Digital Marketing

Can online MLM learn something from the Shrek and Toy Story 3 launch formula?

MLM stands for Multi Level Marketing and yet we often forget the importance of Marketing. Marketing is everything. Online MLM, Shrek and Toy Story certainly need to use effective marketing strategies to achieve success. In this article I will explore how launching a product is a critical process and how its effectiveness can be clearly seen in the launch of two recent movies that have caught the attention of my children: Shrek Forever After and Toy Story 3. As networkers and marketers ( whether online or offline) we have to be observant of our surroundings. We can see amazing examples of effective marketing in the release of a movie like Shrek and Toy Story.

Launch is a process. It means being exposed to all the paraphernalia tied to the movies: toys, commercials, merchandise, teasers, DVDs of the previous movies, etc. We are exposed to movies long before they are released.

I’ve seen Toy Story toys for months. Suddenly they were everywhere. I didn’t even know a movie was coming (duh!). They had to re-introduce us to the whole concept of the movie. They had to refresh our minds. They had to reach out to a new audience of kids who didn’t know anything about the first two movies because maybe they weren’t even born yet.

All efforts to interest us in the film are not only directed towards the film itself. It is a process of making money. The release of “Shrek: Forever After” and “Toy Story 3” are excellent examples of effective marketing. I’ve always seen commercials, teasers and movie related articles and knew it had to do with his arrival. But the more I pay attention and the more I learn, the more I realize that marketing strategies can be used anywhere and at any level.

The anticipation created by the launch process results in great sales. Can you imagine not knowing anything about a movie before it is released? Would your kids ask you to go see Shrek: Forever After or Toy Story 3 if they didn’t know anything about them?

I have seen toys and products related to these two movies everywhere. Even the toy in Happy Meals these days is a Shrek character. How effective can it be to have a business like Mac Donald’s promoting your product? Now that’s good marketing. There are many things we can learn from these pitches that can be used in online MLM. Two of them are: the importance of creating buzz for the product you offer and how easy it can be to sell a product when the launch process does a good job in the first place.