies are based on the basic needs of the customer and based on the estimate that you provide them with, they can quote you a price for the plumbing services.

When choosing a plumbing service provider, it is essential to choose the company that has vast experience in providing service at affordable rates. The company should also have good repute in the market. Most of the good plumbing companies in Toronto maintain a website where all the clients can easily get the information about the company. The Toronto Plumbers’ website will also give all the information related to the pricing structure of the company. Some of the sites offer an online calculator that will help you estimate the cost of the plumbing services. You can get numerous other plumbing service provider companies that are located nearby in the area to choose from.


What are mutual funds?

Mutual funds are those professionally managed investment groups that, in some way, show the performance of various assorted securities such as stocks, bonds, and stocks. They are usually organized by an advisory firm in order to offer the fund’s shareholders a specific investment objective.

With this, investors can buy shares of a mutual fund, for example, the shares of a company. Anyone who purchases shares in the fund becomes a co-owner and wants to participate often because of those investment objectives. To manage the company, shareholders elect a board of directors to oversee the operations of the business and the portfolio.

Most of the time, the value of these mutual funds is calculated once a day and is based on the current net asset value of the fund. A real estate mutual fund is one that invests in real estate securities from around the world.

Real estate mutual funds often focus their investment strategy on real estate investment trusts and real estate companies. These real estate investment trusts are mostly companies that buy and manage real estate with the help of funds that were raised from investors.

An NAV of a mutual fund is a special type of company that pools the money of many investors and invests it on behalf of the group according to a set of set goals.

Mutual funds raise money by selling shares of the fund to the public, just like any other company can sell its shares to the public. The funds then take the money they receive from the sale of their shares (along with the money made from previous investments) and use it to buy various investment vehicles, such as stocks, bonds, and money market instruments.

Most investors choose mutual funds based on recent fund performance, a friend’s suggestion, and / or praise from a financial magazine or fund rating agency. While using these methods can lead you to select a quality fund, they can also lead you in the wrong direction and wonder what happened to that “great choice.”

Past history is a good indicator, although not a guarantee, that a fund will perform well. If you are investing for the long term, the story will be more important than in a short term situation as they say lightning rarely hit the same spot twice. When choosing mutual funds, you need to trust the fund manager, so doing your research is a good idea, too. The fund is only as good as the one in charge of it.

You probably know that there really are a variety of investment opportunities available to you. The lower the risk of an investment, the return will not be as spectacular, but sometimes a small profit is enough.

If you want to build a quality portfolio, you need to focus on these three things:

1. The expected return on your investment.

2. The volatility of the market in that area.

3. How the performance of the mutual fund is directly related to other aspects of the market.

Income funds

These funds attempt to balance higher returns with the risk of losing money. Therefore, most of these funds divide money among a variety of investments and draw funds in a mix of stocks and fixed income securities.

Therefore, they have higher risk than fixed income funds, but lower risk than pure equity funds. Depending on the objective, an aggressive fund mix would make up more stocks and fewer bonds, while a conservative fund mix would have fewer stocks than bonds.

Bond funds

Although long-term bond funds have done very well in the recent past, largely due to lower interest rates, this will not always be the case. Long-term bonds can be very volatile, with minor changes in interest rates having an amplified effect on the fund.

Balanced Funds Owning stocks and bonds based on the popular belief that unfavorable conditions for common stocks are often favorable for bonds, and quite the opposite. They maintain a balance between the two funds.

Money market funds

One of the reasons many investors choose money market securities is that the investment can be made over a relatively short period of time. Furthermore, the level of risk is considered to be lower than in capital markets. Therefore, there is a lower risk of loss for someone who invests money in a money market fund than in stocks or mutual funds.

treasure letters

Letters T are very liquid and as such will have extremely low buy / sell margins. In addition, those who buy them will find that they are exempt from municipal and state taxes.

There are some investors who would like to get into money market funds, but find that buying them through financial institutions seems to be quite confusing, with all the different regulations and requirements surrounding them. But there is good news for people interested in buying T Bills.

Ordinary investors can buy them directly from the US Treasury, and there is a lot of information available about this on the Treasury website. So for anyone wanting an investment that is easily accessible, this could be an option that is definitely worth considering.

Money funds are also very flexible, allowing the investor to buy, hold, or sell shares whenever they want. There are no market restrictions when it comes to when you get hold of what you own. You can also use these funds for checks, which can be paid the day you issue them. Mutual funds can take three days before payment, making money market funds a better option.

As with an individual security, management is an important consideration and the process of identifying a well-managed mutual fund is very similar. First, look at the fund’s performance over the past five to ten years and compare it to other funds with similar goals. Get acquainted with the people on the investment committee.

Then consider what management is doing on a day-to-day basis: What are the most important investment areas of the fund? What stakes are being increased or decreased? What percentage of the fund is in cash, considering the current state of the market? And what does the management say in its reports? The challenge for the mutual fund investor is to select an investment company capable of superior performance with the fund’s investment objectives in mind.

For investors who have a limited amount of time to invest in their portfolios and who want more diversification, mutual funds are worth considering. But, as with individual stocks, your due diligence is critical – do your research before handing over your hard-earned money to invest.


Major banks in the United States

There are thousands of banks in the United States. It is very difficult to decide which is the best bank. Here is the list of the best

1. JP Morgan Chase 2.533 billion dollars

2. Bank of America $ 2,281 billion

3. Wells Fargo $ 1.951 billion

4. Citi Bank $ 1,843 billion

5. Goldman Sachs $ 916 billion

6. Morgan Stanley $ 851 billion

7. US Bankcorp $ 461 billion

8. TD Bank $ 380 billion

9. HSBC $ 273 billion

10. American Express $ 181 billion

When considering where to put money for safekeeping, the list of bank and credit union options seems endless. There are small local and regional financial institutions that can be trusted with their hard-earned money, of course, but for full service and long-range banking, the larger national banks dominate. According to the Federal Reserve, these 10 financial institutions are the largest banks in the United States by assets they own. Below are our top 10 banks in the United States.

JPMorgan Chase

The nation’s largest bank and the world’s sixth-largest, the Federal Reserve reports that JPMorgan-Chase had about $ 2 trillion in global assets at the end of last year. This makes it number one on our list of the top 10 banks. The company is the result of the merger in 2000 of two much older banks, JP Morgan and Company and Chase Manhattan Corporation. While the JP Morgan name is used for investment banking and private wealth management, the bank offers retail and commercial banking services such as Chase.

The 19th century financial titan John Pierpont Morgan is the company’s namesake and was the founder of the original JP Morgan Bank, but the first American politician and notorious duelist Aaron Burr was one of the creators of Chase Manhattan. The House of Morgan generated $ 96.6 billion in revenue last year despite controversies and legal problems over alleged energy pricing and negligence during the Bernard Madoff scandal, which resulted in billions in fines. paid.

Bank of America

The presence of the Bank of America headquarters in Charlotte, North Carolina, makes that city one of the largest financial centers in the country. Although it is not the largest bank, this company is in fact the largest wealth management firm in the world, because it owns Merrill Lynch, a giant in that field.

Bank of America has about 50 million retail banking customers, but it had fairly humble beginnings. It started with a small institution serving immigrants in San Francisco in the early 1900s, which, oddly, was called the Bank of Italy. Bank of America briefly ventured into finance in China by acquiring a stake in Chinese Construction Bank, which it later sold.

The company has made efforts to keep its Charlotte and New York headquarters green and LEED certified, but has also been accused of mortgage fraud in a series of lawsuits since 2010.

Wells fargo

Wells Fargo has long been associated with San Francisco, where it is still based, as it was formed to capitalize on the gold rush by two Northeast residents. In terms of one measure, market capitalization, Wells Fargo is the world’s largest bank, although it has battled the Industrial and Commercial Bank of China for that title in recent years.

Wells Fargo has the oldest continuously operating banking status in the United States, originally granted to the First National Bank of Philadelphia. Wells Fargo pays the largest amount of corporate taxes of any American company each year, but has been accused of tax evasion practices.


A pioneer in the credit card and ATM industry, Citi Bank, formerly the City Bank of New York, was considered an equivalent of Wells Fargo on the East Coast during the 19th century, when both banks were purely regional. Citi was also the first United States bank to open a bank office in a foreign country, having expanded to Argentina in 1914. Today only 26 percent of Citi branches are in the United States, although they generate 51 percent. percent of the bank’s income.


Top 10 U.S. Banks

US Bancorp / US Bank

The current US Bancorp (which includes US Bank) is the result of the combination of the major regional banks in the West and Midwest. The company has $ 389 billion in assets, as well as $ 250 billion in deposits, from 16 million customers. Banks were prohibited by law from using “United States” in their names in 1913, and US Bancorp was one of the last firms allowed to do so, having added the phrase to its name the year before.


Based in Pittsburgh, PNC is primarily a regional financial institution operating primarily on the East Coast, but with offices in nineteen states and Washington, DC. PNC actually has two historical meanings: Pittsburgh National Corporation and Providence National Corporation, both Pennsylvania banks that merged to form the beginnings of the current company. They decided to only use the acronym thereafter due to their matching names. PNC was an early adopter of “virtual wallet” services among traditional banks and is known for its annual index of prices for “The Twelve Days of Christmas” carol items.

Bank of New York Mellon

The Bank of New York was founded in 1784 by none other than the first Secretary of the Treasury, Alexander Hamilton. Bank of New York Mellon is the direct successor organization to that firm, having merged with T. Mellon and Sons, a Pittsburgh institution that financed the steel and fuel industries. This long history makes it the oldest banking corporation in the country. It has $ 27.9 trillion in assets under custody, making it the world’s largest custodian bank serving other financial institutions.

State street

State Street Corporation of Boston originated as a shipping finance company. He still does business in a similar spirit, focusing on global banking services and investment management for foreign institutional investors. State Street was involved in a landmark court case in 1998 that found that a computer algorithm can be patented in the US.

Capital one

Capital One is primarily a retail banking operation, offering primarily credit cards, auto loans, and home loans, as well as savings and checking services. Originally a credit card company, Capital One seriously expanded into banking in 2005. In early 2014, Capital One came under fire for changing its terms of service for clients to allow the bank to contact clients in any way it chose. , even deliberately misleading them with fakes. phone call identifiers.

TD Bank

The final institution on our top 10 list is not actually based in the United States; Toronto-Dominion Bank is naturally headquartered in Toronto, Ontario, Canada. More than 22 million people around the world are TD Bank customers, primarily in the US and Canada. TD has branches in fairly remote locations, including the Northwest Territories of Canada and the Yukon.

Update: If you have financial questions other than the major banks, SmartAsset can help. So many people approached us to tell us they wanted help with financial planning, that we created a tool for you to find a financial advisor who can meet your needs. You first answer a series of questions about your situation and your goals. The program then reduces thousands of advisers to three trustees who meet your needs. You can read their profiles to learn more about them, interview them over the phone or in person, and choose who to work with in the future. This allows you to find a good fit while doing much of the hard work for you.


How to choose business domain names

As a business owner or website owner, you may have been faced with the task of choosing suitable business domain names. Choosing business names can be a much less simple process than choosing business domain names for a number of different reasons.

The trend is to name the company and then register a domain. However, what often happens is that the domain that matches your business name may already be in use, as domains can be easily registered at a cost much less than the cost of registering business names.

Names were thought to be critical components of branding and marketing. The Uniform Resource Locator or URL is the address that is used to connect to your website, so it was believed that easy recognition would come from business domain names that contained the company name. The problem is not that simple, as anyone can register a domain name, and it is done on a first-come, first-served basis.

If your business name is my business, a good idea was to choose business domain names that include the word my business. However, with the evolution of search engine technologies, including the company name in the domain can make it easier for humans to locate your site, but for search optimization, it was more important that the names include keywords, what it tells the search engines. what your business is about.

You can see that compromises were needed, as were search engine operators, who perceived that commercial domain names containing keywords were advantageous and were also vulnerable to abuse by website owners who were able to get a better one. ranking with top-level domain names. It contained keywords, but what was also considered inferior content. They reacted

penalizing sites that contain keywords in top-level domains or TLDs.

The task is complex, as it is still important that your business domain names are unique and reflect the essence of your business, but they should not include your keywords. It should also be unique, memorable, and not too long.

What was also important, were the extensions that are attached to the domain. However, the web is evolving rapidly and there are far more important considerations than extensions. Dot-com extensions were once the top rated extensions, but often they may already have been registered. The alternatives were others like .net, .info or .org.

These are no longer concerns, as extensions are now available for all genres. One of the most important questions now, when choosing business domain names, is whether to include a location. There is no advantage in including a region, if your clients are anywhere in the world.

The best option is to get business domain names that match your business and include a region only if your service is local.


How to make a follow-up call to a donor after sending a fundraising letter

Follow-up calls to direct mail appeals or some special events may secure additional donations for your organization. But what are you saying?

If you are new to the world of fundraising, you may not feel comfortable calling a donor over the phone. Don’t worry, they won’t bite! Most donors are a pleasure to chat with, especially if they really care about your organization.

Here’s a sample script you can use to make follow-up calls after sending a fundraising letter in the mail.

Start with the obvious:

“Hello, I am (your name) and I am (your position) in (your organization). We sent you a letter a few weeks ago and I will call you to see if you received it.”

The answer could be ‘yes, we got it’, ‘no, we didn’t’ or ‘what letter?’ Say something below that reflects the content of the letter.

“As I mentioned in the letter, we have had a dramatic increase in requests for our services. We are asking our supporters to make a donation to help us continue to provide services and meet the growing demand.”

Then listen.

You may need to tell them how to send a gift (in other words, be ready with the address). Listen to the clues that they don’t want to receive future requests, then obviously jot down a note in their database. Also take note if they say yes they will send a gift. Offer to send them an engagement reminder if they need it.

Thank them for their time and for their continued support of your organization.

That is all!

Once you make a few calls, you will learn to talk to donors and find a rhythm for yourself on the phone.